Ströer Media Brands AG. Digital Media Brands for Generation Y Media Kit 2015

Transcription

1 Ströer Media Brands AG Digital Media Brands for Generation Y Media Kit 2015 Ströer Media Brands AG

2 OUR BRANDS Digital Publishing for Generation Y We are a fast-growing digital media house and create up-todate, unique and entertaining content. Creativity, variety and authenticity are our core strenghts. We catch and inspire the influential target group of the digital natives with content they care about. More than 50 editors make sure, that happens they write, record and share on a daily basis with great passion. Our websites are clustered in three Brand Zones : Technology Infotainment Games and Entertainment Movie and Home Entertainment On our sites meet digital natives, gamer and film enthusthiasts: 16M Unique User 41M Visits 141M Page Impressions 10M Video Views Sources: IVW 06/15, AGOF internet facts 04/2015, AGOF mobile facts I/2015 Ströer Media Brands AG 2

3 OUR BRANDS Three Brand Zones with strong Media Brands Technology Infotainment Games and Entertainment Movie and Home Entertainment 4.6M Unique User 12M Visits 6.2M Unique User 22.1M Visits 4.4M Unique User 7.7M Visits GIGA.de overall: 19.3M Visits 39M PI 5.3M Unique User desktop 2.7M Unique User mobile Sources: IVW 06/15, AGOF mobile facts I/2015, AGOF internet facts 04/2015 non-overlapping reach Ströer Media Brands AG 3

4 BRAND ZONE: Technology Infotainment 6.3M 0.73M 9.7M 1.4M 6M 3.6M PIs UU PIs UU PIs UU Emerged from the sites macnews.de and benm.at, GIGA APPLE delivers daily content on Mac, iphone and ipad. Daily, all you need to know about the mobile OS Android. The focus is on tablets, smartphones, accessories, gadgets, apps and games. Tests, software-downloads as well as helpful tips and manuals covering standard software programs as well as special software. Sources: IVW 06/15, AGOF internet facts 04/2015, AGOF mobile facts 0I/2015 Ströer Media Brands AG 4

5 Brand Zone Technology Infotainment User Profile: Technology Enthusiastic Digital Native Is Opinion-Leader and Influencer Women 28% Extremely enthusiastic about technology, friends and family ask him for advice Knows all about the tech stuff discusses with experts on eye level 67% between years Tech-savvy and always on, technology is essential part of daily life Men 72% Ströer Media Brands AG 5

6 Casual Games Core Games BRAND ZONE: Games and Entertainment 3.7M 11M 1.4M 12.1M 1.04M 7M 23.2M 2.4M Visits PIs UU PIs UU Visits PIs UU _desktop Competent, humorous, honest, up-to-date. Focus on Games, Movies and TV series. Active community, authentic editors, strong focus on video and a good sense of humor. Everything around PC- and Console games. Social Buzz via over 1.1M Facebook-Fans. 6.4M 48M 1.4M Visits PIs UU _desktop Market leader with about 10,000 Flash- and HTML5-Games for kids and families. Sources: IVW 06/15, AGOF internet facts 04/2015, AGOF mobile facts I/2015 Ströer Media Brands AG 6

7 Brand Zone Core Games and Entertainment Women 21% User Profile: Entertainment Enjoiying Men 79% Hardcore Gamer Women 18% Opinion-Leader and Influencer for all digital products Young, shopping affine and with wide interests Plays on all gaming platforms Men 82% % between years Women 23% Uses the internet as no. 1 destination for entertainment, information and shopping Men Ströer Media Brands AG 77%

8 Brand Zone Casual Games and Entertainment User Profile: Casual Gamer of all age groups At home or on the go on the smartphone: Casual Games as entertaining pastime Games for kids + teens are in most cases the first contact with the web Men 45% % between years and also mum plays once in a while: 41% are aged 40+ Women 55% Ströer Media Brands AG 8

9 BRAND ZONE: Movie and Home Entertainment 4.5M 18.3M 3M 4.8M 1M Visits PIs UU PIs UU Kino.de offers a broad range of entertaining content and is one of the largest sites for movie information. Your way to the movies! Launched in 2014, GIGA FILM covers all trends and developments around the movie scene. Addionally, regular specials with movie anecdotes and more. Sources: IVW 06/15, AGOF internet facts 04/2015, AGOF mobile facts I/2015 Ströer Media Brands AG 9

10 Brand Zone Movie and Home Entertainment User Profile: Men 45% Enthusiasm for movies and tv series Women 55% Loves going out, is active and prefers to do activities together with friends Open-minded, emotional, loves good entertainment Women 23% 62% between years Has high-school diploma, university diploma and earns good money Men 77% Ströer Media Brands AG 10

11 Effective Approach to your target group Depending on your advertising objective, we create the perfect promotion mix for your products, which we can run across all our portals and all devices: Standard IAB Amplifikation ads, premium Ihrer Markenbotschaft ads, video and über content alle Content-Kanäle marketing. Placement of your brand message = desktop sites + mobile sites + mobile apps DISPLAY MARKETING CONTENT MARKETING Premium Adformats Standard Adformats Video pre/midrolls Video inread Native Ads Specials Video Production Product Placement Event + Exhibition (live) Coverage Amplification of your brand message across all content channels Social Media Public Video (DOOH) Use of branded content for Your Company Page / Blog Your Social media Channels Ströer Media Brands AG 12

12 Interacting 24/7 with our readers Our content is displayed wherever Generation Y wants to consume it: via Laptop, Smartphone, Wearables, via Facebook Stream, via Twitter Feed, on Youtube, via Amplifikation Twitch Livestream, Ihrer Markenbotschaft on-the-go über on alle Public Content-Kanäle Screens. Desktop + Mobile Morning Way to work Lunchtime Public Video Home from Work Evening Ströer Media Brands AG 13

13 DISPLAY MARKETING - Standard Adformats Simple, yet effective ROS, ROC, Targeting, Retargeting, Programmatic 1 Preroll 2 Billboard 3 Wallpaper Mrec/Halfpage, LB, Sky 4 Mobile 5 Ströer Media Brands AG 14

14 DISPLAY MARKETING - Premium Adformats Eye-catching Brand Integrations with top-level performance gamona Brandgate gamona AD with mobile Navi 1 2 GIGA Fishtank 3 Ströer Media Brands AG 15

15 CONTENT MARKETING Special Integration Gamestop Campaign for Gamescom Fair 2014 Concept GameStop introduced the retail activity Zock sie ALLE und bezahl mit deinen Gebrauchten! for Gamescom About 60,000 GameStop scratch tickets were distributed among Gamescom visitors, who could exchange them in every German GameStop store. Before, during and after Gamescom the activity has been promoted on GIGA GAMES Gamescom 2014 Microsite bundels all content Mobil Interstitial (regio targeting) Announcement Youtube News Co-branded trading cards 4 5 Co-branded TV-Spot Photo Upload #GIGAGC 6 Ströer Media Brands AG 16

16 CONTENT MARKETING Social Media/Product Placement Amplification of existing or specially created social media content Social Media know-how and Generation Y editors guarantee the right approach to the target group. Social Media packages: Content-production (text + video posts, surveys, quizzes, ), Social Sharing 1 2 Razer keyboard viral Product Placement Contextual Product Placement Polls & Surveys 5 Quizzes 6 Ströer Media Brands AG 17

17 CONTENT MARKETING Video Productions Freshly produced in our Berlin based TV-Studio On-Site Video-Content, Facebook miniclips, Twitch - Videos for Generation Y. Video production packages: Creation + spot planning, Live on air (Twitch, Youtube, Onsite), Social Sharing GIGA Product Placement + Sponsoring GIGA GAMES News: Razer Product Placement GIGA Glorious Video-Special on Youtube and onsite for PC Gamer Ströer Media Brands AG 18

18 CONTENT MARKETING Event Coverage/Sponsoring Live, wherever hot, new stuff is going on! Our editors live on-site: Your Brand as presenter of Event Coverage, i.e. from IFA, MWC, Gamescom, E3 credible and omnipresent. Sponsoring packages: Microsite + Article Branding, Editorial Teaser, Video Branding 1 GIGA Live-Coverage from MWC 2015 Ströer Media Brands AG 19

19 REASON WHY BRANDS ADVERTISE ON OUR PORTALS Authentic Media-Brands with Personality Editorial competence and credibilty offer a brand-safe environment Large reach within a very specific target group Creative, integrated campaign concepts Premium Content: Text, Video, Podcast, Social, Live-Coverage Individual customer service and professional consultancy Ströer Media Brands AG 20

20 Ad Formats Btw: Our Creative Unit can take care of creating your ads. Leaderboard (Expandable) 728 x 90 Skyscraper (Expandable) Medium Rectangle (Expandable) Wallpaper (Expandable) 728 x x x x 600 Layer Banderole Halfpage Ad Billboard x 950 x x x 250 x 300 x 600 Fireplace Advertorial << links to << Teaser Ad Full Content Ad 1190 x x x 600 Artikel 570 x x 60 Ströer Media Brands AG 21

21 Specifications and Prices Display Ads Ad Format Format Dimension File Size Price Ad Bundle GIF, JPG, HTML5 See Leaderboard, Medium Rectangle, Skyscraper 40 KB 50,- Billboard GIF, JPG, HTML5 970 x KB 90,- Dynamic Sitebar HTML5 >300 x 600 px (100% scaling) 100 KB 60,- Halfpage Ad GIF, JPG, HTML5 300 x 600 px 60 KB 60,- Interstitial / Prestitial GIF, JPG, HTML5 800 x 600 px 80 KB 120,- Leaderboard GIF, JPG, HTML5 728 x 90 px 40 KB 40,- Medium Rectangle GIF, JPG, HTML5 300 x 250 px 40 KB 40,- Sitebranding GIF, JPG, HTML5 various 80 KB 90,- Skyscraper GIF, JPG, HTML5 120/160/200 x 600 px 40 KB 40,- Pre-, Mid-, Postroll various, max. 30 various 30 MB 80,- Wallpaper GIF, JPG, HTML5 728 x 90 px x 600 px 90 KB 80,- Mobile Ads Ad Format Format Dimension File Size Price Mobile Banner GIF, JPG, HTML5 6:1, 4:1, 2:1 40 KB 50,- Mobile Interscroller GIF, JPG, HTML5 320 x 416 px 60 KB 85,- Mobile Interstitial GIF, JPG, HTML5 320 x 416 px 60 KB 70,- All prices media gross. Discounts negotiable. Ströer Media Brands AG 22

22 Get in touch with us Ströer Media Brands AG, Torstraße 49, Berlin, Germany A STRÖER MEDIA SE company Amplifikation Ihrer Markenbotschaft über alle Content-Kanäle FRANZISKA HÜBSCHER Senior Sales Manager (non Gaming) PETER ELSTNER Senior Key Account Manager Games PEGGY REICHELT CEO Tel +49 (0) Fax +49 (0) [email protected] Tel +49 (0) Fax +49 (0) [email protected] Tel +49 (0) Fax +49 (0) [email protected] Ströer Media Brands AG 23