Influencer Marketing: Introduction & Market Landscape

Size: px
Start display at page:

Download "Influencer Marketing: Introduction & Market Landscape"

Transcription

1 Influencer Marketing: Introduction & Market Landscape

2 Influencer Marketing Overview This presentation provides an overview on the rise and increasing relevance of social influencers, and how they are impacting the marketer s toolkit. An influencer is a person who expresses a contextually relevant opinion that is meaningful enough to elicit action from others Brands Publishers Influencer marketing is the practice of identifying and building relationships with individuals who have influence over a target audience of buyers Influencers Audience Source: Basics of Influencer Marketing, Appinions

3 Are Influencers the New Celebrity or the New Media Company? Pseudonyms for influencer: Weblebrity Internet famous Blogger Vlogger Influencers are often. Native to platform Regular personal account Early to platform Dedicated to audience True to voice Younger demographic Influencers are a new type of celebrity without Traditional gatekeepers (studio, TV, distribution) Production A script Barrier between fans A mask 3 BDMI, August 2014

4 Prototypical Influencers Network Audience Size (largest age group) Engagement Prototypical Influencer Representative Advertisers 200M users yrs. 75M daily users Chris Ozer, 32 Brooklyn, NY 559k followers 1B monthly unique visitors yrs. 100 hours of video uploaded every minute Zoe Sugg, 24 U.K. 5.1m followers 70M monthly unique visitors yrs. 88 minutes average session Joy Cho, 34 Los Angeles, CA 13.6m followers 30M users sending 18 yrs. 700M snaps per day Meghan Hughes, 16 Los Angeles, CA 40M users 20 yrs. 5 Vines tweeted per second Nash Grier, 16 Charlotte, NC 8.4m followers 48M monthly unique visitors yrs. 154 minutes average session Tanesha Awasthi, 34 San Francisco, CA 900k followers 4

5 Social Becoming More Important to Marketers Social media is taking share from traditional web publishers, especially among young people, while traditional online ads are becoming less effective as a result advertisers need to find a new way to reach their audience % who check weekly Where Teenagers (13-18 years) Are Online 100% 93% 80% 65% 60% 40% 26% 26% 17% 20% 0% Instagram Google+ Twitter Facebook YouTube Source: Technorati 2013 Digital Influence Report. US Social Network Ad Revenues $7.0 $6.7 $6.0 $5.5 $5.0 $4.3 $4.0 $3.1 $3.0 $2.5 $2.0 $1.0 8% 9% 10% 12% 13% $- 2011A 2012A 2013A 2014E 2015E Social Ad Network Revenue % of Digital Ad Spend Source: emarketer, Aug % 80% 70% 60% 50% 40% 30% 20% 10% 0% Display Media CTR 0.40% 0.35% 0.30% 0.25% 0.20% 0.15% 0.10% 0.05% 0.00% Source: Clipperton Finance Analysis, MediaMind, emarketer, Pearson. Change in Digital Ad $ According to US Advertisers Publishers (content) Ad networks Video ad networks Video sites (Hulu, YouTube) Social Media 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Increase Maintain Decrease 5 Source: Advertiser Perceptions; Advertiser Optimism Index Wave 19, Sept 24, 2013

6 Influencers are More Relevant than Brand Pages As organic social reach is increasingly limited, social influencers offer a more authentic voice, leading to more engaged audiences Declining Reach of Facebook Brand Pages What forms of advertising do consumers trust? 16.0% 12.1% 11.6% Recommendations from people I know 92% 12.0% 8.0% 4.0% 4.0% 3.5% 8.7% 7.7% 3.0% 2.7% 6.2% 2.1% Consumer opinions posted online 70% Branded websites 58% 0.0% Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Ads on TV 47% % Reach on Brand Pages % Reach on Large Brand Pages (>500k likes) Online banner ads 33% Sure: EdgeRank Checker as cited in company blog, April 1, 2014 Source: Nielsen Global Trust in Advertising and Brand Messages, Comparison of Brand Owned vs. Influencer Audiences Maybelline New York Official Brand Who Influencer 51,000 Subscribers 5,000,000 Avg. Video 11,000 1,400,000 Views Avg. N/A 8,000 Comments 6

7 Influencer Marketing Emerging as Key Model Declining engagement and audience in traditional online media is driving a shift to native content and influencer campaigns on social Media Native Advertising Influencer Marketing Pla$orms Supported 7 BDMI, August 2014

