Bigfork Present: Planning for Relevant Traffic

Size: px
Start display at page:

Download "Bigfork Present: Planning for Relevant Traffic"

Transcription

1 Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to drive relevant traffic and what it means for the planning process. Why plan for relevant traffic before the website exists? Getting relevant traffic to your site isn t something to start thinking about after going live, it s as much part of the planning process as developing a strategy and customer profiling. The outcome of your decisions at this stage has a major impact on your website structure so it s something that should be done before design has even started. Planning for relevant traffic means that your website will be ready to receive targeted visitors, aka warm leads, who will be easier to convert into sales or potential customers. Not planning on how you re going to drive traffic often results in having to squeeze new pages into the website in response to new campaigns. Apart from being harder to manage, this can quickly ruin conversion rates with poor visitor experience. Remember: people can find your site in many different ways and you should never sacrifice one part of your website for another. Even if you have no immediate plans for all of your chosen traffic driving tactics, you should still make allowances for building them in at a later date. Some examples You decide that Google Adwords campaigns will be a key source of traffic, so you ll need landing pages for the adverts. These may be pages that are created specifically for an advert, or existing pages on your website, for example product pages can be ideal as landing pages. Sometime in the near future you plan to use marketing campaigns as a traffic driver. The s will encourage people to visit your website to continue reading articles that you start in the newsletters. This means you ll need to have an area on your website to feature these articles. 1

2 Bigfork Present: Planning for Relevant Traffic How to formulate your plan Hopefully we ve convinced you that your website design needs to take into account your traffic driving methods, this is step one. The next step is to decide on the best tactics for you to drive relevant traffic to your website. It all starts with your customer. Fortunately, our handy article on Customer Profiling discusses how to decide who your customers are, so if you haven t done this then take a look at this article: Once you have developed customer profiles, you need to work out the best ways to reach them. Interrogating your profiles Finding out the best methods to reach your customers can be done by asking two questions about each of your profiles: What media do they use (online and offline)? For example if your customers are B2B then they are likely to use , Search Engines, industry websites and LinkedIn. A consumer audience may use Facebook, Google, Twitter and YouTube. Don t forget offline media such as newspapers, radio and TV. Offline can be just as effective as online for some types of customer when it comes to driving traffic to your website. What is their behaviour online? How does the customer look for your products or services? A Google search is a common starting point, though asking questions on social media sites is becoming increasingly common. Try searching for your own products and services for a better idea of how people might be looking for you. Experiment with Google s search tools to restrict searches to certain types of website and within specific time periods. Do searches on Twitter for relevant conversations, find interest or industry groups on Facebook and forums, and as always, check out what the competition is up to. At the end of this research you should have a broad idea of how you can reach your customers and what measures to take to help them find you. 2

3 Traffic Maps: PPC Once you ve decided where to concentrate your traffic driving, what tactics can you employ and what do you need to have on your website to convert this traffic? Our traffic maps reveal the main tactics. Pay Per Click (PPC) Ads Where can they be used? Search Engines (Google Adwords, BingAds) Relevant website (Google Display Network) Facebook LinkedIn What are the benefits? Control over your ad content and multiple variations allow for testing and fine-tuning Can help build awareness even if ads aren t clicked Clicks and conversions can be tracked with analytics tools to establish ROI How to convert visitors? Catchy copywriting and where relevant, a great graphic. Your ads should describe what you re offering and get across why people should click on yours in a concise fashion. Make sure they don t build unrealistic expectations, this will just waste your budget with high bounce rates Landing pages that are designed specifically for PPC ads. These could be specific to the campaign or could be an existing page such as special offers. The aim of landing pages is to convert traffic to sales / enquiries / leads don t just send people to your home page! Product pages on ecommerce websites can also work well as landing pages for PPC campaigns. If you re planning on doing this, make sure that your product pages work as standalone sales pitches with clear calls to action (this is good practice even if you re not using them for PPC) Notes While PPC is often the most effective form of paid online advertising, your may find other approaches could work for your customers, such as targeted banner ads on niche websites. It all depends on your customer profiles. 3

