Local Photos. Global Audience.

Transcription

1 Local Photos. Global Audience. The Independent Awards for the Instagram Global Community. Connector.ie 2015 Partner Pack 2015

2 Instagram is unlike any other platform in its singular focus on captivating imagery, giving brands an avenue for rich visual storytelling and delivering fantastic results, research shows that Instagram posts gets 120x more engagement than Facebook and 58x more than Twitter. Irish people are among the most active on the platform but only 20% of the top 100 brands on Facebook in Ireland are active on Instagram. Are you missing out this opportunity for competitive advantage? We are delighted to let you know about The Snapys which are happening in early October It is an awards show celebrating the very best of Irish Instagram users both for individuals and organisations. The Snapys awards and competitions will reward the best snaps from across 25 different categories such as Food, Travel, Fashion, People, Pets and some creative wildcard categories too! By partnering with The Snapys you will have the opportunity to connect with a passionate community and share what's unique about your brand with the world! Winners will be selected by a panel of leading Instagram influencers. Launching in Dublin, The Snapys are already planning photo competitions in London, Berlin, Sydney, San Francisco, Sao Paulo in 2016.

3 WARD CATEGORIES Ireland Food & Drink People/Selfies Celebrities The Best Of My City Fashion Health & Beauty Travel Arts & Culture Music & Entertainment Retail / Shops

4 WARD CATEGORIES Sports & Fitness Non-human Science & Technology Humour Animals & Pets Charity Nature Love Family & Children More TBC Sponsorship of The Snapy Awards is strictly limited to one sponsor per category therefore we advise you to confirm as early as possible, as demand for individual categories are high.

5 HOW IT WORKS Participating People post pictures on Instagram identifying the categories with the respective hashtag (#snapysfood, #snapyspeople, #snapystravel, #snapysmusic) Voting Users access the photo gallery, log in to vote using their favorite Social Network account Winning The website shows the amount of votes per picture and per category #snapystravel The pictures are crawled and published on TheSnapys.com or on the partner s website. and submit only one vote per category per phase. The first phase shortlists the 10 most voted pictures per category, and the second phase, open for new votes, selects the top 5. A judge decides the winner of each category.

6 THE SNAPYS TIMELINE Ongoing Digital & PR OHH Campaign VIP The Snapys Launch Event OHH High impact executions Awards Event Digital Campaign Digital - Event Teasing OHH Interactive

7 SPECIAL GUESTS & JUDGES Timi Ogunyemi All will be revealed soon... Rozanna Purcell Clare Cullen

8 THE VENUE Ireland s Biggest Instagram Photo Gallery Powerscourt Centre, located just off Grafton Street at 59 South William Street is a historic Georgian building that was the home of Richard Wingfield 3rd Viscount Powerscourt in the eighteenth century. Lord and Lady Powerscourt had fine tastes and employed the best artists and craftsmen to decorate the townhouse. Now in 2015, we bring back the artistic splendour and turning the venue into Ireland s biggest Instagram photo gallery for a few days around the event.

9 SPONSORS & PARTNERS SocialMedia.ie Our partners and sponsors are attracted by the opportunity to do something big and bold in We want ambitious partners who act local and think global. We will have partners in digital media, social media and traditional media. Being a media partner of the event will create a tremendous opportunity for you to be recognised with the best of what Ireland has to offer. We are offering a wide range of benefits to promote and expose your brand, product and services to the large number of people. The Snapy Awards partners will incorporate the power their channels to give us an even wider reach.

10 WHY PARTNER WITH THE SNAPYS? Reach a large global audience. With our traditional media partners and integrated social media campaign, we will deliver a large audience at home and abroad. Tell your story. Your brand's story will be surrounded by other beautiful content in a creative and inspiring environment, both online and offline. Support local talent. This is a unique opportunity for your brand to support the best local photos and create an amazing interactive photo gallery. Make influential friends. Connect with local and global Instagram influencers, storytellers, creatives and other progressive brands. Come on a journey. Join us on an international journey where we make the world a more beautiful place, one photo at a time.

11 HY SPONSOR THE NAPYS? Not just a logo placement. We delivery sponsorship results. Reach hundreds of thousands of followers and engage new and existing audiences Associate your brand with creativity and innovation in the fastest growing social network in the world with 300m+ users Place your brand centre stage at a fantastic awards ceremony attended by over 400 leading influencers across many categories Bring communities close to your product by sparking relevant word-of-mouth conversations around your content with authentic visual storytelling Receive advice on a creative campaign from Connector Digital Agency who are a leading Instagram marketing agency in Ireland

12 AWARDS OVERVIEW Before Event At the Event After Event Your company logo will be on all s and press releases associated with the awards A representative from your business will be invited to the photo call announcing the awards and included in the official press release A quote from your representative will be included in the official press release to all media channels Instagram posts related to your sponsorship sent out on main accounts Coverage in all stages of competition including launch, voting, shortlisting and the final awards Benefit from the cross channel marketing and PR opportunities throughout the campaign to promote The Snapys Awards All sponsors receive advice on a creative campaign from Connector Digital Agency who are Ireland s leading Instagram campaign creators Your business name and logo will be on the website banners, footers, sponsors section, live stream page and will feature in a blog post Your name will be called out by host during the welcome and closing speeches. We will have a personalised drink with your name Your logo will be included at the start and end of all official awards videos, and introductions to each category Your name on the frame of the Photo booth allowing attendees to bring home a printed image of #snapys Your logo will be included in the Interactive Instagram wall at the event Your logo will be feature in the real time live streaming page, reaching 10x more people than at the event Announcement of winners in press releases to relevant media Final event video Instagram printer at the event means everyone will take home branded photos Mention on the promotion for the next events

13 Since 2008, Connector has organised 25 events for the digital community with industry leading guest speakers from organisations including UPC, Facebook, Today FM, Daft, Microsoft, Boards.ie, Electric Picnic, Muzu.tv, Bebo & many more. We worked with sponsors such as Canon, Heineken, Bulmers, Peroni and Corona. We have strong experience in event organisation and created the Connector Digital Video Awards for Canon in 2010 with 250 guests and TV, radio, press and online PR coverage. Connector and sister brand SocialMedia.ie have over 15,000 social media connections in the Irish market. We will invite our network to come along and meet other passionate people from across the digital world and connect with them both online & offline.

14 INSTAGALLERY In September 2013, Ireland s first Instagallery was organised to celebrate the launch of connector360. Uniting art, technology & entertainment, we had a live interactive wall that was updated in real time with photos from the event. The Instagram photo gallery featured 10 influential photographers whose work was showcased on the walls. We had a DJ who captivated everyone and made this gallery experience unique. With almost no budget and a short lead time, we had over 200 attendees and media coverage in the Irish Times. We had over 150,000 impressions across different social networks. This was one of the best events organised by Connector with the energy in the room quite electrifying!

15 CONTACT US Conor Lynch Connector.ie Thomas Street, The Digital Hub, Dublin 8, Ireland Connector.ie 2015