Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

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1 SEMA SHOW SPONSORSHIP OPPORTUNITIES Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

2 NOV_2015_FULL_COVER no sticker.indd 1 9/29/15 9:25 AM SEMA FIRST-TIME EXHIBITOR SPONSOR First-Time Exhibitor Sponsor... $4,500 The SEMA Show first-time exhibitor sponsor package functions as a meaningful way to assist SEMA Show first-time exhibitors, and it provides an effective, affordable way to enhance your company s prominence at the Show. n One aisle sign. n One single-sided billboard kiosk panel. n One ½-page 4-color (horizontal only) ad in the official SEMA Show Directory. n One ½-page 4-color (horizontal only) ad in the official SEMA Show Pocket Guide. Aisle sign and billboard locations subject to availability. Sponsorship includes production, delivery and installation. Sponsor must provide production ready artwork in an approved digital format by the artwork deadline SEMA Show Directory November 2015 VOL. 51/NO.11 Plus: SAVE MORE THAN $1,100 Inside: Exhibitor Index by Booth and Product Category 2015 SEMA Show DIRECTORY Battle of the Builders Preview 8 Must-See Show Features for Buyers Guide to Celebs, Icons and Legendary Cars Complete Education Schedule 2015 SEMA SHOW POCKET GUIDE 2015 SEMA SHOW POCKET GUIDE GOT APP? SEMASHOW.COM/APP GOT APP? SEMASHOW.COM/APP Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

3 NOV_2015_FULL_COVER no sticker.indd 1 9/29/15 9:25 AM SEMA SHOW VALUE PACK SPONSOR SEMA Show Value Pack Sponsor... $9,000 The SEMA Show value pack sponsor package provides Show exhibitors with a variety of print and on-site advertising that puts your company s product and persuasive message front and center for all attendees to see. n One aisle sign. n Three single-sided billboard kiosk panels. SAVE MORE THAN $3,000 n One carpet ad. n One ½-page 4-color ad to appear in the October issue of SEMA News. n One ½-page 4-color (horizontal only) ad in the official SEMA Show Directory. n One ½-page 4-color (horizontal only) ad in the official Pocket Guide. Aisle sign, billboard and carpet ad locations subject to availability. Sponsorship Includes production, delivery and installation. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline SEMA Show Directory November 2015 VOL. 51/NO.11 Inside: Exhibitor Index by Booth and Product Category 2015 SEMA Show DIRECTORY Plus: Battle of the Builders Preview 8 Must-See Show Features for Buyers Guide to Celebs, Icons and Legendary Cars Complete Education Schedule 2015 SEMA SHOW POCKET GUIDE 2015 SEMA SHOW POCKET GUIDE GOT APP? SEMASHOW.COM/APP GOT APP? SEMASHOW.COM/APP FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

4 HANGING BANNERS Hanging Banners... Call for Information (call for sizes, positions and prices) The Las Vegas Convention Center is bigger and better than ever, providing even more opportunity for high-impact, targeted banner placement for exhibitors. n Prices include banner production, installation and removal. n Exclusive location for your company banner inside or outside of the exhibit halls. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

5 RIG SPACE Rig Space Sponsorship... $20,000 The Silver Lot, at the front of the Las Vegas Convention Center, is one of the most popular areas during the SEMA Show. A rig space sponsorship offers a tremendous outdoor opportunity to extend your brand message to 160,000 industry attendees from around the globe. n Four banners to be displayed within the Front Silver Lot (3' x 5' size maximum; sponsor to supply). n 30' x 80' display space adjacent to the Front Silver Lot to be used for satellite exhibit or vehicle. n One full page 4-color ad to appear in the official SEMA Show Directory. n One full page 4-color ad to appear in the October issue of SEMA News. n One ½-page 4-color ad to appear in the official Pocket Guide. n 60-day online SEMA enews ad package. OUTSIDE DISPLAY RULES There can be no sharing of display space. All products, banners or signs on display must be those of your company and no other company, without written permission of SEMA. If qualified to exhibit in the SEMA Show, the company or the exhibitor must have a minimum of 100 square feet of exhibit space in the Show. All displays, vehicles and demonstrations must remain within the contracted space until 4 p.m. on Friday. No alcohol served during show hours. All Exhibitor Rules & Regulations of the SEMA Show must be observed. No sampling of products without written permission of SEMA. No selling of any merchandise is permitted without prior approval of SEMA, and any authorized selling will be subject to the Nevada Department of Taxation rules and regulations. Sponsor must provide actual photo of trailer/display space and all planned branding/ signage/promotion 60 days prior to the Show. FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

6 SEMA CRUISE For more than a decade, 4:00 p.m. on Friday has marked magic time, with the Show s numerous display vehicles forming an unofficial parade exiting the Las Vegas Convention Center. The SEMA Cruise is now the official closing event to the Show, where thousands of spectators gather to witness the best rolling car show on the planet! Be a part of the 4th annual event and promote your company brand and products through the following sponsorship opportunities: Major Sponsorship:.... $25,000 n Sponsor logo to appear on all pre, on-site and post-promotional 100% n Sponsor to receive up-front position of up to 4 sponsor-selected SEMA Show feature vehicles n 2-page spread, 4-color ad to appear in SEMA Show Directory and Pocket Guide n 2-page spread, 4-color ad to appear in the SEMA Show Daily Thursday Issue n Sponsor web address to be featured in SEMA enews n Sponsor banner ad and hyperlink to be featured on for a 90-day flight n Minimum of 12 PA announcements n Sponsor representative to be interviewed n Sponsor may offer product, certificates or premiums for giveaways during SEMA Cruise Associate Sponsorship:. $10,000 n Sponsor logo to appear on all pre, on-site and post-promotional 50% n Sponsor to receive up-front position of up to 2 sponsor selected SEMA Show feature vehicles n Full page, 4-color ad to appear in SEMA Show Directory and Pocket Guide n Full Page, 4-color ad to appear in the SEMA Show Daily Thursday Issue n Sponsor web address to be featured in SEMA enews n Sponsor banner ad and hyperlink to be featured on for a 60-day flight n Minimum of 4 PA announcements n Sponsor representative to be interviewed n Sponsor may offer product, certificates or premiums for giveaways during SEMA Cruise Product Sponsorship:... $5,000 n Sponsor logo to appear on all pre, on-site and post-promotional 25% n Sponsor to receive up-front position for 1 sponsor selected SEMA Show feature vehicle n Half page horizontal, 4-color ad to appear in SEMA Show Directory and Pocket Guide n Sponsor web address to be featured in SEMA enews n Sponsor banner ad and hyperlink to be featured on for a 30-day flight n Minimum of 2 PA announcements n Sponsor may offer product, certificates or premium for giveaways during SEMA Cruise Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

7 AISLE SIGN LOGOS Aisle Sign Logos... $950 per sign (2' high x 5' wide on both sides of the sign) Above every aisle hangs an aisle sign to help attendees find their way around the Show. You can arrange for the opportunity to have your company s logo added on both sides of any selected sign(s). n Placement of your company logo on both sides of the selected aisle sign(s). Specific aisles may be requested. Aisle sign locations subject to availability. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. Sponsorship includes production, delivery and installation. FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

8 ATTENDEE BAGS Attendee Bags (sponsor to supply)... $15,000 One sponsorship available. Have every attendee carry your company s custom-printed bag. Here s a premium opportunity that allows your company to be the only exhibitor to have carry-home bags distributed exclusively in the registration and lobby areas of the Show. Sponsorship Package Includes: n Distribution of your company s custom-printed bag from the registration and badge holder pick-up locations. n One full-page 4-color ad in the official SEMA Show Directory. n One full-page 4-color ad in the official SEMA Pocket Guide. n 60-day online SEMA enews ad package. Sponsor to supply minimum of 20,000 attendee bags. Bags must be shipped to warehouse for delivery by September 25, Shipping instructions will be provided. Bag may include a corporate brochure. Sponsor must submit bag design and insert proof to SEMA for approval no later than September 2, Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

9 BADGE LANYARDS / REGISTRATION PENS Badge Lanyards (sponsor to supply)... $12,500 each Four sponsorships available. Have every attendee wear your company name. This sponsorship allows your company to be one of the four select sponsors of attendee lanyards distributed at various badge holder pick-up locations throughout the Show. Sponsorship Package Includes: n Distribution of lanyards at various badge holder pick-up locations. n One full-page 4-color ad in the official SEMA Show Directory. Sponsor must supply 10,000 dual-clip style lanyards, as shown in photo above. Lanyards must be shipped to SEMA warehouse for delivery by September 23, Shipping instructions will be provided. Sponsor must submit lanyard design to SEMA for approval no later than September 2, Registration Pens (sponsor to supply)... $7,500 Thousands of pens with your company logo, information and booth number will find their way into the hands of SEMA buyers and attendees. Pens are sure to be used all year long. n Placement of your company s logo, information and booth number on custom pens to be used and available at registration and information booths. n One full-page 4-color ad in the Official SEMA Show Directory. n 60-day online SEMA enews ad package. Sponsor to supply minimum of 10,000 pens. Pens must be shipped to SEMA warehouse for delivery by September 23, Shipping instructions will be provided. Sponsor must submit pen design to SEMA for approval no later than September 2, FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

10 YOU-ARE-HERE FLOORPLANS You-Are-Here Floorplans... $17,500 (includes production, delivery and installation) One sponsorship available. Take advantage of an excellent opportunity to have your company achieve maximum exposure in all sections of this year s SEMA Show. The Show itself will be bigger than ever; to assist attendees, more than 50 You-Are-Here floorplans will be strategically situated throughout the Show. It s a feature that enables all visitors to easily navigate the 11 Show sections. Sponsor participation in the You-Are-Here floorplans puts your company ad (approximately 2' high x 3' wide) on ALL of them. Sponsorship Package Includes: n Placement of your company s ad on all of the You-Are-Here floorplans at SEMA Show. n One full-page 4-color ad in the official SEMA Show Directory. n 60-day online SEMA enews ad package. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. Sponsorship includes production, delivery and installation. Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

11 BILLBOARD KIOSK AD PANEL / METER BOARD PANEL Billboard Kiosk Ad Panel, single-sided... $1,500 each panel (includes production, delivery and installation) Billboard Kiosks will be prominent in the registration area, lobby and strategically positioned throughout the entire Show. A great way to drive traffic to your booth. n Placement of one billboard (single-sided, 4-color) panel within SEMA Show exhibit halls, lobbies or main areas. Specific locations may be requested. Meter Board Panel, single-sided...$2,000 each side (includes production, delivery and installation) Meter Board Panels will be prominent in the registration area, lobby and strategically positioned throughout the entire Show. A great way to drive traffic to your booth. n Placement of one Meter Board Panel (single-sided, 4-color) panel within SEMA Show exhibit halls, lobbies or main areas. Specific locations may be requested. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. Sponsorship includes production, delivery and installation. FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

12 CARPET / FLOOR ADS Carpet / Floor Ads*... $1,500 each (includes production, delivery and installation) Make your mark at the SEMA Show. These 4' x 4' directional signs are placed at key intersections throughout the Show to help buyers find their way to you. Put your company front and center every time a buyer looks to see where they are going. n Placement of your company s logo, message and booth number on a floor ad. Specific locations may be requested. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. Sponsorship includes production, delivery and installation. *Quantities limited. Subject to availability. Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

13 DURATRANS BACKLIT ROTATING KIOSK Duratrans Backlit Rotating Kiosk*... $1,850 each panel (includes production, delivery and installation) Here s an advertising opportunity with unmatched impact. Highly visible, rotating, three-sided, backlit Duratrans panels will be placed in lobbies, registration and high-traffic areas. n Placement of one Duratrans panel in a rotating unit located in a high-profile location within the Las Vegas Convention Center. Specific locations may be requested. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. Sponsorship includes production, delivery and installation. *Quantities limited. Subject to availability. FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

14 WI-FI SPONSORSHIP Wi-Fi Sponsorship... $10,000 each Two sponsorships available. More and more attendees are turning to their laptops and mobile devices to check and search for information. As a result, the Wi-Fi service is arguably the most used service that the SEMA Show has to offer. Take advantage of this opportunity to capture wide attention by sponsoring this unique service. n Placement of sponsor s company logo and custom message on the Wi-Fi landing webpage of the Wi-Fi authorization. n Inclusion of sponsor s company logo on informational signage on the Show floor and lobbies. n One full page 4-color ad in the official SEMA Show Directory. Sponsor must provide production ready artwork in an approved digital format by the artwork deadline. Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

