University of Pennsylvania Football and Basketball

Transcription

1 University of Pennsylvania Football and Basketball Nelligan Sports Marketing, Inc. 150 Clove Road Little Falls, NJ Mike Felici: Diana LePore:

2 NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through our corporate relationships. WHO NSM REPRESENTS: Brown University The Capital One Bowl The Champs Sports Bowl Colonial Athletic Association Colorado State University of Delaware Drexel University Eastern Michigan University Fairfield University Florida Atlantic University George Mason University Georgia State University Hofstra University Horizon League Indiana State University IPFW James Madison University University of Louisville Marquette University Middle Tennessee State University Monmouth University Northeastern University Old Dominion University The Pac-10 Conference Patriot League Pennsylvania University The Penn Relays Princeton University Providence College Rutgers University Towson University University of North Carolina Wilmington Virginia Commonwealth University West Virginia University The College of William and Mary University of Wisconsin-Green Bay 2

3 COLLEGE SPORTS AUDIENCE LEVERAGE Consumer Promotions Internal Sales Incentive Programs Consumer Advertising Trade Incentive Programs Equity Transfer Business-to to-business Sales (University Community)

4 About the University Undergraduate student population: 10,000 Graduate student population: 10,000 Consistently ranked one of the top 10 universities in the U.S. News and World Report rankings Penn s 12 graduate programs are also top ranked, including the Wharton School of Business and the School of Nursing which rank in the top three in the country in their respective fields About Athletics at Penn 33 varsity sports teams Member of the Ivy League Penn varsity teams have won 48 Ivy League titles over the last nine years Penn varsity teams have made 53 NCAA post-season appearances over the last nine years Penn is the home of renowned Franklin Field and The Palestra The Palestra is the nation s fifth longest operating basketball facility Franklin Field is the nation s longest operating football stadium Penn is the host of the Penn Relay Carnival 4

5 Penn Football Head Coach Al Bagnoli, entering his 17 th year 2003 Ivy League Champions Coach Bagnoli is the second winningest coach in the NCAA Football Championship Subdivision with a record Average per-game attendance: over 11,000 Penn Men s s Basketball Head Coach Glen Miller, entering his 3 rd year 25 Ivy League Championships, tied for most in Ivy League history Three consecutive Ivy League titles in Average per-game attendance: over 5,000 Penn Relay Carnival Penn Relay Carnival World s largest relay meet Event lasts from Thursday through Saturday in April Over 17,000 high school and college athletes compete each year Features the best in amateur and professional track & field athletes Average crowd over the three days is over 109,000 Total attendance has topped 100,000 eight of the last nine years In conjunction with Penn Relays are School Days where K-12 students attend the Relays and other special assemblies 5

6 FRANKLIN FIELD SIGNAGE: FOOTBALL Opportunity to place permanent static scoreboard signage at all home Football games played at Franklin Field. (6 x 10 or 4 x 18 ) Signage production cost will be the responsibility of the sponsor 6

7 PALESTRA SIGNAGE: BASKETBALL Permanent signage on one (1) of four (4) window images on the east or west ends of The Palestra. Adjacent to Scoreboard. Window Size: 18 6 H x 7 8 W. Display Size: 9 H x 7 8 W Signage production cost will be the responsibility of the sponsor 7

8 PALESTRA SIGNAGE: BASKETBALL One (1) permanent static scoreboard signage displayed at all events at The Palestra. (10 x 6 ) Signage production cost will be the responsibility of the sponsor 8

9 PALESTRA SIGNAGE: BASKETBALL One (1) permanent portal signage displayed at all events at The Palestra. (5 x 16 ) Signage production cost will be the responsibility of the sponsor 9

10 PALESTRA SIGNAGE: BASKETBALL One (1) permanent auxiliary signage displayed at all events at The Palestra. Signage production cost will be the responsibility of the sponsor 10

11 GAME DAY SPONSORSHIPS Game sponsorship opportunities at Football and Men s Basketball home games. Benefits include: Name and logo in all pre-event advertising and promotion Display at entrance of stadium/arena Opportunity to distribute a premium item to Penn Students and/or general fan base. Insert in Penn Student Season Tickets. Distribution to Penn Students at game-day purchase window. VIP Interview during game radio broadcast. Special Halftime on-field presentation by select representative. Opportunity to run a prize promotion during a time-out or halftime of EVERY home game. Logo on the cover of the game day program. Name on the front of game day ticket. Twelve (12) additional game tickets. Sixteen (16) invitations to a special pre-game hospitality event. 11

