ZOOMERMEDIA DIGITAL MEDIA KIT 2014 1 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014 MEMBERS OF
EVERYTHINGZOOMER.COM EVERYTHING IS EVERYWHERE LIFESTYLE HEALTH SPIRIT GARDENING SEX NEWS REINVENTION MONEY HAPPINESS TRAVEL No other website in Canada offers so much information, entertainment, engagement focused on the interests of adults 45+. 360,000 MONTHLY VISITORS 210,000 UNIQUE MONTHLY VISITORS 1.7MM MONTHLY PAGE VIEWS SOURCE: GOOGLE ANALYTICS DECEMBER 2013 2 ZOOMERMED I A DI G ITA L GROUP MED I A KIT JANUA RY 2014
EVERYTHINGZOOMER HAS EVERYTHING A ZOOMER COULD ASK FOR DAILY NEWS OPINION LIFESTYLE CONTENT SOCIAL NETWORKING ONLINE DATING GAMES & CONTESTS BOOK CLUB FASHION LOOK OF THE DAY PLUS A FULL SUITE OF TARGETED CONTENT NEWSLETTERS EVERYTHINGZOOMER IS A ONE STOP DESTINATION FOR CONSUMERS 45 YEARS AND UP, LOOKING TO BE INFORMED, ENTERTAINED AND CONNECTED. PART LIFESTYLE MAGA- ZINE, PART SOCIAL NETWORK, EVERYTHINGZOOMER IS FOR BOOMERS WITH ZIP THE STAGE IN YOUR LIFE WHERE FREEDOM AND FUN BEGIN. 3 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
MEET THE REST OF THE NETWORK 55,000 unique monthly visitors WATCH VisionTV.ca, TheBrandNewOne.com & JoyTV.ca Companion sites to ZoomerMedia s television properties 40,000 unique monthly visitors LISTEN Classical963fm.com & ZoomerRadio.ca Companion sites to ZoomerMedia s radio properties 44,000 unique monthly visitors ADVOCATE Carp.ca The online voice of CARP, Canada s largest and most powerful advocacy association for the 45-plus 95,000 unique monthly visitors 4 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014 Google Analytics, December 2013
The most PEOPLE The most MONEY YOU WOULD THINK THAT EVERY ENTREPRENEUR WITH A PRODUCT TO SELL, EVERY POLITICIAN WITH VOTES TO WIN AND EVERY MEDIA BUYING AGENCY WITH CLIENTS TO PLEASE WOULD BE FALLING OVER THEMSELVES TO WOO THE ZOOMER DEMOGRAPHIC. BUT MOST AREN T. THEY RE PITCHING TO THE YOUTH MARKET EVEN THOUGH YOUTH ARE FEWER, POORER, AND RELATIVELY POWERLESS. NATIONAL POST, JULY 2011 5 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
Silver Surfers REACH AN AUDIENCE THAT COMBINES MATURITY WITH MONEY AND THE DESIRE TO SPEND IT. ZOOMERMEDIA S SUITE OF WEBSITES AND E-NEWSLETTERS OFFER THE MOST FOCUSED AND EFFICIENT WAY TO REACH AND SPEAK TO ZOOMERS IN CANADA. Who They Are Males 49%* Females 51%* Median Age: 61* Median HHI: $84,510* Average Savings & Securities $111,328** Index vs. 18+ Pop.** 2+ International vacation 151 trips past 12 Managers, Owners, Professionals 140 Mortgage-Free Homeowners 140 HHI $125,000+ 123 Principal Grocery Shopper 131 Agree ads keep them up-to-date 126 with new products and services University+ educated 120 Agree tend to buy based on quality 120 not price Household purchase influencer 114 Enjoy being extravagant 117 3+ domestic vacation trips past 12 115 months Agree like to keep informed about 112 New products and services Sources: *comscore October 2013, **PMB/comScore 2013 Spring Fusion (A12+) FACTOIDS: 10 MILLION ZOOMERS VISITED WEBSITES IN THE PAST MONTHS. * 7.4 MILLION ZOOMERS ARE ON FACEBOOK (74% OF ZOOMERS WHO ARE ONLINE) * 2.4 MILLION ZOOMERS OWN TABLETS OR E-READERS THAT S 25% MORE THAN ADULTS18-34 & 6% MORE THAN ADULTS 25-44! ** 23% OF ZOOMERS ONLINE ACCESSED THE INTERNET VIA MOBILE DEVICES IN THE PAST MONTH ** SOURCE: *COMSCORE 3-MONTH AVERAGE 2013 **PMB FALL 2013 6 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
Zoomers are attractive consumers with tremendous influence The Zoomer population is a force to be reckoned with they are a market of 15.1 million people 1, accounting for 57% 2 of all consumer spending and controlling 78% 3 of the wealth Our audiences also have a force within in them the zip to live life long and well They recognize the challenges of aging and courageously embrace and conquer them They strive for the very best, continuing to chase aspirations and covet new goods, services and experiences They are a new generation of mature Canadians who transform and dominate wherever they go and whatever they do They are the healthiest, wealthiest and most active Zoomer generation ever, and they have the time and money to live life well Contradictory to stereotypes, Zoomers change loyalties with ruthless efficiency Zoomers don t follow the crowd, they are the crowd! SOURCES: 1STATS CANADA POPULATION MODIFIED SEP 27 2012, 2PMB SPRING 2013 (% OF COMBINED VOLUMETRIC SPENDING TOTALS) 3PMB SPRING 2013 (A18+) 7 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
