Advertising Specifications Overview Ad Specs Overview (print and keep) Site served campaigns 3rd party served campaigns

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1 Advertising Specifications Overview Ad Specs Overview (print and keep) Site served campaigns 3rd party served campaigns Reach Media Leaderboard 728x90 Medium Rectangle 300x250 Half Page 300x600 Super Leaderboard 970x90 Kidspot & Birth Skins/ Wallpaper Logo/Header Kidspot Section Header Logo Integration Kidspot Kitchen/Food Logo Integration (stamp) Communications Daily & Monthly enewsletters Solus edm 40 Week Pregnancy, Baby s 1st Year Medium Rectangle enewsletter OTP Fade out n-standard ads Colouring pages Competition pages

2 2 Ad Specs Overview Ad Unit Dimensions Max File W x H Size Expandable Format SLA Leaderboard 728x90 40kb* Yes JPG, or SWF (backup jpg/gif) 2 days Medium rectangle 300x250 40kb* Yes JPG, or SWF (backup jpg/gif) 2 days Half Page ad 300x600 40kb* Yes JPG, or SWF (backup jpg/gif) 2 days Super Leaderboard 970x90 40kb* JPG, or SWF (backup jpg/gif) 2 days Skins (Kidspot/Birth) 1262x kb JPG 2 days Logo/Headers Logo NA PSD, PND or EPS (with transparent background) 5 days Newsletter MREC 300x250 40kb JPG 5 days Newsletter Leaderboard 728x90 40kb JPG 5 days Newsletter EDM 600x kb JPG 5 days Fade out 550x kb JPG, 5 days *Use of larger files allowed via approved 3rd party vendors (must be polite download)

3 3 Site served campaigns information Site served assets refers to creative assets used in Standard Display ads, hosted and served by Kidspot on behalf of an advertiser that chooses not to utilise a 3 rd party ad serving vendor. (ie. If you are sending actual creative assets to Kidspot to serve and track) File weights and flash version tend to be very strict. clicktag is an industry-wide standard method to enable the measurement of user clicks on Flash rich media creatives. All Flash files submitted should be accompanied with a backup gif or jpg image of the same dimensions, along with a click-through URL. The instructions below refer to site-served Flash creatives hosted by Kidspot. For clicktag instructions relating to 3 rd party served creatives, refer to your 3 rd party vendor support documentation as instructions for each may vary. clicktag INSTRUCTIONS: Insert a transparent button onto the top-most layer of your Flash creative and assign the following as an on release action: on (release) { geturl(_level0.clicktag, "_blank"); } te: Your Flash files will be returned for revision if your clicktag implementation is incorrect or incompatible with Kidspot ad serving systems. 3 rd party served campaigns For clicktag instructions for 3 rd party served creative pls see your vendor instructions (these will differ to our requirements) Polite download is allowed on our sites. Please contact your Kidspot Campaign Manager for further advice. Approved 3 rd party vendors : Doubleclick, Mediamind, Facilitate, Atlas, Mediaplex. If you wish to use a vendor not part of tihs list, please contact your Campaign Manager to arrange testing/dfp certification. All 3rd party redirects must be live when submitted, to enable thorough testing before creatives go live. All 3rd party ad serving charges are the responsibility of the advertiser or agency. NLM Parenting reserves the right to remove from rotation or request the removal/revision of any creative that is deemed unsuitable for users of our sites. Are you planning to run a retargeting campaign behind your tags? The setting of 3rd or 4th party cookies on Kidspot sites for re-targeting or any other user tracking purposes is not permitted without prior approval from NLM Parenting sites. Creatives featuring unauthorised connections to external servers for the purposes of user tracking will be removed from rotation. Creatives can be returned to rotation once unauthorised connections have been removed.

