Florida Atlantic University. Corporate Marketing Proposal

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1 Florida Atlantic University Corporate Marketing Proposal Presented by: Andrew Plenn Nelligan Sports Marketing, Inc. Tom Oxley Athletic Center 777 Glades Road Boca Raton, FL (561) (561) (fax)

2 Nelligan Sports Marketing NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through our corporate relationships. WHO NSM REPRESENTS: The BIG EAST Conference Ball State Colonial Athletic Association Colorado State University of Delaware Drexel University Florida Atlantic University George Mason University Georgia State University Hofstra University Horizon League Indiana State University James Madison University Jimmy V Classic University of Louisville Marquette University Northeastern University Old Dominion University Panasonic Holiday Festival Post-Season NIT Pre-Season NIT Princeton University Providence College Rutgers University Temple University Towson University University of North Carolina Wilmington Virginia Commonwealth University West Virginia University The College of William and Mary University of Wisconsin-Green Bay 2

3 COLLEGE SPORTS AUDIENCE LEVERAGE Consumer Promotions Internal Sales Incentive Programs Consumer Advertising SPONSOR Trade Incentive Programs Equity Transfer Business-to-Business Sales (University Community) 3

4 College Sports Audience Nearly $100 billion a year spent on consumer goods and services by college students Attendees average household income exceeds $100,000 Attendees - over 70% own their own homes Attendees - over 69% own two or more cars Attendees - over 30% have children 50% of Fans have attended or graduated college Alumni income 30% above national average Alumni develop lifelong affinity to their school/sport 4

5 Florida Atlantic University Overview Founded: ,704 undergraduate and graduate students located on six (6) campuses Boca Raton Campus 19,189 Location of branch campuses include Davie, Fort Lauderdale, Jupiter, Port St. Lucie, and Dania Beach Over 93,800 living alumni Over 51,400 alumni reside in Broward and Palm Beach counties Student body made up of 15,561 female and 10,063 male students 4,504 faculty and staff The Lifelong Learning Society serves over 17,000 senior learners on the Boca Raton campus and 10,000 on the Jupiter campus 5

6 FAU Athletics Nickname: Owls Colors: Blue, Red & Silver Home Stadium: Lockhart Stadium (capacity 25,000) Home Arena: FAU Arena The Burrow (capacity 5,000) FAU has more than 450 students athletes Teams compete at the NCAA s highest level (Division I) in eight men s sports and ten women s sports. FAU won five Conference Championships in The FAU Board of Trustees has approved plans for the construction of a new 30,000 seat open-air football stadium located on the Boca Raton Campus (rendering on next page) Owl Football Head Coach: Howard Schnellenberger (10 th year 2007) Member of the Sun Belt Conference Coach Schnellenberger 43+ years of Coaching experience Has been part of four (4) collegiate National Championships Was the Offensive Coordinator under Paul Bear Bryant Was part of two (2) NFL Super Bowl Championships OWL Hoops OWL Hoops Head Coach: Rex Walters (2 nd year) Member of the Sun Belt Conference Made the NCAA Tournament in 2002 Coach Walters 6 th Head Coach in FAU history Was an assistant under Matt Doherty at FAU during the season Played under Roy Williams at the University of Kansas Played in the 1993 Final Four Played 7 years in the NBA for the New Jersey Nets, Philadelphia 76ers and Miami Heat 6

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8 Corporate Marketing Program Current Partners of FAU Athletics THE BEACON GROUP INC. Double Eagle Distributing Inc. Melton Management Royal Palm Roofing Inc. 620-SUBS 8

9 The sponsor will develop a discount and/or incentive program for Florida Atlantic University faculty, staff, alumni, students, and friends where these constituents will receive a to be determined incentive for utilizing the services offered by the sponsor. The sponsor and Florida Atlantic University will promote this program using the University s marketing and promotional assets available including: Radio Print Advertising Stadium/Arena Signage Game Sponsorship Direct Mailings Direct Literature Distribution Internet Advertisements/Mailings Tickets Sales/Marketing Strategy On behalf of Florida Atlantic University, Nelligan Sports Marketing is pleased to present this proposal that details a unique marketing program that will specifically appeal to the Florida Atlantic University affinity base. 9

10 Radio Advertising on the Owl Radio Network reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University in over 7 counties and 63 cities in Florida. :10, :30, and :60 second commercial messages available in all broadcasts of FAU football :10, :30, and :60 second commercial messages available in all broadcasts of FAU men s basketball :10, :30, and :60 second commercial messages available in all broadcasts of the FAU Sports Page Coaches Show featuring Coach Howard Schnellenberger Presenting sponsor of a feature in all regular season broadcasts of FAU football and men s basketball (i.e., The starting line-ups brought to you by sponsor, the sponsor play of the game) Opening and closing billboards in all broadcasts Playoff Stipulation: Any additional or post-season tournament broadcasts will be charged automatically at an additional pro-rated investment 10

11 Television Television advertising reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University. :30 second commercials to run during FAU football and basketball broadcasts produced by Nelligan Sports Marketing/Florida Atlantic University All broadcast rights subject to change Playoff Stipulation: Any additional or post-season tournament broadcasts will be charged automatically at an additional pro-rated investment 11

12 Print Print advertising in the Game Day Programs reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University. Program advertisements can be tailored to include coupons or special tracking codes. Full-page, four color advertisements in the Official FAU Football Game Day Program sold at all home games at Lockhart Stadium Full-page, four color advertisements in the Official FAU Men s and Women s Basketball Game Day Program sold at all home games at the FAU Arena 12

