LONDON HILTON ON PARK LANE THURSDAY MARCH 15. marketing

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1 LONDON HILTON ON PARK LANE THURSDAY MARCH b r a n d i n g AND marketing pa c k a g e s

2 THE BENEFITS OF BRANDING AT THE MOBILE NEWS AWARDS Since 1995 the Mobile News Awards has been the UK mobile channel s biggest, most prestigious, and enjoyable awards evening. Every year has been a sell-out attracting up to a 1,000 guests to its black-tie gala dinner at the London Hilton on Park Lane. The event offers your organisation an unequalled opportunity to imprint its brand and corporate power on the entire senior level of UK channel management gathered in one location - manufacturers, distributors, dealers, network operators, retailers. Sponsorship of the Mobile News Awards broadens your competitive edge by bolstering your company s image, prestige and credibility and linking it with an event that your target market finds attractive and enjoyable. By associating your company and logo with the Mobile News Awards you will be differentiating your company from competitors. You will also be leveraging a great chance to develop closer and better relationships with existing and potential customers. When sponsorships are strategic and wellconceived, they can boost both short-term and long-term sales. If your organisation is established, a Mobile News Awards sponsorship will maintain your leadership in the industry. Newer companies will find raising their profile at the Mobile News Awards will establish credibility and help in the hunt for new business partners and reinforce brand awareness. As a Mobile News Awards sponsor your organisation will receive prominent recognition for its support of the event. This acknowledgement of sponsors leadership role will be remembered by guests at the Mobile News Awards long after the event is over. SEE THE 2011 VIDEO

3 INDUSTRY GIANTS SAY... They re original. They re the best. I don t think anything can come as near to anything as good as this George McPherson, CEO, Phones International Group We certainly see this as the major Awards ceremony for the telecommunications industry and market place Stephen Maxwell, chief commercial officer, A Novo It s a very competitive industry and everyone here tonight wants to win a Mobile News Award. They probably are the most important awards you can receive in the industry John Barton, formerly LG Mobile If you are lucky enough to win a Mobile News Award, then it is the one that you really cherish. The giants of the industry are here. Anyone who is anyone will be attending Mark Mitchinson, formerly Samsung Mobile This Award means everything to me and the whole team. We ve worked incredibly hard to achieve an Award like this Lorrin White, operations director, Total Ltd. The Mobile News awards is the leading industry event. It s a good chance to catch up with people you haven t seen for a while Andrew Boden, MD, Mainline It s lots of recognition for our brand in front of the industry. All the movers and shakers are here Andy Tow, MD, Avenir It inspires companies to do great work and join in on a great evening of entertainment and fun, and it s also a celebration Stuart Jackson, communications director, Orange It s the ultimate award you can win in the mobile industry. It s the BAFTA of the mobile industry and anyone who receives one of these awards should be very proud Crispin Thomas, MD, Talk Me Through It

4 HEADLINE SPONSORSHIP 30,000 Exposure on all event collateral To include: All Pre-Event Advertising Entry Forms Tickets for Awards Ceremony Tickets for Platinum Champagne Reception Menus Programmes (Book of ) Letterheads Mobile News Awards Website Table numbers Venue branding in the London Hilton on Park Lane To include: Branding on the stage set in the Main Ballroom Branding on all plasma screens in the Main Ballroom Branding in areas where the Mobile News Awards logo appears (does not include branding in after dinner entertainment areas) Branding on the photo call backdrop Branding to appear, on a continuous loop, in the Wellington Ballroom on plasma screens during the Platinum champagne reception Branding on all Mobile News Awards trophies Full colour, double page spread advertisement in the Mobile News Awards Book of to be distributed at the event and also inserted into the edition of Mobile News which follows the event Branding on the Mobile News Awards website and a link to sponsors own websites One Platinum Table and one Gold Table on the night of the Awards All guests to receive platinum reception tickets (20) PREVIOUS HEADLINE SPONSORS

5 CATEGORY SPONSORSHIPS OPTION 1 5,500 Sponsorship of a specific category. Logo branding on plasma screens in all activity rooms at the venue (not in the Grand Ballroom) winner 5 Tickets to exclusive Platinum Reception Logo on the Mobile News Awards web site with link to sponsor s home page OPTION 2 6,750 Sponsorship of a specific category Logo branding on plasma screens in all activity rooms at the venue (not in the Grand Ballroom) winner 5 Tickets to exclusive Platinum Champagne Reception A full page ad in the Book of Logo on the Mobile News Awards web site with link to sponsor s home page OPTION Sponsorship of a specific category. Logo branding on plasma screens in all activity rooms at the venue (not in the Grand Ballroom) winner 5 Tickets to exclusive Platinum Champagne Reception Double-page ad in the Book of Logo on the Mobile News Awards web site for a year with link to sponsor s home page OPTION 4 10,950 Sponsorship of a specific (non competitive Awards category). Logo branding on plasma screens in all activity rooms at the venue (not in the Grand Ballroom) winner. 10 Tickets to the exclusive Platinum Champagne Reception Double-page ad in the Book of Logo on the Mobile News Awards web site for a year with link to sponsor s home page One Platinum Table One standard room at the Hilton on Park Lane (March 17) 2011 CATEGORY SPONSORS

6 ENTERTAINMENT SPONSORSHIPS ICE BAR 8,500 PLATINUM RECEPTION 7,750 3m Ice Bar in Grand Ballroom foyer Branding embedded in ice Logo sculpted in ice on uplit plinth Drinks included Logo on Platinum Champagne Reception tickets Logo etched on to glasses (glasses may be kept by sponsor) Logo on all direction signage 20 Guest Tickets FORMULA 1 CAR 7,250 LIVE KARAOKE 6,750 Branding on a full-size replica Formula 1 car Branding on the hoarding of the virtual circuit Guests compete for the fastest lap Branding on pit passes, pit crew shirts and direction signage Branding on Karaoke back drop Branding on Karaoke song sheets Branding on Karaoke direction signage Company name checks from Karaoke MC throughout POKER LOUNGE 3,500 SHOT GIRLS/BOYS 1,950 Branding in name of room (e.g. The Your Name Poker Lounge) Branding on direction signage Opportunity to place branded merchandise on poker tables Logo shirts for croupiers and massueses Branding on Shot Girls/Boys costumes CONTACT GARRY WYBOURN