ADVERTISING FORMATS
DISPLAY PLACEMENTS Section Landing Page Story Page Top Banner Top Banner 760x120, 40KB Half Page 300x600, 40KB Skyscraper Medium Rectangle 300x250, 40KB Skyscraper 160x600, 40KB Medium Rectangle Medium Rectangle Half Page *Top Banner does not appear on section landing pages. *Medium Rectangles does not appear on blog story pages. *Skyscraper and Half Page occupy the same ad space so cannot be displayed on the same page at the same time.
HOMEPAGE DISPLAY PLACEMENTS Medium Rectangle Homepage Medium Rectangle 300x250, 40KB Available as a One Day Buyout 100% SOV above or below the fold, Full Homepage One Day Buyout 100% SOV above and below the fold. Also available as 12.5% weekly SOV above, below or both. Medium Rectangle
KEYWORD TARGETING Relevant Offer Up to three lines, approx. 26 characters including spaces, per line Static image 60x45 OR 50x50, 2KB *Keyword targeting is also available for all display ad formats *Using editorial keywords for high level targeting, the relevant offer or banner ad will appear on stories with your chosen keywords only.
DOMESTIC TEXT FORMATS Top Strip Top Strip One line, approx. 45 characters including spaces, or static image 278x23, 5KB Special Offers Up to three lines, approx. 26 characters including spaces, per line PLUS Static image 60x45, 2KB Special Offers
DOMESTIC TEXT FORMATS Sponsored Links One line, approx. 50 characters including spaces Sponsored Links
SPONSORSHIP OPTIONS Logo HOMEPAGE SPONSORSHIP Homepage Highlight Widestrip 620x45 20KB Narrowstrip Homepage Highlight Narrowstrip 300x45 15KB Homepage Sponsorship Logo 80x30 5KB Widestrip *Section sponsorship reach extends to the customisable homepage. The Homepage Highlight Widestrip converts into a Narrowstrip when the section is moved to the side bar.
SPONSORSHIP OPTIONS SECTION SPONSORSHIP Logo Sponsorship Logo 80x30 5KB *Extends from the Homepage sponsorship through to section that is being sponsored. Logo
SPONSORSHIP OPTIONS WEATHER SPONSORSHIP Weather Sponsorship Homepage Sponsorship 160x30 5KB Section Sponsorship 80x30 5KB Logo *Premium placement available on Stuff and Masthead homepages.
SPONSORSHIP OPTIONS Top Banner Widestrip Widestrip Skyscraper BLOG SPONSORSHIP Widestrip 620x45 20KB *When sponsoring a blog, you will have the option to occupy the whole blog with all available display formats, or sponsor the blog with widestrips. *These appear on blog landing pages and within comments (appears after the first ten comments).
SPONSORSHIP OPTIONS PHOTO AND VIDEO LIGHTBOX SPONSORSHIP Widestrip Widestrip 620x45 20KB * The widestrip can also be a companion ad for video pre-rolls. Widestrip
NEWSLETTER OPTIONS NEWSLETTERS Skyscraper 160x600 15KB Skyscraper Banner Skyscraper Banner Skyscraper Banner Advertorial Banner 468x60 15KB Advertorial 350 characters including spaces, plus 120x90 10KB
MAGAZINE WEBSITES Top Banner Skyscraper Top Banner Skyscraper DISPLAY FORMATS NZ H&G Top Banner 760x120 40KB Cuisine Top Banner 468x120 40KB Skyscraper 160x600 40KB
GUTTER/SIDE-BARS All important information should be 40 pixels from top Due to various screen resolutions all important information should be between 40 760 pixels, and close to webpage as possible 160 pixels wide either side of webpage Must have a 950 pixel wide white or transparent centre 1270 pixels x 1500 pixels, 100KB max, Static GIF, JPG, non clickable
HOMEPAGE BIG BANNER BIG BANNER 950x120, 40KB Expands to 950x300, 250KB (or 500KB with bandwidth detection) *sits above the webpage
STANDARD EXPANDABLE Standard Expandable 300x250, 40KB Expands to 600x250, 100KB 760x120, 40KB Expands to 760x240, 100KB 300x600, 40KB Expands to 600x600, 100KB *Standard Display ads that can expand in one direction to double their size.
SUPER EXPANDABLE Super Expandable 300x250, 80KB Expands to 500x500, 250KB 760x120, 80KB Expands to 760x350, 250 KB 300x600, 80KB Expands to 600x600, 250KB (or 500KB with bandwidth detection)
. FULL PAGE EXPANDABLE 300x250, 80KB Expands to 950x650, 250KB 720x120, 80KB Expands to 760x550, 250KB 300x600, 80KB Expands to 940x600, 250KB (or 500KB with bandwidth detection)
PAGE TAKE OVER The Page Take Over consists of Gutter/Side Bars which sit on both sides of the webpage - 1270x1500, plus the Big Banner Push Down & Medium Rectangle.
SUSHI TRAIN The Sushi Train allows the consumer to scroll through the ad space to view a variety of products along with their photos and prices.
SIDE PUSH User initiated scrolling 300x250, 40KB, Side Push Scrolling panel 2000x600, 250KB
TARGETING OPTIONS GEO-TARGETING allows you to target your advertising to the specific location of the unique browser based on their IP address. E.g. Wellington only. FREQUENCY CAPPING allows you to choose and limit the number of times a unique browser will see your ad, giving you the option to reach more eyeballs. TIME-OF-DAY allows you to target ads to run at a specific time of day. E.g. 10am 1pm. ANTI-COLLISION allows you to not have your ads show up at the same time as another selected advertiser, or to not show up at the same time as other ad formats you have running.