Local Radio. Got Exciting

Transcription

1 Hull Kingston Radio Local Radio Just Got Exciting Launching May 2014

2 Welcome Hull Kingston radio is a brand new radio station for Hull and beyond The station s creation is supported by Hull Kingston Rovers, KCOM Group, Hull City Council and the City Health Care Partnership. It will broadcast from purpose built digital studios at the KC Lightstream Stadium 24/7, 365 days a year. We launched online initially during May 2014, and we intend to be broadcasting on DAB two to three months after, giving us a wide Humber region transmission range with full clarity. In May 2014 the station was awarded an FM community broadcasting licence by Ofcom, and we will be in a position to be broadcasting on FM in late summer of 2014.

3 On Air at Hull Kingston Radio Hull Kingston Radio will be an entertaining and informative radio station which will broadcast music and speech along with live sport that truly reflects the different tastes of our vibrant community. Uniquely, we will support the growth of the region s cultural industry. At least 25% of our playlist will be locally produced music. Sport will play a major part of our output. Every Hull KR game will have LIVE uninterrupted commentary, complete with pre-match build up and exclusive after match reaction. We will also have live commentary of the Hull Stingrays games and other sporting events in the City plus regular match reports and fans forums for Hull City, Hull KR, Hull FC and the Hull Stingrays.

4 So Why Advertise on Radio? Radio reaches out in an ad avoidance world - Research shows that radio has the lowest level of advertising avoidance. Listeners rarely switch stations and will therefore listen to any message that is relevant, creative, intriguing etc. Radio creates and magnifies brand awareness - By using radio advertising heavily you can create whatever brand awareness is best for you, your business and your competitive edge. Radio drives response, especially online - Radio has always been a strong call-toaction medium and this is even more true in a world where consumers access brands online. Radio is a friend - Listeners have an emotional connection to radio. Your brand can also enjoy this attachment through radio advertising.

5 Hull Kingston Radio In Numbers As of June 2014 our Facebook stats are Page Likes We are already the largest station in our sector by a country mile having only just started our test transmissions on 12,377 People Engaged - This is the unique number of people who have clicked, liked, commented or shared posts on our page. 120,000 Reached - This is the number of the individuals who have seen posts 96% - The percentage of our Facebook likes in the Hull area. Your customers. 79% - Facebook likes in the age group - traditionally the age group with the most disposable income. Over 6,000 pod cast downloads of our page since launch.

6 The Numbers That Matter Take advantage of the advertising and sponsorship opportunities at Hull Kingston Radio and you ll be aligning your business to the freshest thing on radio in Hull and East Yorkshire. With your brand association with Hull Kingston Rovers your business will also benefit from cross promotions to... Hull Kingston Rovers have 15,000 Twitter followers Over 12,000 likes on Facebook Around 6,000 Season membership holders and over an 8,000 average super league attendance!

7 Coverage Area Proposed FM Coverage Proposed DAB Coverage

8 Radio Industry In Numbers 91% Of the population tune into the radio every week, This means that only 9% don t. 52% Of the population also tune into DAB radio every week which leaves only 48% that don t.

9 Mobile Listeners 50 24% of adults have listened to the radio on the mobile phones. That s up 34% year on year. 43% of year olds have listened to the radio via their mobile phone. That s up 24% year on year Q Q Q Q Q1 Q2 Q Q Q Q All Adults All Adults 15-24's 25+

10 Average Hours Per Listener On average a listener tunes into 21.3 hours of radio per week.

11 You Get More With Hull Kingston Radio Advertising FREE Weekend advertisements included in Super League, Challenge Cup and Elite League packages All packages are min. 3 months contracts. Buy 6 months get 1 month FREE. 12 months get 2 months FREE. All advertisements are professionally produced by multi-award winning local company Engine 7.. All packages include FREE website link.

12 Advertising Packages Super League 22 advert plays Monday to Friday between 8am 6pm. 15 FREE weekend advertisements. 125 advert plays per week 541 advert plays per month 3,787 plays over 7 months (6+1 FREE) 7,574 plays over 14 months (12+2 FREE) You pay: 995 ( 331 per month) for 3 months 1,990 ( 331 per month) for 6 months + 1 FREE 3,980 ( 331 per month) for 12 months + 2 FREE That s just 52p per advert Challenge Cup 12 plays Monday Friday. 6 plays between 8am 6pm. 10 FREE weekend advertisements. 70 advert plays per week 303 advert plays per month 2,121 plays over 7 months (6+1 FREE) 4,242 plays over 14 months (12+2 FREE) You pay: 695 ( 232 per month) for 3 months 1,390 ( 232 per month) for 6 months + 1 FREE 2,780 ( 232 per month) for 12 months + 2 FREE That s just 65p per advert

13 Advertising Packages Elite League 8 plays Monday Friday. 6 plays between 8am 6pm. 5 FREE weekend advertisements. 45 advert plays per week 195 advert plays per month 1,365 plays over 7 months (6+1 FREE) 2,730 plays over 14 months (12+2 FREE) You pay: 395 ( 131 per month) for 3 months 790 ( 131 per month) for 6 months + 1 FREE 1,580 ( 131 per month) for 12 months +2 FREE That s just 58p per advert

14 Advertising Packages Premier League All advert broadcast between 7am 7pm, 7 days a week. 12 plays per day (84 plays per week) 364 plays per month 2,548 plays over 7 months (6+1 FREE) 5,096 plays over 14 months (12+2 FREE) You pay: 795 ( 265 per month) for 3 months 1,590 ( 265 per month) for 6 months + 1 FREE 3,180 ( 265 per month) for 12 months FREE That s just 62p per advert Championship All adverts broadcast between 7pm 7am. 7 day week. 12 plays per day 7 day week 84 plays per week 364 plays per month 2,548 plays over 7 months (6 + 1 FREE) 5,096 plays over 14 months ( FREE) You pay: 295 ( 98 per month) for 3 months 590 ( 98 per month) for 6 months + 1 FREE 1,180 ( 98 per month) for 12 months + 2 FREE That s just 23p per advert

15 Sponsorship With Us Various opportunities to sponsor shows and regular hourly items on the schedule including time checks, weather, travel and sport etc. Regular item sponsorship From as little as 46p per event Show sponsorship from as little as 1.92 per day

16 For Further Details Contact Pete Mills Malcolm Scott Studio from June Or