4 Traffic Maps: SEO We re only covering online media with our Traffic Maps. Don t forget offline tactics such as the press, radio, TV and direct mail, these can also be successfully used to direct customers to your website. Search Engine Optimisation Where can this be used? Mainstream Search Engines (Google, Bing) Specialist Search Engines Industry Directories What are the benefits? With a good ranking, natural listings can be the biggest source of traffic for many websites No extra costs for your listing appearing and being clicked on How to convert visitors? Write your page titles and meta tags to grab attention and encourage clicks Higher rankings for relevant keywords means more exposure, more clicks and more conversions Appear in relevant searches by optimising your website structure and content to be search engine friendly and include targeted keywords Attract more visitors with unique and interesting content, such as articles, blogs, promotions, free content or whatever is suitable to your business. Again, targeted keywords to drive relevant traffic is the key but don t create content for content s sake, it should always add value Notes Think about how you can get more exposure in search listings, especially Google. Facebook pages, Twitter profiles, YouTube videos, forum posts, reputable business directories, blogs all these things can make it into the rankings as well as your main website. 4

5 Traffic Maps: Marketing Marketing Where can this be used? Everywhere! It s all down to your mailing lists. What are the benefits? Opt-in mailing lists backed up with good s can have greatly above average conversion rates Even without clicks, a good mailing list can help maintain brand awareness You can track who opens your s, when, where and on what device Going beyond that, you can track users all the way to your website and measure conversions How to convert visitors? Never ever use a bought list. They have poor open rates, even poorer response rates and carry a much higher risk of being flagged as spam On the other hand, a well built opt-in list can work brilliantly Use a well planned marketing strategy, think about factors like frequency, branding, content and calls to action Provide people with content that interests them but never give the full details, take them to your website for that. This helps engagement and makes their interest measurable Notes It s worth repeating, but paid lists are a big no. Apart from being a waste of money, spam complaints can lead to your marketing account being terminated. If you would like to know more about marketing, we ve produced a handy guide that you can download for free here: 5

6 Traffic Maps: Social Media Social Media Where can this be used? Facebook Twitter YouTube Pinterest Google+ and beyond What are the benefits? Social media allows direct interaction with your target market Allows you to build audiences in niche markets Retweets / shares / repins / +1 s etc allow your content to spread virally How to convert visitors? As with every traffic driving tactic, it all starts with great content. You need to give people a reason to like / follow / circle you. If you need a quick boost then bribery in the form of competitions can work, but you still need to keep people interested beyond that Interaction is key, if your customers are using social media to contact you then replies should be in minutes or hours, not days With a few notable exceptions (product offers, job adverts), social media rarely leads to direct conversions. Instead you should measure results by comparing your visitor behaviour with the same data from before your social media campaign Related to the above point, number of followers / likes / shares / retweets is not a measure of success. Campaigns should be measured in terms of brand or product awareness, which can be monitored through changes in website behaviour and by social monitoring tools Notes Social media websites are free to sign up to but that does not mean a good social media campaign costs nothing. Like any other traffic driving method, it needs a strategy, it needs content and it needs people to run your accounts. Scheduled updates are fine but they need to be reinforced with interaction and engagement it s not strictly business with social. 6

7 Traffic Driver Examples #1 Here are some traffic driving tactics examples for two fictional companies, one consumer and one B2B. We re using sample profiles that we developed in our Bigfork Guide to Customer Profiling to show how it ties together. Green Shoot Gardening Centre (Consumer) Rachel, Gardening Enthusiast Female, aged 28-40, professional, medium to high income, lives within 15 miles of our outlet. Frequent internet usages and often uses: Google search Facebook Online shops Local news sites In terms of our product they are interested in: Offers Gardening advice Plant information, what to buy and when Online ordering Our Traffic Driver Tactics Optimise our website using keywords based around our brand name, area and garden centre Write regular website articles on gardening and seasonal advice, then promote the articles through marketing and social media Run special offers and competitions exclusive to our list, encourage people to sign up to the list through social media and in-store leaflets Set up a Facebook page and gain likes through promotion on the website, in-store and by contacting our database. The page will include unique content such as picture galleries, seasonal advice and Facebook-only offers Contact local news sites and offer to write guest gardening articles for free in exchange for including a link to our website 7

