CAM Coach. How Technology Supports Complementary and Alternative Practice

Save this PDF as:
Size: px
Start display at page:

Download "CAM Coach. How Technology Supports Complementary and Alternative Practice"

Transcription

1 The

2 CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known as the Business Bible for all Complementary and Alternative Medicine practitioners as it helps them to understand the fundamental action required to set up or run a success business. My co-author Simon Martin and I had realised a need for this sort of toolkit for therapists, practitioners, Life Coaches and Psychologists, as many of them were leaving university or college with their qualifications which they knew inside out but when it came to their business knowledge this seemed limited if at all present. TILT MAGAZINE FALL

3 TILT Therapeutic Innovations in Light of Technology The Law of (Technological) Attraction I write for many publications, and was looking to contribute for an internationally based publication. The Law of Attraction came into play when I was approached by the TILT Editors through Twitter and asked to write an article for them. Once again technology had a part to play in this new exciting path as it does with many of the projects we find ourselves involve in. I would like to share with you how technology directly supports our company with the work we do, as well as how our clients can utilise it within their own practices and clinic businesses to be successful. Social media is something I consistently promote at my seminars to practitioners and coaches as it is one of the fundamental key tools to use when getting yourself out there and known in your marketplace. It is a great way of gaining a local audience for your services; helps you to keep up to date with industry news and events; and may lead you to making important business connections and relationships that may lead to fruitful ventures down the line. The Economic Benefits I only learnt to use a computer in my late thirties which was well into my career at the time, and even today I do rely heavily on my business partner to help me with technical matters within our business. However, I recognise the importance of embracing technology as it is fundamental in running a clinic and helps to keep running costs to a minimum. Examples of this are: We use time saving accounting and booking software to take care of the monthly cycle of invoicing and booking appointments. We have become our own marketers by learning and utilising social media platforms such as Twitter, blogs, You Tube, and Facebook. We can pinpoint exactly who our target market is and send them the marketing messages about our services that fit into their demographic at any time, all at the touch of a button. Furthermore, we do not need to be sat in our office to do this. A large part of our business is conducted over the internet via teleconferencing using Skype. We keep in touch with our Associate team across the UK this way, in order to save time and money travelling. We also have various international appointments set up in this way with clients. We run our Success in Business webinars which are a great way to offer CPD to therapists and practitioners worldwide and in an easy to use format. 44 TILT MAGAZINE FALL 2014

4 Monthly newsletters are created using Constant Contact, a template designed software whereby we can design our own branded newsletter and send it to our database weekly, monthly or quarterly. The newsletter facility also includes use of You Tube so we can include videos within our newsletter as well, which offers the viewer variety. Furthermore, you can send a link of the newsletter to your social media followers, connections and friends via Twitter, LinkedIn and Facebook as well. This software also offers a facility to send surveys to our demographic so we can create conversation and interact directly with them. We are currently working within a local secondary school on a project where we are using mindfulness workshops to order to develop and enhance their creativity to write poetry. The issues that these young people face today is being translated into poetry as a tool for other young people to relate to and increase their awareness and understanding that they are not isolated in their own experiences or feelings. This project will be using a software program called Blurb which allows the user to produce and publish their book. No longer is it necessary to wait for a publisher like Random House to accept your idea. Finally, we also use apps for clients with smart phones to monitor their progress in nutrition and exercise which offer additional support to help them achieve their weight loss goals. Embracing Technology For Success Technology allows us to keep in touch with our audience in a variety of ways, anytime, and anywhere, which enables us to give a super-fast response time when we have been contacted for an appointment. TILT MAGAZINE FALL

