Broad Run Athletics Sponsorship and Advertising Kit

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1 Broad Run Athletics Academic Year

2 Be a SPARTAN Supporter; Be part of the Broad Run History. Broad Run High School Dear Spartan Supporter, Broad Run High School has grown to be one of the best high schools in Loudoun County and in the state of VA. This shows in the school and on the athletic fields, gym, track, pool and courts. Over the past several years we have experienced an unparalleled success in nearly every sport and athletic activity. Through the generous help from our Spartan Supporters you have contributed to that success. With your help the has been able to pay for the growing field maintenance costs to ensure the best and safest playing surfaces available, provided new uniforms to numerous Spartan teams, purchased new track equipment, upgraded our softball facilities, provided recruiting equipment and services to help our athletes move on to the college athletic level, covered travel costs for postseason play, funded training for our coaches, purchased a Gator Utility Vehicle for the Athletic Trainer and provided over $10,000 in scholarships to our student athletes last year, just to name a few. By the start of the next school year we anticipate the beginning of a transformation for Broad Run High School and we are very excited about the future. We will be undergoing some long overdue and major renovations to the school and some of the athletic facilities. With these renovations the athletic facilities will be used year round by our student athletes and by the community for local, travel, youth and house league teams giving you even more exposure to the growing Ashburn and Loudoun communities. We will be one of the first Ashburn Schools to have a synthetic turf field, and we anticipate hosting many more high school games and tournaments too. We are very proud of our student athletes in everything they do. We want to make sure that we provide the best facilities, equipment and training that we can to ensure their safety, success and a great experience. We need YOUR help in doing that and appreciate all the support you provide. I trust that we can count on you to join us this year in the support of these great students at Broad Run. A gift of $500 or $750 will guarantee you a year round advertising and sponsorship package to the Ashburn community through our sports programs. Larger sponsorships will increase your exposure even farther. Please look through this package and see the other great opportunities we offer for sponsorships. Support our community and get the recognition you deserve for doing so. Thank you for your support! Fred Reitzel President, BRABC Fred.reitzel@gmail.com Bill Johnson VP, Marketing and Sponsorships johnsonbillva@verizon.net

3 Attendance and Exposure Winter 3,250 Spring 4,100 Fall 10,860 Average Total Attendance per Season Broad Run currently supports 39 Athletic Teams each year for our outstanding young men and young women to participate in. Overall attendance at Broad Run sporting events reaches over 18,000 in a year. That is comprised of students, parents, grandparents, neighbors and others in the community, as well as visitors from other schools. 1 Page 3 The 2 numerous sponsorship opportunities we offer give our Sponsors 3 great exposure to a large part of the Loudoun Community. The Spartan students, parents and community is committed to supporting and giving back to Spartan Sponsors, often holding special events and recognitions with our Sponsors. We are happy to work with you to find or create a sponsorship that works for you. Individual Items Sponsorship Opportunities Website Banner Ads The BroadRunSports.Com website is the hub of our online communications. Parents, students, athletes, coaches, fans and opposing teams find out the latest information, scores, schedules and more on our site. Banner advertising opportunities are available for you to get your business more online exposure quickly, easily and cost effectively Website Viewing Statistics ( school year, per month): Average Peak People: 2,350 3,158 Page Views: 22,600 30,692 Unique: 3,120 3,910 Visits: 6,400 8,157 A website banner runs throughout the year at a cost of $500 annually. Advertisements rotate between pages and are an active link to YOUR website.

4 Page 4 Individual Items Sponsorship Opportunities (continued) Program Advertisements BRABC produces 3 Athletic printed programs during the year one to highlight our Fall Teams, one for the Winter Teams and one for the Spring Teams. Programs are distributed free to attendees and reach a large audience, especially Broad Run fans. Your ad will be displayed in ALL 3 programs. Full Page Ad Back Cover: $1,000 Full Page Ad: $750 Full Page Ad Inside Front Cover: $1,000 Half Page Ad: $500 Full Page Ad Inside Back Cover: $1,000 Quarter Page Ad: $300 Center of Program Spread**: $1,000 Business Card Ad: $150 Graphic Design/Setup Fee: $50 ** Center Spread is an advertisement covering 2 pages, with team schedules incorporated within the ad. Stadium Banners Athlete Appreciation Ad: Say congrats to your favorite athlete, wish them well in the coming season, tell them how great they are or good luck in college/military/future. Athlete Appreciation ads are Business Card size and run in the season you select (Fall, Winter or Spring) and cost $50 for the one season, $100 for all 3 programs. Your Stadium Banner will be hung around the inside of the stadium field for the Fall and Spring Seasons and will be seen by attendees of Football, Soccer, Lacrosse games and Track and Field Meets, as well as those going to baseball, softball and tennis. In the Fall, Football games can average over 2,500 attendees per game with Rival games drawing crowds in excess of 5,000. During the Spring Season our athletic complex is in use most every night of the week. Premium Banner (Size 7 x3 ) : $500 Renewal of Premium Banner: $300 Standard Banner (Size 5 x3 ): $400 Renewal of Standard Banner: $250 Graphic Design/Setup Fee: $50 Our representatives will work with you to develop a Custom Package if desired

5 Page 5 Individual Items Sponsorship Opportunities (continued) Game Announcements Get your word out during a game have us make announcements and thank-yous to your business during the games. Announcements are priced per sport (and cover the entire season for that sport men's or women's). You can provide the short script or we can custom design one for you. Football Announcements Pre Game: $250 End of Quarters: $300 Time Outs (2-3/game): $300 Half Time: $250 Basketball Announcements Pre Game: $250 End of Quarters: $300 Time Outs (2-3/game): $300 Half Time: $250 Baseball or Softball Announcements $250 Includes Pre-game Thank You and in-game announcements (avg. of 2-3 per games) Soccer or Lacrosse Announcements $250 Includes Pre-game Thank You and in-game announcements (avg. of 2-3 per games) Ask about announcements and other opportunities for other sports and events. Broad Run Golf Tournament Advertising We have multiple sponsorship and advertising opportunities for our annual spring Golf Tournament. All sponsors will be listed in a Tournament Program. Other sponsorship opportunities will be available closer to the outing. Please let us know if you are interested in other sponsorships. Hole Sponsor: $200 (per hole) Hole In One Sponsor: $250 Door Prize Sponsor: $150 Lunch/Dinner Sponsor: $250 Closest to the Pin/Long Drive Sponsor: $250 Our representatives will work with you to develop a Custom Package if desired

6 Page 6 Individual Items Sponsorship Opportunities (continued) Indoor Gym Signage Advertise year round in the BRHS Main gym. Signs are 2 x3 burgundy signs with gold/yellow or white lettering. Larger signs are available. Limited availability. Prices: First Year: $200 Renewal Year: $150 NEW Stadium Signage LIMTED AVAILABILITY: Stadium Signage sponsors receive a 25% discount on all other items. Advertise year round on the BRHS Stadium Scoreboard. 2 Size options are available. Signs are custom made aluminum signs on display in the most prominent location in the stadium. Prices: Center Sign (15 x3 ) First Year: $5,000 Renewal Year: $3,500 End Sign (7 x3 ) First Year: $3,000 Renewal Year: $2,000

