CORPORATE PARTNERSHIP OPPORTUNITIES

Transcription

1 CORPORATE PARTNERSHIP OPPORTUNITIES

2 Roger Dean Stadium is widely considered to be the busiest baseball stadium in the country. The complex, located in the heart of the Abacoa community, is home to more professional teams (six) than any other in the nation along with hosting a variety of events and tournaments throughout the year. Spring Training for the St. Louis Cardinals and Miami Marlins brings in over 160,000 fans to Jupiter from all over the country every year, and it is at this point that Roger Dean Stadium shines the brightest. Our award-winning staff will work directly with you to ensure your specific needs are met and your business garners as much exposure as possible during this time, taking advantage of both local and national media attention. The nature of our primary product roughly three hours of baseball entertainment presents limitless possibilities for business exposure. From stadium signage to public address announcements, giveaways to fun promotions, the dedicated Roger Dean Stadium staff is excited to find the ideal channel to reach your desired audience both in a broad sense or a targeted demographic. Along with Spring Training, the Dean is home to four Minor League affiliates that draw more than 150,000 people annually. This Minor League season provides a unique opportunity for our staff to collaborate with you on creative, unique and interactive marketing strategies aimed at developing a relationship between your brand and the consumer. We believe interpersonal communication is a strong and potentially dynamic tool that can be effectively channeled through the game of baseball. Roger Dean Stadium is truly invested in a symbiotic partnership with the businesses we serve. Our staff will function as an extension of yours and aim to bring you results. We are here to serve your business and increase its value through the variety of creative avenues we have at our disposal.

3 Our Fans Are... ATTENDANCE FIGURES 2011 AGE Under Spring Training 166,434 (32 Games) 5% 12% 8% 20% Miami Marlins 73,782 (17 Games) St. Louis Cardinals 92,652 (15 Games) 31% 12% 6% 6% EDUCATION Elementary Junior High High School Some College Trade School College Graduate Graduate School Florida State League 151,281 (131 Games) 4% 6% 21% 13% 4% 36% 16% TOTAL ATTENDANCE 2011 GENDER 48% Women Men 52% ETHNICITY Caucasian Hispanic African American Asian Native American Other 86% 8% 1% 1% 2% 2% INCOME LEVEL Under 25K 25K-49.9K 50K-74.9K 75K-99.9K 100K-149.9K 150K-199.9K Over 200K Not Reported 9% 24% 19% 18% 4% 5% 6% 15% MARITAL STATUS Single Married Living with Partner Jupiter Hammerheads 82,071 (67 Games) Palm Beach Cardinals 69,210 (64 Games) 31% 59% 10% 317,715

4 Community Outreach Roger Dean Stadium is committed to being a part of the local community. We aim to give back and help our neighbors through the organization and implementation of community events, charitable fundraisers and influential programs throughout the year. Through these actions, and partnerships with notable organizations, we can best serve those in need on both a local and national level. Charitable and Community Involvement Cardinals/Marlins Fund The Cardinals/Marlins Fund, in affiliation with the Community Foundation of Palm Beach and Martin Counties, was created in 1998 to help support the development of programs for youths in South Florida. Through this Fund, Roger Dean Stadium has contributed more than $250,000 to area youth groups including Boynton Beach Police Athletic League, Children s Golf Foundation, Junior Achievement, Jupiter/Tequesta Athletic Association, Palm Beach Police Athletic League and Urban Youth Impact. Education Days Education Days are presented by Roger Dean Stadium, the Jupiter Hammerheads, the Palm Beach Cardinals and the School Districts of Palm Beach and Martin Counties. Education Days provide teachers with the unique opportunity to use the exciting game of baseball as a means to educate their students on the fundamentals of mathematics, science, language arts and social studies. Using the game as a foundation for learning increases the student s interest and challenges them to think outside of the normal classroom environment. Partnerships and Fundraising with Community Organizations Roger Dean Stadium plans and assists with numerous fundraising activities every year. These events included Kid s Fest to benefit the local charities, PNC's Kick It For Wishes kickball tournament, the Heath Evans Foundation Charity Softball Game and special holiday events among others. In total, Roger Dean Stadium has partnered with more than 400 community organizations, auctions, charities and fundraising groups. Some of these organizations included the Boys and Girls Club, the American Heart Association, the Arthritis Foundation, Big Brothers Big Sisters, the American Cancer Society, March of Dimes and many more. Roger Dean Stadium also works with various organizations to sell and distribute tickets for special events along with contributing donations.