T DISPLAY ADVERTISING: RUN OF NETWORK EverythingZoomer.com CARP.ca Classical963fm.com ZoomerRadio.ca VisionTV.ca Advertorial Sponsorships High Impact TheBrandNewOne.com JoyTV.ca 8 ZOOMERMED I A DI G ITA L GROUP MED I A KIT JANUA RY 2014 RATE CARD NET COST PER OPPORTUNITY UNIT DETAILS UNIQUE EXPOSURE ON EVERYTHINGZOOMER.COM E-NEWSLETTERS Zoomer Health & Wellness (28,000 Opt-ins) Zoomer Living (26,000 Opt-ins) Zoomer Travel (26,000 Opt-ins) Zoomer Money (23,000 Opt-ins) Zoomer Weekend (18,000 Opt-ins) CARP Health 69,000 Opt-ins) CARP Savings* (63,000 Opt-ins) CARP Lifestyle (68,000 Opt-ins) CARP Survey (78,000 Opt-ins) ZOOMER Magazine (60,000 Opt-ins) ZoomerConnect (11,000 Opt-ins) Classical Notes (20,000 Opt-ins) VisionTV (13,000 Opt-ins) Special Newsletters (60,000 Opt-ins) DIRECT EMAIL BLASTS Zoomer Promotions (45,000 Opt-ins) CARP (78,000 Opt-ins) Zoomer Magazine (60,000 Opt-ins) Classical Club (20,000 Opt-ins) VisionTV (13,000 Opt-ins) OTHER 15-Sec Pre Roll Companion Video Ads Sponsored Bulletin Direct Email Blast 728 x 90 Leaderboard 300 x 250 Big Box 160 x 600 Skyscraper Teaser copy & Image that links to a full article up to 700 words in length (and 2-3 images) Various Advertorial 728 x 90 Leaderboard 160 x 600 Skyscraper Advertorial 728 x 90 Leaderboard 160 x 600 Skyscraper HTML Survey Advertorial 728 x 90 Leaderboard / 160 x 600 Skyscraper 728 x 90 Leaderboard / 300 x 250 Big Box Road-Block: 728 x 90 (x1), 160 x 600 (x1) & Advertorial (x2) HTML file direct to subscriber s inbox (client provided) Video pre-roll prior to content on our network of sites serving video content. Unit: 15-sec video pre roll 300 x 250 Big Box HTML file direct to subscriber s inbox THOUSAND Run of Site, Contextual and Geographic Targeting available upon request. Premiums may apply. Opt-ins subject to change. CARP e-newsletters and e-blasts may be limited to CARP affinity partners only. Please inquire at the time of booking. All e-newsletter creative must be industry standard and compatible with all major email clients including but not limited to HotMail, Gmail and Yahoo! Mail. Defective code and design requiring revisions will be billed at $100 per hour. ZML is not legally liable for any e-blast creative sent via one of our newsletter lists that infects, compromises or ruins a subscriber s computer/mobile device, etc. $30 $50 Quoted $78 $65 $78 $65 $10,000 Flat $78 $65 $65 $10,000 Flat $125 $50 Quoted $6,000-$7,000 Flat Copy & Images provided by advertiser with design and production by ZoomerMedia. Custom quotes available upon request. Includes Home-Page Wallpaper, Slideshow, Interstitials (pop-ups), Film Strip, Pushdown, & Catfish. Issued Weekly with each topic available Bi-weekly (Fun Friday available weekly). Issued Monthly. *CARP Savings Advertorial must be offer/savings based. Gather marketing insight with 8-10 custom questions. Can include a closing link to your website. Tabulates in graph and chart format. Issued Weekly Issued Quarterly Issued Monthly Opportunity to Ad Sponsor. See page 10 for details and examples. Limited availability; Targeting and personalization options available at a premium. Up to 30-seconds maximum available. Synchronized display ad to video content and/or pre-roll advertising. See Page 15 for Example & Details
ADVERTISING OPPORTUNITIES: E-NEWSLETTERS 9 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014 THE VISIONARY CLASSICAL CLUB
ADVERTISING OPPORTUNITIES: SPECIAL E-NEWSLETTERS SPECIAL LIFESTYLE EDITIONS CAN BE AD ROAD-BLOCKED BY A SPONSOR. DELIVERY DATES ARE FLEXIBLE BASED ON ADVERTISER INTEREST, SEASONALITY ETC. TENTATIVE THEMES INCLUDE: ZOOMER FASHION, BEAUTY, GROOMING & SPA ZOOMER FOOD, DRINK & ENTERTAINING ZOOMER HOME & GARDEN 10 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
