VALENTINES DAY SUNDAY February 14, 2016

Transcription

1 For the Children s Tumour Foundation VALENTINES DAY SUNDAY February 14, 2016 ST KILDA FESTIVAL SYDNEY MELBOURNE GOLD COAST

2 WHAT IS CUPID S UNDIE RUN? IT S A FUN RUN AND PARTY WITH A TWIST! Everyone is running in fancy dress undies and being fabulous! It s all about love... This unique fundraising event is a combination of a pre-race party, a 1.5ish km Undie run, and a return to the party bash to celebrate everyone s efforts. It is an event that puts the hilarity into charity, and the fun in to February. 100% of the funds raised go to benefit the Children s Tumour Foundation of Australia.

3 OUR MESSAGE OF LOVE Started in Washington DC now in 41 cities around the world $5 million raised, with nearly half a million dollars in Australia 8 million + page views 30,000 scantily clad runners 100% of the funds go to the Children s Tumour Foundation In Australia, hundreds participated in last years run In 2015, Cupids Undie Run in Australia raised a whopping $216,000. Average age: 32 years comprising of 37% male and 63% female

4 ALL THE COOL KIDS LOVE CUPID S Gamble Breaux - The Real Housewives of Melbourne Melina & Angela - My Kitchen Leo - Big Rules Brother 2014 Dolly Diamond - Australia s most fabulous cabaret performer Chris Nayna - Cleo Magazine s Bachelor of The Year Pia Moon - Actress Winners and Losers Leo - Big Brother 2014

5 WE ALSO HAVE A CRUSH ON... Supporting healthy Aussies Promoting a positive body image Equal love The spirit of giving and helping others Having a good time Sharing the love with our Partners

6 CUPID S UNDIE RUN 2016 How do we raise funds for the Children s Tumour Foundation? Corporate Sponsorship (covers the cost to stage the three city event) We have the arrow, you give us the bow so we can hit our target $60 rego per runner: for goodies and a good time Our target is runners Cupid s Undie Run is held simultaneously across three cities. Sydney - Bondi Pavillion / Melbourne - St Kilda Festival / Gold Coast - Burleigh Heads SLSC

7 WE ARE GREAT IN A SOCIAL SITUATION Health and wellbeing trends Creating community engagement Cupid s Undie Run offers a unique opportunity for the Children s Tumour Foundation and sponsors alike. Our strategic marketing has created what we call a PG-13 environment. Slightly risque`, but good at heart, and something the community have embraced. In terms of brand power, Cupid s Undie Run has been recognised as one of the fastest growing and effective children s health community media campaigns on the calendar. While Cupid s promotes expression, it also maintains a level of regulation that creates a family friendly environment. Our mission is to provide a win-win-win scenario for all involved: A great event for participants, stellar coverage for partners, and generous giving to the Foundation.

8 Partnering a campaign such as Cupid s Undie Run has many benefits, not least that its shows all Australians that your business and brand really cares about families who live with NF John Hughes B Comm, FAICD - Chairman Children s Tumour Foundation of Australia WE INVITE YOU TO BECOME A CUPID S UNDIE RUN PARTNER!

9 THE BENEFITS OF BEING A CUPID PARTNER Creating a fun and cheeky atmosphere around your brand From January, a national and local publicity machine with full PR with access to Cupids celebrity ambassadors. Valentine s and Cupid s theming in-store and online Staff involvement and engagement ALL COMBINED TO DRIVE SALES

10 CUPID S PARTNERSHIP PACKAGE CUPID S GOLD National $20,000 + GST Category Exclusive Company name and brand logo prominently acknowledged for all national advertising and promotional purposes, including print, , web & social media advertising and branded partnership video. Opportunity for your CEO or elected representative to be front and centre promoting your involvement in the national media through the campaigns PR efforts. Prominent top tier placement in promotional posters/postcards including the Cupid s partner s photo wall. Premium front and centre placement at the event on all signage Maximum of 10 Large banners / signage placed around event site, including indoor & outdoor (partner to provide) Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Gold Partnership with live link to your website and Logo on Facebook Cover Image Representative to start/lead Cupid s Undie Run in a selected city. Cupid s Gold Partner placement on event t-shirt logo will be white print on red. Exclusively branded secondary event section (e.g: Warm-up, mid race turnaround & post run party) VIP wristband access for 15 guests to Cupid s Cloud (VIP Hospitality Area) Your representative to present a winners medal at the winners podium in either the Highest Individual Fundraiser, Highest Team Fundraiser & Most Outrageous Cupid. 1 x Promotional Electronic Database Mail out Campaign announcing your partnership and Cupid s Gold partnership status A Cupids Undie Run press release for internal and external communications announcing your support and partnership Dedicated Cupids Undie Run Campaign Manager to further develop PR opportunities as the campaign evolves.

11 CUPID S PARTNERSHIP PACKAGE CUPID S SILVER National $10,000 + GST Gold Coast, Sydney, Melbourne Company name and brand logo prominently acknowledged for all national advertising and promotional purposes, including print, , web & social media advertising. Prominent second tier placement in promotional posters/ postcards including the Cupid s Partnership photo wall. Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Silver Partner with live link to your website. Logo on Facebook Cover Image VIP wristband access for 8 guests to Cupid s Cloud (VIP Hospitality Area) Maximum of 4 Large banners/signage placed around event site, outdoor only (Partner to provide) 1 x Promotional Electronic Database Mail out Campaign announcing your support and Cupid s Silver Partnership status A Cupids Undie Run press release for internal and external communications announcing your support and partnership.

12 CUPID S PARTNERSHIP PACKAGE CUPID S ARROW St Kilda Melbourne Partnership $5,000 + GST Hosted by the St Kilda Festival, Cupid s Undie Run offers your business a unique opportunity to be front and centre of a unique fun-raising charity event. PROGRAM OF EVENT: Valentines Day, Sunday February Onsite Registration am Meet and Mingle am (O Donnell Gardens) Marshalling pm Cupid s Undie Run pm Cupid s Post Race Party pm Presentations for Highest fundraisers pm End event/explore St Kilda Fest pm As a partner, you ll receive the following benefits: Company name and brand logo acknowledged for all Local advertising and promotional purposes, including print, , web and social media advertising. Opportunity for your elected representative to promote your involvement in the local media through the campaign s PR efforts. An invitation to field a team in your own company or business team to help fundraise. Second tier placement in applicable city in promotional posters/postcards including the Cupid s Partner s photo wall Maximum of 4 large banners/signage placed around event site, outdoor only (Partner to provide) Your logo displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid s Arrow Partner with live link to your website. VIP wristband access for 6 guests to Cupid s Cloud incl. drinks & nibbles. Logo on Facebook Cover Image The provision of a company branded social media marketing kit A Cupids Undie Run press release for internal and external communications announcing your support and partnership.

13 CUPID S UNDIE RUN COURSE MAP Reg Start / Finish o Entrance Cup i VIP d s Tent Exit Exit St ag e

14 WILL YOU BE MY VALENTINE? We love the same things. We both love people in their undies and supporting the local community. You re our soul mate we have the arrow and you have the market. Love, Cupid xx

15 CONTACT Proudly supported by St Kilda Festival. NATIONAL Mike Chapman Cupid s Undie Run Campaign Director M: E: mike@mwcmedia.com.au MELBOURNE Adam Samuel Cupid s Undie Run Melbourne Event Director MWC Media Marketing Manager M: E: adam@mwcmedia.com.au