Ratecard 2014-Q4
Table OF CONTENTS 1 Introduction What s new? 4 2 Our contexts News 5 Culture-Entertainment 6-7 E-commerce, Cars 8 Classifieds 9 Health & Wellness / Dating 10 3 Our offer Behavoral packages 11 PNU 12-13 Contextual packages 14-19 Websites & Mobile 20-30 Rossel s DNA solutions 31-33 Direct Marketing 34-35 4 Available formats 36-38 5 Sales conditions 39 6 Contacts 40
1. INTRODUCTION What s new? PNU Discover the new solutions More details pp 12-13 HP Plus To reach every surfer More details pp 20-23 Gojimag The new RTL lifestyle channel More details p 22 New CPM for non-news websites 17 e standard CPM More details pp 24-30 Low CPM RON 2 e - 3 e - 4 e More details p 18 4
2. OUR CONTEXTS News The opinion leader 197.000 u.b./day 999.000 p.r./day 278.000 visits/day Profile 54% Men / 46% Women 56% SG 1-2 65% 25-54 y.o. 53% Managers & Employees Available language : French The French-speaking news website N 1: La Meuse, La Nouvelle Gazette, La Province, Nord Eclair, La Capitale 357.000 u.b./day 1.641.000 p.r./day 565.000 visits/day Profile 54% Men / 46% Women 59% SG 1-3 65% 18-44 y.o. 59% PRP Available language : French The news video reference 266.000 u.b./day 1.031.000 p.r./day 352.000 visits/day Profile 50% Men / 50% Women 43% Managers and Employees 63% 25-54 y.o. 60% PRP Available language : French Source : CIM Internet Traffic July - August 2014 - CIM Metriprofil nov. 2011-april 2012
2. OUR CONTEXTS The Belgian German-speaking news website 7.400 u.b./day 44.000 p.r./day 10.500 visits/day 1 out of 2 German-speaking people read Grenzecho Available language : German The 1 st French news website 238.000 u.v./month (Belgian ip) Available language : French Culture & Entertainment The leading cinema website 17.100 u.b./day 101.500 p.r./day 18.800 visits/day Profile 39% Men / 61% Women 63% SG 1-3 63% 18-44 y.o. 54% French / 46% Dutch Available languages: French - Dutch - English 6 Source : CIM Internet Traffic July - August 2014 - CIM Metriprofil nov. 2011-april 2012
2. OUR CONTEXTS The cultural agenda 4.600 u.b./day 15.300 p.r./day 4.900 visits/day Profile 37% Men / 63% Women 71% SG 1-3 51% 18-34 y.o. 80% Active + Student Available languages : French - Dutch The 1 st French-speaking music radio website 5.200 u.b./day 18.900 p.r./day 6.800 visits/day Profile 40% Men / 60% Women 42% Employees 19% Students 49% PRP Available language : French French cultural scene 24.400 u.v./month (belgian ip) Available language : French Source : CIM Internet Traffic July - August 2014 - CIM Metriprofil nov. 2011-april 2012
2. OUR CONTEXTS e-commerce Best deals in your area Several websites : Belgium, France, Netherlands, Luxembourg, Travel Available languages : French - Dutch Cars The new portal for new and used cars! 24.600 u.b./day 136.700 p.r./day 26.600 visits/day Available languages : French - Dutch 8 Source : CIM Internet Traffic July - August 2014 - CIM Metriprofil nov. 2011-april 2012
2. OUR CONTEXTS Classifieds The best place to find what you are looking for! 39.500 u.b./day 578.000 p.r./day 46.200 visits/day Profile 48% Men / 52% Women 55% SG 1-3 65% 18-44 y.o. 49% French / 51% Dutch Available languages : French - Dutch Real estate classified Profile 39% Men / 61% Women 47% 25-44 y.o. 61% Active 49% French / 51% Dutch Available languages : French - Dutch Source : CIM Internet Traffic July - August 2014 - CIM Metriprofil nov. 2011-april 2012
