Better Homes and Gardens Real Estate Franchise Review

Transcription

1 Be BetterSM A Career in Real Estate

2 ESANET BENEDICT REALTOR Better Homes and Gardens Real Estate Gary Greene Trusted Brand Welcome to Better Homes and Gardens Real Estate, the real estate brand of the future. Our mission is to support and strengthen our affiliated brokers businesses with the latest innovations in service, technology, marketing, tools, training and business consulting. We ve built our company on a brand that s been an integral part of the American home since Brokers and agents who are part of the Better Homes and Gardens Real Estate network benefit from the universal awareness of Better Homes and Gardens, and the consumer trust that comes along with the brand. Generations of people turn to Better Homes and Gardens magazine every day for the latest in design trends, recipes, outdoor style and information to help create a more rich and stylish life. As such, we are a relevant, meaningful part of consumers lives 365 days a year not just when they are thinking about buying or selling a home. Relevant Meaningful 365 days a year

3 National Branded Entertainment and Advertising better homes and gardens may 2012 MAY 2012 BHG.coM Great New Gear for Kitchens! the innovation issue the innovation issue 100+ Ultra-Useful Finds, Apps and Ideas to Make Your Life Better #1 LIFESTYLE MAGAZINE* NEARLY 40,000,000 MONTHLY READERS** 9.7 MILLION MONTHLY VISITS TO BHG.COM*** Unique Partnership with a Media Giant The relationship with Meredith Corporation, the publisher of Better Homes and Gardens magazine, gives us industry-exclusive access to their valuable consumer channels, giving our brokers and agents a competitive advantage in the market: Our Home, First Home video series appears on Meredith s The Better Show. These videos also live on Meredith s Video Network online. Our brand is strongly integrated with bhg.com through dedicated real estate page and online banner and mobile campaign. Access to Meredith s team of lifestyle experts and designers to create one-of-a-kind content and resources for our brokers and agents, such as articles, videos, social media content, and interior design prototypes for real estate offices. Industry access to over 100 million consumers for targeted direct marketing campaigns to various consumer segments, including first-time homebuyers, luxury homebuyers, empty nesters, and many other profiles. Turn Page for Summer Tips >> *ABC Publisher Statement **MRI Spring 2013 ***comscore Long-Term Media Trend Report 2013 Social media alignment between Better Homes and Gardens and Better Homes and Gardens Real Estate to reach hundreds of thousands of brand enthusiasts through content sharing, marketing and national promotions, all designed to generate leads back to our brokers.

4 Our LeadRouter inquiry management system provides an innovative CRM platform, helping you and your agents manage and track lead status, accountability, and follow-up from both a desktop and mobile environment. Innovative Tools Our tools and educational resources are designed to help our brokers and real estate professionals achieve a new level of business performance. What sets our brand apart from the competition is the personalized level of service and range of resources we provide. Integrated technology platform where the click of a button does it all is the one-stop-shop for leads and referrals, digital and print listing and marketing tools, skill development and product training. It also offers unique resources, including our comprehensive closing gift program elements, listings and buyer presentations, and access to savings on tools and services. Our Greenhouse also features industry-leading CRM solutions, listing management, agent websites, a document repository for brokers, predictive marketing and campaigning. Our highly professional client services team is available from 8:30 a.m. to 8:00 p.m. eastern time via phone, and chat to answer any question and provide personalized support, including welcome calls, Greenhouse maximization and support, to help you and your team take full advantage of brand tools and services.

5 Hands-on Support & Education We have an industry-leading suite of education opportunities ranging from live, to online, to self-paced, on topics including: Technology Skill Development Designations Continuing Education We also have a full range of products learning classes specific to our tools, including The Greenhouse, our PinPoint direct marketing program, and our Distinctive Collection luxury marketing program. New Agent Education Certifications BHGRE Staging Course BHGRE Luxury Course

