Let s Talk Business Talk Radio Information and Media Kit

Transcription

1 Let s Talk Business Talk Radio Information and Media Kit

2 The Show Vision: To provide a media platform for small businesses to share experience, knowledge and stories for the benefit of aspiring entrepreneurs and small business owners. Mission: To assist small businesses to grow exponentially by building a discussion to facilitate brainstorming new ideas, learning from traditional practices and sharing failures. Let s Talk Business is a solution for small businesses with topics ranging from how to start a business to building a brand. The show is courtesy of Sumnu Marketing, a marketing firm that specializes in small business marketing consultation by using strategic planning, relationship building tactics and brand development tools. Listeners can access the talk show from work, home or listen in their cars. For Small Business Owners by Small Business Owners Let s Talk Business is produced once a week on Mondays and is a 30-minute show airing at 9:00 a.m. The host is Shaundell Newsome, also President and CEO of Sumnu Marketing. He decided it was time to provide a voice for small business owners and aspiring entrepreneurs and wallah Let s Talk Business was born. Every Monday, Shaundell provides the listeners with a lively discussion by going behind the scenes of the challenges, experiences and triumphs in the small business world. The hallmarks of the show are the in-depth guest interviews with small business owners, aspiring entrepreneurs, politicians, entertainers and leaders in the business community. Naomi Moore, the producer of Let s Talk Business creates themes and topics to collate with small business news, events happening in Southern Nevada and and monthly recognitions such as Black History Month, Black Music Month, National Hispanic Heritage Month, Breast Cancer Month and all U.S. major holidays. Let s Talk Business started airing twice a month in June 2012 as a trial. Listeners have requested the new weekly format. They enjoy the live conversations with people like them. Some listeners say they appreciate the information provided for small businesses.

3 Communicating Around the World Who listens to Let s Talk Business? The listening audience is The dreamer who is looking for that bit of information to assist them with taking the next step into entrepreneurship. The small owner business owner who needs to discuss ideas, learn more about personal development and get business secrets from other small business owners. The business resource organization that wants to learn more about today s small businesses. The show is broadcasted from KCEP FM 88.1 radio in the Southern Nevada area or online at to reach the world. The reach of KCEP is No. 1 Rated Public Radio station in Southern Nevada 160,000+ Individuals Weekly 10,000 Watts Southern Nevada National and Internationally via social media (Facebook, Twitter, Internet Marketing) The show is recorded and archived at (Do we have the capability to do archives?) Copies of the show are by request only. Shaundell Newsome, Host Shaundell is the small business advocate. He goes to Washington D.C. to speak on the behalf of the small business owner and has been a business owner for seven years. He has 30+ years of experience in marketing, brand development and strategic planning. Naomi Moore, Producer Naomi has a background in Communications. She has written for community magazines, for the College of Southern Nevada newspaper and handles the Public Relations for Sumnu Marketing. She has seven years of experience in the small business industry.

4 The Format Let s Talk Business is a Sumnu production and well received on KCEP Power 88. The listeners love the format and the information they receive every Monday. The Welcome A warm welcome to the listeners and a trailer of the show topic and guest The Networking Moment Spotlight on Sumnu Community News Networking opportunities; live or via the internet Information about resources for small businesses Small Business Discussion A live discussion with small business owners and/or small business advocates Talks with listeners via the telephone Social media interaction on the Sumnu Facebook and Twitter sites during the show The Closing Contact information for Sumnu Marketing Contact information for guests and small business resources A word of advice from Sumnu Sumnu Opportunities for Sponsors The Sponsor Brand awareness in the vast small business community. Local and national exposure as a small business advocate through radio promotions, Internet advertising and traditional marketing outlets. Valuable insight into the small business world to build a relationship with the audience. In-Show Advertising Ads are delivered as a part of the show and not as pre-recorded advertisements Deliver community news to the people in the Southern Nevada community Web Placement and Social Media Placement Sponsor logos placed on the Sumnu Let s Talk Business webpage Sponsor logos and mentions on the Sumnu Facebook page Tweets added to Twitter before, during and after the show

5 Become a Sponsor and Receive: Prior to the show: On air promotions will run one week prior to the show The show is actively promoted on social media networks two weeks prior to each show Several E-blasts are targeted to small business owners and potential entrepreneurs who have displayed interest for more information Mobile text messages are sent to a database of small business owners and potential entrepreneurs During the show: Sponsors are mentioned a minimum of 3 times during the show Facebook posts, tweets and Linked In updates are made during the live show The show is taped Post show: The show is archived on the Sumnu Marketing website and sponsor website The show s link is sent to social media outlets The show is included in the Sumnu Marketing monthly newsletter Sponsor Investment One Show Two Shows Entire Month $ $ $1,400.00