7 Sponsorship Packages Page 7 A sponsorship Package gives you the most exposure and the greatest value for your advertising dollar at Broad Run and offers benefits not available to other sponsors. Gold/Maroon/White sponsors have first choice to other adverting opportunities, including game sponsorships, distribution of literature at selected games, vending at selected football games and special events as they arise GOLD SPONSOR $2,500 annually (valued at $3,200+) FULL page ad in all BRHS Athletic Programs for the year Premium Banner with PREMIUM placement in Stadium 2-3 Recognitions (min.) at varsity home football and basketball games Public announcement at varsity home football and basketball games Indoor Gym Wall for entire year Website Banner for entire year Golf Tournament ad and Hole Sponsorship Recognition Plaque from MAROON SPONSOR $2,000 annually (valued at $2,500+) HALF page ad in all BRHS Athletic Programs for the year Premium Banner with standard placement in Stadium 1-2 Recognitions (min.) at varsity home football and basketball games Public announcement at varsity home football and basketball games Indoor Gym Wall for entire year Website Banner for entire year Golf Tournament ad and Hole Sponsorship Recognition Plaque from $1,500 annually (valued at $2,000+) Quarter page ad in all BRHS Athletic Programs for the year Standard Banner with standard placement in Stadium 1-2 Recognitions (min.) at varsity home football and basketball games Public announcement at varsity home football and basketball games Website Banner for entire year Golf Tournament ad and Hole Sponsorship Recognition Plaque from

8 Page 8 Program Ad Sizing Half Page Advertisement Full Page Advertisement Quarter Page Ad Business Card Ad Program Ad Sizes: Non-Bleed Width Height Full Page 7 10 Half Page Quarter Page Business Card Artwork Requirements/Deadline Artwork is required for most advertising packages and items. Digital materials may be submitted in the following file formats: JPG, PDF, TIFF, PNG or Adobe Photoshop CS3 or higher. If you have any artwork questions please notify us. The deadline for Artwork Submission to be ready for the beginning of the school year is August 22, 2014

9 BR Athletic Sponsorships Master Price List Sponsorship Packages (See Page 7 for details) Gold Sponsorship $2,500 annually (Valued at $3,200+) Maroon Sponsorship $2,000 annually (Valued at $2,500+) $1,500 annually (Valued at $2,000+) Page 9 Individual Sponsorship Opportunities Price Renewal Website Banner Advertisement (w/ active link) $500 Athletic Program Print Ads Full Page Ad Back Cover $1,000 Full Page Ad Inside Front Cover $1,000 Full Page Ad Inside Back Cover $1,000 Center of Program Spread $1,000 Full Page Ad $750 Half Page Ad $500 Quarter Page Ad $300 Business Card Ad $150 Graphic Design/Setup Fee $50 Athlete Appreciation $50/$100 Stadium Banner Premium Banner (7 x3 ) $500 $300 Standard Banner (5 x3 ) $400 $250 Graphic Design/Setup Fee $50 Game Announcements (See Page 5 for details) $250-$300 per sport Golf Tournament Sponsorship Hole Sponsor (per hole) $200 Hole in One Sponsor $250 Door Prize Sponsor $150 Lunch/Dinner Sponsor $250 Closest to the Pin/Longest Drive $250 Indoor Gym Signage (Limited Availability) $200 $150 Stadium Scoreboard Sign (Limited Availability)** Center Sign (15 x3 )** $5,000 $3,500 End Sign (7 x3 )** $3,000 $2,000 ** Stadium Signage Sponsors receive a 25% discount on all additional items or packages.

10 Page 10 To become a Spartan Supporter... To become a Spartan Supporter, for more information or for questions about sponsorship opportunities please contact any of the Sponsorship Committee members or Board of Directors listed below. We are happy to talk about other ideas or suggestions you may have for sponsorships or to create a custom sponsorship package for you. Thank you for your support. BRABC Sponsorship Committee: Chairman: Bill Johnson johnsonbillva@verizon.net (703) Roger James Roger.james@medtronic.com Craig Duncan cduncan@newcorp.com Tom Dumouchelle Tom.dumouchelle@verizon.net Cell (703) BRABC Board of Directors: President: Fred Reitzel Fred.reitzel@gmail.com VP, Marketing/Sponsorships: Bill Johnson johnsonbillva@verizon.net VP, Operations: Tim Small timsmall@msn.com Treasurer: Steve Ervin BRABC.Treasurer@gmail.com Secretary: Kirk Hilliard kirk_hilliard@yahoo.com BR Athletic Director: Jack Kirby jack.kirby@llcps.org BR Assistant AD: Ryan Young ryan.young@lcps.org To join the visit or contact any BRABC Board of Directors