12 RADIO BROADCASTS Penn Football games are broadcast on WFIL 560 AM and WNTP 990 AM. Penn Men s Basketball games are broadcast on WPEN 950 AM ESPN. Two (2) :30 commercials in all broadcasts of Penn Football games. (10 Games) Two (2) :30 commercials in all broadcasts of Penn Men s Basketball games. (28 Games) Opening and closing billboards in all Penn Football and Basketball broadcasts. (38 Games) One (1) Broadcast Feature, with :10 Sponsor copy, in all Penn Football and Basketball broadcasts. (38 Games) Playoff/Post-Season Stipulation: Any additional broadcasts, for football and basketball broadcasts will be billed to the sponsor automatically at an additional pro-rated investment. 12

13 PALESTRA SIGNAGE: BASKETBALL Two (2) rotating courtside, TV-visible signs displayed at all Men s and Women s Basketball home games played at The Palestra. (3 x 10 ) Logo recognition on basket stanchion padding. TV-visible. (34 x 34 ) Signage production cost will be the responsibility of the sponsor 13

14 INTERNET ADVERTISEMENTS Ad Tile on the official Penn Athletics websites - with a link back to the Sponsor site. PennAthletics.com receives over 600,000 unique visitors a year. One (1) blast to Penn Athletics marketing list comprised of 30,000 fans and alumni. 14

15 E-NEWSLETTER Logo identification in the Penn Athletics weekly blast, twice per season, with a hyperlink to the homepage of your choice. 15

16 PRINT: GAME DAY PROGRMS One (1) full-page, four color ad in the Franklin Field Illustrated game day program sold at all home Penn Football games at Franklin Field. One (1) full-page, four color ad in the Palestra Illustrated game day program sold at all home Penn Men s Basketball games at The Palestra. 16

17 VIDEO BOARD& PUBLIC ADDRESS ANNOUNCEMENTS One (1) :20 public address announcement at all Penn Football games at Franklin Field and all Penn Men s Basketball games at The Palestra. One (1) video board announcement at all Penn Football Games at Franklin Field. 17

18 GIVEAWAY OPPORTUNITY Opportunity to provide a co-branded giveaway (prior to Penn s approval) during the following Penn Athletic events: All home Football games played at Franklin Field. Select home Men s Basketball game played in the Palestra. Cost of production to be the responsibility of the sponsor. 18

19 ANNUAL QUAKER CHEER CLASSIC Each year the Annual Quaker Cheer Classic draws over 85 teams, 1,500 spectators and 1,800 participates and coaches from the Mid-Atlantic region. Pennsylvania, New Jersey, Delaware, New York and Maryland are well represented year after year. As a presenting sponsor of the Quaker Cheer Classic your company will receive the following opportunities: Acknowledgement as the presenting sponsor in all promotional materials Company logo on event program, event banner, t-shirt and promotions Tabling opportunity at the event Print advertisement in the event program Public address announcements throughout the day. 19

20 THE PENNSYLVANIA GAZETTE Opportunity to include a full or half page, four color advertisement in the Princeton Alumni Weekly. (circulation: 240,000) IVY LEAGUE READERS: 64% of readers have read 4 out of the last 4 issues, ranking highest of all MMRmeasured titles Readers spend an average of 52 minutes with each issue of their magazine 82% of readers make time to read their alumni magazine 51% Male, 49% Female Median HHI: $173,563 90% graduated college plus post-graduate work 20

21 THE COLLEGE SUSTAINABILITY REPORT CARD 21

22 LIVING LAW ALUMNI STATISTICS Neither Undergraduate or Other Graduate Degree from Penn: 10,701 Undergraduate Degree from Penn: 1,653 Graduate Degree from Penn other than Law: 464 Undergraduate Degree from Penn & Graduate Degree other than Law from Penn: 152 Total: 12,970 22

23 TICKETS Season tickets to Penn Football games played at Franklin Field. Season Tickets to Penn Men s Basketball games played at The Palestra. 23

24 MARKETING PROGRAM Net Annual Investment Based on Level of Involvement 24