Marketing Version 1.0

Transcription

1 Marketing Version 1.0 Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK

2 Marketing marketing is an excellent way of promoting products, services and events direct to your customers, business prospects, members and suppliers who have explicitly requested to receive s from you regarding a specific subject. Recipient responses to marketing messages can be tracked and measured providing you with powerful insights into the interests of your audience. This data can then help you make more informed decisions when creating future campaigns enabling you to segment and target specific groups interested in certain subjects or tailoring the content to engage specific subscribers. Atelier Studios provides an easy-to-use, fully featured marketing platform that gives you all the tools you need to create, send, analyse and manage your campaigns online. Our aim is to make it as easy as possible for you to create and send campaigns that connect with your target audiences. Here are some of the great features included: One of the easiest WYSIWYG visual editors around Flexible pricing pans with additional options Unlimited number of subscriber lists A preference centre for subscribers to update their details Great looking reports with interactive charts Track conversions and Return on Investment (ROI) Industry leading mail servers Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 1

3 Features Great looking s We have a number of options available when it comes to design. Whichever option you choose you can be sure your will look great and will work in all major clients. We test all of our templates in Hotmail, Yahoo, AOL, Gmail, MacMail, Thunderbird, Outlook 2003 and 2007 on various operating systems. We also provide an additional mobile friendly template option letting smart phone users enjoy your s in the same way as desktop users do. Easy-To-Use Visual Editor We provide one of the easiest WYSIWYG visual editors around. You can add, edit and move content inside your template. You also get the option of adding multiple types of content, such as a 2 column layout or a 3 column layout with images, providing you with all the tools you need to control how your will look. Intelligent Sending Options and Reliable Delivery When it s time to send your we provide you all the options you need to control who receives it and when. Before sending your campaign it s good practice to test your . You can send as many test s as you like, for free. You can create as many subscriber lists as you like and segment these lists to target sub-groups of subscribers. You can choose to schedule a campaign to be delivered on a particular date and time or send immediately. Our Industry leading mail servers are whitelisted by major ISP s, so your s won t get flagged as spam. Your content needs to be relevant and top quality. If your does contain spammy content you can run it through our spam filters before sending. Our smart bounce processing automatically detects different types of bounces and reacts accordingly and addresses that no longer work are removed from your lists immediately. Temporary fails are given additional chances before removal which keeps your subscriber lists nice and clean. Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 2

4 Powerful reporting and analytics Our platform provides advanced, in-depth tracking and reporting capabilities to measure the effectiveness of your marketing campaigns. Some of the features include: Campaign Summary Great looking reports and interactive charts giving an overview of your recipients activity. Recipient Activity See who opened and clicked links in your . Link Activity and Overlay Which links are popular and who clicked on them, shown as an overlay on your . Social Sharing and Forwards Who shared your with friends via social networks or forwards. Map View Real-time campaign activity overlaid on a map showing users location. Opens and Clicks Over Time Which subscribers opened and clicked your campaign. Client Usage Which clients your subscribers use when viewing the . Bounce Summary Who hasn t received your campaign and why. Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 3

5 Great subscriber features Your subscribers will love the features they get when they receive your s. Personalisation Add personalised content to your s such as the recipients first and last names. Forward to a Friend Provide users with the option of forwarding the onto a friend. Preference Center Subscribers can update their details and preferences which automatically gets saved to your subscriber lists meaning less administration for you. Unsubscribes Subscribers can easily remove themselves from your mailing lists if they no longer wish to receive s. Web Version If your subscribers are having trouble viewing your correctly, we provide a link at the top of all of our templates to another version of your that they can view in their web browser. No logos Unlike a lot of other marketing platforms, we don t add any logos or credits to the bottom of your s. Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 4

