Virginia Tech Alumni - Sponsorship Opportunities

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1 Sponsorship Opportunities

2 Make your impression on the Hokie Nation today with a sponsorship through the Virginia Tech Alumni Association Is your business looking for a way to reach over 225,000 Virginia Tech alumni and over 32,000 undergraduate students? The Virginia Tech Alumni Association (VTAA) has event sponsorship and marketing opportunities available to meet your needs. Our Reach 250,000+ readership of the Virginia Tech Magazine 236,000+ alumni world-wide 115,000+ monthly alumni VT netletter (e-newsletter) 135,000+ alumni addresses 31,000+ undergraduate students 7,000+ faculty & staff 246,000+ annual VTAA web visitors In a survey of 177 universities, alumni were asked: Would you personally choose your alma mater again? Virginia Tech ranked number 1 in the survey. The university is a member of the Atlantic Coast Conference and has competed in post-season bowl games for the past 20 consecutive years.

3 Alumni Sponsorship Opportunities The VTAA sponsorships are a great way for companies to network and advertise their products and services to Virginia Tech alumni. Through event sponsorships and corporate donations, your company will help support the Virginia Tech Alumni Association and reach alumni living all across the globe. From fall reunions and homecomings to golf tournaments and family-friendly events that highlight exciting programs at the university, the Virginia Tech Alumni Association can offer you the perfect marketing mix to reach alumni. Student Program Sponsorship Opportunities The Virginia Tech Alumni Association (VTAA) supports students through student programming and our student organizations. VTAA advises both the Class Officers and the Student Alumni Associates who coordinate and implement programming to keep the Hokie Nation connected and promote the spirit and traditions of Virginia Tech. The Alumni Association manages many student activities each year, including Virginia Tech s Grad Bash, the premiere graduation event, and campus-wide events such as Hokie Spirit Rallies, which attracts students, alumni, and Hokie football fans. The Virginia Tech Alumni Association can offer you the perfect marketing mix to reach students. For more information, please contact Gwen Harrington, Director of Alumni Relations for Sponsorships, Travel and Young Alumni Programs at gwenh@vt.edu. We would be happy to discuss our sponsorship packages or send you a customized proposal to meet your specific marketing needs.

4 2014 Fall Reunions and Homecomings Every year, nearly 3,000 alumni attend class reunions, college and constituency homecomings, and other events. Alumni return to campus to celebrate, reminisce about their time at Virginia Tech, and reconnect with old friends. Class reunions from the 20th to the 50th anniversaries are held at five-year intervals. A typical reunion includes a Friday evening meal, a Saturday morning brunch and pre-game festivities. Seeing the Hokies play in Lane Stadium is a treat for all reunion participants. Group seating at Tech s sold-out stadium is available for reunion registrants. This Year s Events 20th - 50th Anniversary Reunions Young Alumni Reunion College of Agriculture and Life Sciences Homecoming College of Architecture and Urban Studies Homecoming Pamplin College of Business Homecoming College of Engineering Homecoming College of Liberal Arts and Human Sciences Homecoming College of Natural Resources and Environment Homecoming College of Science Homecoming College of Veterinary Medicine Homecoming Corps of Cadets Homecoming Graduate School Alumni Homecoming Chapter Officers Forum

5 2014 Fall Reunions and Homecomings Presenting Sponsor (for full season) Company banner on all campaigns advertising reunions to targeted class years Opt-in message for products available in at least one event Company logo on Virginia Tech Alumni Association (VTAA) homepage Company banner on the VTAA Reunions and Homecoming webpage Company logo included in a printed Virginia Tech Magazine sponsor page sent to 250,000+ alumni Company information and giveaways included in all registration packets (optional) Opportunity for company banner or company display at all reunion events Recognition in printed programs for all reunions Company recognition in social media blasts for reunions Additional Sponsorship Levels Available (Per Event)

6 VTAA Hokie Classic Golf Tournament June 16, 2014 The Hokie Classic is a great opportunity to join fellow alumni of all skill levels for a captain s choice golf tournament at the Pete Dye River Course. Dye s signature bunkers, small elevated greens and collection points are evident throughout each round. Event registration includes green fees, cart, door prizes, commemorative dry-fit polo, adult beverages, lunch, and post-tournament dinner in the new clubhouse overlooking the New River. Presenting Sponsor Golf Tournament advertised as: Virginia Tech Alumni Association Hokie Classic presented by <your company name here>. Company logo included in campaigns advertising the event Company logo included in a printed Virginia Tech Magazine sponsor page sent to 250,000+ alumni Title sponsorship banner at event Opportunity for company display at event Presenting sponsor information and giveaways included in all registration packets (optional) Includes registration for two teams (four people per team) Banner ad on the VTAA Golf Tournament webpage 18th Hole Sponsorship Recognition in printed golf program

7 VTAA Hokie Classic Golf Tournament June 16, 2014 Hole Sponsor (includes team of 4) Hole sponsorship sign at event entrance Hole sponsorship sign at specific hole Company logo included in a printed Virginia Tech Magazine sponsor page sent to 250,000+ alumni Recognition in printed golf program Sponsorship listing on the VTAA Golf Tournament webpage Includes registration for one team (four people per team) Hole Sponsor (without team) Hole sponsorship sign at event entrance Hole sponsorship sign at specific hole Company logo included in a printed Virginia Tech Magazine sponsor page sent to 250,000+ alumni Recognition in printed golf program Sponsorship listing on the VTAA Golf Tournament webpage The Virginia Tech Alumni Association Hokie Classic June 16, 2014 Join fellow alumni, guests, and friends for a Captain s Choice golf tournament at the Pete Dye River Course. Green fees, cart, scoring and door prizes, commemorative polo shirt, adult beverages, lunch, and a post-tournament dinner in the clubhouse overlooking the New River are all included. Enjoyable for golfers of every skill level. Several varsity coaches and former varsity players from the university will play in the tournament. $135 per person or $500 per foursome. Learn more at /events.

8 Beer Festival at Virginia Tech June 27-28, 2014 Hosted by the Virginia Tech Alumni Association, the beer festival will feature breweries from around the region. Enjoy over 40 different beers poured by craft brewers and beer experts. Enjoy BBQ, live music, and tailgating games. Friday night Preston s offers a specially designed dinner paired with craft beer. Representatives from Virginia Eagle Distributing will colloborate to make pairing recommondations. Presenting Sponsor Beer festival advertised as: Beer Festival at Virginia Tech presented by <your company name here>. Company logo included in campaigns advertising the event Availability for opt in link or special offer included in bottom of Company logo included in printed Virginia Tech Magazine sponsor page sent to 250,000+ alumni Company logo on the VTAA Drillfield Series webpage Company logo included in any ads for the event (ex. VT magazine) Title sponsorship banner at event Opportunity for company display at event Company logo or name included in social media blasts for the event Company information and giveaways included in all registration packets (optional) Recognition in printed event programs Additional Sponsorship Levels Available

9 2014 Drillfield Series The Drillfield Series continues in 2014 with weekend events devoted to photography, student alumni legacies, and special programs for pet owners and wine connoisseurs. The events are designed for alumni and their families, and take advantage of specially discounted accommodations available at The Inn at Virginia Tech. This Year s Events Focus on Photography - May 30-31, 2014 Top of the Mountain at Mountain Lake - June 6-7, 2014 A Day in the Life of College Admissions - July 11-12, 2014 Happy and Healthy Pet Weekend - August 8-9, 2014 Presenting Sponsor (All Events) Company information included in all event advertisements: Banner on the VTAA Drillfield Series webpage Company logo included in all campaigns advertising the events, atleast one per event. Availability for opt in link or special offer included in bottom of Company logo included with event information in Spring Virginia Tech Magazine Company logo included in printed Fall Virginia Tech Magazine sponsor page sent to 250,000+ alumni Title sponsorship banner and optional company display at event Company information and giveaways included in all registration packets (optional - provided by company) Company recognition in all social media blasts Company recognition in printed event programs

10 Young Alumni Regional Mixers To better engage young alumni, the Virginia Tech Alumni Association (VTAA) has created a national program called Virginia Tech Young Alumni Mixers. These mixers have proven to be an excellent way for young alumni to connect with each other, the local alumni chapter, and representatives from the university, as well as network with sponsoring businesses. In many instances, this is the first connection made between alumni and the university since graduation. VTAA has held mixers in many different regions of the Hokie Nation from Miami to Boston to Atlanta to New York with great success. Our largest concentration of alumni resides in the Northern Virginia/DC metro area and we host two Young Alumni (YA) mixers in this region each year. The National Capital Region mixers typically have upwards of 200 young alumni in attendance. Attendance at each mixer is dependent on the population of young alumni in an area. This program provides an excellent opportunity for companies to network with a talented group of young Hokies. Major Sponsor Banner on all s advertising the event to young alumni. s are regional and target 0 15 years from graduation. Company listing on all social media blasts Opportunity for company to network at event

11 Student Programs Sponsorship Package The Virginia Tech Alumni Association (VTAA) supports students through student programming and our student organizations. VTAA advises both the Class Officers and the Student Alumni Associates who produce and implement programming to keep the Hokie Nation connected and promote the spirit and traditions of Virginia Tech. The Alumni Association sponsors many student activities each year. The Virginia Tech Alumni Association oversees class listservs for all undergraduate students. We have access to 31,000+ students to promote our events. Virginia Tech Kick-Off Concert (approximately 1,500 students in attendance) All Virginia Tech Pep Rallies (approximately 600 students, alumni and football fans in attendance at each event) 4 to 5 per academic year Virginia Tech Grad Bash (approximately 2,000 students in attendance) Lead Sponsorship Banner on the Student Programs webpage Banner on all s advertising events to students Banner on all flyers advertising events to students Company listing on all social media blasts Opportunity for company display at events

12 Website Marketing Monthly ads displayed on the right-side panel of the Virginia Tech Alumni Association webpage is a great way to get your company s logo and website in front of Hokies! The alumni webpage,, has over 246,000+ unique visitors each year. d