THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS

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1 THE GUARANTEED PROFITABLE WAY TO ACQUIRE NEW CUSTOMERS

2 ALL ABOUT RESULTS THE W4 PERFORMANCE AD MARKET DISTRIBUTES YOUR ADS THROUGH OUR NETWORK OF PUBLISHERS ACROSS ALL ONLINE CHANNELS FOR NO UPFRONT MEDIA COST YOU PAY ONLY FOR THE NEW CUSTOMERS THOSE AD PLACEMENTS DELIVER AT OR BELOW YOUR DESIRED COST OF ACQUISITION (COA) TO ASSURE POSITIVE ROI

3 SOURCE INCREMENTAL NEW CUSTOMERS THROUGH MORE ONLINE CHANNELS THAN YOU CAN REACH ON YOUR OWN YOUR 1CAMPAIGN YOUR CHOICE 2OF CHANNELS NEW CUSTOMERS 3ACQUIRED The W4 Performance Ad Market intelligently distributes SOCIAL MOBILE CONTEXTUAL customer acquisition, lead generation or consumer engagement campaigns DISPLAY BLOGS through an expansive network of publishers across all online channels. Whether the goal is to acquire new customers, leads or drive any other consumer action, W4 can place your ads with no upfront media cost. SEARCH We optimize your advertising and distribute it across your choice of online channels, through more publishers than you can reach on your own. We track conversions generated by the ads we place and only charge you for verified, quality results.

4 THE CPA NETWORK LEADING BRANDS USE TO DRIVE NEW BUSINESS

5 PERFORMANCE ADVERTISING INDUSTRY LEADERS Built two of the largest companies in online performance advertising Over 100 years combined experience in the space Placed over 12,500 CPA-based advertiser campaigns, generating over 24 million customers annually Numerous awards and widespread industry recognition AWARDS WON 2013 INC500 List of Fastest-Growing Companies 2013 Los Angeles Business Journal Fastest-Growing Company Technology Council of Southern California s 2009 Internet/New media Company of the Year 2009 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising Deloitte Technology Fast Los Angeles Business Journal Fastest-Growing Private Companies - 1st in Internet Advertising INC. 500 List # LA Business Journal Fastest-Growing Private Companies - 3rd Fastest-Growing Private Company INC. 500 List #10 and Fastest-Growing internet Company INC. 500 List #66 E&Y Entrepreneur of the Year & Award for Business Leadership

6 EXPERIENCE DRIVING CONVERSIONS FOR A WIDE RANGE OF VERTICALS Apparel Automotive Beauty Cable, Telecom & Satellite Coupons Dating Debt Relief Weight Loss ecommerce Education Financial Fitness Gaming Gifts Health & Wellness Home Improvement Insurance Jobs Memberships Mobile Apps Software Downloads Subscriptions Travel And More!

7 CAPTURING CUSTOMERS ACROSS ALL ONLINE CHANNELS (YOU CAN CHOOSE WHICH ONES TO USE) Display Social Mobile Search Blogs PPV/Contextual ad banners placed on web sites ads placed within Facebook, Twitter, Pinterest, Plenty of Fish and more clickable banner or text ads, plus interstitial ads on owned & operated smartphone and tablet apps permission-based, targeted, opt-in & fully compliant standalone s, or ads placed in newsletters SEM ads (e.g. Google Adwords) typically based on long-tail keywords you can specify keywords that may not be bid on advertorial posts that leverage the engagement & endorsement of targeted special interest sites keyword-targeted or url-targeted ads delivered via opt-in browser toolbars or web apps

8 WE GENERATE THE CONSUMER ACTIONS YOUR BUSINESS NEEDS WHAT ARE YOU LOOKING FOR? Whether you re looking to generate sales, leads or any form of consumer engagement, W4 can deliver. You pay only for what we actually deliver at a price that meets or beats the cost of acquisition that works for you. New Sales Free Trials (with auto-bill) Completed Lead Forms Application Submits Submits Zip Submits Newsletter Subscriptions Free Enrollments Member Signups Coupon Downloads App Downloads Software Downloads ebook Downloads Video Views

9 W4 DELIVERS QUALITY CONVERSIONS IN VOLUME 72, ,000+ new users in a single campaign new users in a single campaign 23, ,000+ new users in less new than a users year in under a year 212, ,000+ applicants for a single lead-gen applicants contest for a single leadgen contest 150, ,000+ coupons downloaded coupons annually downloaded annually 100,000+ leads generated over 2 years 100,000+ new leads generated over 2 years 40,000+ leads generated over 2 years 40,000+ new leads generated over 2 years 1+ mill 40+ billion impressions & over new 1 million users and new 40+ users billion impressions delivered 75, ,000+ new users in 12 months new users in 12 months

10 RIGOROUS COMPLIANCE TO HELP ASSURE QUALITY W4 sets & adheres to best practices in online advertising by controlling publisher approvals and campaign selection. W4 helps you optimize quality by providing placement and traffic transparency. W4 protects your brand by continuously monitoring and enforcing campaign guidelines + legal regulations.

11 WE EMPOWER AGENCIES WITH TURNKEY DIGITAL SOLUTIONS We work with agencies of all sizes to help them better deliver online sales & leads at whatever volume is required. We re happy to stay in the background and let you take the credit. Single-source CPA campaign management for all client campaigns Market Research Campaign & Creative Development Testing & Optimization Publisher Management Tracking & Reporting Metrics Analysis Compliance & Fraud Prevention

12 YOU SHOULD RUN YOUR CAMPAIGN WITH US & HERE S WHY Why gamble away all your media budget by spending more in search or piling on more impressions that may or may not generate customers, when you can start buying measurable results with W4. Pay only for results you need (lead, sale, registration, etc.) Campaign performance tracking with state-of-the-art technology Access thousands of publishers via our internal placement management Complimentary campaign optimization and creative (ads & landing pages) No cost to test or start your campaign We take all the risk we only deliver customers profitably Large-scale exposure and non-converting brand proliferation is free

13 DRIVE UP YOUR CUSTOMER ACQUISITION, CONTACT US TODAY! TM tel: fax: w4.com

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