Media Pack 2017
Introduction House & Garden has, for 69 years, set the gold standard in design and decoration for the home. Where House & Garden leads, other home interest titles follow. House & Garden covers the well-lived life. As well as covering the most beautiful homes and gardens, House & Garden extensively features travel, wine & food, lifestyle and shopping.
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The Facts Circulation Subscribers Readership Average household income 113,182 36,454 568,000 141,379 AB/ABC1 36%/58% Trade readership 96,560 * 50% of House & Garden readers don t read any other upmarket home-interest title** Source: Combined print & digital ABC: Jan - Jun 16, NRS Jan - Jun 16, House & Garden Reader Survey 2014, base of regular readers/*based on 17% of current readership, **upmarket home-interest titles include: Homes & Gardens, Elle Decoration, Country Living, Living Etc, World of Interiors
Affluent & Loyal Readers Average house value 930,897 Own their homes outright 44% More AB readers than Harper s Bazaar & Tatler combined A genuine high-volume, affluent audience On average, readers have been buying House & Garden for 8 years and spend almost 2.5 hours reading each issue Source: House & Garden Reader Survey 2014; base of regular readers, Premier TGI 2015/2016 Doublebase, affluent adults are AB adults or those earning 50,000 or more NRS Jul 15 - Jan 16
Unique Audience The percentage of readers who don t read the following titles: Homes & Gardens Country Living 73% 77% Elle Decoration 93% The World of Interiors 94% Vogue 85% Tatler 95% Vanity Fair 95% Harper s Bazaar 97% 81% of House & Garden readers don t read any other upmarket women s title Source: NRS Jul 15 - Jun 16, upmarket titles include Tatler, Harper s Bazaar, Vanity Fair and Vogue, Harper s Bazaar and WOI measured on a two year base
House & Garden inspires... 95% of House & Garden readers agree: I look to House & Garden for luxury lifestyle inspiration 95% of House & Garden readers agree: I trust the brands featured in House & Garden 90% of House & Garden readers agree: House & Garden is the ultimate premium home interest title 45% of House & Garden readers have bought a product or brand as a result of seeing an advert in House & Garden 50% of House & Garden readers have bought a product or brand as a result of seeing editorial content in House & Garden Sources: House & Garden Reader Survey 2014; base of regular readers
ON SALE NOW Subscribe now CLICK HERE 12 issues for 29 March 2014 Dear Subscriber, Our letter this month has a wealth of suggestions for you to indulge your creative side, from our very first readers event with Jo Malone, to the Q&A with Martyn Lawrence Bullard and The Rug Company design seminar. You will also find news of the Osborne & Little sale and Catchpole & Rye s showroom, as well as various ticket offers. See overleaf for information about Responsible Life equity release: it could provide the key to realising your ambitious home projects. 1. Publishing Director 5. Award-winning designer Martyn Lawrence Bullard (pictured) will be in conversation with House & Garden editor Susan Crewe at Focus/14, Design Centre Chelsea Harbour. Tickets cost 15 and include tea in the Ann Sacks showroom following the talk. To book, call 020-7352 1900, e-mail enquiries @dcch.co.uk, or visit www.dcch.co.uk Visit Design Centre Chelsea Harbour to see the new collections from its 99 showrooms, plus the Conversations in Design lecture programme. Also involved are Osborne & Little and Designers Guild on the King s Road. For details, call 020-7225 9166, e-mail enquiries @dcch.co.uk, or visit www.dcch.co.uk 3. Catchpole & Rye s new showroom open day Monday, March 10, 10am-6pm Digital Versions 6. 4. Reminder: Martyn Lawrence Bullard design lecture at Focus/14 Sunday, March 9 to Friday, March 14, 10am-6pm House & Garden readers are invited to view the new Catchpole & Rye showroom. Refreshments served all day. 282 284 Fulham Road, SW10; www.catchpoleandrye.com 4. London Design Week starts on March 9, kicking off a clutch of House & Garden events including a lecture with designer Martyn Lawrence Bullard on March 11 (see below), a seminar with The Rug Company co-founder Christopher Sharp and designers Allegra Hicks and Neisha Crossland on March 20 (tickets 20 each; call 020-7152 3755 for details) and an evening with Jo Malone on April 2 (tickets 40; see the March issue for details.) Evitavonni launches an online boutique and new spring fabrics This annual sale offers discounts of up to 75 per cent on fabrics, wallpapers and cushions from Osborne & Little, Nina Campbell and Lorca. BAC, Battersea Town Hall, SW11; 020-8812 3123; www.osborneandlittle.com 2. London Design Week 2014 Advertorials and Supplements 3. 