2. OUR CONTEXTS Health & wellness The leading health & wellness website! 33.400 u.b./day 56.000 p.r./day 35.000 visits/day Profile 41% Men / 59% Women 66% SG 1-4 64% 25-54 y.o. 76% Active + Students Available languages : French - Dutch Dating Packages Leaderboard Large lead. Medium Rectangle Skyscraper The 1 st Belgian dating website 10.600 u.b./day 493.500 p.r/day 20.200 visits/day Profile 50% Men / 50% Women 73% SG 1-4 54% 35-54 y.o. 44% French / 56% Dutch Available languages: French - Dutch 10 Source : CIM Internet Traffic July - August 2014 - CIM Metriprofil nov. 2011-april 2012
3. OUR OFFER/PACKAGES Behavioral packages Movers Rossel Advertising RON - Targeting on Immovlan surfers Be there at a moment of big choices 5 days 15% SOV 72% FR - 28% NL Est. Imp. Standard Premium 536.000 8.000e 10.100e Standard : medium rectangle Premium : halfpage Car seekers Rossel Advertising RON - Targeting on Gocar surfers Choose your car Retargeted RON CPM City car Compact car Family car Mide-size CPM+25% Full-size luxury SUV Multi-purpose vehicules Standard : medium rectangle Premium : halfpage
3. OUR OFFER/PNU Homepage Online Est.Imp./day 3.399.000 Cost per day TV spot Leaderdoard* Halfpage HPTO 32.900 e 28.900 e 74.900 e 56.100 e 46.100 e 108.900 e -41% e -37% e -31% e 1 DAY Homepage + Est.Imp./day 4.778.000 Cost per day TV spot Leaderdoard* Halfpage 38.900 e 33.900 e 67.400 e 57.400 e -42% e -41% e Mobile Splash 1 day Smartphones Format Mobile Splash Period 1 day Media value 10.753 e Est.Imp. 315.000 Package rate 7.000 e Capping/day 1 Discount 35 % Online 1 WEEK Run of sites 3 days Run of sites 1 week Placement ROS Media value 51.366 e Format Halfpage Package rate 29.900 e Period 3 days Discount 42 % Est.Imp. 2.596.275 SOV 15 % e-cpm 11,5 e Placement ROS Media value 119.855 e Format Halfpage Package rate 44.900 e Period 7 days Discount 63 % Est.Imp. 6.057.975 SOV 15 % e-cpm 7,4 e 12
3. OUR OFFER/PNU Placement ROS + ROS Media value 143.566 e 1 WEEK Tablet Mobile banner Mobile Splash Quality Big 2 ads 3 days 3 days impact Format Halfpage + Halfpage Package rate 64.900 e Period 2 days + 3 days Discount 55 % Est.Imp. 6.798.000 + 2.596.275 SOV 100 % + 15 % e-cpm 6,9 e Placement ROS Media value 35.977 e Format Halfpage Package rate 25.500 e Period 7 days Discount 29 % Est.Imp. 1.544.713 SOV 20 % e-cpm 16,5 e Smartphones Format Mobile Splash Period 3 days Media value 32.258 e Est.Imp. 945.000 Package rate 20.000 e Capping/day 1 Discount 38 % Period Mobile banner + Mobile rectangle Media value 43.513 e Est.Imp. 3 days Package rate 22.500 e Capping/day 3.070.000 Discount 48 % Tablet Format Splash / Interstitial Media value 26.776 e Period 7 days Package rate 17.500 e SOV 100 % Discount 35 % 2 WEEKS & MORE Online Budget Cliks CPC 5.000 e 4.545 1,10 e 10.000 e 10.000 1,00 e 15.000 e 17.647 0,85 e PNU in-read also available