5 TILT Therapeutic Innovations in Light of Technology This prevents the enquirer from going to the competition. For all of you who have read The CAM Coach we offer an international Mentoring Program and there are several key areas that we look at when we mentor new mentees. Below are the first four areas from The CAM Book where technology plays a fundamental key role in running a clinic: u Website set-up, structure and on-site SEO A website is your window to the world 24/7. Think of it as your online business card or brochure where you can tell your potential client base everything they need to know about you and your services, giving them an insight into your offering before they meet you. Add testimonials from any previous clients as a great way of building your credibility, as well as displaying the logos of the Professional Bodies you belong to. Remember customers buy YOU first, then your product and then the company. So, always advertise a landline telephone number and not a mobile. It makes the client feel that you have a static base and adds credibility. You can use a website to sell products online such as webinars, supplements, books, podcasts, and videos. Your audience can download a FREE web-brochure in a pdf format which is a cost effective way to get your message out there in detail and can be updated and changed limitlessly. From a website you can collect a database of contacts which you can target for future promotions, workshop announcements, discounted products, health tips etc. There are a variety of ways in which you can develop a website to suit all budgets, from creating your own through software like Wordpress, using an online company such as, or hiring a Web Developer. If using the latter here are some points to remember: Ask for a quote first Provide the developer with a good complete and detailed brief A good web-developer will look at your needs, look at your content (text, images etc.), and consider your potential audience. Only then should there be any design work. This is in fact the part that (should) take the most time if it s done properly. You can help your webdeveloper by looking at other websites and make a note of those that you like and those that you don t like to give them an idea of your taste. Ensure you make it clear to your designer or host that you want to be able to make changes to the website whenever you choose. This will enable you to freely make the changes you need to make whenever you want without waiting for and paying someone else to do it. A Web developer can charge anything from 300 to 1000 depending on what features you require. If you are just starting your business Webhealer are a great website company who will set up and host your website from as little as per month. v Pay per click/digital Advertising on Google Once your website is completed and registered on Google, it can take many weeks and months before it reaches the front page of Google, so if you are about to qualify it is a good idea to start 46 TILT MAGAZINE FALL 2014

6 TILT MAGAZINE FALL

7 TILT Therapeutic Innovations in Light of Technology building the website as soon as possible. Teach yourself how to get your website onto page 1 of Google, let s face it how many of us really check pages 2 and 3? You can do this by searching for free information on the internet using terms such as Google Adwords webinars. So, what are Google Adwords? Google Adwords are based on Pay per Click system (PPC) you only pay money to Google when someone clicks on your ad, so you should have a much higher chance of selling something to the people who click through on your ad than you would from a normal ad. Google Adwords are a very popular means of getting immediate traffic to your website. They are the advertisements that you see on the right hand column of the page when you do a search on Google or at the very top of the page in a different colour. You have the ability to run multiple ads targeted with one or more search keywords and Google s step-by-step demos walk you through the process of creating a successful ad campaign. The nice thing about an Adwords campaign is that you can have it up and running in minutes, and you can let it run for as long (or as short) as you want. So to Summarise: You are in Complete Control of how much you spend You can start and stop a campaign at any time You can set a max daily spend You choose the words you want to sponsor You Design your own Google Advert You can run as many adverts as you want at any one time You only pay when someone visits your website You get statistical support to help you improve your campaign You can choose the best time of day to advertise EG Weekends w Social Media Marketing Quite often our mentees call themselves technophobes. Technology design for consumers has come a long way since the day of the BBC microcomputer. These days it is consumer friendly and designed for even the youngest of users to understand. There really is no excuse to be given for not having a go. All the Social Media platforms offer step by step tutorials, as well as, help and search boxes where you can type anything you are looking for and it will offer that subject matter. The only frustration about Social Media is time, as it does require that to learn the platform. Once you have the basics most of your learning is done through using the platform, plus any mistakes you make can always be deleted. As a business owner in today s modern world we are so blessed to have such a tool at our disposal, mainly, because it is FREE! We can now tell the world about our product or service not just our local town or village. Our reach is far greater and with it we can create more opportunities than ever before. Social Media is here to stay and it adds volumes to your business. Twitter and Facebook are great ways to build a client base in your local area. You Tube, Instagram and Pinterest can offer free information in the way of videos of techniques to use at home, cooking demos, photo recipes and educational snippets. Finally, for those of 48 TILT MAGAZINE FALL 2014