ADVERTISING OPPORTUNITIES: ADVERTORIALS Advertorials Educate and inform visitors via unique long-form advertorial features on EverythingZoomer and within our various newsletters, integrating your brand(s) into the content Placement: E-newsletters, EverythingZoomer homepage, EverythingZoomer Category Landing Pages Format: TEASER Headline, image and intro copy. CLICKS THROUGH to a full article (600 words max) hosted on EverythingZoomer.com with inside images, call to action/referring link(s), and optional video, coupon, etc. Note: Content and images to be supplied by the advertiser with design and production by ZoomerMedia 11 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
ADVERTISING OPPORTUNITIES: DIRECT EMAIL BLASTS Direct E-Blasts: Your custom html message delivered direct to the inbox of our various opt-in email subscribers. Creatively, your message could be brand focussed, take an educational/ content approach, or act as a survey (see details below) Survey Benefits Educate and/or collect market insights (statistics & perceptions; resonance of marketing messages, etc.) Joint publish the results through a press release Recommend 10 questions maximum; close ended are recommended as results are tabulated, but open ended is also possible Opportunity to collect opt-ins, insert images and links (i.e. click here for more information ) 3 main lists are available for e-blast deployment: CARP Promotions (83,000 opt-ins) Zoomer Magazine (74,000 opt-ins) Zoomer Promotions (43,000 opt-ins) 12 ZOOMERMED I A DI G ITA L GROUP MED I A KIT JANUA RY 2014
ADVERTISING OPPORTUNITIES: DOMINATIONS Dominations: Launch with impact. Takeovers allow you to dominate the home-page, and category landing pages on EverythingZoomer.com for 24 hour periods. Placements include: Wallpaper Slideshow Ad Advertorial Leaderboard Big Box 13 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
ADVERTISING OPPORTUNITIES: SLIDESHOW ADS Slideshow ads: Emulate an editorial presence through high impact slideshow ads on the home-page and/or category landing-pages that click through to a full advertorial article on EverythingZoomer.com 14 ZOOME RME DIA DIG ITAL G RO U P M ED IA KIT J AN U ARY 20 14
ADVERTISING OPPORTUNITIES: SPONSORED BULLETIN UNIQUE OPPORTUNITY TO PACKAGE YOUR MESSAGE IN A CONTEXTUAL ENVIRONMENT THAT LEVERAGES SUPPORTING ZOOMERMEDIA EDITORIAL CONTENT. SPONSORED BULLETINS Sponsored Bulletins are deployed to Zoomer Promotions and/or Zoomer Magazine databases under a special theme and combine theme-relevant, repurposed editorial content (up to 4 articles) with the following branding opportunities: Advertorials (up to 4), Banners (top & bottom) and sponsor recognition (logo + link). Labeled Special Advertising Feature. AVAILABLE LISTS: Zoomer Promotions List 45,000 Subscribers Investment: $6,500 net (includes bulletin production*) Zoomer Magazine List 60,000 Subscribers Investment: Investment: $7,000 net (includes bulletin production*) *ADVERTISER TO PROVIDE LOGO, LINK, BANNERS & ADVERTORIAL COPY + IMAGES; ZOOMERMEDIA WILL INCORPORATE IN HTML E-BLAST DESIGN Example only 15 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
LEVERAGE THE FULL POWER OF ZoomerMedia The Zoomer generation grew up in a multi-media world eager viewers, listeners, and readers. Now they ve embraced the online world, quickly becoming Canada s largest Internet audience. ZoomerMedia Limited offers a portfolio of vehicles in all those channels plus shows and conferences that let you engage the Zoomer consumer face to face. Talk to us about how to put all the pieces together. PRINT ONLINE BROADCAST EVENTS Zoomer Magazine Classical 96.3 FM Zoomershow Toronto, Vancouver, OTTAWA and EDMONTON Classical 103.1 FM ZoomerLife Conference AM 740 VisionTV JoyTV everythingzoomer Rest of Network Includes: CARP.ca, VisionTV.ca, JoyTv.ca, TheBrandNewOne.com, Goldhawk.com, ZoomerRadio.ca & Classical963fm.com The Brand New One 16 ZOOMERMEDIA DIGITAL GROUP MEDIA KIT JANUARY 2014
Contact Information SUSAN RITCEY Director, Advertising Sales 416-607-7738 s.ritcey@zoomermedia.ca 17 ZOOMERMED I A DI G ITA L GROUP MED I A KIT JANUA RY 2014