SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES WITH TEAMSPORT KARTING JOIN THE FAST LANE

2 meet the man behind it all >> dom gaynor We built TeamSport on the belief that we could do something in the karting world that hadn t been done before; professionally run, innovative karting experiences that put the customer in pole position, rather than treating them like mechanics and leaving them in the pits. We re at a stage in our growth where we re looking for ambitious commercial sponsors to help us elevate the customer experience even further, in return for unique opportunities to surprise and delight an affluent, socially active ABC1 audience of over half a million people. This document outlines the opportunities we believe will help a brand drive awareness, engagement and conversion but, as you would expect, we would welcome the chance to learn more about your commercial objectives and help you build a package that is tailored to suit. This is more than branding, we want to help brands set records, do things that have never been done before and create a partnership that makes the customer feel excited about your brand and ours. Thank you for your interest in TeamSport - we look forward to taking you for a spin! the man behind it all

3 ACCESS TO Gen-Y audience AFFLUENT 550,000+ actively engaged subscribers YOU 520,000 ABC1 FOOTFALL ANNUALLY no.1 go karting in europe with 14 venues across the uk 30,000 active social followers 1.5M VISITS TO team-sport.co.uk ANNUALLY 84% 83% of bookings are personal 16% are work related of karters are male age: AGE OF THE AVERAGE TEAMSPORT CUSTOMER STATS

4 Liam Gallagher k followers Joe Swash k followers Keith Lemon m followers Tinchy Stryder k followers Celebrity Followers Eamonn Holmes k followers Kelly Holmes k followers We all know that celebrities love sharing their experiences via social media, and the following are no exception all sharing post-race excitement about their time at TeamSport: Rough C opy k followers One Direction m followers Dame Kelly Holmes Eamonn Holmes Ruth Langsford One Direction Vernon Kay Jake Humphreys Comedy Dave Lewis Moody Tinchy Stryder Ashley McKenzie Chris Moyles The Wanted Chris Dean Tulisa Liam & Noel Gallagher Keith Lemon Simon Cowell Tom Daly Jude Law Greg James Jordan Peter Andre Justin Timberlake Gary Barlow Robbie Williams Man United FC Liverpool FC Man City FC Damon Hill Mark Webber Adrian Sutil CELEBRITIES AT TEAMSPORT WITH TEAMSPORT KARTING

5 Warrington LOCATIONS Birmingham >> WHERE WE ARE LOCATED Cardiff North London West London Tower Bridge London Docklands TeamSport is the largest indoor karting company in Europe, with 18 adrenaline-pumping tracks across 14 locations. Including multi-level tracks, consistently updated karts, fantastic facilities and a new-build in Reading and Farnborough, our tracks are second to none for excitement and adventure. Bristol Reading Southampton Farnborough (coming soon) Gosport Crawley Brighton TEAMSPORT TRACK LOCATIONS

6 SPONSORSHIP OPPORTUNITIES Here we outline the opportunities that we know will drive brand awareness, engagement and conversion. A package can be tailored to suit you and your commercial objectives, so let s get started. SPONSORSHIP OPPORTUNITIES WITH TEAMSPORT KARTING

7 DIGITAL OPPORTUNITIES SPONSORSHIP OPPORTUNITIES WITH TEAMSPORT KARTING

8 seen by a database of 400,000 grid members get great deals on the new znw C L I C K H E R E > >> ADVERTISING An advertisement here will be viewed by 400,000 active subscribers in each of the 12 s they receive from us throughout the year. This same campaign will be viewed by 520,000 race-goers via a post-race survey. As we continually receive outstanding click-through rates, any campaign embedded in a TeamSport should expect to receive similar results. advertising

9 1.5M VISITS Annually TO TEAM-SPORT.CO.UK race at teamsport and be in with a chance of winning one of five new sport znw s... click here > >> website ADVERTISING Placing a campaign on our homepage gives you an instant viewing audience of 1.5M, who visit our website on an annual basis. A visually intriguing, relevant campaign in this prominent position will gain undiluted interest. WEBSITE TAKE OVER AND ADVERT PLACEMENT WITH TEAMSPORT KARTING

