Sponsorship Proposal. August 24-25, Meadowlands Expo Center Secaucus, New Jersey

Transcription

1 Sponsorship Proposal August 24-25, 2016 Meadowlands Expo Center Secaucus, New Jersey

2 Executive Summary The World of the Latino Cuisine: Food Products and Beverage Trade Show Is the largest trade show in the food industry in the United States dedicated to the Latino market. The show, which commenced in 2014, has an outstanding record of attracting the most important participants in the industry who cater to the ever growing Hispanic market. Our program design consists of a dynamic exhibit and trade floor at the 65,000 square foot Expo Center, concurrent educational sessions, top-shelf celebrity chefs culinary demonstrations, an awards program for Top Latino Restaurants, and thousands in attendance during the two days of the event. Attendees include major buyers, supermarket chains, independent retail establishments and restaurant owners. It is the largest gathering of Latino (a) business owners in the Tri-State New York Metropolitan area.

3 Target Demographics

4 Attendee Demographics By Race 10% 3% 3% 10% 74% Latino(a) African American White Asian Other

5 Attendee Demographics By Income $200, % $150, ,000 55% $100, ,999 12% $75,000-99,999 8% Less than $75,0000 5%

6 Attendee Demographics Type of Business Owners Distributors Broker Restaurant

7 The 2014 and 2015 Shows By the Numbers

8 Trade Show History 2014 Trade Show 2015 Trade Show Date: September 17-18, 2014 Location: Meadowlands Expo Center, Secaucus, New Jersey Booths: 101 Booths covering 25,000 square feet of exhibition space Exhibitors: 90 Companies: 74 United States, 16 International Countries Rep 9 Sales: $11.2 million in actual and projected sales Highlights: 78% of visiting companies connected with a U.S. distributor One of the major food distributors in the Northeast established a new one-day sales record Attendance: 1,101 over two days Date: August 26-27, 2015 Location: Meadowlands Expo Center, Secaucus, New Jersey Booths: 135 Booths covering 35,000 square feet of exhibit space Exhibitors: 112 Companies: 81 United States, 31 International) Countries Rep 14 Sales: $29.5 million in actual and projected sales Highlights: Companies from Dominican Republic sold more than RD $50 million Major food distributors in the Northeast established a new one-day sales record, breaking last year s sales volume Attendance: 1,871 over the two days

9 Photos Tell the Story Discussing Pricing Making the Sale!

10 Busy Pavilions!

11 Marketing and Promotion

12 Messaging Attributes of the Trade Show We will use a consistent and integrated message via all marketing channels to emphasize the uniqueness of the event Authentic Our expo is organized and hosted by a legitimate organization with an extensive history of service to the Latino population. We are Latino and we know our market! Exclusive This is the only event of this nature on the east coast of the United States. This is where the important players of the food and beverage industry come to meet. Premium The audience is composed of high income individuals and consists of the largest gathering of Latina (o) business owners in the Tri-State New York Metro area.

13 Marketing Mix Event Site Website at with updated information about the Show and associated activities. Sponsors are showcased. Print Targeted ads in dedicated industry publications to commence six months before the event. Publications include Abasto Magazine, Shelby/Griffin Report and Total Food Service Magazine. Social Media Messaging will be used to drive target audience to the show. We will create brand exposure for event sponsors. Will use Facebook, LinkedIn, Constant Contact and Twitter.

14 Marketing Mix Continued Radio and Cable TV Will develop 30-second (targeted to our audience) spots in English and Spanish for both Radio and Cable TV programs Radio and Cable TV commercials will be limited to business-oriented programming

15 Marketing and Promo Schedule Event Site Print Website at will be updated with new sponsor information as brands sign-up Targeted ads in dedicated industry publications Social Media Integrated messaging in social media targeting show audience Commencing 11/01/15 and ongoing through the show date in August, 2016 Ad placement in monthly publications commencing in February to August, 2016 Messaging creating brand exposure in Facebook, LinkedIn, Twitter, Instagram

16 Sponsorship Levels and Benefits

17 Sponsorship Opportunities Please consider which Show Program Element will be of Most Benefit to You: Presenting, Premier, Corporate, Supporting, or Benefactor Sponsor Exclusive Sponsor of Celebrity Chefs Culinary Demonstrations Exclusive Sponsor of Top Latino Restaurant in America Awards

18 2016 Trade Show Program Elements A. Exhibit Floor Exhibit Floor Up to 65,000 square feet 2016 Exhibitor Goal 200 Exhibit Booths 2016 Attendee Goal 4,000

19 2016 Trade Show Program Elements B. Culinary Demonstrations

20 2016 Trade Show Program Elements C. Top Latino Restaurants in America Awards

21 Sponsorships Levels and Benefits $45,000 Presenting Sponsor Premium corner exhibit booth 10 X 30 Presentation of educational/promotional workshop Primary logo placement in all print, electronic and social media Back page Full color ad in Trade Journal Prime recognition on all signage and banners Premium placement on Show website Grand Reception Sponsor Recognition in all press materials Press conference to announce sponsorship $25,000 Premier Sponsor Premium exhibit booth 10 X 20 Primary logo placement in all print, electronic and social media Inside front cover full color ad in Trade Journal Premium placement on Show website Presentation of promotional workshop Recognition on all signage and banners Recognition in all press materials 20 VIP Attendee Passes 25 VIP Attendee Passes

22 Sponsorship Levels and Benefits $15,000 Corporate Sponsor Listing in all print and electronic media Exhibit booth Inside back cover full-color ad in Trade Journal Premium placement on Show website Opportunity to provide branded premium item 15 VIP Passes $10,000 Supporting Sponsor Listing in all print and electronic media Exhibit booth One page full color ad at Trade Journal Opportunity to provide branded premium item 10 VIP passes

23 Sponsorship Levels and Benefits $5,000 Benefactor Listing in all print and electronic media Full page color ad in Trade Journal One Exhibit booth Recognition in all signage and banners Placement of logo in Show website

24 Sponsorship of Culinary Demonstrations $15,000 Exclusive Sponsor One Exhibit booth Exclusive promotion of your brand on stage via TV plasma promotions Showcase of your products on stage, banners and logos Utilization of your branded products in food preparation and recipes by one or more of the participating chefs Listing in all print and electronic media Recognition on all signage and banners 15 VIP Passes

25 Sponsorship of Top Latino Restaurants in America Awards $25,000 Exclusive Sponsor Your brand name on medals and plaques to winners in each category Exclusive promotion of your brand on stage via TV plasma promotions Showcase of your brand on stage, banners and logos Listing in all print and electronic media One Exhibit booth Recognition on all signage and banners 20 VIP Passes

26 Contact Us William Bill Colón Office: Cell: