Digital Advertising

Transcription

1 FAIRFAX AGRICULTURAL MEDIA Digital Advertising NATIONAL SALES F airfax Agricultural Media Agricultural

2 STANDARD DISPLAY OPTIONS Proposal is based on one month of advertising across the six rural weekly sites. The Leaderboard and Pos-1 MREC will appear across the home, index and article pages. The Pos-2 MREC will appear on the home and index pages with the Pos-2 Halfpage appearing on the article pages. COVERAGE: HOME PAGE, INDEX & ARTICLE PAGE Home Page and Index: Leaderboard, Pos-1 MREC or Pos-2 MREC Article Pages: Leaderboard and Pos-1 MREC. Pos-2 MREC runs as Halfpage. 1: Leaderboard $7,500 2: Pos-1 MREC $8,400 3: Pos-2 MREC / Half Page $7,200

3 BUYOUT Proposal is based on one week of advertising across the six rural sites. Each ad product appears simultaneously on the home page, while the Leaderboard and MREC appear together on the index and article pages - Gutters are only for the home page. COVERAGE: HOME PAGE, INDEX & ARTICLE PAGE Home Page: Leaderboard, Pos-1 MREC and Gutters Index & Article Pages: Leaderboard and Pos-1 MREC $5,475 SOV: 50% $10,950 SOV: 75% $16,425 SOV: 100% $21,900

4 E-NEWSLETTER 1 2 Proposal is based on one week of advertising across the six rural weekly newsletters. Includes a buy-out of the free and paid newsletters and allows advertising on the Masthead Banner and MREC x2. Newsletters are sent out daily from Monday to Friday. COVERAGE: FREE & PAID NEWSLETTERS Free newsletters: Masthead banner and MREC Paid newsletters: Masthead banner and MREC 1: Free newsletters Subs: 11,553 est. one week SOV: 100% 2: Paid newsletters Subs: 1,664 est. one week SOV: 100% $3,000

5 FARMONLINE WEATHER Proposal is based on one month of advertising across Farmonline Weather. The leaderboard and Mrec will appear across all pages. COVERAGE: HOME PAGE & ARTICLE PAGE Home Page: Leaderboard & Mrec Article Pages: Leaderboard & Mrec 1: Leaderboard $2,000 2: Pos-1 MREC $3,000

6 DOMAIN RURAL Dedicated Agricultural and Rural Property website; with a range of sponsorship opportunities. Rates are based on one month at 25% SOV. COVERAGE: HOME PAGE & ARTICLE PAGE 1: Search logo Sponsorship Map View Sponsorship Boundary Rider Sponsorship 1: $1,250 2: $2,800 2: Pos-1 Mrec 3: Pos-2 Mrec 3: $1,500

7 FARMONLINE LIVESTOCK Dedicated Livestock classified website, with a range of sponsorship opportunities around reports, listings, multimedia, search and run-of-site. COVERAGE: HOME PAGE & ARTICLE PAGE SOV: 100% 1: Pos-1 MREC 1: $3,800 2: Tag Logos 2: $2,500 3: Button 3: $1,200

8 AGTRADER The place where Australian farmers buy, sell and bid! Agtrader provides a wide range of products, from tractors to trucks, fencing to feeders, generators to grain handlers and everything in between; it s the one stop shop for all agricultural needs. With a range of sponsorship opportunities. Rates are based on one month at 100% SOV. COVERAGE: HOME PAGE & ARTICLE PAGE SOV: 100% 1: Pos-1 Leaderboard 1: $1,250 2: Pos-1 MREC 2: $3,800 3: Pos-2 Leaderboard 3: $750 4: Pos-2 MREC 4: $2,500

9 GOOD FRUIT AND VEGETABLES Proposal is based on one month of advertising across Good Fruit and Vegetables. The leaderboard and Mrec will appear across all pages. COVERAGE: HOME PAGE, INDEX & ARTICLE PAGE SOV: 100% 1: Pos-1 MREC 1: $550 2: Leaderboard 2: $650

10 AUSTRALIAN DAIRYFARMER Proposal is based on one month of advertising across Australian Dairyfarmer. The leaderboard, Mrec Pos-1 and Pos-2 / Halfpage will appear across all pages. COVERAGE: HOME PAGE, INDEX & ARTICLE PAGE SOV: 50% 1: Leaderboard 1: $380 2: Pos-1 MREC 2: $ Pos-2 MREC / Half page 3: $445

11 AD SPECS AD PRODUCT SIZE FORMAT DUE Leaderboard 728x90px (40kb) JPEG, GIF or SWF 5 Days Prior MREC 300x250px (40kb) JPEG, GIF or SWF 5 Days Prior Pos-2 MREC/Halfpage 300x250/300x600px (40kb) JPEG, GIF or SWF 5 Days Prior Gutters 125x700px (40kb) JPEG or GIF 5 Days Prior SREC 280x227px (85kb) JPEG or GIF 5 Days Prior Masthead Banner 468x60px (40kb) JPEG or GIF 5 Days Prior Mobile Banner 300x50px (40kb) JPEG or GIF 5 Days Prior App Banner 300x50px (40kb) JPEG or GIF 5 Days Prior

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