THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.

Transcription

1 MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 Brazil

2 ACERCA DE NOSOTROS Adsmovil is a leading Mobile Ad Network focus in Latin America and US Hispanics Markets. Adsmovil is the premier Mobile Advertising Network serving the U.S. Hispanic and Latin America markets in Spanish and Portuguese language. The company is the result of the merger of the mobile unit of RedMas and Adsmovil, the leading mobile advertising network of Latin America. Adsmovil has its headquarters in United States for the US Latino population and headquarters in Colombia for the Latin America market.

3 Mobile Advertising Solution 360º Choosing of Sites or Categories CPC CPM On line Access reports High level Targeting Post_Click Conversion Ad banners and landing pages development

4 OFFER Premium Ad Network Branding focused Performance Ad Network Performance focused Chance of choosing sites of placements More value for the customer = Better engagement Rich Ad Units: Traditional Banners, Expandable Banners, Backgrounds, etc Targeting by interest, by carrier, by OS, by device, by platform (mobile, tablet, others) No sites or categories selection Standard Ad Units: Targeting by interest, by carrier, by OS, by device, by platform (mobile, tablet, others) Buying Model by CPC Buying Model by CPM or CPC Reach and Frecuency

5 MOBILE ADVERTISING IN CONTEXT A rapidly developing mobile advertising market in Brazil is close on the heels of exploding mobile internet and smartphone penetration Mobile ad spending in Brazil is expected to climb 700% by 2016 In 2012, mobile ad spending, worth $24.6 million, will account for 1.2% of Brazil s digital ad spending. There s an estimated 37 million mobile internet users in Brazil a tally expected to nearly triple to 96.4 million by 2016 The number of smartphone users is also expected to triple by 2016, to 94.9 million According to reports, Brazil was the third fastest growing market for Android and ios phones

6 TARGETING Carrier Operation System Device (Brand and Model) Screen Resolution Demographic (Age and gender) Location (City y Coordinates) Internet Connection (3G y Wifi) Time (Days and hours) Audience

7 ADSMOVIL MOBILE PREMIUM NETWORK Media Kit 2013 :: Latinoamérica

8 MARCAS QUE PIBLICITAN CON NOSOTROS Media Kit 2013 :: Latinoamérica

9 AD UNITS

10 MOBILE AD UNITS Ad Unit : Standard Banner STANDARD (Traditional) BANNER FORMATS JPEG PNG Gif ( 3 loops max) SIZES 320x50 WEIGHT 19 Kb AD FEATURES Direct response campaigns Branding Social Media campaigns Click to call options: click to phone number, click to locate, click to buy, click to vote, click to mobile site etc. Traditional standard banner on ipad or Andoid tablet 728x90 px

11 MOBILE AD UNITS Ad Unit : RM Banner Rich Media BANNER REQUIREMENTS JPEG Vector files layers PSD FILE LANDING URL AD FEATURES Direct response campaigns Branding Social Media campaigns Click to call options: click to phone number, click to locate, click to buy, click to vote, click to mobile site etc. Rich Media banner External landing page

12 MOBILE AD UNITS Ad Unit : Expandible banner Rich Media EXPANDABLE BANNER REQUIREMENTS JPEG Vector files layers PSD FILE LANDING URL AD FEATURES Direct response campaigns Branding Social Media campaigns Click to call options: click to phone number, click to locate, click to buy, click to vote, click to mobile site etc. Expandables support multiple ad features and pages and offer interaction rates and engagement metrics.

13 MOBILE AD UNITS Ad Unit : Interstitial Rich Media INTERSTITIAL or TAKEOVER AD FEATURES Direct response campaigns Branding Social Media campaigns Click to call options: click to phone number, click to locate, click to buy, click to vote, click to mobile site etc. Interstitial support multiple ad features and pages.

14 CASES STUDIES

15 CASE STUDY VIVE LATINO INDUSTRY: Food & Beverage IDEA Y ESTRATEGIA: Consumer engagement and brand awareness of Coca Cola in Mexico was the main goal of the mobile campaign that drove users to cocacola.tv mobile site to watch Vive Latino. The strategy was to create a media a social buzz and awareness to generate social media conversion around the event. RESULTS: 142, 106 clicks to videos being Generico the artist with more track with 37, 305 click Media Kit 2013 :: Latinoamérica

16 CASE STUDY MOBILE CAMPAIGN POWAREDE INDUSTRIA: Food & Beverage IDEA Y ESTRATEGIA: The campaign idea was to introduce prospect users to the application Sports Community and boost downloads of the Powerade community app by creating awareness of the sports community app on high reach sports mobile sites within Adsmovil s Network RESULTS: Almost 7K installations during the campaign duration Media Kit 2013 :: Latinoamérica

17 CASOS DE ESTUDIO HAPPY CAPS INDUSTRIA: Refrescos IDEA Y ESTRATEGIA: Introducir los posibles la aplicación Happy Caps de Coca Cola y promover la descarga de la misma. RESULTADOS: 9196K instalaciones con un 41,62% de CTR Media Kit 2013 :: Latinoamérica

18 CISNEROS INTERACTIVE GROUP 1st USH and Latin American Mobile Advertising Network Exclusive Rep for Yahoo! On line and mobile advertising in Venezuela and Peru. Leading on line contextual advertising network On line entertainment leader in Venezuela.

19 @adsmovil Adsmovilnetwork Adsmovil Adsmovil Adsmovil T: