Operating a 1 st Class Athletic Program
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1 Operating a 1 st Class Athletic Program NIAAA National Athletic Director s Conference Scott Garvis C.M.A.A. Director of Athletics & Activities Newton Community School District
2 PHILOSOPHY NIAAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
3 Believe in What You Do You have the BEST job in the World! You can t please all people all the time Interruptions are Important Expect the unexpected Planning Always have a Plan B Multi-tasking Delegate Learn to say No! Keep Focus on the Big Picture The 3 R s Relationships
4 Goal Setting Strategic Plan Find Expert AD s (Research) Research History of your Athletic Department History gives us insight to plan for the future Develop a plan for Success Example Strategic Plan Know what you want to achieve Captains & Coaches Conference Challenge your Coaches to Set goals Head Coaches challenge lower level & Asst. Coaches Challenge your Student-Athletes to set goals
5 I. Philosophy Documentation Coaching Handbook Job Description Vacancy Postings Interview Process Interview Expectations Initial Interview Questions Interview & Presentation Interview Rubric Parent /Student-Athlete /Coach Communication Guide Long Term Strategic Plan
6 EDUCATIONAL COMPATIBILITY NIAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
7 II. Educational Compatibility Documentation Professional Development Coaches Clinics-Sport Specific Strength & Conditioning Education Leadership Curriculum Captains Online Training Conduct Grade Checks Tutoring Program NFHS Coaching Classes Evaluations Tools Coaching Standards Coaching Standards & Artifacts Head Coach Evaluation Mid-Season Evaluation Assistant Coach Evaluation Player Assessments Surveys Practice Observation
8 MENTORING NIAAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
9 Get Help Discard the Myth that you can do it yourself. Get yourself a Buddy-Surround yourself with great people. Encourage your boosters and parents to get involved. Envolve your Student-Athletes (SAAC) Student Sports Information Directors
10 Mentor & Allies Find a Mentor AD Superintendent School Board Members Find Parents & Community Support Former Teachers Former AD s Former Administrator s
11 Network Join State AD Organization NIAAA-Best Practices Attend Workshops Implement Something you Learn Join Online AD Networking Groups National Athletic Administrator Group Attend Leadership Seminars Recharge the Battery
12 SAFETY & RISK MANAGEMENT NIAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
13 Safety Emergency Plan Risk Management Assessments Risk Management Inspections-Equipment & Protective Equipment Sport Specific Warnings Supervision Announcer Training Crowd Control Procedures Coaching 14 Legal Duties Provide ATC Coverage Game Management Responsibilities Coaching for Safety Risk Management Handbook for Coaches Provide Professional Development First Aid & CPR AED Training Emergency Response
14 ACCESS & EQUITY NIAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
15 Program Access & Equity in High School Athletics Many states require athletic departments to report participation numbers and in many cases budgets to state education boards. How many AD s have to report their budgets to their state boards of education? How many AD s have conducted Interest Surveys to assess the needs of your students? How many AD s conduct player & parent assessments upon the completion of your seasons? Do you have a plan to increase access & opportunities to your student population? Open Communication Title IX ADA Define Skills Coach, Player, & Parent Communication Guide Special Needs Students Program Equal Access Uniforms & Equipment Facilities Locker Room Weight Room Athletic Training Practice & Game Schedules Coaches # & Quality Transportation
16 BUDGET & FUNDRAISING NIAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
17 Fund Raising Traditional Marketing Posters & Pocket Schedules Local Newspaper Official Athletic Website Newton Cardinals Spirit Items Dinner & Banquet Sponsors Sport Season Programs Local Paper Parent Volunteer Graphic Design Intern Athletic Management Invitation Letter Thank You Letter In & Around Game Marketing Game Sponsorship PA Announcements Give-A-ways & Contest Promotions KDWB & Buffalo Wild Wings Text Messaging Sponsored Tailgates Hospitality & Fan Fest Areas Recognition Nights-Increase Ticket Sales Legacy Night Elementary Night Future Athlete Night
18 Revenue Generation Facility & Stadium Marketing Video Board Athletic Benefit Seating Advertisement Banners Signage Displays Tournaments Sponsors Reserved Seating & Online Sales Total Gate Solutions Online Reserved Seat Ticketing Donations Fees Premium Seating Basketball Arena Football Stadium
19 Additional Income Streams Passive Income Streams Good Search Debit Card 1% Crowd Funding Alumni Campaign Campaigns Web Malls Online Auctions Cash Reward Cards Restaurant Benefit Nights Dick s Sporting Goods Shop Days Season Promotions Local Bank Basketball Promotion Bank Board to Victory Local Bank Football Promotion Muskie Mania Local Hardware Soccer Promotion Tools For Success
20 PROGRAM ASSESSMENT NIAAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
21 Personnel & Program Assessment in High School Athletics In today s society it is important to evaluate coaches and your overall program. How many AD s have a formal district assessment procedure? Does your assessment or evaluation tool align with your districts goals and standards? Do you survey parents to assess your programs? Do you review your evaluation periodically to review for improvement and goal setting? Formal Assessment Coaching Standards Evaluation Educational Focus Coaches Manual Improvement Plans Goals Review & Improve Strategic Plan Parent Assessments Communication Assessment Player Assessments Program Assessment
22 Retain & Attract High Quality Coaches Attract Coaches Job Descriptions Job Posting Descriptions Where are you Posting Contact State Coaching Associations Contact Surrounding College Coaches Contact State & National Sport Organizations Retainment of Quality Coaches Professional Development Feedback & Evaluation Adequate Budget Adequate Staffing Mentorship Program Collaborate Coaching Socials Support Competitive Compensation
23 TECHNOLOGY NIAAA RUNNING A 1 ST CLASS ATHLETIC DEPARTMENT
24 Get Online-Social Media Newton Cardinal Iphone App Push Positive Communication Facebook Newton Cardinal Iphone App Twitter Website Newton Cardinals Join online Networking groups Linkedin
25 VIII. Technology Documentation Coach Smart- Weather & Lightning Detection App Digital Camera LCD Projector Copier, Scanner, & Fax Radio s AD Management Software Rschool Today Arbiter Schedule Star
26 SPORTS MEDICINE NIAAA RUNNING A 1 ST CLASS ATHLETIC PROGRAM
27 Sports Medicine in High School Athletics Sports Medicine in High School Athletics has become a hot topic in recent years with the heightened awareness of sports related injuries. How many AD s conduct heart screenings to detect SCA in their student-athletes? How many AD s have full-time ATC s? How many AD s require all coaches to have First Aid & CPR certification? How many AD s have access to AED s? How many AD s have an emergency response plan and review it annually? First Aid & CPR 911 Phone Script AED Training Emergency Response Plans Indoor Outdoor Off-Campus Required Forms Permission Form Physical (Medical Exam) Insurance Verification Emergency Medical Care & Medication Athletic Training Room Hygiene & Risk Checklist
28 INNOVATION & CREATIVITY NIAAA RUNNING A FIRST CLASS ATHLETIC PROGRAM
29 Innovation & Creative Leadership Strategies Today s role of an athletic administrator is a daunting task. Finding innovative and creative strategies to lead your athletic department is essential to the success of your programs. What are you doing within your athletic department which helps you manage your very hectic schedule? What is your most successful mechanism for raising funds? What is your department doing to promote sportsmanship at athletic events? What initiatives at your school do you take most pride in? Student Leadership Opportunities SAAC Super Fans/Horsemen Program Funding Innovations Corporate Sponsorship Alumni Outreach Advertisement Revenue Grant Writing Marketing Strategies Community Relations & Athletic Department Image Pillars of Character Assemblies Rock & Renew Halloween Night Elementary Reading Coaches vs. Cancer Community Cardinals Enhancement of Communications Coaches Socials Captains & Coaches Leadership Training Recognitions & Programs Legacy Nights Senior Nights NCAA Signing Days Athletic Year in Review
30 First Class Athletics KISS Theory Customer Relations- Student/Athletes #1 Give People what they want within Reason Set up Passive Income Streams Get Online Keep your Finances in Order Outsource when Possible Use Targeted Marketing Closing Get Mentors Take Time Off Get what you can for Free Don t Put all your Eggs in 1 Basket Know Your Enemy Do what you do best! Collaborate Learn to Say your Sorry Enjoy What you do! Have Fun!
31 Running a 1 st Class Athletic Program NIAAA National Athletic Director s Conference Scott Garvis C.M.A.A. [email protected] Director of Athletics & Activities Newton Community School District
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