Polygon. Media Kit 2014

Transcription

1 Polygon Media Kit 2014

2 TABLE OF CONTENTS Why advertise on Polygon? 3 Tradeshow Advertising 4-5 Newsletter Advertising 6-7 Online Advertising Media Kit 2014

3 WHY ADVERTISE ON POLYGON? Why advertise on Polygon? Trusted by Thousands of Gem & Jewelry Professionals Polygon is the Industry s Most Active Online Community & Trading Network Worldwide Whether you are looking to build brand awareness, gain visibility or drive qualified traffic to your business, Polygon is a cost effective & efficient way to keep your business top of mind. At Polygon, we ve been helping our members grow their jewelry businesses for over 27 years. There is no better way to reach a targeted audience of qualified, quality retail jewellers online. Find out why Polygon advertisers renew their subscriptions year over year. Key Benefits + Reach decision makers where they re looking to buy & sell + Increase qualified leads and traffic to your inventory and website + Benefit from preferred placement of your products & services + Build brand awareness and interest + Elevate your image through your affiliation with a trusted name in the industry + Maximize the value of your membership to Polygon Quick Facts About Polygon 34 COUNTRIES WORLDWIDE / 400,000+ INVENTORY VALUED AT $3.5 BILLION+ USD + 15,000 Bull/Sell Requests Monthly + 7,500 Unique Visits Weekly Average + 35,500 Website Visits Weekly Average + 277,000 Page Views Every Week + 30,000 Newsletter Subscribers Diamonds Jewelry Gemstones Watches Pearls Precious Metals Estate Pieces And more! 3 Media Kit 2014

4 TRADESHOW ADVERTISING Tradeshow Advertising Exhibiting or not, stay top of mind at the industry s premier events! Differentiating yourself and getting your name out in front are key elements to ensuring you get your share of the tradeshow buying season. And if you re planning to exhibit, you can t rely on walk-by traffic alone to get the most from a tradeshow. Whether your goal is to build a list of reliable sales leads or generate hype around a new product, your company needs to stand out. The more visible your name is, the more you will hear from retailers. Make a Big Impact on Your Target Market Our out-of-the-box promotional packages are designed to showcase your business as unique and bring you the best possible exposure to retailers with an interest in buying your products. Build a list of qualified leads that convert to sales! Capitalize on Poly Power Through your affiliation with one of the most trusted names in the industry, you can have a critical presence at the industry s most important shows, even if you re not an exhibitor. Limited Space and Maximum Exposure In order to deliver the maximum impact and visibility, advertising sponsors will be limited. Orders will be prioritized on a first come first serve basis, so reserve your spot now! 4 Media Kit 2014

5 TRADESHOW ADVERTISING Showcase Showoff ($150-$345 per item or bundle) MORE VISIBILITY FOR YOUR FABULOUS PRODUCTS Showcase your products at the Polygon booth. This is the ideal way to benefit from cross-visibility at the show and drive additional traffic to your booth. If you can t attend the show, you can still benefit from a presence. Polygon will prepare signage to accompany your items, and keep your business cards on hand. Event Sponsorship ($2,000) MAJOR INDUSTRY PLAYER RECOGNITION Get acknowledged as an important industry contributor by sponsoring a high profile member event. Polygon events are perfect sponsorship vehicles for optimizing your exposure and accelerating your return on investment with high quality sales leads. Heavily promoted and avidly attended, Polygon events are unique and lively gatherings of peers in a casual atmosphere where business and pleasure mix. JCK Exclusives Treasure Hunt ($2,000) GUARANTEED HIGH BOOTH TRAFFIC As a special promotion for JCK Las Vegas only, Polygon is sponsoring an exciting Treasure Hunt. Drive traffic to your booth and encourage attendees to interact with your staff, listen to your key messages and spend more time and attention at your booth. It s the perfect icebreaker and conversation starter.how it works: Treasure Hunt sponsors will receive an insignia to display in their showcase. Participating retailers will seek out booths with the insignia on the showroom floor to obtain a stamp in their visitor passport. Once all required stamps are collected, participants can drop off their passports and be entered to win 1 of 3 exciting grand prizes including an ipad and Polygon membership! Treasure Hunt + Event Sponsorship ($3,500) BEST VALUE Ante up your visibility and usher new prospects to your booth with the cost efficient and results driven duo sponsorship package. * Note: All above packages include advertisement in Polygon s newsletters to a total circulation of over 60,000 subscribers with shout outs published online. 5 Media Kit 2014