8 you wishing to enter into the corporate market, LinkedIn is a great way to pinpoint the large corporates in your area. x Practice Management Software & Organisation All successful practitioners need a robust system to manage all facets of their business from appointment making to invoicing to record keeping. This is often done manually to keep costs down. It is common however these days to have a software management system in place to take care of all of your business needs within the parameters of one system. Common features and benefits to look for in a system should include: Easy patient / client management Clients Record Creation and Management Client letters, reports, notes, Communications, flags and alerts Diary for everything Event/Appointment Diary Online booking SMS Client appointment reminders Billing, reports, letters Quick and Accurate Finance Invoicing Payment records Electronic billing Charging Sorting and tracking Continuing Professional Development Plans, logs, events Professional body reports The software we currently recommend and use ourselves is provided by the Private Practice hub - www. If you would like to know more about The CAM Coach Book please visit our website where you will find our book shop, further reading and videos and news about our latest CAM Coach courses and webinar series. privatepracticehub.co.uk/ reviews.php and is known as Click. See Visit their website at So there you have it, a quick overview of the importance technology has in the successful running of a Private Practice or clinic. It offers cost effective business solutions to target your demographic and run your business in an organised and time effective way. ABOUT THE AUTHOR Mark Shields is the Founder of The Life Practice Group ( He is nationally respected as a successful Life and Business Coach & Trainer, Media Expert, Author and Motivational Speaker, appearing regularly on television and radio. He has worked successfully with clients from CAM, the Financial World, the Entertainment industry, as well as with world champion athletes, senior business leaders, famous musicians and senior government politicians. As the CAM Coach, Mark helps CAM practitioners to achieve success in their respective CAM businesses by sharing models, tips and business advice. TILT MAGAZINE FALL

SEO and Google Analytics. Tips for getting the most out of your website

SEO and Google Analytics. Tips for getting the most out of your website SEO and Google Analytics Tips for getting the most out of your website Katherine Grace Director, Industry Specialist Over 17 years owning & running businesses Author for the HIA magazine & Business Franchise

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

Creating a Successful Marketing Strategy

Creating a Successful Marketing Strategy Creating a Successful Marketing Strategy While referrals are great, and will always be part of growing a business, many who have relied on referrals exclusively in the past have more recently needed to

More information

Freelance Dietitians Factsheets. Building a Professional Website. then. What makes you different?

Freelance Dietitians Factsheets. Building a Professional Website. then. What makes you different? A professional website can be part of your marketing toolkit, and the doorway to your freelance services. But how do you design a website? Before you tackle that question, you need to consider the following:

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

User s Manual For Chambers

User s Manual For Chambers Table of Contents Introduction and Overview... 3 The Mobile Marketplace... 3 What is an App?... 3 How Does MyChamberApp work?... 3 How To Download MyChamberApp... 4 Getting Started... 5 MCA Agreement...

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Introduction Email marketing Search engine marketing Google Adwords Social Media for Tourism Facebook advertising Bringing people to my site Definitions edm - Electronic Direct

More information

Tips for cost effective marketing in a recession (or at any other time)

Tips for cost effective marketing in a recession (or at any other time) Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options

More information

Social Media Marketing for Small Business Success

Social Media Marketing for Small Business Success The Basics of Social Media Social Media Marketing for Small Business Success Social Media Revolution Constant Contact 2014 #ctctsocial @constantcontact http://youtu.be/0euel3n7fds 2 YOUR PHOTO HERE Catrine

More information

Permission-Based Marketing for Lawyers

Permission-Based Marketing for Lawyers Permission-Based Marketing for Lawyers Jim Hart is a divorce attorney in Cary, North Carolina. Previously, his law practice was based in Florida. He owns several websites. Jameshartlaw.com redirects to

More information

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY!

THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In

More information

SEO Marketing Tips to Help Increase Sales

SEO Marketing Tips to Help Increase Sales SEO Marketing Tips to Help Increase Sales By Karen Cioffi Copyright 2010 Karen Cioffi Revised 2012 http://karencioffiwritingandmarketing.com http://karencioffifreelancewriter.com Disclaimer: The data contained

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

Curate Your Own Online Marketplace

Curate Your Own Online Marketplace Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

Popular Paid and Free Traffic Sources

Popular Paid and Free Traffic Sources Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing

More information

How to fill every seat in the house. An event manager s guide to SMS Marketing

How to fill every seat in the house. An event manager s guide to SMS Marketing How to fill every seat in the house An event manager s guide to SMS Marketing - Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances are you can t remember (because

More information

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE 6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

30- Day List Building Plan for an Ecommerce Site

30- Day List Building Plan for an Ecommerce Site 30- Day List Building Plan for an Ecommerce Site Day What to 1 If you are new to email marketing, choose an email provider. If you aren t, you have opt-in forms on every page of your site? Set up your

More information

Build Your Business with Mobile

Build Your Business with Mobile Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely

More information

RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128. Social Media: Trends, Tools and Tips

RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128. Social Media: Trends, Tools and Tips RLI PROFESSIONAL SERVICES GROUP LEARNING EVENT PSGLE 128 Social Media: Trends, Tools and Tips Copyright Materials This presentation is protected by US and International Copyright laws. Reproduction, distribution,

More information

Pick and Mix Services

Pick and Mix Services Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...

More information

Advertise With BizPin 365

Advertise With BizPin 365 Advertise With BizPin 365 BizPin 365 provides a unique opportunity for national advertisers looking to connect with small businesses across South Africa and other parts of Africa. Our dedication to helping

More information

Corporate objectives. Communications strategy. Digital marketing and inclusion strategy

Corporate objectives. Communications strategy. Digital marketing and inclusion strategy marketing and inclusion strategy 2014-2019 (draft) Introduction Corporate objectives Communications strategy marketing and inclusion strategy This digital marketing and inclusion strategy is a supplementary

More information

The Social Media Best Practice Guide

The Social Media Best Practice Guide The Social Media Best Practice Guide A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Social Media Marketing Introduction With an ever increasing number of

More information

Validus Investor Relations

Validus Investor Relations Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction

More information

Publicity / Marketing Packages & More

Publicity / Marketing Packages & More Publicity / Marketing Packages & More Note: We do have retainer plan options and blocks of time plans available as well. Let me know if you d like information on those programs. PR/Marketing Bronze Package

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero

C O M M U N I C A T I O N S I N C. Email Marketing. Presented by Claudia Guerrero C O M M U N I C A T I O N S I N C. Email Marketing Presented by Claudia Guerrero How does it all fit together? Email Stats Email is the number one use of online technology. It is still used by 60% of Internet

More information

HOW TO GET MORE WEBSITE TRAFFIC. laurence bradford @lebdev learntocodewith.me

HOW TO GET MORE WEBSITE TRAFFIC. laurence bradford @lebdev learntocodewith.me HOW TO GET MORE WEBSITE TRAFFIC laurence bradford @lebdev learntocodewith.me AGENDA Start off talking about the need to create valuable content Such an expansive topic, allowing YOU to decide what you

More information

Digital Marketing VS Internet Marketing: A Detailed Study

Digital Marketing VS Internet Marketing: A Detailed Study Digital Marketing VS Internet Marketing: A Detailed Study 1 ATSHAYA S, 2 SRISTY RUNGTA 1,2 Student- Management Studies Christ University, Bengaluru, Karnataka, India Abstract: The article talk about digital

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

BAMGOOGLED: Digital Skills Among Newly Registered Businesses

BAMGOOGLED: Digital Skills Among Newly Registered Businesses BAMGOOGLED: Digital Skills Among Newly Registered Businesses UK Startup Digital Marketing Report Copyright 2016 Third Party Formations Ltd t/a thecompanywarehouse.co.uk 2016 About The Company Warehouse

More information

Copyright LisaCashHanson.com

Copyright LisaCashHanson.com Hi, itʼs Lisa. I want to say how totally excited I am to have you with me. I know your time is valuable and I promise to deliver tips that you can begin using right away. My Email List Building Empire

More information

AdWords Google AdWords Setup and Management

AdWords Google AdWords Setup and Management levelmarketing.co.uk 2 AdWords Google AdWords Setup and Management Level Marketing is a full service marketing agency that offers a full range of traditional and digital services. If you re reading this,

More information

How to Use Solo Ads to. Grow Your Business

How to Use Solo Ads to. Grow Your Business How to Use Solo Ads to Grow Your Business By: Reed Floren http://www.soloaddirectory.com The Basics of Solo Ads Solo ads a great way to market your business using a small scale method. Solo ads are basically

More information

Finditinworcestershire Smashing Twitter. Sue Cartwright Raising Profiles September 2012

Finditinworcestershire Smashing Twitter. Sue Cartwright Raising Profiles September 2012 Finditinworcestershire Smashing Twitter Sue Cartwright Raising Profiles September 2012 RAISING PROFILES Helping you Master the Art of Social Media to Raise Your Profile and Grow Your Business LINKEDIN

More information

Created by: Hector "H.R" Ramos

Created by: Hector H.R Ramos Created by: Hector "H.R" Ramos 20 Ways To Promote Your Beats Online 1. Send An Email To Your Subscribers. Email is the HOLY GRAIL of selling beats online. It allows you to build instant momentum to EVERY

More information

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East

DMI ME. Professional Diploma in Digital Marketing. www.dmime.com phone: +971 4 454 0364 marketing@dmime.com. DIGITAL MARKETING INSTITUTE Middle East DMI ME DIGITAL MARKETING INSTITUTE Middle East Professional Diploma in Digital Marketing www.dmime.com phone: +971 4 454 0364 marketing@dmime.com Professional Diploma in Digital Marketing Introduction

More information

Building a website. Should you build your own website?

Building a website. Should you build your own website? Building a website As discussed in the previous module, your website is the online shop window for your business and you will only get one chance to make a good first impression. It is worthwhile investing

More information

1/7/2016. Presentation Overview SEO. Web Design: Traditional, Mobile, and Responsive. Best Practices for Pay-Per-Click Advertising

1/7/2016. Presentation Overview SEO. Web Design: Traditional, Mobile, and Responsive. Best Practices for Pay-Per-Click Advertising The Core Essentials of Developing a Profitable Internet Marketing Campaign JANUARY 19, 2016 10:00 AM 11:00 AM Presenter: Chris Behan Socius Marketing, Tampa, FL Presentation Overview SEO Organic Results

More information

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

SEJ MEDIA KIT 2016 620K 170K 31K 1M+

SEJ MEDIA KIT 2016 620K 170K 31K 1M+ MEDIA KIT 2016 About SEJ SEJ covers the marketing world daily with in-depth subject guides, news reports, argumentative and observational articles by expert guest contributors. We focus on digital marketing,

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

Member Marketplace for Small Business A GUIDE TO GETTING STARTED

Member Marketplace for Small Business A GUIDE TO GETTING STARTED Member Marketplace for Small Business A GUIDE TO GETTING STARTED A Member Marketplace Success Story I was excited to see the Chamber roll out Member Marketplace, and I immediately took advantage of the

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

This Report Brought To You By:

This Report Brought To You By: This Report Brought To You By: Gregory Movsesyan SoftXML - Target your market audience Visit Us At: http://www.softxml.com 1 Legal Notice While attempts have been made to verify information provided in

More information

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.

More information

How To Market Any MLM Online

How To Market Any MLM Online How To Market Any MLM Online A Guide To Basic Internet Marketing For MLM By Aziz Jangbar This is a free ebook and you are welcome to share it with others as long as the content of this ebook is unchanged

More information

Marketing & Site Recommendations

Marketing & Site Recommendations Marketing & Site Recommendations GoReaderGo LLC www.goreadergo.com Site Optimisation & Marketing Strategies Reference: xxxxxx Date: December 2014 Version: 1.0 Page 1 Table of Contents Table of Contents

More information

Top 101 Tasks You can Outsource to your Virtual Assistant to Bring Your Business Up!

Top 101 Tasks You can Outsource to your Virtual Assistant to Bring Your Business Up! Top 101 Tasks You can Outsource to your Virtual Assistant to Bring Your Business Up! Time is the most precious resource for any business owner. It s not a smart decision to spend it on time-consuming or

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

The Starkey Hearing Alliance Do what. you do best. better

The Starkey Hearing Alliance Do what. you do best. better The Starkey Hearing Alliance Do what you do best better One call gets you everything you need to grow your practice Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Who We Are. How We Can Help

Who We Are. How We Can Help Who We Are IlluminAge specializes in communication support services for senior living communities, sub-acute care providers, and long-term care facilities. We serve clients throughout the United States.

More information

Google Product. Google Module 1

Google Product. Google Module 1 Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering

More information

Twitter For Tourism. Topic Social Media Tutorial 44

Twitter For Tourism. Topic Social Media Tutorial 44 Topic Social Media Tutorial 44 Twitter For Tourism Twitter is a great tool for businesses looking to attract new customers and increase visibility of their branding. By creatively utilising the 140 character

More information

Module 1: Introduction To Digital Marketing:

Module 1: Introduction To Digital Marketing: = Contents About The Trainer... 3 Module 1: Introduction To Digital Marketing:... 4 Module 2: Buliding A Website... 5 Module 3: Search Engine Optimization :... 6 Module 4: PPC Advertising / Search Engine

More information

How to create a blog or website

How to create a blog or website School of History www2.le.ac.uk/departments/historical/outreach How to create a blog or website A Guide for Community History and Heritage Groups Published online by the University of Leicester, 2014 University

More information

Checklist: Are you ready for ecommerce?

Checklist: Are you ready for ecommerce? ORGANIZATION 1. Please provide your e-mail address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials,

More information

Get your Business Facebook Page Up and Running Like a Pro!

Get your Business Facebook Page Up and Running Like a Pro! Get your Business Facebook Page Up and Running Like a Pro! The time has passed when it is just a good idea to use Facebook for your business. Today, it is almost essential to your marketing strategy and

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

Conducting Virtual Meetings

Conducting Virtual Meetings Page 1 oovoo Chat & Video Conferencing Information gathered by, International Faculty 2013 Faculty Training General Information What can I do with oovoo? oovoo offers free high quality video chat and instant

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com

117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com 117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

EPISODE 02: HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH

EPISODE 02: HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH EPISODE 02: HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH! 1 of 18! Tell me if you ve done this before HOW TO FAST FORWARD YOUR EMAIL LIST GROWTH Come up with a brilliant idea. Go into hiding while you create

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

How much will a website cost?

How much will a website cost? 0116 318 3855 How much will a website cost? This this a common question we get from many businesses planning a new website project. To answer this accurately for you or your business specifically, we need

More information

My 12 Top Tips for Marketing Your Law Firm

My 12 Top Tips for Marketing Your Law Firm My 12 Top Tips for Marketing Your Law Firm With more than 1 million attorneys in the U.S. and approximately 45,000 individuals graduating from law schools every year, law firm marketing isn t an option.

More information

A Guide to Promoting your Project

A Guide to Promoting your Project Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer

More information

Social Media Marketing and Managing Proposal

Social Media Marketing and Managing Proposal Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step

More information

Marketing Made Simple Three Simplified Online Systems

Marketing Made Simple Three Simplified Online Systems Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Introduction...2. How To Set Up a Test Broadcast in Blog Talk Radio...3. How to Use itunes with your Blog Talk Radio Broadcast...

Introduction...2. How To Set Up a Test Broadcast in Blog Talk Radio...3. How to Use itunes with your Blog Talk Radio Broadcast... Create A Radio Show ebook Getting Started with Blog Talk Radio Tips & Tricks TABLE OF CONTENTS Introduction...2 How To Set Up a Test Broadcast in Blog Talk Radio...3 How to Use itunes with your Blog Talk

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Description of Services for Basic, Intermediate, and Advanced Website Packages

Description of Services for Basic, Intermediate, and Advanced Website Packages Description of Services for Basic, Intermediate, and Advanced Website Packages We provide this document to define services covered in our WordPress packages. It is very important you understand exactly

More information

MARKETING TIPS FOR SUCCESS IN BUSINESS

MARKETING TIPS FOR SUCCESS IN BUSINESS MARKETING TIPS FOR SUCCESS IN BUSINESS Professional Web Development Agency Grow your Business The industry has changed drastically over the past few years, especially in the way marketing is now used and

More information