15 SEMA MEDIA CENTER SEMA Media Center... Call for Information One sponsorship available. Get serious exposure. The SEMA Show Media Center provides the appropriate atmosphere to get the word out to the 3,000-plus members of the press from around the world representing their magazines, newspapers, blogs and television shows at the Show. n Title sponsorship of the SEMA Media Center. n Two single-sided billboard kiosk panels inside the Media Center (production included in the fee). n One banner position up to 10' x 30' in size, choice of available positions. n Placement of sponsor s literature in the Media Center. n Recognition of sponsor on signage outside the Media Center and on directional signs. n Recognition in attendee marketing materials mailed prior to the Show. n 2-page spread 4-color ad in the official SEMA Show Directory. n 2-page spread 4-color ad in the official Pocket Guide. n Media Center staff to wear sponsor supplied shirts. (SEMA must approved in advance) n Opportunity to provide premium gift to all registered media. (Sponsor to supply and SEMA must approve in advance.) n 60-day online SEMA enews ad package. Additional charges will be incurred for premium gifts if given to all registered media. Sponsor must provide production-ready artwork in an approved digital format by the artwork deadline. FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

16 SPONSORED VEHICLE SPACE Sponsored Vehicle Space... $2,000/vehicle space Participating in the SEMA Show Sponsored Vehicle program provides exhibitors with extensive exposure to 160,000 attendees. Sponsored Vehicle Space is limited and must be purchased in advance. Sponsorship Includes: n One pre-reserved sponsored vehicle placement. Sponsor will be assigned a check-in time for vehicle placement. Sponsorship includes one vehicle display spot. Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

17 SHUTTLE BUS KIOSKS Shuttle Bus Kiosks... $20,000 (includes production, delivery and installation) One sponsorship available. Bus kiosk sponsorship will place your corporate message in motion, larger than life: a message that will be etched into buyers minds as they wait for the buses for a free ride back to their hotel. Sponsorship Package Includes: n Placement of company ad on all four base panels of all shuttle bus route kiosks. n One full-page 4-color ad in the Official SEMA Show Directory. n One full-page 4-color ad in the Official SEMA Show Pocket Guide. n 60-day online SEMA enews ad package. Sponsor must provide production ready artwork in an approved digital format by the artwork deadline. Sponsorship includes production, delivery and installation. FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

18 POWER UP YOUR BUSINESS WITH OFFICIAL SEMA PUBLICATIONS BOOST YOUR PRESENCE AT THE 2016 SEMA SHOW. Now, when you purchase a series of three 4-color ads sized 1/3-page or larger in SEMA News, you ll have a powerful presence in the SEMA Show issues and will receive the fourth ad of the same size absolutely free. The free ad will be printed providing the first three ads are paid in full. SEPTEMBER SEMA SHOW PREP ISSUE OCTOBER NOVEMBER DECEMBER BUY 3 GET 1 FREE SEMA PRE-SHOW ISSUE Visitor and Exhibitor Listings SEMA SHOW ISSUE Bonus distribution at the SEMA Show Includes 2016 Official SEMA Show Directory Industry 4-color Catalog & Product Showcase Business Technology Trends for 2017 Don t miss the chance to get your catalog or product showcased in the November issue of SEMA News, with a combined print and online distribution of 185,000. PRODUCTION SCHEDULE Issue Space Close Payment & Insertion Order Ad Material SEPTEMBER 6/24 7/8 OCTOBER 7/28 8/9 NOVEMBER 8/23 9/8 DECEMBER 9/27 10/7 STEP OUT FROM THE CROWD MAKE YOUR PRESENCE IN THE OFFICIAL SEMA SHOW DIRECTORIES. The SEMA Show is the number-one automotive aftermarket trade-show and it s approaching fast. Take advantage of this exclusive opportunity to stake your company s claim in the Official SEMA Show Directory and its companion, the Official Pocket Guide SEMA Show Directory: n The must-have, heavily distributed show publication. n One-stop shop for all SEMA Show exhibitor information. n Delivers repeated, high-value impressions all year. n Directory becomes a popular desk reference tool after the Show. n Bonus distribution within the November issue of SEMA News SEMA Show Pocket Guide: n Available in 4-color. n Every attendee s on-site navigation tool. n Indispensable companion to Official SEMA Show Directory. n Features handy booth number listings, fits in pocket. Reserve your ad placement by August 25, 2016 Review, authorize, and return the insertion order TODAY. (Ad materials due September 2, 2016) To reserve a booth, visit SEMAshow.com/buyabooth Must be a 2016 SEMA Show exhibitor to be eligible. SHOW DIRECTORY (NOVEMBER SEMA NEWS) ADVERTISING RATES Bonus Distribution within the November issue of SEMA News. PRINTED DIRECTORY: COVERS + SPECIALS: Full-page spread (4-color or b/w). $9,500 Half-page spread (4-color or b/w)...$4,970 Full-page (4-color)....$4,500 Full-page (b/w)...$3,000 Half-page (4-color)....$2,700 Half-page (b/w)...$1,460 Logo next to listing (b/w only)... $270 SHOW PUBLICATIONS RATE CARDS C-2 inside front cover 4-page gatefold only (4-color only)...$25,500 C-4 back cover (4-color only)...$12,000 C-3 inside back cover (4-color only)... $9,000 Belly band (4-color only)...$20,000 Tab dividers (4-color only)... $6,100 POCKET GUIDE ADVERTISING RATES PRINTED DIRECTORY: C-2 inside front cover (4-color only) $4,500 C-3 inside back cover (4-color only) $4,200 C-4 back cover (4-color only)... $6,000 Full page (4-color)... $1,500 Half page (4-color)...$695 To upload ad materials, log on to Tuesday, Nov. 1 Friday, Nov. 4, 2016 SEMAshow.com/advertising-sponsorships