10 1.5M VISITS Annually TO TEAM-SPORT.CO.UK race at teamsport and be in with a chance of winning one of five new sport znw s... click here > >> website ADVERTISING Our 14 venues each have their own homepage, so a targeted local campaign at this stage can prove extremely effective. A proportion of the 1.5million annual viewers to the TeamSport website will be filtered to each of the track sites and met by your campaign. WEBSITE TAKE OVER AND ADVERT PLACEMENT WITH TEAMSPORT KARTING

11 BRANDING OPPORTUNITIES BRANDING OPPORTUNITIES WITH TEAMSPORT KARTING

12 podium branding PODIUM BRANDING

13 EXAMPLE OF TRACKSIDE BRANDING

14 1,423 THE NUMBER OF TIMES THE START FINISH LINE IS CROSSED PER DAY START/ FINISH BRANDING

15 520,000 people who race at TeamSport take part in a safety briefing briefing room - safety video

16 exterior PRODUCT PLACEMENT

17 RACE SERIES OWNERSHIP SERIES OWNERSHIP WITH TEAMSPORT KARTING

18 IT S YOUR TRACK! We ll produce a bespoke race series exclusively for your brand. Whether you invite employees, customers or want to engage with a diverse new audience, you ll have their undivided attention. With 14 locations to chose from, your race series could be a multi-site, winter long championship or perhaps a one-off, day long, kartfest! As race series sponsor you ll have agreed branding across the relevant digital platforms and at the venues where races are being held. We ll organise everything, manage the booking process and host you and your guests. SERIES OWNERSHIP WITH TEAMSPORT KARTING

19 EXCITING NEW TRACKS SPONSORSHIP OPPORTUNITIES WITH TEAMSPORT KARTING

20 Reading now open! Track lengths: Kart Type: Capacity: Features: Facilities: 2 x 450m 200cc Petrol 12 karters (20 on the International circuit) Two great multilevel tracks over three levels, that can be combined for an enormous 900m International circuit Licensed Fuel Bar, two high specification conference rooms. TeamSport s fantastic new go karting Reading track boasts 2 adrenaline-charged tracks over 3 levels and promises a whole new karting experience. WHERE TO FIND US: Units A, B & C Reading Approach, Cradock Road, Reading, RG2 0JT SPONSORSHIP OPPORTUNITIES WITH TEAMSPORT KARTING

21 gold choose ANY 5 OPPORTUNITIES 30,000 ex. Production 12 Months exclusivity EXPOSURE & BRAND AWARENESS Annual audience... 6 month rotating website masthead & homepage branding 750,000 X 14 trackside branding (12 banners per track) 520,000 X 4 banner placement 1,200,000 X 14 changing room & locker branding 520,000 X 14 start/finish line & lap-timer branding (1 per track) 520,000 Race suit branding (x30) 520,000 Lap time print out 520,000 Registration kiosk branding 520,000 Bar branding 520,000 Helmet branding (x30) 520,000 Kart branding (x30) 520,000 Members 58,800 Post-race survey 520,000 ENGAGEMENT & SHARING Annual audience... X 4 quarterly bespoke broadcasts 1,200,000 X 14 monthly social media competition to 27,000 fans 325,000 X 14 podium & backdrop branding (1 per track) 550,000 X 14 locker room gift bag placements (volume TBC) 550,000 CONVERSION & LEAD GENERATION X 14 WiFi log-in branding at all tracks 30,000 X 14 monthly live sampling activity TBC X 1 private karting event (up to 50 people per day) X 1 Facebook application for bespoke data capture competitions 100,000 X 14 monthly exterior product placements TBC X 1 sponsor section on the website for competitions including data capture X 25 karting sessions for giveaways & competitions MEASUREMENT & ANALYTICS X 4 quarterly multichannel analytics of digital activity & footfall sponsorship packages - gold

