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2 24 Hour Homepage - Large Placement: Format: Homepage Sitebar / Billboard / L-Ad Ad Impressions*: 24 hour guaranteed no AIs guarantee (approx. 400,000 AIs) List Price: 12, x 24h / Budget Requirement: 4,500.- net *(approx. CPM: net) 2 x 24h / Budget Requirement: 8,000.- net *(approx. CPM: 10.- net) Saturday and Sunday are combined and count as one full day. The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 2

3 24 Hour Homepage - Small Placement: Format: Homepage CAD / Sitelink / Advertorial Ad Impressions*: 24 hour guaranteed no AIs guarantee (approx. 400,000 AIs) List Price: 7,000.- (depends on booked format) 1 x 24h / Budget Requirement: 3,000.- net *(approx. CPM: 7.5 net) 2 x 24h / Budget Requirement: 5,000.- net *(approx. CPM: 6.25 net) Saturday and Sunday are combined and count as one full day. The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 3

4 Standard Formats Large Placement: Run over Site with Frequency Cap 3 Format: Sitebar / L-Ad / Half Page Ad Guaranteed Ad Impressions: 450,000 List Price: 16,000.- (depends on booked format) Budget Requirement: 5,000.- net CPM: 11.1 net The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 4

5 Standard Formats Medium Placement: Run over Site with Frequency Cap 3 Format: SuperBanner / CAD Sitelink / Advertorial Guaranteed Ad Impressions: 1,000,000 List Price: 20,000.- (depends on booked format) Budget Requirement: 4,800.- net CPM: 4.8 net The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 5

6 Standard Formats Small Placement: Run over Site with Frequency Cap 3 Format: SuperBanner / CAD Sitelink / Advertorial Guaranteed Ad Impressions: 450,000 List Price: 9,000.- (depends on booked format) Budget Requirement: 2,250.- net CPM: 5.- net The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 6

7 ipad App - Homepage On the ipad Homepage on all Channel pages you are exclusively present. List Price: 8,000.- Budget Requirement: 4,000.- net Production of advertising material is included! Duration: 2 weeks No AIs guaranteed Specifications: CAD: 245 x 325 Pixel SL/ADV: 140 Characters: Image: 245 x 167 Pixel File Size: 20 KB The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 7

8 Mobile Package If you do already have an optimized mobile website and now need an advertisement. 500,000 Ad Impressions Run over Site derstandard.at/mobil List Price: 10,000.- Budget Requirement: 2,000.- net Production of advertising material is included! Duration: 2-4 weeks CPM: 4.- net On request: Production of your mobile banner with special effects and your landing page The prices are quoted as net, before deduction of agency commission and excl. 20 % VAT. No further discount or bonuses are granted. Please note; this product has limited availability. derstandard.at GmbH reserves the right to shift or postpone this campaign. General terms and conditions of derstandard.at GmbH apply (see Alterations, typographical and printing errors excepted. 8

9 Summer Special Key Facts Duration The campaign must be completed in one wave in this time. Discounts: All prices are not entitled to any further discount. Prices: These rates are net (before the Agency Commission) and excl. 20% VAT. Add-on: By analysing the variable click-affinity we can provide you with an User Insight -report, which represents the socio-demographics of users with click-affinity for your brand in comparison to the internet-average. Costs: 1,500.- net Volume: Any annual agreement will be enhanced in terms of volume by adding this Summer Special. Existing Orders: A credit on current contracts is not possible. Cancellation: A cancellation of the order is not possible. Reservations: A placement reservation is possible. If however a second customer requires for the same position, the initial reservation has to be confirmed within 24 hours with an order confirmation. Otherwise it will be void. Reservations expire 5 days before the reserved date automatically, if not confirmed with the order. 9

10 The Austrian Online Market (Excerpt Online Offer by newspapers & Magazines) Frequency Unique Clients Unique User (DA) (DA) (DA) (EA) (DA) (DA) (EA) 01:47 Time spent per page in minutes 01:06 01:05 = Your Ad Exposure time 00:42 00:39 00:24 00:13 derstandard.at diepresse.com krone.at kurier kleine zeitung oe24.at newsnetworld (DA) (EA) (EA) (DA) (DA) (DA) (EA) Sources: ÖWA Plus 2012-IV, ÖWA June 2013, DA = multi domain offer; EA = single domain offer 10

11 Media data of our mobile offer Page Impressions June 2013 text.derstandard.at mobil.derstandard.at iphone App ipad App Android App Vollversion Gesamt iphone 5% % % % % ipad 0% % % % % Android 32% % % % % WindowsPhone 35% % % % Blackberry 7% % % % Other 20% % % % Gesamt PIs Gesamt UC ÖWA PIs *ÖWA does not yet monitor all mobile offers 11

12 Media Data from derstandard.at Number Source * ÖWA Plus QIV 2012 ** ÖWA 06/2013 Individual Persons (Austrian Unique Users age 14+) Individual Persons (Austrian Unique Users age 14+) Individual Devices (PCs, Laptops Tablets, Mobiles) (Unique Clients) Visits Page Requests (Page Impressions) Time Spent per Visit * per Month * per Day (Mo-Fr) ** per Month ** Per Month ** per Month 08:36** Entire Site (minutes) Use Time /Page= Ad exposure time 01:47** Minutes per Page *) Austria people aged 14 and over, who have visited our site several times during the survey period. This reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media). 12

13 Advertise successfully on derstandard.at /Mobil derstandard.at GmbH Vordere Zollamtsstraße 13, A-1030 Wien Tel: Fax:

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