13 Print Print advertising on team posters, schedule cards, magnets, etc. reinforces brand awareness and publicizes the relationship between the sponsor and Florida Atlantic University. Team posters and schedule cards are free to fans at home athletic events and disbursed throughout the community during athletic seasons. Logo identification on team schedule magnets Logo identification on team schedule cards Logo identification on team posters Logo identification on all ticket backs Logo identification on football season ticket brochure Logo identification on football season parking permits 13

14 Football Signage Football signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University at FAU s highest attended events. Static sign displayed on the Lockhart Stadium Scoreboard displayed during all FAU football home games and all events at Lockhart Stadium Static sponsor banners displayed at all FAU football home games Banners remain up for the entire football season and are displayed during all stadium events held at Lockhart Stadium (i.e. high school football, community events, etc.) Static signs located in the concession stand area displayed during all FAU football home game and events at Lockhart Stadium Sponsor will be responsible for all signage production costs 14

15 Basketball Signage Basketball signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University. 30 of rotating centercourt scorer s table signage displayed during all men and women s basketball home games Static banner signage displayed during all men s and women s basketball and volleyball home games Static scoreboard signs available on three (3) scoreboards displayed during all FAU men s and women s basketball and volleyball home games Sponsor will be responsible for all signage production costs 15

16 Basketball Signage Basketball signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University. Logo recognition on the FAU Arena floor displayed at all FAU men s and women s basketball home games Logo recognition on basket stanchions displayed during all FAU men s and women's basketball home games Logo recognition on chairbacks displayed at all FAU men s and women s basketball home games Sponsor will be responsible for all signage production costs 16

17 Olympic Sport Signage Olympic sport signage reinforces brand awareness and promotes the relationship between the sponsor and Florida Atlantic University. Outfield wall banners displayed inside the FAU Baseball and Softball Stadiums for all home games Static banners displayed inside the FAU Soccer Stadium for all home games Static scoreboard signs displayed in the swimming complex for all FAU swim meets Sponsor will be responsible for all signage production costs 17

18 Game Sponsorships A game sponsorship increases exposure by highlighting one sponsor repeatedly throughout the event. It reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University. Game Sponsorships also provide a hospitality event opportunity at which the sponsor can invite clients/vendors, reward employees, or entertain prospective customers. Game sponsorships available at FAU football and men s basketball home games. Benefits include: Tickets to the game Hospitality event (hosted by sponsor for its guests) Game sponsorship recognition on public address announcements during game Tabling opportunity at which literature may be distributed Scoreboard recognition On-field/on-court presentation to recognize the sponsor as the game day sponsor Distribution of co-branded giveaway items (to be provided by the sponsor) Logo recognition on cover of the Official FAU Football Game Day Program 18

19 On-site Marketing Opportunities Literature distribution reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University Literature Distribution at FAU home athletic events. Tabling will be used to distribute literature about the incentive program to students, faculty, staff, alumni, and friends at the athletic events. Football Men and Women s Basketball Baseball Softball Men and Women s Soccer Sampling at entrance/exit of FAU home athletic events On-site promotions or contests provide a unique, interactive opportunity to connect with game attendees while promoting the sponsor. Giveaways (lanyards, towels, signs, posters, etc.) Half-time shootouts & other in-game promotions Features (Lucky Seat, Lucky Fan) On-court presentations 19

20 Internet Internet advertising reinforces brand awareness, promotes the incentive program, and publicizes the relationship between the sponsor and Florida Atlantic University. Logo recognition on the Florida Atlantic Athletic website (fausports.com) with a link back to the sponsor s home page Listing includes the sponsor s logo, link, address, and brief text to mention contact information Opportunity to sponsor features on the FAU Athletic website (i.e., fan poll, upcoming schedule). Benefits include: Leaderboard or skyscraper banner rotation throughout site (750,000 annual impressions) Opportunity to send blasts to the 27,500 subscribers to the official FAU Athletics Department website 20

21 Tickets, Hospitality, & Additional Benefits Tickets, hospitality, and additional benefits provide the opportunity for the sponsor to enjoy FAU athletic events and entertain current and prospective clients, vendors, and reward employees. Tickets to regular season FAU football home games and FAU men s and women s basketball games Opportunities to purchase tickets to the FAU Hospitality Village at FAU regular season home football games Invitations to the Owl s Nest VIP hospitality area at FAU men s basketball home games Public address mentions at all home athletic events Opportunities to attend various FAU Athletic Department fan and sponsor events Opportunities to purchase group tickets at a preferred rate 21

22 Net Annual Investment Based on Level of Involvement 22

23 2007 FOOTBALL SCHEDULE 09/01 MIDDLE TENN ST* Oklahoma St. 09/15 MINNESOTA North Texas* Kentucky 10/06 SOUTH FLORIDA Louisiana-Lafayette* 10/27 LOUISIANA-MONROE* 11/10 ARKANSAS ST* Florida Florida International* Troy* LOCKHART STADIUM Stillwater, OK DOLPHIN STADIUM Denton, TX Lexington, KY LOCKHART STADIUM Lafayette, LA LOCKHART STADIUM LOCKHART STADIUM Gainesville, FL Miami, FL Troy, AL FUTURE SCHEDULES Michigan St Nebraska 9/11 vs. Michigan St. Florida Minnesota South Florida Michigan St Note: All dates are tentative and subject to change * Sun Belt Conference Game 23