WHY CONVENTA FIVE MAIN REASONS TO CO-OPERATE 94% EXHIBITORS AND PARTNERS RETURN TO CONVENTA EVERY YEAR! - 2 -

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2 WHY CONVENTA In six years Conventa has achieved remarkable results and has become synonymous with top-organized event committed to producing concrete results: 1,437 HOSTED BUYERS FROM 40 COUNTRIES 753 EXHIBITORS FROM 12 COUNTRIES BUSINESS MEETINGS / 13,714 PRE-CONCLUDED MEETINGS THROUGH THE One2One SYSTEM 136 JOURNALISTS FROM 32 MEDIA 85% NEW HOSTED BUYERS EACH YEAR CONVENTA has become a central meeting point for the regional meetings industry, which is considered to be one of the fastest growing industries in the world. With various marketing opportunities, we enable you to further increase your visibility. We are offering a comprehensive solution, without unnecessary clutter. FIVE MAIN REASONS TO CO-OPERATE 1 MEETINGS INDUSTRY OF THE ENTIRE REGION UNDER ONE ROOF Key meeting providers, hosted buyers, international associations and professional media meet within two trade show days. Organizers are very familiar with the market of business and congress tourism of the region and Europe. 2 BUSINESS INTELLIGENCE AND A WIDE NETWORK OF CONTACTS In more than six years we have developed a data base that includes over 42,000 segmented contacts. In addition, through direct personal contacts we work with more than 1,500 business partners. 3 MEASURABLE RESULTS The successful individual marketing activities are measured in concrete indicators and financial results. This confirms our assessment of satisfaction and measuring ROI of the trade show. The average satisfaction score in six years is high; 4.27 for hosted buyers and 4.42 for the exhibitors DAY PROMOTION OF PARTNERS To the partners with whom we co-operate, we ensures effective content marketing and year-round promotion through various communication tools. Only on the website we record an average of visitors per month, annual range of Conventa e-newsletters is contacts. 5 CONVENTA BRAND The brand is well established in the market, as confirmed by long-term links with international partners. Unwavering reputation of the largest trade show in the meetings industry can be positively connected also through the promotion of your brand. 94% EXHIBITORS AND PARTNERS RETURN TO CONVENTA EVERY YEAR! - 2 -

3 FIRST IMPRESSION IS IMPORTANT DIRECT MARKETING BEFORE AND DURING THE EVENT You will achieve the most effective performance at the trade show by using various options of direct marketing with which you will be creating an interest in your product already before and during the event. VIP INVITATION FOR HOSTED BUYERS Conventa allows the partner to invite to the event at the expense of the organizers 5 of their invited guests that are granted the status of hosted buyers at the trade show. 1. Covering the cost of air and local transport 2. Covering the costs of accommodation in Ljubljana 3. Attendance at all social events of the trade show 4. The possibility of participation in Conventa fam trips Partner s cost: EUR WEB PORTAL - SPONSORSHIP OF MICRO BLOG INSIDE PARTNER At the Conventa web portal for the partner we establish a micro blog, on which we monthly publish one relevant story about the partnership. This way we generate traffic from the website to the web sale pages of the partner. The micro blog acts as a web anchor for the publication of news in Conventa s social networks. At the same time we are placing on the micro blog the news from e-newsletters. Estimated total range of various visitors (three months): Setting-up a micro-blog on the portal 2. Banner on the homepage of 3. Editorial treatment of weekly news 4. The distribution of news through the Conventa portal and social networks Partner s cost: EUR The partners must provide an appropriate text which the Conventa web editor must edit. The text must be sent within 7 days prior to publication