8 Case Studies Influencer marketing is typically used for brand marketing, as well as building buzz and engagement around specific events Contests What Mercedes-Benz enlisted six highly followed Instagram photographers to document a road trip in the new Mercedes-Benz CLA. The campaign included hashtag promotions and contests for both the photographers and fans to win a brand new CLA. Result Over 2,100 studio quality Instagram posts relating to the CLA, reaching over 2.8M followers. Affiliate What ModCloth actively partners with bloggers to promote new products, contests and brand awareness. Brand Awareness What Kia enlisted prominent mommy bloggers as lifestyle advocates to drive brand awareness, shares, engagements, and to generate consumer conversation. Result The campaign worked with 198 bloggers, resulting in 24k social endorsements, and 30M media impressions. Product Launches What Taco Bell pre-marketed, and worked with influencers to launch the new Cool Ranch tacos across Vine, Facebook, YouTube and Twitter. Result The company has reportedly done $100M in revenue, growing 40% year over year. Affiliate Links Result The combined social media content generated 2.9B earned media impressions, 2.7M YouTube views, helping sell over $1B in Cool Ranch tacos. 8 Sure: Augure 2014 Influencer Marketing report. BDMI, August 2014

9 Paradigm Shift in the Marketer s Toolkit Shift to influencer and native marketing has impacted entire advertising value chain Old World New World Paid Media Paid media on premium sites Sponsored influencer content on social media Shift in spend to social platforms Outside trade media buying process New ad-tech infrastructure required Content Production Expensive, broad, highly produced Outsourced, cost efficient, tailored to audience and platform In house creative teams less relevant Resources required to identify and manage talent Lower agency and production fees User Generated Content Unsafe for brands Effective, desired by user Content can be highly customized Shorter lead time Still have to manage brand safety risk Audience Experience Drive off page to destination / microsite Users stay in native experience Leverage influencers existing audience to drive marketing goals Retain audience in native environment Difficult to move users off platform Hard to track and attribute using third parties 9

10 New Challenges for Marketers New social mediums have led to new marketing challenges Category Challenges Examples Marketing, CRM and Page Management How do I ensure safe, consistent and quality content across social platforms? How do I streamline editorial and content planning? How do I manage the conversation with my social audiences? Analytics & Monitoring How do I measure social influence and engagement? How do I identify social trends? How do I monitor, report and optimize? Influencer Marketplaces and Agencies How do I identify and collaborate with my strongest influencers? How do I manage campaigns across a variety of social platforms? How do I manage engagement, execution and payments with influencers? Aggregators & Publishers How do I produce native content at scale? How do I leverage social context to build a destination/hub? How do I find viral content for my campaigns? 10

11 Influencer Marketing Landscape MarkeDng, CRM and Page Management AnalyDcs and Monitoring Influencer Marketplaces / Agencies Aggregators & Publishers 11 BDMI, August 2014

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com

CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com 1 CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers 2 CMO s Guide To Influencer Marketing

More information

Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1

Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com A Praetorian Digital Company 2015 Media Kit Your Military Marketing Partner The Fastest-Growing Military Website The #1 website for the Military 260,000 Monthly unique visitors! * 150 % Year over Year

More information

HOW TO LEVERAGE INFLUENCER MARKETING TO GROW YOUR BRAND ONLINE

HOW TO LEVERAGE INFLUENCER MARKETING TO GROW YOUR BRAND ONLINE 1 HOW TO LEVERAGE INFLUENCER MARKETING TO GROW YOUR BRAND ONLINE A Publication of 2 ABOUT THE AUTHOR Bernard May, CEO National Positions Bernard May is the founder and CEO of National Positions, an industry-leading

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel

SOCIAL MEDIA: Make it part of the plan. Marcus Betschel SOCIAL MEDIA: Make it part of the plan Marcus Betschel Today Why social media is important How you can use social media How you can measure social media What about content? The traditional advertising-led

More information

Social Media Marketing. Hours 45

Social Media Marketing. Hours 45 Social Media Marketing Related Certificate Course ID Audience Social Media Marketing Social Media Marketing Intermediate Hours 45 Overview: Social media remains an evolving aspect of our daily lives in

More information

Digital marketing & Audiences: what s all the buzz about?