4 4 Leaderboard 728x90 Ad Placements Leaderboard Relevant Sites Kidspot Birth JustB Dimensions 728x90 Max. File Size 40kb SWF 3rd party redirect Flash Version Up to Flash 10 AS2 only Animation looping Yes (unlimited) Max frame rate 21 FPS or lower Polite download Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Max. Expand Dimensions: Expand Direction: Other: Yes. 3 rd party served only. 40kb default. 100kb rich flash. Up to 2mb video/additional. Yes, 3 rd party served only. On click, no auto play allowed Yes, 3 rd party served only. On click with mute buttons. Sound must stop on click. Sound must be at 15% of the original maximum volume Yes, 3 rd party served only. On rollover, with a visible close button and retracts on mouse off. Must be able to break out of IFRAME (DFP GPT) 728x180 Down Site served flash (.swf) files must contain clicktag (see notes on site served and 3 rd party served creative) Assets to be received 2 working days prior to campaign start date

5 5 Medium Rectangle 300x250 Expandable Medium Rectangle Ad Placements Relevant Sites Dimensions Max. File Size MREC Kidspot Birth JustB 300x250 40kb SWF 3rd party redirect Flash Version Up to Flash 10 AS2 only Polite download Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Max. Expand Dimensions: Expand Direction: Other: Yes. 3 rd party served only. 40kb default. 100kb rich flash. Up to 2mb video/additional. Yes, 3 rd party served only. On click, no auto play allowed Yes, 3 rd party served only. On click with mute buttons. Sound must stop on click. Sound must be at 15% of the original maximum volume Yes, 3 rd party served only. On rollover, with a visible close button and retracts on mouse off. Must be able to break out of IFRAME (DFP GPT) 350px W x600px H Left (350px) and up (600px) Site served flash (.swf) files must contain clicktag (see notes on site served and 3 rd party served creative) Assets to be received 2 working days prior to campaign start date

6 6 Half Page 300x600 Expandable Half Page Ad Placements Relevant Sites Dimensions Max. File Size Double Mrec/ Half Page/ Medium Rectangle Kidspot Birth JustB 300x600 40kb SWF 3rd party redirect Flash Version Up to Flash 10 AS2 only Polite download Yes. 3 rd party served only. 40kb default. 100kb rich flash. Up to 2mb video/additional. Video Allowed (User-Initiated Only): Yes, 3 rd party served only. On click, no auto play allowed Audio Allowed (User-Initiated Only): Yes, 3 rd party served only. On click with mute buttons. Sound must stop on click. Sound must be at 15% of the original maximum volume Yes, 3 rd party served only. On rollover, with a visible close button and retracts on mouse off. Must be able to break out of IFRAME (DFP GPT) Max. Expand Dimensions: 600 W x600 H Expand Direction: Left (600) Other: Site served flash (.swf) files must contain clicktag (see notes on site served and 3 rd party served creative) Assets to be received 2 working days prior to campaign start date

7 7 Super Leaderboard 970x90 Ad Placements Super Leaderboard Relevant Sites Kidspot Birth JustB Dimensions 970x90 Max. File Size 40kb SWF 3rd party redirect Flash Version Up to Flash 10 AS2 only Animation looping Yes (unlimited) Max frame rate 21 FPS or lower Polite download Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Other: Yes. 3 rd party served only. 40kb default. 100kb rich flash. Up to 2mb video/additional. Yes, 3 rd party served only. On click, no auto play allowed Yes, 3 rd party served only. On click with mute buttons. Sound must stop on click. Sound must be at 15% of the original maximum volume Site served flash (.swf) files must contain clicktag (see notes on site served and 3 rd party served creative) Assets to be received 2 working days prior to campaign start date

8 8 Kidspot & Birth Skins/ Wallpaper 1262 px wide wide 140 px 140 px 982 px Content space Must be produced as one image (not as two right/left skins) Ad Placements Skins/ Wallpaper Relevant Sites Kidspot / Birth Max. File Size Dimensions Assets Required 140 KB 1262x800 JPG 1x1 tracking pixel URL 3 rd Party Click command Image cannot be 3 rd party served Total width: 1262px (must be one image, not 2 Right/Left images) Total Height: 800px Gap from top: NO GAP Kidspot content area: 982px Left side space for creative: 140px Right side space for creative: 140px Asset Requirements: Click through URL or third party click tracking tag required, 1x1 tracking pixel can be used, Image cannot be 3 rd party served, Static image only, no flash allowed. The Kidspot content area can be a solid colour and all sides of the creative should fade to one solid colour (Please provide the 6 digit HEX colour for this transition) The artwork needs to be in 72 dpi resolution Assets to be received 5 working days prior to start date

9 9 Kidspot Section Header Logo Integration Assets to supply: Other notes: Client logo supplied aspsd or PND or EPS format with transparent background. Client to deliver logo only (no BTYB messaging) Logo integrated by Kidspot team into Header Brand guidelines, formats, fonts, colours to be supplied by client (if needed) All logo integration to be approved by Kidspot All logo integration must not compromise Kidspot logo elements/brand values in any way

10 10 Kidspot Kitchen/Food Logo Integration (stamp) Assets to supply: Other notes: Client logo supplied as PSD or PND or EPS format with transparent background. Client to deliver logo only (no BTYB messaging) Logo integrated by Kidspot team into Header Brand guidelines, formats, fonts, colours to be supplied by client (if needed) All logo integration to be approved by Kidspot All logo integration must not compromise Kidspot logo elements/brand values in any way Assets to be received at least 5 working days prior to start date.

11 11 Daily & Monthly enewsletters Ad Placements Relevant Sites Dimensions Max. File Size 40 KB Daily & Monthly Kidspot and Birth 300 x 250 and/or enewsletters 728 x 90 (3 rd party redirect not allowed) Animation and Looping Allowed: Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Rich Media Accepted: Click tracking Impression tracking NA Yes Assets to be received 5 working days prior to start date

12 12 Solus edm Ad Placements Relevant Sites Dimensions Max. File Size Assets required edm Kidspot, Best Recipes 600 x KB (3 rd party redirect not allowed) Image (jpg/gif) URL Subject line Animation and Looping Allowed: Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Rich Media Accepted: Click tracking Impression tracking NA Yes Message must promote a special offer, deal or competition and is approved at Kidspot s discretion Assets to be received 5 working days prior to start date

13 13 40 Week Pregnancy, Baby s 1 st Year Medium Rectangle enewsletter Ad Placements Relevant Sites Dimensions Max. File Size 40 Week Pregnancy, Baby's 1st Year Kidspot, Birth 300x KB (3 rd party redirect not allowed) Animation and Looping Allowed: Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Rich Media Accepted: NA Assets to be received 5 working days prior to start date

14 14 Fade out floating ad What is a Fade Out ad? On page load, the floating element loads and plays over the page content, dimming the background. The ad remains until the user clicks the close button. All floating ads will be frequency capped at once per user per day. The floating element is the visible portion of the ad which floats over content. Upon Ad Load, the background is dimmed but content much still be legible. Technical elements 100k max file size. 550x480 image Gif/JPG image only Creative and advertisers are subject to Kidspot approval and must be aligned with Kidspot. Must implement a 'Close Ad' button on the floating creative which is visible at all times Assets to be received 10 working days prior to start date

15 15 Colouring Pages Ad Placements Relevant Sites Dimensions Max. File Size 3 images are required for EACH colouring page. Colouring Page Kidspot Image 1 (Main): 290x327px Image 2 (Thumb): 103x70px Image 3 (Print): 600x800px 20 KB each Images must have white background and black outline

16 16 Kidspot Competition Main Page Ad Placements Relevant Sites Max. File Size Assets Required Competition Main Page Kidspot Image: 20 KB Image: 160 W x 160 H Competition Title - max 50 characters including spaces. Short Description - max 250 characters including spaces. Prize Copy - max 100 characters including spaces. This will also appear within the main Competition Page. URL link to external site if competition not hosted by Kidspot Animation and Looping Allowed: Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Rich Media Accepted: NA Assets to be received 5 working days prior to start date Please note if Kidspot is hosting the competition assets are required for competition main and individual pages. If the advertiser is hosting the competition assets are required only for the competition main page. Advertiser is responsible for prizing and distribution unless otherwise confirmed with the SheSpot Sales executive.

17 17 Kidspot Individual Competition Page Ad Placements Relevant Sites Max. File Size Assets Required Competition Individual Page Kidspot Image: 30 KB Image: 179 W x 135 H Competition Title - max 60 characters including spaces. Main Description - max 680 characters including spaces. Expiry Date - This will automatically appear in caps. Eg. EXPIRY DATE: 31 Dec 2013 Entry Question - max 100 characters including spaces. NB: *Question must be 'skilled-based' - Eg. Tell us in 25 words or less why you love product X? Animation and Looping Allowed: Video Allowed (User-Initiated Only): Audio Allowed (User-Initiated Only): Rich Media Accepted: NA Assets to be received 5 working days prior to start date Please note if Kidspot is hosting the competition assets are required for competition main and individual pages. If the advertiser is hosting the competition assets are required only for the competition main page. Advertiser is responsible for prizing and distribution unless otherwise confirmed with the SheSpot Sales executive.