4 PERSONALISED DIRECT MAILING MEET WITH PARTNER Within the project Conventa we prepare 3 separate e-newsletters Meet with Partner with an invitation to Slovenia. The service can be upgraded (by arrangement and extra cost) with an invitation to participate in a prize draw with a link to the micro blog. The organizer shall ensure the measurement of CTR of the campaign and preparation of data for further activities of direct marketing of the partner. Data (June 2014): - Data base: meeting planners - Delivery rate: 96.76% ( meeting planners) - Open rate: 24,49% (5.496 meeting planners) - CTR: 5.8% (2,162 meeting planners) Estimated total range of unique visitors (3 e-newsletters): Preparation of 3 e-newsletters Meet with Partner 2. Distribution through Conventa social networks Partner s cost: EUR Note: The partner shall provide materials as directed by the editorial board. ADVERTISING IN CONVENTA DAILY NEWSPAPER Conventa daily newspaper has become a must for all visitors of Conventa. It is issued on the first and second day of the trade show and brings fresh ideas and news with a circulation of 2 x 500 copies. Daily newspaper will be published in print and digital versions, and will be placed in web kiosks and online on istore. Estimated total range (digital and online): Options of promotion: 1. Full page PR (3.000 characters of text, 2 photos and company logo) 2. Half-page PR (1.550 characters of text, 1 photo and company logo) 3. ¼ page PR (700 characters of text, 1 photo and company logo) COST 1/1 PR: 680 EUR COST 1/2 PR: 380 EUR COST 1/4 PR: 180 EUR Note: The partner shall provide materials as directed by the editorial board of Conventa Daily

5 ADVERTISING IN THE TRADE SHOW CATALOGUE - SPECIAL ISSUE OF KONGRES MAGAZINE Conventa trade show catalogue has become a must-read for meeting planners as it offers an overview of the meetings industry of the region. In addition, through the distribution of Kongres magazines channels it directly addresses over meeting planners. Catalogue will be published in print and digital versions, and will be placed in web kiosks and online istore. Promotion options: 1. Full page AD, dimensions 204 x 255 mm 2. Half page AD, dimensions of 204 x mm 3. One third page AD, dimensions 204 x 83 mm Estimated total range (digital and online): COST 1/1 PR: EUR COST 1/2 PR: 820 EUR COST 1/3 PR: 690 EUR Note: The partner shall provide materials as directed by the editorial board. ADVERTISING ON THE INTERACTIVE CONVENTA TV (powered by Kongres Magazine) Interactive CONVENTA TV is an advanced way of promoting and generating additional visits to your website. Access to CONVENTA TV is possible via the web portal and web portal www. kongres.magazine.eu Conventa TV enables a narrative of original stories based on interviews with key meeting industry players, examples of good practice and other video formats. Estimated total range (digital and online): Options of promotion: 1. Partner spotlight release of an already prepared video, 30 sec. 2. Kongres chat sec. video interview with the partner 3. Kongres chat sec. video interview with the partner PARTNER SPOTLIGHT, 30 sec.: 250 EUR KONGRES CHAT, 120 sec.: 390 EUR KONGRES CHAT, 200 sec.: 490 EUR Note: The implementation upon the agreement with the organizers

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7 PERSONAL CONTACT OPENS THE DOOR Conventa swears by personal contact. We believe that in order to conclude a business deal a genuine personal contact is decisive. PERSONAL CONTACT 1: WELCOME DRINK AT THE ENTRANCE TO THE TRADE SHOW (non-alcoholic) To all guests of Conventa we offer upon arrival an energy drink, which is branded in the colours of the partner. Estimated total reach Promotional desk with the partner s logo 2. Logo and indication of the partner in the trade show s catalogue and other printed materials 3. Promotional materials and sponsor s gadgets at the entrance to the event Partner s cost: EUR Note: Sponsor covers the actual costs of catering and provides promotional material by arrangement with the organizers. The organizer shall provide a promotional desk with the logo. PERSONAL CONTACT 2: SPONSORSHIP OF THE HOSTED BUYER LOUNGE For the hosted buyers we are organizing a special space for relaxation, which also includes space for service and culinary delights for the hosted buyers. The estimated total reach: Empty space of the size 25 m 2 2. Logo and indication of the sponsor in the catalogue and other printed materials 3. Sponsor s presentation materials and gadgets in the space for the hosted buyers Partner s cost: EUR Note: Sponsor covers the actual costs of implementation (room equipment) by special arrangement with the organizers. In addition, the sponsor shall take care of the service of hosted buyers and promotional materials

8 PERSONAL CONTACT 3: SPONSORSHIP OF THE OASIS CONVENTA CORNER For all participants of the trade show there is a relaxation corner available, where they can relax and partners can present their services. The corner is designed primarily for partners in the field of spa & wellness industry. The estimated total reach: m 2 of space, with walls made of wooden crates 2. Logo and mention in the trade show catalogue and other printed materials 3. Presentation materials and sponsor s gadgets in the Conventa oasis Partner s cost: EUR Note: Sponsor covers the actual costs of implementation (internal equipment of the space) by special arrangement with the organizers. PERSONAL CONTACT 4: SPONSORSHIP OF BREAKFAST WITH THE MEDIA A special post-conventa breakfast for the media invited to the event is a great opportunity to address and present your novelties in the offer. Number of media representatives: 4-6 The estimated total reach: Breakfast area is ensured (one of the special venues in Ljubljana). 2. Participation of representatives of the partner at breakfast. 3. Branding and presentation of the sponsor in the trade show catalogue and other printed materials 4. Sponsor s presentation materials and gadgets at breakfast. Partner s cost: EUR Note: in the price of the breakfast with the media includes the costs of the space for press breakfast. Banquet is covered by the sponsor (in agreement with the organizers) the sponsor also provides promotional materials

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10 PERSONAL CONTACT 5: SPONSORSHIP OF DESIGN CORNERS AT CONVENTA PROMENADE Design corners are intended for short rest of participants in creative environment. Every corner is equipped with design pieces of furniture and branded in the colours of the sponsor. The estimated total reach: m 2 of space, equipped with seating and standard inscriptions 2. Hand-out of sponsor s materials and gadgets in the corner. 3. Logo and indication of the sponsor in the trade show catalogue and other partner s materials. Partner s cost: EUR The sponsor shall provide presentation material, and (optionally) staff at the corner. CO-SPONSORSHIP OF SOCIAL EVENTS EVENT 1: EXCLUSIVE SPONSORSHIP OF THE OPENING RECEPTION Welcome reception takes place at a selected exclusive location (Grand Hotel Union, Ljubljana Castle) on the eve of the first day of the trade show. The estimated total reach: 450 The organizer shall ensure: 1. Hiring of the hall 2. Promotion through Conventa communication channels and Kongres magazine 3. Culinary service for 450 participants (food and drink) 4. Staff for the execution of the event (hostesses, security) 5. Tickets for the participation of 10 persons invited by the partner at the event 6. Opportunity to address the participants with a representative of the partner Project partner for the project implementation shall provide the following services: 1. Cover the marketing costs. 2. Cover the cost of the music (live music for an international audience). The organizer shall confirm the selection of a musical group. 3. Cover the branding cost of spaces by agreement Partner s cost: EUR

11 EVENT 2: EXCLUSIVE SPONSORSHIP OF THE NETWORKING DINNER Networking Dinner for the participants is an exclusive event and the culmination of the trade show. Partner is in terms of the content and thematically fitted into the implementation of the project. The estimated total reach: 500 The organizer shall ensure: 1. Hiring of the hall 2. Promotion through Conventa communication channels and Kongres magazine 3. Culinary service for 500 participants (food and drink) 4. Staff for the execution of the event (hostesses, security) 5. Tickets for the participation of 10 people of the partner at the event 6. Opportunity to address participants with a representative of the partner Project partner for the project implementation shall provide the following services: 1. Cover the marketing costs. 2. Cover the cost of the music (live music for an international audience). The organizer shall confirm the selection of a musical group. 3. Cover the branding cost of spaces by agreement Partner s cost: EUR EVENT 3: EXCLUSIVE SPONSORSHIP OF THE CONVENTA AFTER PARTY After party has become one of the key events of Conventa to which both hosted buyers and exhibitors are looking forward to. Because of its attractiveness it provides high visibility and connects the destination and distinguished guests of the event. The organizer shall provide free of charge: 1. Hiring of the hall (presumably Cankarjev dom Club) 2. Promotion through communication channels of Kongres magazine 3. Staff for the execution of the event (hostesses, security) The estimated total reach: 500 Project partner for the project implementation shall provide the following services: 1. Cover the cost of welcome drinks for participants and the costs of the service. 2. Cover the cost of the music (live music for an international audience). The organizer shall confirm the selection of a musical group 3. Cover the branding cost of spaces by agreement Partner s cost: EUR

12 EVENT 4: EXCLUSIVE SPONSORSHIP OF WORKING LUNCHES Conventa swears on achieving active socializing between the participants and hosted buyers. One of the most effective ways is socializing during working lunches. Working lunches take place both days of the trade show from 12:30 to 14:00 hours. The estimated total reach: 450 The organizer shall ensure: 1. Hiring of the hall 2. Promotion through Conventa communication channels and Kongres magazine 3. Culinary service for 450 participants (food and drink) 4. Staff for the execution of the event (hostesses, security) 5. Tickets for the participation of 10 people of the partner at the event 6. Opportunity to address participants with a representative of the partner Project partner for the project implementation shall provide the following services: 1. Cover marketing costs 2. Cover the branding cost of spaces in accordance with an agreement Partner s cost: EUR* EVENT 5: EXCLUSIVE SPONSORSHIP OF COFFEE BREAKS Conventa builds its story on an invitation to a cup of coffee. Coffee breaks take place on both days of the trade show at and at hrs The estimated total reach: 450 The organizer shall ensure: 1. Hiring of the hall 2. Promotion through Conventa communication channels and Kongres magazine 3. Culinary service for 450 participants (food and drink) 4. Staff for the execution of the event (hostesses, security) Project partner for the project implementation shall provide the following services: 1. Cover marketing costs 2. Cover the branding cost of spaces in accordance with an agreement Partner s cost: EUR* * The price is for one coffee break

13 MATERIALS AND SURPRISES FOR PARTICIPANTS To all participants of the trade show we provide a variety of gadgets and surprises that facilitate or brighten up their stay at the event; for you they represent a good marketing opportunity. BAGS FOR TRADE SHOW PARTICIPANTS Participants receive eco-bags, which are branded and equipped in accordance with the overall image of the partner. 1. Branding and creative design of bags 2. Distribution of bags to participants 3.Partner s logo on the Conventa website 4. Placing of partner s materials in bags 5. Two VIP tickets to participate at the trade show Estimated total outreach: 700 Partner s cost: EUR LANYARDS All participants will receive lanyards that are classic and highly effective tool for communicating with participants of the trade show. 1. Branding and creative design of lanyards 2. Distribution of lanyards to the participants of the trade show 3. Partner s logo on the Conventa website 4. Two VIP tickets to participate at the trade show Estimated total outreach: 700 Partner s cost: EUR

14 BRENDED WATER FOR PARTICIPANTS The organizers during the event and during transfers ensure bottled water for the participants. 1. Logo of water sponsor in the event programme 2. Branding of water bottles 3. Partner s logo on promotional billboards of partners of the trade show 4. Two VIP tickets to participate at the trade show Estimated total outreach:: 1000 Partner s cost: EUR Note: The Sponsor may also provide its own bottled water. Quantity: x 0,5 l. In the event of ensuring its own water, the organizer provides a marketing package equivalent to EUR. PENS AND WRITING PADS An effective way of promotion is also distribution of branded pens and writing pads. They are received by all hosted buyers, journalists and exhibitors. On request it is also possible to have a pre-promotion at all events at which we are previously presenting the Conventa trade show. 1. Branding and creative design of writing pads and pencils 2. Distribution to the participants of the trade show 3. Partner s logo on the Conventa website 4. Two VIP tickets to participate at the trade show Estimated total outreach: 1000 Partner s cost: EUR

15 GIFTS IN HOSTED BUYERS ROOMS For the hosted buyers we can organize a delivery of gifts that will be at the agreed time waiting in their hotel rooms. Gifts can be personalized if necessary. Estimated range at the event: Delivery of gifts to the hotels, in which hosted buyers are staying 2. Description of the partner in the daily newspaper Conventa Daily 3. Partner s logo on promotional billboards of the partners of the trade show 4. Two VIP tickets to participate at the trade show Partner s cost: EUR Note: The partner provides gifts. Alternatively an arrangement that the organizer provides the gifts is also possible. HANGERS ON DOORS OF THE HOSTING HOTELS For all the hosted buyers we make special hangers with a creative message of the partner. The hangers await the hosted buyers upon arrival to the hotels. This way you can wish them a pleasant stay in the city and highlight the advantages of your offer. 1. Branding and creative design of the hangers 2. Distribution of the hangers 3. Follow-up (prize game on hangers ) Estimated range at the event: 300 Partner s cost: EUR Note: The service is not intended for hotels

16 INVESTING IN KNOWLEDGE Conventa enables to all the participants a variety of opportunities to gain new knowledge. SPONSORSHIP OF THE KEY-NOTE SPEAKER The partner takes care of the sponsorship of the main invited lecturer who within the programme has a lecture on the topic in conjunction with destination marketing. 1. Sponsor s logo in the programme 2. Sponsor s logo in communication through Conventa marketing tools 3. Sponsor s logo on the screen before the start of the conference 4. Free attendance at the lecture for 5 people Estimated range at the event: 700 Partner s cost: EUR SPONSORSHIP OF THE EXPERT S CORNER Another novelty this year in the field of knowledge exchange and presentation of good practices. Each exhibitor has the option of 15-minute presentations in a special space in the hall where meetings are held. Estimated range at the event: Sponsor s logo in the programme 2. Sponsor s logo in communication through all Conventa marketing tools 3. Sponsor s logo on the screen before the start of each presentation 4. Free attendance at the Conventa for 2 persons Partner s cost: EUR

17 EXPERIENCES To all registered hosted buyers we can conjure up the most authentic experience within which they get to know the offer they will actually meet. CONVENTA HOSTED BUYERS CHEF CHALLENGE In the context of the venue a special space is organized that includes kitchen facilities. Every day 10 contestants are selected who have to prepare the best dish from the same ingredients in accordance with agreement. The competition is a part of the completion of the trade show after 4 pm and an integral part of different experiences of the trade show. Estimated range at the event: Branding of the event space 2. Logo and indication of the sponsor in the trade show catalogue and other printed materials 3. Sponsor s presentation materials and gadgets on Partner s cost: EUR Note: The sponsor covers the actual costs of implementation (ingredients, serving, catering equipment) EXPERIENCE 4: CONVENTA HOSTED BUYERS BINGO In the lobby of the trade show during coffee breaks together with the partner a prize draw is organized with partner s prizes. The purpose of the draw is collection of hosted buyers contacts and additional promotion of the partner Estimated range at the event: Branding of the event space 2. Logo and indication of the sponsor in the trade show catalogue and other printed materials 3. Staff for the execution of the prize draw 4. Moderator for the execution of the draw Partner s cost: EUR Note: The partner shall provide at least three awards for hosted buyers

18 COUNTRY/DESTINATION/ PROVIDER PARTNER A special agreement is also possible to establish a partnership of a country, destination or a provider at the trade show. Condition for partner status of the day is to cover the costs of one of the social events, which is in terms of the topic (destination) and to cover the marketing costs in accordance with the below offer. PARTNER OF THE CONVENTA TRADE SHOW Exclusive partnership through which we further promote the selected destination. Estimated range:: Banner on the Conventa website 2. Logo on all printed and digital promotional materials and name badges 3.3 x personalized direct mailing on the data-base of hosted buyers of the trade show 4. Branding in the entrance hall (promotional billboard) 5. logo on the lanyards 6. 2x full page ad in the Conventa daily newspaper 7. 1 x Full page ad in the Conventa catalogue 8. A grand interview for the CONVENTA TV 9. Design corner on the Conventa promenade 10. Welcome speech during a working lunch with the possibility of prize draw 11. Opening address at the selected evening event free VIP tickets to attend the event Project partner for project implementation shall provide the following services: 1. Cover the marketing costs. 2. Cover one of the social events, in agreement with the organizers Partner s cost: EUR* * Price of the indicated services in the package according to the price list is EUR To the partner we provide a complete package with 40% discount

19 NOTES: The price does not include 22% VAT payable by the partner The offer is available to all partners and exhibitors of Conventa. Individual services are available according to the principle first come first served. Media services are included in the whole package (min. value of the selected services is EUR): Partner s logo on the trade show website Logo in all Conventa advertisements PR in the official catalogue of the trade show PR in the Conventa daily newspaper The organizer recognizes a special partner s discount on above packages 15% of the value in the event of confirmation of participation by 30 th July 2014 Payment terms: 30% upon application, 70% by 15 th December 2014

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