Digital marketing & Audiences: what s all the buzz about? Digital marketing & Audiences: what s all the buzz about? Audience Development & Innovation Lab Marco Odasso Digital Marketing Consultant marcoodasso@gmail.com 1 Media What we usually want from Social

More information

Marketing Communication in Digital Environment

Marketing Communication in Digital Environment Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism

More information

Social Media Marketing Measurement A research project to understand new possibilities

Social Media Marketing Measurement A research project to understand new possibilities Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement

More information

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center

Social Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Campaign Name State Farm I m Connected Campaign Client Name State Farm Agency Name intertrend Communications Campaign Partners N/A

More information

executive summary a day in the lifecycle digital marketing services

executive summary a day in the lifecycle digital marketing services Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Online Video: Brands and Agencies Catch the Wave

Online Video: Brands and Agencies Catch the Wave Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading

More information

Influencer Marketing Benchmarks Report

Influencer Marketing Benchmarks Report #1Rinfluencer Influencer Marketing Benchmarks Report Full Year 2015 March 2016 #1Rinfluencer RhythmOne Full Year 2015 Influencer Marketing Benchmarks Report 1 Table of Contents About This Report...3 Full

More information

Unprecedented Exposure January 2014

Unprecedented Exposure January 2014 Unprecedented Exposure January 2014 * * Mobile News App Page Views:10,802,154 * ipad App Page Views:1,940,225 Page Views: 4,099,363 * Page Views 34,318,508 Visits 9,946,681 Unique Visitors 7,629,425 Video

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

BT Retail Social Media making it easy for our customers

BT Retail Social Media making it easy for our customers BT Retail Social Media making it easy for our customers Dawn Walton, GM Central Planning Nigel Elliott, Social Media Channel Manager Kerry Gulloch, Social Media Communities Manager Agenda o How we ended

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Introduction to Social, Mobile, and Local Marketing

Introduction to Social, Mobile, and Local Marketing Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a:

Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a: About From recipes to cooking tips to reviews of products that will make your life easier, is a trusted cooking authority for today s busy families. I share easy recipes that have earned my seal of approval

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A

Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with

More information

HORSE RACING JONES. COM

HORSE RACING JONES. COM HORSE RACING JONES. COM Social Media Marketing Campaign Performance Results October 16, 2011 November 5, 2011 Presented by Jennifer Pricci PHANTOM POWER Marketing by Design info@phantompower.co www.phantompower.co

More information

SUPER BOWL WEEKEND JAN 31 FEB 1

SUPER BOWL WEEKEND JAN 31 FEB 1 SUPER BOWL WEEKEND JAN 31 FEB 1 The Influential House by The Influential Network is a first-of-itskind event series that features some of the biggest and most notable celebrities from social media platforms

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Engage Your Customers Online with the Right Social Media Management Package for Your Business!

Engage Your Customers Online with the Right Social Media Management Package for Your Business! Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your

More information

A Praetorian Digital Company. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@CorrectionsOne.com

A Praetorian Digital Company. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@CorrectionsOne.com A Praetorian Digital Company 2016 Media Kit The Largest Audience... The #1 The Website #1 website for Corrections 400,000 Monthly unique visitors! * 48 % Year over Year Growth Corrections.com The best

More information

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence

Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence Facebook for Dummies: A How-To Guide on Getting Started & The Advantages of a Facebook Presence With more than 600 million Facebook users and a worth of $50 billion, it would be foolish for businesses

More information

Social Media Content - Advantages and Disadvantages

Social Media Content - Advantages and Disadvantages The Business of Social Media Content Copyright 2014 Michael Simonetti BSc BE MTE, &Mine Pty Ltd. Not to be reproduced, re-presented or used in any way without written consent from the author. Game On Startups,

More information

How to Use Social Media Analytics

How to Use Social Media Analytics Echo & Co. Lecture Series How to Use Social Media Analytics Juan Gonzalez Partner & Managing Director Echo & Co. October 27, 2015 Review: Digital Behavior The Digital Action Funnel Content is Multi-Channel

More information

2016 Media Kit. Simpler Media Group CMSWire.com 2016 Media Kit 1

2016 Media Kit. Simpler Media Group CMSWire.com 2016 Media Kit 1 2016 Media Kit CMSWire is the leading community for professionals focused on optimal customer experiences, progressive digital workplaces and intelligent information management. Simpler Media Group CMSWire.com

More information

Digital Marketing Strategy

Digital Marketing Strategy Digital Marketing Strategy Maeve Kneafsey Managing Director Elucidate Going for Growth www.elucidate.ie maeve@elucidate.ie Credit sources: Comreg, IPC, RedC,, Marketing Institute, Digital Marketing Agency,

More information

AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX

AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX AUTOMOTIVE REPORT 2015 ADOBE DIGITAL INDEX Table of contents 03 Key insights 04 Automotive digital ad spending is seasonal and increases into the end of the year 05 Product and search ad 06 Display ad

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media

More information

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing

Social Media and the Data Management Platform. Understanding Data-Driven Social Media Marketing Social Media and the Data Management Platform Understanding Data-Driven Social Media Marketing 1 Discover the Benefits of Powering Your Social Media Marketing Efforts with Data In 2013 it became clear

More information

KLEUR TONACITY The Target Audience

KLEUR TONACITY The Target Audience KLEUR TONACITY The Target Audience - Kleur Tonacity needs to cater to increasingly busy, stylish and savvy women, whose hair-colour choices go beyond just the colour itself. It takes into account a style

More information

II. Executive Summary

II. Executive Summary Contents I. Introduction... 3 II. Executive Summary... 4-5 III. Brand Digital Messaging: Going Social... 6-11 IV. Consumer Behavior... 12-18 V. Creating Influence... 19-24 VI. Influencers & Revenue...

More information

Winning with Digital Marketing

Winning with Digital Marketing National Association of Chain Drug Stores Annual Conference Winning with Digital Marketing #NACDSTSE NACDS Survey Insights, Context, and Considerations August 25, 2014 Todd Huseby @ToddHuseby Hana Ben-Shabat

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Basics of Influence Marketing

Basics of Influence Marketing Basics of Influence Marketing In this ebook 1. Definition of Influence Marketing 2. Brief History of Influence Marketing 3. Benefits of Influence Marketing 4. Influence Measurement 5. Personal vs. Contextual

More information

ERA Omni-Channel Marketing

ERA Omni-Channel Marketing ERA Omni-Channel Marketing Presented by: Tom Shipley - Co-CEO, Atlantic Coast Media Group Craig Taylor - VP Marketing, Positec Kelly Perdew - Co-founder & CEO, TargetClose What is Omni-Channel? Centralized,

More information

2013 Fashion, Beauty & Lifestyle Blogger Survey

2013 Fashion, Beauty & Lifestyle Blogger Survey 2013 Fashion, Beauty & Lifestyle Blogger Survey 15-20 How old are you? 9 7.38% 21-30 58 47.54% 31-40 33 27.05% 41-50 21 17.21% 51+ 1 0.82% USA Europe Australia Africa Asia South America Other Where do

More information

Engaging New Audiences

Engaging New Audiences OurState.com Engaging New Audiences Digital Media Kit Display Advertising Premium Promotions Newsletters Sweepstakes The Brand Our State magazine is North Carolina s premier statewide magazine devoted

More information

8 Ways to Improve Social Networks' Effectiveness in 2014

8 Ways to Improve Social Networks' Effectiveness in 2014 October 23, 2014 Eight Trends to Watch for Social Marketing 2015 Made possible by Debra Aho Williamson Principal Analyst Agenda Overview: Social marketing usage and spending Eight Trends to Watch Key Takeaways

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350%

Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% Social Media Marketing: 10 optimization tactics that Scholastic used to grow fans 350% Gabriela Acatrinei Digital Marketing Manager Scholastic Inc. Daniel Burstein Director of Editorial Content MECLABS

More information

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action

>>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI. we inspire people to take action >>> SOCIAL MEDIA MARKETING ROI CHEATSHEET 40 WAYS TO MEASURE YOUR SOCIAL MEDIA ROI we inspire people to take action OBJECTIVE KPI METRIC + REVENUE SALES LEADS CUSTOMERS WEBSITE CONVERSIONS - COSTS STAFF

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015. Twitter: @real_ken_tobin Facebook: /weebizmedia

KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015. Twitter: @real_ken_tobin Facebook: /weebizmedia KEN TOBIN SOCIAL MEDIA DONEGAL - JUNE 2015 Twitter: @real_ken_tobin Facebook: /weebizmedia A BIT ABOUT ME Google Me Salem Church Minister Ken Tobin NYU Professor Ken Tobin Irish Radio DJ Ken Tobin Humanitarian

More information

The Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS. Your brand story. Told by by many.

The Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS. Your brand story. Told by by many. The Earned Media Value Index A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS Your brand story. Told by by many. THE EARNED MEDIA VALUE INDEX: A BENCHMARK GUIDE TO THE VALUE OF SOCIAL ENDORSEMENTS

More information

1H 2015 Influencer Marketing Benchmarks Report

1H 2015 Influencer Marketing Benchmarks Report #1Rinfluencer 1H 2015 Influencer Marketing Benchmarks Report August 2015 in collaboration with Table of Contents About This Report/Methodology...3 1H 2015 Highlights... 4 1H 2015 Influencer Programs Overview...5