1. Osborne & Little sale Thursday, March 6 to Saturday, March 8, from 10am daily DESIGN DATES FOR YOUR SPRING DIARY Tuesday, March 11, 3-4pm 5. The Rug Company design seminar Thursday, March 20, 12-2pm Join The Rug Company co-founder Christopher Sharp and designers Allegra Hicks and Neisha Crosland at The Rug Company s flagship showroom at 555 King s Road, SW6, for a discussion on Where Fashion Meets the Home. Tickets cost 20 and include a buffet lunch with wine. To book, send a cheque, made payable to The Rug Company, with your name, address, phone number and e-mail address, to Laura Houldsworth, The Rug Company event, House & Garden, Vogue House, Hanover Square, London W1S 1JU. 7. 8. EVITAVONNI ONLINE BED LINEN NEW COLLECTIONS Evitavonni is delighted to present its new luxury online store Homebyevitavonni.com showcasing expertly selected gifts, exquisite homeware and luxurious bed and bath products from Evitavonni and other ce celebrated home brands. Evitavonni s exquisite range of 630 thread count jacquard bed linen, finished in lustrous sateen to accentuate the patterns and textures, is now available. Signature colours include white, navy and silver gr with tonal decoration. grey Evitavonni launches its Spring/Summer 2014 fabrics at London Design Week (March 9-14). The Threads 2014 collection features an array of textures, structured weaves and heavily embroidered, be beaded fabric in natural fibres. Exclusive offer: 20 per cent off at Homebyevitavonni.com 6. BADA Fair ticket offer Wednesday, March 19 to Tuesday, March 25 The BADA Antiques & Fine Art Fair is offering House & Garden readers two- for-one entry: present the offer page from the magazine at the entrance in Duke of York Square. 0207589 6108; www.bada-antiques-fair.co.uk Homebyevitavonni.com is offering all House and Garden e-newsletter subscribers 20 per cent off all orders placed on the new online boutique. Please quote HOMEBYHOUSE14 when placing your order at Homebyevitavonni.com. Offer is available until midnight March 2, 2014. INTERIOR DESIGN LECTURE AT FOCUS/14 Diary date Martyn Lawrence Bullard Focus/14, Design Centre Chelsea Harbour, Tuesday, March 11, 3-4pm 7. An evening with Jo Malone The award-winning Los Angeles-based interior designer, renowned for his broad range of styles and eclectic yet sophisticated interiors, will be in conversation with House & Garden editor Susan Crewe at Focus/14. Tickets cost 15 and there will be tea afterwards in the Ann Sacks showroom, with whom Bullard has created a new tile range. To book, ca call 020-7352 1900 or e-mail enquiries@dcch.co.uk Wednesday, April 2, 6.30-8.30pm House & Garden, in association with Jo Malone and Michael Angrove, is hosting a special evening at the Jo Malone flagship boutique at 150 Sloane Street. Over canapés and champagne, Michael will reveal the inspiration for the new collection. Tickets cost 40, which is redeemable against purchases on the night. To book, call 0870-192 5121. 8. Diary date: Spirit of Summer Fair Wednesday, May 14 to Saturday, May 17 Apply for your free ticket online at www. spiritofsummerfair.co.uk, or call the box office on 0844-412 4623, quoting SS01 together with your subscriber number (to obtain this, call 0844-848 2851). In the March issue of House & Garden Great English interiors: a private tour of Badminton House Furnishing children s rooms Incredible transformations: from pigsty to parterre Reviving a tired town house Facades get a facelift A Twenties-style interior packed with period pieces Travel special sections: Perfect Getaways Raise tax-free capital from your home with the new equity release service from Click here >> Responsible Life, in partnership with House & Garden. To find out more... www.houseandgarden.co.uk FOR MORE NEWS, VISIT HOUSEANDGARDEN.CO.UK March 2014.indd 1 1/2/14 4:15 PM Newsletters and E-Shots The List Spirit Fairs and Reader Events Social Media HOUSE
Supplements January May July October House & Garden Destinations Hotels by Design Kitchens & Bathrooms Country House 81% of House & Garden readers have kept a House & Garden supplement for future reference 57% of House & Garden readers have bought a home interest magazine specifically for a supplement relevant to a major home improvement project they ve been planning to undertake Source: House & Garden Reader Survey 2014; base of regular readers
Special Sections March April House & Garden Villas Family Travel June October November December Summer Living Cruise Living With Art Christmas Unwrapped
HOUSE Unique Users 886,833 Page Impressions 4,270,217 Facebook Twitter Instagram Pinterest 6,085,047 118,255 251,939 75,551 We offer fully integrated digital campaigns, including online advertorials and sponsorships, branded video and homepage takeovers. Source: Google Analytics Sep - Nov 16, Social Media as of 01.11.16
Summary House & Garden delivers......an affluent, upscale audience who influence their peers... a stylish, chic environment...an audience who will spend substantially more than the average consumer...a readership who are more likely to buy upmarket brands
For more information contact... Lucy Walford Associate Publisher 020-7152-3460 lucy.walford@condenast.co.uk For all digital advertising 020-7152-3230 onlineadvertisingqueries@condenast.co.uk For classified advertising 020-7152-3705 classhg@condenast.co.uk THE CONDÉ NAST PUBLICATIONS LTD., VOGUE HOUSE, HANOVER SQUARE, LONDON W1S 1JU TEL: 020 7499 9080