8 Traffic Driver Examples #2 Our customer profiles make it really easy to find out who are customers are and what they want / need, so traffic driver tactics should mostly follow naturally! The Easy IT Company (B2B) Frank, Small Business Owner Male aged 45+, owns a small business within 50 miles of the Easy IT Company. Uses internet for business including finding suppliers, preferred channels are: Google search Social media contacts LinkedIn connections and recommendations Business events and exhibitions are important for generating new leads and making new contacts. Our Traffic Driver Tactics Optimise our website for keywords based around IT services and our location Create a Google Local listing with our business details and link it to a Google+ page that we can use to post latest news and updates. Ask existing customers to leave reviews on our listing to help establish credibility Send regular newsletters to our list which includes existing clients and sales leads generated from enquiries, networking and exhibitions. The s are focused on IT issues and solutions for businesses with articles that link to content on our website Establish a presence on LinkedIn, actively posting in relevant LinkedIn groups to start / join discussions and answer questions, especially on IT subjects Start using Twitter regularly, tweeting information based around IT news and gadgets (but not going overboard on that latest idevice!) as well as content we ve created for the newsletters. Also joining in conversations with local businesses to help get our name around 8

9 And Finally To conclude, gaining relevant traffic is really important and should be planned during the early stages of your website process. While planning ahead is vital, there s only so far you can look into the future, so be sure to take advantage of relevant traffic driving opportunities as they arise. For example, a new species of plant could be discovered or a local gardener could win an award for shrubbery of the year, both of these stories could be used by Green Shoot Gardening Centre as a starting point for driving relevant traffic (think blog posts, Facebook updates, local press releases, related offers). The Easy IT Company might take advantage of the latest Windows release and produce a quick guide for new users, showing where things have moved to and provided tips and tricks for day to day tasks. This information could then be promoted through SEO to gain natural backlinks and distributed through LinkedIn and Twitter to establish expertise and help their name stick in people s minds Bigfork Tel:

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts Essential SEO Guide What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013 SEO Melbourne Experts www.seomelbourneexperts.net.au About the Author Brett Hardiman

More information

Online Marketing for the Personal Injury Chiropractic Clinic

Online Marketing for the Personal Injury Chiropractic Clinic ChiroHosting has been providing quality chiropractic marketing services since 1993. For more information about what we do, visit our website today at ChiroHosting.com. Online Marketing for the Personal

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie 2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?

More information

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site

VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site VIRTUAL COLLEGE A Guide to Marketing your new Reseller Site Getting the Word Out Getting the news out to your existing customers is the easiest way to start to market the courses and if your customers

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

Digital Marketing Proposal. www.digitalgateway.in

Digital Marketing Proposal. www.digitalgateway.in Digital Marketing Proposal What is digital marketing? Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas,

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Website Design & Development. Mobile Websites. Landing Pages

Website Design & Development. Mobile Websites. Landing Pages We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.

More information

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Online Marketing Services

Online Marketing Services Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT

More information

What You Need to Know Before Distributing Your Infographic

What You Need to Know Before Distributing Your Infographic What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific

More information

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

4Local, Social and Mobile Marketing Solutions

4Local, Social and Mobile Marketing Solutions The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)

More information

Search Engine Optimization (SEO) & Digital Marketing Services Details

Search Engine Optimization (SEO) & Digital Marketing Services Details Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility

More information

INTERNET MARKETING SERVICES (IMS)

INTERNET MARKETING SERVICES (IMS) Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify

More information

A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly)

A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) Page 0 of 7 Landing Pages Webinar Q and A This document summarizes the questions that were asked during

More information

Agile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing

Agile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Interfuture SEO Foundation Plus

Interfuture SEO Foundation Plus Foundation Plus Interfuture Foundation Plus is a leading web services product, representing fantastic value for money, within a complete initial package for a business s first steps online. Interfuture

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

Small Business Growth

Small Business Growth 5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

How to market your practice online and win new clients

How to market your practice online and win new clients How to market your practice online and win new clients You don t need a website to market your practice online www but if used as a hub for all your marketing activities, a good website will save you time

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Reasons you might think Google AdWords is not for you.

Reasons you might think Google AdWords is not for you. Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses

More information

TRICKS AND TACTICS TO ONLINE LEADS

TRICKS AND TACTICS TO ONLINE LEADS BY MISHAEL ONDIEKI 60 Leads in 60 Seconds Manual TRICKS AND TACTICS TO ONLINE LEADS WHY60 IN LEADS 60 SECONDS? More people communicate through email than the entire Facebook, LinkedIn and Twitter combined!

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

smart. uncommon. ideas.

smart. uncommon. ideas. smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s

More information