More information

strategy execution results build your brand grow your sales

strategy execution results build your brand grow your sales strategy execution results build your brand grow your sales Social Media Connect Facebook has a market cap of $220bn 1.15 billion Facebook Users Socialnomics Erik Qualman http://www.youtube.com/watch?v=zxpa4dnvd3c&list=uulc9cx5

More information

Strategic Video Marketing Capabilities

Strategic Video Marketing Capabilities Strategic Video Marketing Capabilities January 2014 Please address any questions to: Logan Hale logan@v3mm.com 424.646.3456 WHO WE ARE V3 Media Marketing provides video strategy, production, and distribution

More information

CALIFORNIAHOME+DESIGN MEDIA KIT. californiahomedesign.com

CALIFORNIAHOME+DESIGN MEDIA KIT. californiahomedesign.com CALIFORNIAHOME+DESIGN MEDIA KIT STATE OF STYLE California Home+Design is a multi-platform media brand that pairs unparalleled design and architecture inspiration with the cutting-edge resources that our

More information

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc. The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful

More information

International Social Media: Best Practices

International Social Media: Best Practices International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Your opportunities with media

Your opportunities with media Your opportunities with mediakit WELCOME TO BOATS.COM EUROPE What is boats.com? boats.com is the largest global marine website with new and used boats for sale. With over 350,000 boat listings offered

More information

INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE OF SOCIAL MEDIA

INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE OF SOCIAL MEDIA Volume 3, Issue 8 (August, 2014) Online ISSN-2320-0073 Published by: Abhinav Publication Abhinav International Monthly Refereed Journal of Research in INFLUENCER MARKETING- A MARKETING TOOL IN THE AGE

More information

Digital Engagement Strategies

Digital Engagement Strategies Digital Engagement Strategies You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You

More information

Marketing Guide for Authors

Marketing Guide for Authors Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@PoliceOne.com

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@PoliceOne.com A Praetorian Digital Company 2015 Media Kit The Largest Audience... The #1 Website The #1 website for Law Enforcement 2,500,000 Monthly unique visitors! * 47.9 % Year over Year Growth LawOfficer.com Officer.com

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

Five Tips. For Assembling Integrated Marketing Campaigns

Five Tips. For Assembling Integrated Marketing Campaigns Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

More information

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou BEST PRACTICE BRIEF Five Key Ingredients of Social Media for Your Website By Ted Prodromou BEST PRACTICE BRIEF: Five Key Ingredients of Social Media for Your Website By Ted Prodromou Social media is the

More information

How To Make Money From Social Media

How To Make Money From Social Media Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet

More information

DIGITAL RATE CARD 2014. www.mg.co.za

DIGITAL RATE CARD 2014. www.mg.co.za DIGITAL RATE CARD 2014 www.mg.co.za OUR TARGET AUDIENCE 01 ONLINE Unique browsers: 1 371 856 Page views: 8 574 696 ipad Subs & copy sales : 1 254 average p/month KINDLE Subscribers: 1 050 MOBILE Unique

More information

B2B Social Media: Lead Generation and ROI for Brands

B2B Social Media: Lead Generation and ROI for Brands B2B Social Media: Lead Generation and ROI for Brands February 13, 2012 Hashtag: #SMWNY Follow @teamaffect Sandra Fathi President, Affect Katie Creaser Account Director, Affect sfathi@affect.com @sandrafathi

More information

Praetorian Digital Companies. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@FireRescue1.com

Praetorian Digital Companies. 2016 Media Kit. For more information, please call (415) 962-8314 or email Sales@FireRescue1.com Praetorian Digital Companies 2016 Media Kit The Biggest Audience... The #1 Community for Firefighters! 800,000 Monthly unique visitors! * Firehouse.com 15 % Yearly Growth Fire Engineering.com Firefighter

More information

Where Is Interactive Marketing Heading?

Where Is Interactive Marketing Heading? Trend Report Changhee Han _ chang.han@cheil.com Chakyung Bae _ chakyung.bae@cheil.com 2013 ad:tech London Where Is Interactive Marketing Heading? ad:tech is an international seminar on interactive marketing

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

Social Media Marketing Disclosure Guide

Social Media Marketing Disclosure Guide Social Media Marketing Disclosure Guide WOMMA August 2012 The WOMMA Guide to Disclosure in Social Media Marketing The WOMMA Ethics Code is the cornerstone for prudent practices in the WOM industry. In

More information

SLO TBID MARKETING PLAN

SLO TBID MARKETING PLAN SLO TBID MARKETING PLAN 2015-2016 1 Copyright 2015 - Barnett Cox & Associates. All Rights Reserved. No distribution or reproduction is allowed without expressed written permission or authorization. TABLE

More information