19 SEMA SHOW DAILY DAILY NEWS, EVENTS AND SHOW INFORMATION SEMA Show Daily is the official daily newspaper of the Specialty Equipment Market Association s SEMA Show in Las Vegas. More than 70,000 copies of the SEMA Show Daily will be distributed to attendees and the exhibitors of what some have called the greatest automotive show on Earth. SEMA Show Daily is a four-color daily newspaper that will include advertising and Show-related editorial content. A pre-show issue will be distributed to more than 40,000 pre-registered attendees 30 days prior to the SEMA Show, while 10,000 copies of subsequent issues will be distributed at key locations during the Show each day. Editorial Features SEMA Show Daily advertisers have the opportunity to submit company/ product news features that are related to the SEMA Show. These value-added items are a great way to broadcast your messages to the show attendees through an independent third-party voice. If selected, news articles will appear only once, and the SEMA Show Daily editors reserve the right to edit for style, clarity and space. SEMA Show Daily will make every effort to accommodate our advertiser s request. Deadline for editorial consideraton: August 1, Distribution: Issue 1: (Pre-Show Issue) Mailed 30 days prior to 2016 SEMA Show (40,000 copies). Issue 2: Tuesday, November 1 (10,000 copies). Issue 3: Wednesday, November 2 (10,000 copies). Issue 4: Thursday, November 3 (10,000 copies). Advertising Rates: Gold Advertising Package: (4) Page 4/C ads (1 ad to appear in each of the 4 SEMA Show Daily Issues). Total Cost: $7,500/Net Silver Advertising Package: (4) Half Page 4/C ads (1 ad to appear in each of the 4 SEMA Show Daily Issues). Total Cost: $4,250/Net Product Showcase: (4) 1/6th Page 4/C ads (1 ad to appear in each of the 4 SEMA Show Daily Issues). Total Cost: $1,500/Net FOR ADDITIONAL INFORMATION CONTACT: SEMA Sales Sales@SEMA.org

20 FOR ADDITIONAL INFORMATION, CONTACT: Trucks, SUVs & Off-Road Powersports & Utility Vehicles Restoration Marketplace Alan Josse Collision Repair & Refinish Hot Rod Alley Restyling, Car Care & Accessories Monica Terlouw Mobile Electronics & Technology Wheels & Accessories OEMs Warren Kosikov Business Services Tools and Equipment Global Tire Expo, Powered by TIA Brian Paik Racing & Performance Booth Sales: Andrea Brake Eric Jurado Francisque Savinien Jeff Swoboda Judy Kean SEMAshow.com