5 Special Events Roger Dean Stadium is more than just a baseball complex. Drawing thousands of people for events and daily activities every year, the $28 million facility is an integral part of the Abacoa community, adding beauty and excitement to the South Florida region. Our 13 professional baseball diamonds and abundance of indoor and outdoor meeting space provides a unique and fun setting for a variety of parties, special events and corporate functions. Kid s Fest The inaugural Kid's Fest event held at our stadium was a massive success, drawing almost 4,000 people. The autumn festival was organized to help benefit a children's charity and provide a day of fun for families to enjoy. Kid's Fest is expected to be an annual post-season attraction at the 'Dean' and will continue to be a family-friendly, interactive event that benefits a local charity. The first non-profit 501 (c)(3) organization to benefit from the event was Little Smiles; an organization dedicated to helping children in hospitals or other care facilities escape their everyday pain and enjoy the simple pleasures of being a child. Attractions include "All You Can Play" bounce houses, animal exhibits, field day events on the main field, a helicopter candy drop, live music, over fifty exhibitors and a grand finale fireworks show. Fantasy Camp This VIP experience allows sponsors of Roger Dean Stadium to experience life in the Major Leagues. Participate in batting and fielding clinics coached by former Major League players to prepare you for an afternoon of baseball games against other camp teams. Following this fun competition, our sponsors enjoy a postcamp happy hour and awards ceremony. This is our way of saying thank you to our sponsors for your continued support in making Roger Dean Stadium a success year after year. It is also a great way for our sponsors to network in a business-to-business environment. Fun Fest Fun Fest is an annual event held in mid- January to kick off the sale of individual Spring Training tickets for the Miami Marlins and St. Louis Cardinals. While the release of tickets for the first time is the main draw, Roger Dean Stadium encourages the whole family to come out to enjoy a free day of fun with catch on the field, a chance to run the bases, plenty of games for the kids and a huge blowout sale in the Team Store. Perfect Game USA WWBA World Championship The Perfect Game USA WWBA World Championship features 80 of the top fall travel teams from around the United States, Canada and Puerto Rico and is held at the Roger Dean Stadium complex annually in mid-to-late October. The event highlights many of the top high school baseball players in the nation and is regarded as one of the premier scouting attractions of the year, with more than 800 college and professional scouts in attendance. Mega Bash Mega Bash is Roger Dean Stadium s annual Independence Day celebration. Usually including two-to-three nights of fun, the festivities provide exciting Minor League baseball action featuring patriotic games and entertainment, live post-game concerts and of course fantastic fireworks shows which serve as the official spectrum for the Town of Jupiter and Juno Beach. Also included are bounce houses, childrens activities, a silent auction and more!

6 Marketing Opportunities Ballpark Signage Signage at Roger Dean Stadium is the perfect way for your company to make impactful impressions and create positive emotions with a large and captive audience. More than 500,000 fans from nearly every demographic, geographic and socioeconomic background attend Roger Dean Stadium games and special events every year. Whether you select: Video Board/Scoreboard Outfield Billboard Outfield Light Poles & Foul Poles Dugout Tops Concourse Pillars Stairway Signage Ticket Office & Team Store Signage Bleacher/Section Seating and Suite Signage Wrap-Arounds or Life Size Cut-Outs... and more, your company is sure to gain dynamic brand visibility and reach your desired target market. Print Media Roger Dean Stadium s print options include our annual pocket schedules, Spring Training and Florida State League Game Day Program advertisements/inserts and more. Pocket schedules offer an opportunity for constant exposure throughout the local community. More than 225,000 schedules are distributed to community organizations and businesses in the South Florida area both for the Spring Training and FSL seasons. Pocket schedules are also included in the season-ticket holder mailings, enclosed in each envelope with tickets that are purchased at individual games and distributed to the members of our Knothole Gang (Kids 15 and under) and Silver Sluggers (Seniors 55 and older). Roger Dean Stadium also distributes more than 50,000 Spring Training Programs and Florida State League Game Day magazines annually. Five editions of the Game Day magazines are printed monthly during the FSL season and sponsors may choose to advertise throughout the season or on a month-by-month basis. Interactive Section Sponsorship Roger Dean Stadium is home to multiple seating and group areas. Sponsorship of these areas includes large ballpark signage in front of the designated section, distribution of your company's advertising materials and VIP usage of the sponsored area. Exposure will be gained from crowds during both the Spring Training and Florida State League seasons approximately 170 games in total.