6 Marketing & Breakthrough Branding We offer a complete and integrated marketing strategy that includes: Online marketing strategy, which includes paid search, SEO marketing, display advertising and an marketing campaign to hundreds of thousands of consumers. The only real estate brand fully integrated with bhg.com. Our logo is on every page of the site that has more than 9.7 million** monthly visitors, exclusive sponsorship and branded content on the real estate section of bhg.com, and a robust mobile and online advertising campaign that runs throughout bhg.com and other Meredith sites. The Better Homes and Gardens brand touches nearly 40 million people every month, including 1 in 6 adults, 1 in 5 homeowners and 1 in 4 women*. We believe affiliation with this iconic brand can have a positive impact on your business through a brand extension that brings a refreshing, stylish and original approach to real estate and most importantly, the lives people live in their homes. An award-winning lifestyle website, bhgrealestate.com, that offers innovative content as well as listing and community search. A TV series, Home, First Home airing on The Better Show. This series is designed to educate, entertain and build brand awareness. *MRI Spring 2013 **comscore Long-Term Media Trend Report 2013 The Distinctive Collection luxury marketing plan, which includes print ads in Town & Country magazine, luxuryspecific SEO campaigns and listing feeds of all Distinctive Collection homes on sophisticated sites such as NYtimes.com, WSJ.com and RobbReport.com. To reach the growing Hispanic market, we receive national exposure on Vme TV, a leading Hispanic television network with a series of branded educational videos. This campaign is supported with online and social media exposure.

7 2012 Better Homes and Gardens Real Estate LLC. Better Homes and Gardens is a registered trademark of Meredith Corporation licensed to Better Homes and Leading the Conversation I m Better because of Better Homes and Gardens Real Estate. Today, buyers come to us already having done a lot of research on specific homes. What they really need is lifestyle expertise. Better Homes and Gardens Real Estate gives me the content, videos, articles, and community data that can help me deliver. The brand gives me a platform that alerts me the minute someone reaches out, so I don t miss a single lead. And thanks to the marketing tools and training, I have the resources to cultivate those leads into long-term customer relationships. Better Homes and Gardens Real Estate is always there ahead of the trends and standing behind me to help me stand apart from my competition. I m excellent at what I do, but with Better Homes and Gardens Real Estate... I m even better. To find out how you can be better: BHGRECAREERS.COM A comprehensive industry marketing campaign including event marketing, public relations and advertising to grow our network and provide talent-attraction leads to our brokers. A far-reaching public relations strategy that has earned us and our brokers millions of dollars of ad equivalency in outlets including Fox Business, The Wall Street Journal, CNBC, The New York Post, businessweek.com, Bloomberg, Reuters and many others*. ANDREW GAYDOSH REAltOR Better Homes and Gardens Real Estate Big Hill trusted brand innovative tools training & support quality leads Thought leadership platforms such as the creation of the Beta Brokerage project, an index of innovative companies across real estate who are rewriting best practices through new marketing, social media, and business management practices. Our goal is to organize and highlight best practices that will benefit everyone in the industry. Gardens Real Estate LLC. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is Independently Owned and Operated. The industry s most comprehensive social media strategy, which includes unique content tailored for consumers and the industry. Across Facebook, Twitter, YouTube, Pinterest, Google +, LinkedIn and our innovative blog, The Clean Slate, our brand enjoys over 160,000 highly engaged fans and followers. *Kwittken & Company Summary Report based on publications and media outlets published ad rates.

8 KRYSTAL WOY REALTOR Better Homes and Gardens Real Estate David Winans and Associates Support for Local Marketing Why brand marketing helps you locally: A full suite of online, print and property marketing templates designed to fit your business needs. Special listing and marketing programs for the luxury, urban, waterfront, ranch & resort, and commercial markets. Exclusive use of advertising templates, videos, social media content, and photography to assist in the development of your local marketing strategies. Access to our PR toolkit, including professional press release templates and best practice tips to assist you as you build your company s awareness and thought leadership in your local market. Exclusive industry access to PinPoint, a database of 100 million Meredith consumers that allows brokers and agents to conduct direct marketing campaigns to top consumer segments, including first-time homebuyers, luxury homebuyers, empty nesters, and many other profiles. Branded direct marketing campaigns for agent use, leveraging our Home, First Home series, Do-it-Yourself series, and countless other topics designed to help affiliated real estate professionals build and strengthen relationships with their sphere of influence.

9 Contact us at: Better Homes and Gardens Real Estate LLC 175 Park Avenue, Madison, NJ BHG bhgrecareers.com Connect with us: facebook.com/allthingsre twitter.com/allthingsbhgre bhgrealestateblog.com bhgrealestate.com 2014 Better Homes and Gardens Real Estate LLC. Better Homes and Gardens is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is Independently Owned and Operated.