Rochdale Literature & Ideas Festival

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1 Rochdale Literature & Ideas Festival Sponsorship Opportunities October rochdaleliteraturefestival.co.uk

2 Exciting and important it s time to shout about Rochdale s cultural heritage. The Guardian Gets people doing things they wouldn t normally do it s exciting. Dom Joly

3 Rochdale Literature & Ideas Festival October 2016 Rochdale (Plus festival warm up events from September onwards) Be a part of it. Your business can share the success. Sponsorships of community events like Rochdale Literature & Ideas Festival make good business sense. As a sponsor of the fourth Rochdale Literature & Ideas Festival your company will realise tangible marketing benefits in return for your investment, while supporting a feast of drama, comedy, dance, music, theatre, films, visual arts and children s shows. With more than 30 events packed into just a few days, the festival reaches thousands of visitors providing an opportunity to communicate brand messages to an engaged and receptive audience, and more potential customers through our databases. Incorporating the very best writers and performers, the festival also provides opportunities for high profile corporate hospitality in a unique and exciting environment was a record year for the festival with 1,688 tickets sold, hundreds more attending un-ticketed events throughout the weekend and a 50,000 boost for local businesses. The festival really engages with fresh audiences, with 27% of visitors questioned saying they hadn t attended a literaturerelated event before. It also helped to bring new visitors to Rochdale as 37% said they were not regular visitors to the town centre. The festival attracted visitors from across the north west region and beyond, with people coming from as far as Cambridge. Between June and November 2015 the festival website had over 29,700 page views. Big names In the last 3 years Dame Carol Ann Duffy, Bonnie Greer, Willy Russell, Gyles Brandreth, Ed Byrne, Simon Armitage, Dom Joly, Helen Lederer, Lucy Spraggan, Jane Danson, David Starkey and Lemn Sissay are some of the high-profile names who have taken part. Our strong line-ups secure the festival s reputation as a high-profile regional event, attracting fabulous publicity. You ll be positioning your company alongside an established and popular event, with sponsorship opportunities from just vat. Regardless of the sponsorship level you select, the festival team will work with you in creating an integrated sponsorship programme designed to meet your company s unique marketing objectives. We were delighted to be involved in the sponsorship of the festival. We found the event to be hugely innovative and inspiring, creating great brand synergy with JGM. Julie Grady, Managing Director, JGM Agency

4 Being involved in the festival is important for a business like us as it allows us to get our name seen throughout the borough. Publications and advertising raise our company profile and allows us to give something positive back to Rochdale. The festival has very quickly built up a reputation for quality and diversity and we can only see it going from strength to strength. We hope to continue our support in future years. Ken Park, Managing Director, Bright Books Origins of the festival The festival is due to the generosity of Annie and Frank Maskew, a Rochdale couple who shared a passion for reading and thinking, who originally met in Rochdale Library in the 1950s. They left a sum of money to be used on resources and events related to literature and philosophy to ensure classic works are available for future generations. Organised by Rochdale Borough Council, Rochdale Literature & Ideas Festival is the flagship event to promote the prestigious Maskew Collection, so a partnership can also enable companies to achieve corporate social responsibility objectives. Demographics The Rochdale Literature & Ideas Festival audience comprises families, young people and year olds typically. All ages are represented in our audiences as the programme offers something for everyone. Visitors enjoy books, drama, comedy, music, films and the arts! As well as the borough of Rochdale, people travel to the festival from across the North West. Festival audiences are informed consumers, who support businesses which are committed to their communities. Annie Maskew Frank Maskew

5 Why support the festival? o Building brand awareness using our marketing channels, media coverage and festival site presence. o Communicating corporate identity by aligning with a creative and innovative cultural event. o Engaging clients and staff with exclusive and rewarding hospitality experiences. o Playing a part in supporting the future of an important regional arts event. o Promoting brand values to stakeholders including consumers, employees, the community, media and our high-profile speakers. A fabulous festival we were pleased to be part of one of Rochdale s most prestigious events. Dwayne Wells, Commercial Development Manager, First Manchester

6 A brilliant opportunity to showcase your relationship with Rochdale and the very best celebration of culture! Sponsorship packages available: O Official Festival Partner: x 4 2,800 each O Headline sponsor of our children s programme 1,800 A brilliant opportunity to showcase your relationship with Rochdale and the very best children s authors and entertainers. A fabulous programme of hugely popular activities for families. O Media partner 2,600 O Hollingworth Suite sponsor 1,100 O Sponsorship of an individual festival event from 650 O Print advertising A5 full page With its long shelf-life and high retention value, the festival s user-friendly brochure attracts a very proactive family readership. Over 30,000 copies are distributed across the North West and available for free pick-up at our partner venues. Retained and referred back to by a very diverse audience, this brochure is unique in its readership and reach. Packages also include the following: o Your logo on all marketing materials and advertising prior to and during the event (posters, programmes, leaflets). o Your logo displayed prominently throughout the event itself. o Promotion and links on the official festival webpages, and those of our affiliates, including regional media and Facebook. o Inclusion of your brand where appropriate in PR. o Presence at the event by your company and staff, with space for your appropriate display materials. o Distribution of your literature at indoor venues. o 4 x complimentary tickets to the VIP launch/corporate reception. o Complimentary tickets to events for your employees and guests. o Audio recognition on the stages. o Acknowledgement in the official festival programme. o Hyperlinked logo credit on the list of supporters webpage. o Advertising on festival website. o Promotion on festival e-newsletters. o Dedicated promotional page on the festival website. o Social media mentions and links. o Additional requests can be considered, dependent on your specific objectives. Visit rochdaleliteraturefestival.co.uk for reviews, news, videos, events and photos. Connect with the festival on

7 For more information on any of these opportunities or to discuss a bespoke package please contact: Punam Ramchurn Rochdale Literature & Ideas Festival Director punam.ramchurn@rochdale.gov.uk