7 Marketing Opportunities Group Outings & Hospitality Baseball at Roger Dean Stadium is even more fun with friends, family and coworkers. Groups of 15 or more will enjoy special benefits including ticket discounts, group seating plans and recognition during the game on the video board and over the PA system. This is a great way to build camaraderie for any company or organization and makes for a wonderful incentive for your employees to enjoy a unique experience. Multimedia Opportunities & Web Advertisement Roger Dean Stadium is part of the Minor League Baseball and Major League Baseball online networks, linking our sites to 160 Minor League, 30 Major League and various other team and league sites throughout the country and across the world. Roger Dean Stadium reaches out to our loyal fans through a variety of multimedia tools including our weekly e-newsletter (received by thousands of fans), independent sites for the stadium, the Palm Beach Cardinals and the Jupiter Hammerheads and a strong presence on social media sites such as Facebook, Twitter and YouTube. Web advertising with Roger Dean Stadium allows you to direct customers exactly where you want them to go, offer coupons or promotions and link directly to your official site. Whether you choose a static, streaming or rotating ad; or sponsor one of the many title pages on our website, your company is sure to get the exposure you're seeking. Event Sponsorship Roger Dean Stadium is able to turn any game into an interactive event focused around your business through the use of video board graphics, public address announcements, on-field promotions, giveaways, in-park table displays and more. We will also promote the event through all available channels including radio, online advertising, marketing collateral pieces, and outdoor signage. On select nights, Roger Dean Stadium can even cap off your event with a spectacular fireworks show attended by thousands of fans who will see your logo showcased on the giant video board. In-Game Promotions In-game promotions are a fun-filled way to bring your partnership to life by engaging fan interaction and creating excitement while still conveying your intended message. Roger Dean Stadium promotions are customizable to your liking and provide a dominant presence throughout Spring Training and the Florida State League seasons. Whatever your goals are, our energetic and motivated staff will work with you to create the perfect promotion that will most effectively accomplish your goals.

8 Promotional Themes In addition to interactive "in-game" promotions, Roger Dean Stadium highlights a number of promotional themes to cater to a wide range of demographics, including: Slammin Saturdays Silver Sluggers Roger Dean Stadium's Slammin' Saturdays have proven to be some of the most popular nights of the year. These premier nights feature exciting Florida State League baseball followed by incredible fireworks shows and concerts that pay tribute to the greatest acts in music history! Roger Dean Stadium will host four Slammin' Saturdays during the minor league season. Slammin' Saturdays are perfect for businesses and groups to sponsor the night, sponsor give-aways, host parties and much more! Our Silver Sluggers members pack the stadium once a week to root for our home teams - Jupiter Hammerheads and the Palm Beach Cardinals. Our Sluggers enjoy discounted ticket prices, food & drinks, and an interactive game of Baseball Bingo. It is a great way to target the 55+ crowd. Baseball & Brews Combining America's favorite pastime with uniquely flavored brews attracts people from all over to attend this oneday event. Fans have the opportunity to sample over twenty microbrews, enjoy some great baseball action, and take home a souvenir mug. Knothole Gang Roger Dean Stadium's Kid's Club offers members a great value at an extremely discounted cost. The package includes a Knothole Gang t-shirt, an FSL game day ticket once a week, food & drink voucher, sponsor incentives and much more. Dog Days Our fans are like family and that includes their four-legged friends. "Dog Days" opens our stadium to pet owners and dogs alike during a Minor League baseball game. The stadium provides water bowls throughout and special "dog" branded promos. For more information about these and more sponsorship opportunities, please contact us at: ROGER DEAN STADIUM 4751 Main Street, Jupiter, FL (561)