4. OUR OFFER/OUR PACKAGES Contextual packages Homepage News RTL.be, LeSoir.be, Sudinfo.be, Grenzecho.net and Figaro.fr homepages surfers 1 day in premium position! 1 day 100% SOV 100% FR Est. Imp. Standard Premium Exclusive 1.059.000 13.300e 16.600e 26.500e Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard Exclusive : overlayer, take-over News RTL.be, Sudinfo.be, LeSoir.be, Grenzecho.net and Figaro.fr ROS surfers The one and only news package! 3 days 20% SOV 100% FR Est. Imp. Standard Premium Exclusive 1.543.000 16.700e 20.900e 33.500e Standard : leaderboard, large leaderboard, medium rectangle Premium : halfpage, tv spot leaderboard Exclusive : overlayer PRP RTL.be, LeSoir.be, Sudinfo.be, Gezondheid.be-Passionsanté.be and Rendez-vous.be/Women ROS surfers Ad Wednesday - Friday Get Saturday for free! 4 days 15% SOV 94% FR - 6% NL Est. Imp. Standard Premium Exclusive 1.715.000 14.500e 18.100e 28.900e Standard : leaderboard, large leaderboard Premium : splash page, tv spot leaderboard, XL leaderboard Exclusive : overlayer, take-over 14
4. OUR OFFER/OUR PACKAGES Women RTL Gojimag, RTL people, Le Soir Styles, Sudinfo Fun, Figaro.fr/Madame, Rendez-vous.be/women, ROS Cinenews.be, Netevents.be, Gezondheid-Passionsanté.be, HP Immovlan.be surfers The best way to reach them! 7 days 20% SOV 70% FR - 30% NL Standard : leaderboard Premium : splash page Exclusive : take-over, overlayer Est. Imp. Standard Premium Exclusive 936.000 10.600e 12.800 19.700e Lifestyle RTL Gojimag, RTL people, Le Soir Styles, Le Soir.be/Passion des montres, LeSoir.be/Marché de l art, Victoiremag, Soirmag, Sudinfo.be/Fun, Figaro.fr/Madame Figaro.fr/Lifestyle, ROS Netevents.be surfers All about design, fashion & trends! 7 days 33% SOV 98% FR - 2% NL Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : overlayer, take-over Est. Imp. Standard Premium Exclusive 605.000 9.900e 11.900e 18.000e Sport RTL sport, LeSoir.be/Sport, Sudinfo.be/Sport, Sudinfo.be/Spirou, Zone-rouche.be, Standard.be Grenzecho.net/Sport, Figaro.fr/Sport, Rendez-vous.be/Targeting Sport surfers Reach sport addicts! 7 days 33% SOV 93% FR - 7% NL Standard : leaderboard, large leaderboard Premium : tv spot leaderboard Est. Imp. Standard Premium Exclusive 495.000 6.700e 8.100e -
4. OUR OFFER/PACKAGES Culture LeSoir.be/Culture, LeSoir.be/Mad, LeSoir.be/Salle des profs, Sudinfo.be/Culture, Figaro.fr/Culture, ROS Evene.fr, Cinenews.be, Netevents.be surfers The best of events! 7 days 25% SOV 80% FR - 20% NL Est. Imp. Standard Premium Exclusive 275.000 3.800e 4.700e 7.500e Standard : leaderboard, medium rectangle Premium : splash page, halfpage Exclusive : overlayer Young LeSoir.be/Archives, Le Soir ICT, RadioContact.be, Cinenews.be, Netevents.be, Immovlan.be/Colocation, Rendez-vous.be/Targeting under 35 y.o. surfers Meet their interests! 7 days 25% SOV 70% FR - 30% NL Est. Imp. Standard Premium Exclusive 426.000 4.800e 5.800e - Standard : leaderboard, large leaderboard Premium : splash page, tv spot leaderboard, XL leaderboard 16
4. OUR OFFER/PACKAGES Weather RTL.be/Météo, LeSoir.be/Trafi c & Météo, Sudinfo.be/Trafi c & Météo, LaChaineMétéo.com surfers Choose rain or sun! 7 days 50% SOV 100% FR Est. Imp. Standard Premium Exclusive 174.000 3.300e 3.900e 5.900e Standard : leaderboard, large leaderboard, medium rectangle Premium : splash page, halfpage, tv spot leaderboard, XL leaderboard Exclusive : overlayer, take-over Travel RTL.be/Météo, LeSoir.be/Styles Voyages, LeSoir.be/Trafi c & Météo, Victoiremag/Voyages, Sudinfo.be/Trafi c & Météo, Figaro.fr/Voyages, Immovlan.be/Vacances, Rendez-vous.be/Targeting travel surfers Only for long haul campaign! 7 days 50% SOV 77% FR - 23% NL Est. Imp. Standard Premium Exclusive 183.000 2.800e 3.300 4.900e Standard : leaderboard Premium : splash page Exclusive : overlayer, take-over