22 platinum choose ANY 10 OPPORTUNITIES 50,000 ex. Production 12 months exclusivity EXPOSURE & BRAND AWARENESS Annual audience... Permanent masthead & homepage branding 1,500,000 X 14 trackside branding (12 banners per track) 520,000 X 14 banner placement 4,800,000 X 14 changing room & locker branding 520,000 X 14 start/finish line & lap-timer branding (1 per track) TBC X 14 monthly projection mapping on track exterior (1 track) TBC X 1 branded record breaking attempt including social promotion TBC Up to 4 celebrity social media shares as part of podium branding 2,00,000 Race suit branding (x30) 520,000 Lap time print out 520,000 Registration kiosk branding 520,000 Bar branding 520,000 Helmet branding (x30) 520,000 Kart branding (x30) 520,000 Members 58,800 Post-race survey 520,000 ENGAGEMENT & SHARING Annual audience... X 4 quarterly bespoke broadcasts 1,200,000 X 4 re-targeting campaigns 6,000,000 Bi-monthly social media competition to 27,000 fans 660,000 X 48 custom branded karts (4 karts per track) 520,000 X 14 podium & backdrop branding (1 per track) 520,000 X 14 locker room gift bag placements (volume TBC) 520,000 CONVERSION & LEAD GENERATION X 14 WiFi log-in branding at all tracks 30,000 X 14 monthly live sampling activity TBC X 14 permanent POS displays (4 per track) 520,000 X 2 private karting days (up to 200 people per day) X 1 night drive track takeover X 1 Facebook application for bespoke data capture competitions 100,000 X 52 weekly exterior product placements across 12 tracks 520,000 X 50 karting sessions for giveaways & competitions X 1 sponsor section on the website for competitions including data capture MEASUREMENT & ANALYTICS X 12 monthly multichannel analytics of digital activity & footfall sponsorship packages - PLATINUM

23 bespoke UNLIMITED OPPORTUNITIES POA 12 months exclusivity EXPOSURE & BRAND AWARENESS Annual audience... Permanent masthead & homepage branding 1,500,000 X 14 trackside branding (12 banners per track) 520,000 X 14 banner placement 4,800,000 X 14 changing room & locker branding 520,000 X 14 start/finish line & lap-timer branding (1 per track) TBC X 14 monthly projection mapping on track exterior (1 track) TBC X 1 branded record breaking attempt including social promotion TBC Up to 4 celebrity social media shares as part of podium branding 2,00,000 Race suit branding (x30) 520,000 Lap time print out 520,000 Registration kiosk branding 520,000 Bar branding 520,000 Helmet branding (x30) 520,000 Kart branding (x30) 520,000 Members 58,800 Post-race survey 520,000 ENGAGEMENT & SHARING Annual audience... X 4 quarterly bespoke broadcasts 1,200,000 X 4 re-targeting campaigns 6,000,000 Bi-monthly social media competition to 27,000 fans 660,000 X 48 custom branded karts (4 karts per track) 520,000 X 14 podium & backdrop branding (1 per track) 520,000 X 14 locker room gift bag placements (volume TBC) 520,000 CONVERSION & LEAD GENERATION X 14 WiFi log-in branding at all tracks 30,000 X 14 monthly live sampling activity TBC X 14 permanent POS displays (4 per track) 520,000 X 2 private karting days (up to 200 people per day) X 1 night drive track takeover X 1 Facebook application for bespoke data capture competitions 100,000 X 52 weekly exterior product placements across 12 tracks 520,000 X 50 karting sessions for giveaways & competitions X 1 sponsor section on the website for competitions including data capture MEASUREMENT & ANALYTICS X 12 monthly multichannel analytics of digital activity & footfall sponsorship packages - bespoke

24 contact us >> TeamSport HQ Endeavour Place, Coxbridge Business Park, Alton Road, Farnham, Surrey GU10 5EH >> Tony greer Sponsorship Manager contact us