6 Templates In order to maintain consistency with your brand, we recommend a bespoke design for your newsletter that you can use time and time again. It provides the flexibility to add and remove content as well as adding images, titles, descriptions, text and hyperlinks. We offer two types of template, Custom Templates, as well as Pre-made Templates which are based on the most popular newsletter layouts. Custom Template We re able to design a unique template to fit your exact requirements. From single product offering to newsletters, let us know how you want your to look and we ll create it. Cost: VAT per template Some common layout examples of custom template designs. Sales Style Containing an image banner with 3 column product promo boxes that are fully editable. Custom Newsletter Containing an image banner with repeating text panels and a sidebar all fully editable. Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 5

7 Pre-made Template We ve chosen some of our most popular templates and passed this cost saving onto you. You will have the ability to colour these in your own brand and add your company logo along with some images to personalise these templates. Cost: VAT per template Our pre-made template options. Promotional Style Containing an image banner with 1 column text panel, fully editable. 1 Column Newsletter Containing an image banner with 1 column repeating text panels that are fully editable. 2 Column Newsletter Containing an image banner with 1 column repeating text panels and sidebar column that are fully editable. Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 6

8 Fulfilment Prices We provide two fulfilment packages which provide access to our marketing software with your templates already added. Pay As You Go This is more suited to those sending one off campaigns. You pay directly online when sending your campaign at the following rates: Cost: 8.00 Campaign Fee per Fee For example, if you are sending to 1000 recipients, the fees will total (an 8.00 campaign fee and 40.00, fee totalling 48.00). Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 7

9 Pay Monthly The monthly plan is designed for those who send frequently or have larger lists. Note that you can swap between the Pay Monthly plan and the Pay As You Go plan if you would like your account to be maintained but not to the pay monthly account during the dormant period. The monthly price is determined by the number of active subscribers (across all of your lists) at the time the charge is due. For example, if you have 5 lists with 8,000 active subscribers within each list, you are charged based on the total of 40,000 subscribers. (8,000 subscribers x 5 lists = 40,000 active subscribers). Pricing Bands Total Active Subscribers Price Included s Up to Unlimited 501-2, Unlimited 2,501-5, Unlimited 5,001-10, Unlimited 10,001-15, Unlimited 15,001-25, Unlimited 25,001-50, Unlimited 50,001-75, Unlimited 75, , Unlimited 100, , Unlimited Included s are the total number of s you are able to send during the month for that tier. You can send as many campaigns as you like as long as the total recipients for all those campaigns doesn t exceed the limit. If you have a 50,000 active subscribers or less (across all your lists), there is no limit to the number of campaigns or s that can be sent. For the levels above 50,000 active subscribers, you can send a total number of s equal to 6 times the subscriber limit for that level. If you send a campaign that would take them past the included s limit for that billing period, you would be prompted to jump up a level, and pay the difference between the two tiers. Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 8

10 Additional Options We provide the following additional options to improve your subscribers experience. Subscription Forms On Your Website Make it easy for visitors to your website to sign up to your mailing list by adding a subscription form. We can add a form to your website that will automatically add new subscriptions to your mailing lists. This usually includes, first name, last name and address. Cost: VAT per form Mobile Friendly Template We can tailor your s to look great on mobile devices allowing your subscribers using smart phones to enjoy your s in the same way as desktop users do. We will test your campaign on the most common mobile clients on Android and iphone devices. Cost: VAT per template Social Sharing We can share a link to campaigns across a clients social networks increasing the reach and impact of this bit of marketing. Cost: VAT per template Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 9

11 ...more options User Guide We can provide a self service user guide. This includes the following information: How to log in to the system A guide to the user interface Creating a new campaign Using templates Adding your content Selecting your recipient list Understanding your snapshot Testing the campaign Scheduling the campaign Lists and Subscribers Adding Subscribers Understanding the Reports Cost: VAT one off charge Managed Service We offer a full service to manage your entire account. We will set up your account, add your payment information into the system, create the subscriber lists and insert your data. We also take care of inserting your content into your newsletter template, send out draft versions for sign off and execute the final campaign. Once the campaign has been completed, we gather the relevant statistics and provide you with a report on the opens, click-throughs, unsubscribes and bounces. We provide regular consultancy on additional features and best practices, for example, follow up campaigns using segmentation and auto-repsonders for up-selling and product or service awareness. Cost: VAT per month Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK 10