4. OUR OFFER/PACKAGES HealthBrands. Online Formats Period SOV Est. Imp. Rates Leaderboard 1 week 25% 300.000 4.800e XL Leaderboard 1 week 25% 300.000 5.300e Medium rectangle 1 week 25% 533.000 8.500e Billboard 1 week 25% 330.000 6.600e Filmstrip 1 week 25% 531.000 10.600e Portrait 3 days 25% 531.000 13.600e Splash 3 days 100% 187.000 6.300e Splash 1 week 100% 436.000 12.000e www.healthbrandsonline.be Low CPM RON Impressions Delivery Formats* Language CPM Rates RON 4 2.500.000 min. 1 month 4e 10.000e Leaderboard RON 3 6.666.667 min. 2 months Rectangle FR/NL 3e 20.000e Large rectangle RON 2 15.000.000 min. 3 months 2e 30.000e * : -HP excluded, no attributes (expand, rich media) -Materials to provide 6x 18
4. OUR OFFER/PACKAGES Mobile Tablet Surfers Brands websurfers through tablets - whole network Period (days) SOV LG 7 20% 95% FR 5% NL Est. Imp. Premium Exclusive 537.000 12.000 - Leaderboard, large leaderboard, rectangle Smartphones All Premium Exclusive Period (days) Est. imp Price Est. imp. capping 1/day Price 3 1.365.000 17.800e 650.000 12.700e Mobile apps : Android, iphone, Windows & mobile website Details : see each website page Tablets All Premium Exclusive Period (days) Est. imp Price Est. imp. capping 1/day Price 7 442.000 8.900e 110.000 3.000e Tablet apps : Android, ipad, Windows Details : see each website page Premium : banner / Exclusive : interstitial
4. OUR OFFER/WEBSITES & MOBILE Period (days)/ placement Est Imp. U. browsers/ day SOV Standard Premium Exclusive Mobile offer - CPP CPM offer CPP offer HP 1 HP 385.000 197.000 100% 6.600 8.200 13.200 HP Plus 1 HP + ROS CAPPING 1 507.000 100% 7.800 9.700 15.600 Big impact 1 HP + 3 ROS 712.000 15% 10.500 12.100 - Unique visitors : fi rst visited page MULTIPLE SCREEN BILLBOARD Period (days) Placement. Est. imp SOV Price 3 ROS 484.000 20% 11.100 Website + Mobile website on desktop, tablet, smartphone 2 formats : TV spot leaderboard and mobile rectangle (see technical specifi cations) Channel Imp./month Standard Premium Exclusive ROS 21.781.000 20 25 40 News 4.818.000 Finance & economy 506.000 Weather 261.000 Culture & entertainment 654.000 ICT 1.266.000 Sport 1.257.000 Lifestyle 1.242.000 Soirmag 920.000 Premium Support Period (days) Est. imp Price 25 30 45 Est. imp. capping 1 /day Exclusive Brandlovers pack 7 1.204.000 19.800 374.000 9.200 Price Tablets 7 260.000 6.500 25.000 1.000 Smartphones 3 608.000 12.200 149.000 4.500 Le Soir, Bip, Geeko included Tablets : Apps ipad, Android, Windows Smartphones : Apps iphone, Android, Windows & mobile website - Premium : banner + mobile rectangle Standard : leaderboard, large leaderboard, medium rectangle, skyscraper Premium : splash page, large rectangle, halfpage, tv spot leaderboard, XL leaderboard, fi lmstrip, billboard, sticky, mobile banner, mobile rectangle Exclusive : Full splash page, overlayer, take-over, portrait, mobile interstitial 20 Source : CIM Internet Traffic July - August 2014 - Adtech sept-nov 2013