6 NEWSLETTER ADVERTISING Newsletter Advertising Cultivate your business, cost-effectively Over 32,000 jewelry professionals worldwide subscribe to Polygon s weekly e-newsletter Jewelry Times for expert advice, industry news, business reports and peer tips and tricks. Your prospects are waking up to Jewelry Times to stay on top of the industry Brew new business with affordable advertising features and be an integral part of our readers morning coffee routine Live From Polygon crowdsourcing advice from thousands of jewelry professionals on trending topics Industry Expert David Geller monthly articles by David Geller, JewelerProfit.com and author of Gellar s Blue Book Industry News compilation of the week s leading stories and breaking news in the industry Trade Show Events go to listing of upcoming events for trade professionals Featured Offers a compilation of the week s hottest deals and buying requests Diamond Supply & Demand Report monthly snapshot of industry overages and shortages in the diamond sector Diamond Price Report market trend assessment of wholesale diamonds on Polygon Metal Price Report up-to-date precious metal price trend information for gold, silver, platinum and palladium Delivered to inboxes weekly, our industry news and outstanding editorial coverage engage your prospects. Our Newsletter advertising opportunities are an easy way to reach decision-makers and make sure they choose your products and services over your competitors. Newsletter Slots $ Banner 3 $1,000 Member Snap Shot 10 $450 Featured Member 2 $1,500 *Prices indicated are based on monthly rates 6 Media Kit 2014

7 BANNER SPECIFICATIONS Member Snapshot Newsletter Banner Member Snapshot Featured Member Newsletter Banner 7 Media Kit 2014

8 ONLINE ADVERTISING Online Advertising Boost your visibility & build your presence online Online banner advertising is an effective & affordable way to bring new prospects to your website, or inventory on Polygon. With over 2,800+ members and 277,000+ unique page views each week, Polygon puts your business front and center where your customers are looking to buy and sell. Our constantly evolving online marketplace and real-time community keeps your prospects hooked and coming back for more multiple times daily. Create valuable impressions Display your ad to your target market of retailers Advertise to retailers already interested in you Connect with more than 2,800 potential customers Promote your website or inventory listing on Polygon Build a community around your business Reach the exact audience you want Pick from a variety of preferred placements for your ad Competition is fierce and spaces are limited! Reserve your media placement to get your share of the hundreds of transactions that occur daily on Polygon. Skyscraper Banners Slots $ Inbox 6 $1,000 News & Events 6 $450 Diamond 8 $450 Colored Stones 6 $250 Jewelry 8 $450 Watches 6 $250 Big Box Banners Slots $ Member Home Page 8 $1,500 Classic Banners Slots $ Home Page 8 $1,000 My Account 8 $1,000 Community 8 $750 Buy/Sell, Bargain, Business Intelligence 8 $750 News & Events 6 $450 My Inventory 2 $450 Auction 4 $250 Diamond Search 8 $750 Diamond Results 8 $750 Diamond Buy/Sell 6 $450 Colored Stones 4 $250 Jewelry Buy/Sell 4 $450 Estate Jewelry Buy/Sell 2 $250 Jewelry Related Buy/Sell 2 $250 Watches Buy/Sell 6 $450 Precious Metal / Coin 4 $250 Pearl 2 $ Media Kit 2014

9 BANNER SPECIFICATIONS Banner Specifications Format Images should always be supplied in a high quality format. A minimum of 72dpi is required in order for us to get the best look and feel for your ad. Your banner or logo may be submitted as a.jpg,.gif or.fla for us to be able to add click tags. Classic Banner: 728 X 90 pixels Big Box: 300 X 250 pixels Skyscraper: 120 X 240 pixels Hyperlink All banner ads are Clickable and must link to the website of the advertiser s choice. Flash banner ads must implement a Click Tag from Adobe Flash (specific variable for Flash banner tracking). It must be integrated in the flash file in order to be passed to the HTML code. // ActionScript 2 inv_btn.onrelease = function() { if(_root.clicktag1.substr(0,4)=="http") geturl(_root.clicktag1,"_blank"); } // ActionScript 3 var paramlist:object = this.root.loaderinfo.parameters; mc_button.addeventlistener(mouseevent.click, openurl); function openurl(evtobj:mouseevent):void { var request:urlrequest = new URLRequest(paramList[ clicktag1 ]); navigatetourl(request, _blank ); ) Classic Banner Skyscraper Big Box 9 Media Kit 2014

10 Polygon PO Box Atlanta, GA Business Hours Monday to Friday: 9:30am to 7:00pm (EST) Saturday: 11:30am to 6:00pm (EST) USA & Canada toll free: Canada: International: