Success Can Be Bought!

Transcription

1 Success Can Be Bought! Place an Ad in BILD 1 Title Portrait 2 Publisher Information 3 Scales of Discount 4 Basic Rates for GERMANY-TOTAL 5 Millimetre Rates for Inside Pages Format 7 1/1 Page 8 Outside Formats and Special Placements 9 Economy Rate 10 Economy Rate Regional 11 Extra Placement Charges and Geographic Split 12 Inserts 13 Ad and Print Material Deadlines, Cancellation Deadlines 14 Special Forms of Advertising 15 BILD.de 16 BILD mobil 17 BILD ipad-app 18 Creative Services 19 Technical Specifications 20 Transmitting Printing Material per ISDN 21 Notes 22 Regional Contacts 23 Local contacts

2 1. Title Portrait 1 ma 2010/II. The biggest every day BILD is Europe s biggest daily newspaper and informs almost 12,53 million readers 1 to the point every day. This also applies to the advertising in BILD: If you want to be on people s minds, then you are in here! What is it about BILD that everyone loves? There is a concept behind the success of BILD. This concept consists of five principles: Information BILD moves people, BILD causes reactions and discussions. Concise and provocative. BILD is part of the required daily reading for decision-makers from politics, business, entertainment and sports. Fantastic for your advertising: An appearance that reaches everyone can achieve anything. Personalisation BILD connects concepts and minds. Makes facts comprehensible. BILD works with personalities and has its own unmistakable character. BILD has the profile that benefits brands. Entertainment Sometimes funny, sometimes serious but always original! Because there s no excuse for boredom in journalism. This originality makes BILD unique as an advertising messenger: You won t be overlooked by anyone if you entertain everyone! Visualisation A picture says more than a thousand words. This is why the look of BILD is also unique. If you want to quickly and clearly inform your readers, the news has to be made visible. BILD shows exclusive photos that no other medium has. With the impact of the big image. This is where you can show off your brand! Orientation BILD gets to the heart of complex correlations as extensively as necessary and as clearly as possible. BILD is the medium for what matters. For example, your advertising message! BILD at a glance: Europe s largest daily newspaper 12,53 million readers (ma 2010/II) copies sold (Monday to Saturday, IVW 2010/III) Publication: daily except Sundays and holidays BILD is available everywhere with 25 regional editions Direct, unmistakable style and competent coverage Unique reader proximity Make it big with Germany s largest daily newspaper!

3 2. Publisher Information Publisher Axel Springer AG Address BILD Ads Axel-Springer-Strasse Berlin Telephone +49 (0) Fax +49 (0) (not for print data) Bank Account Deutsche Bank AG, Hamburg Account No , Bank Code Frequency Dally (Mon. Sat.) Guaranteed Sold Circulation copies (Mon. Fri.) (GERMANY-TOTAL) (According to clause 10 of our General Terms and Conditions) Current Data and Services ZIS Numbers (GERMANY-TOTAL) (BILD GERMANY) Internet WAP Portal wap.bild.de Terms of Payment Payments are due immediately on receipt of invoice net cash. Clients who make prepayments or authorize direct bank debits will qualify for a 2 % discount, provided that previous invoices are not overdue and this form of discount has not been explicitly excluded. No discount will be granted for adjustments of discounts. Terms and Conditions The execution of advertising orders is done in accordance with our General Terms and Conditions for Newspapers, the additional Terms and Conditions of the respective title and the General Terms and Conditions for Advertising Orders in Online Media. You can find our complete General Terms and Conditions at: Title Portrait, Publisher Information

4 3. Scales of Discount I. SCALES OF DISCOUNT FOR GERMANY-TOTAL, BILD GERMANY, BILD HAMBURG, BILD BERLIN-BRANDENBURG AND B.Z. INCREMENTAL SCALES OF DISCOUNT The scales of discount refer solely to the volumes of the respective interval. When an interval limit has been exceeded, the next-highest discount is only valid for volumes within the interval that has been reached. The next-highest discount is not granted for the volumes of the previous intervals. Illustration with the Example of BILD GERMANY Frequency Scale Euro Scale 20 % 22 % 14 % 16 % 18 % 6 % 10 % 14 % 18 % Ab 24 Number of Ads > 0 > > > > > Gross Sales According to Valid Rate List in E % = Scale of discount for volumes within the respective interval

5 EXAMPLE OF INCREMENTAL DISCOUNT CALCULATION Frequency Scale For a booklng of 15 ads at 3.000,00 each (total of ,00), the discount is calculated as follows: Ad Interval Number of Ads Gross Ad Rate Total Discount Rate for Ads Discount within the interval 1st to 5th ad ,00 0 % 0,00 6th to 11th ad ,00 14 % 2.520,00 12th to 17th ad ,00 16 % 1.920,00 18th to 23rd ad 0 18 % 24th+ ad 0 20 % Total , ,00 The discounting occurs according to the order of the publication dates. All rates in Euro. Euro Scale For gross ad sales of ,00 the discount is calculated as follows: Sales Interval Sales Share Discount Rate for Sales Volumes Discount Ø-Discount 1 within the interval 0,00 to , ,00 0 % 0,00 0,0 > ,00 bis , ,00 6 % 6.000,00 3,0 > ,00 bis , ,00 10 % ,00 5,3 > ,00 bis , ,00 14 % ,00 7,5 > ,00 bis , ,00 18 % 9.000,00 8,7 > , % 0,00 Total , ,00 8,7 The discounting occurs according to the order of the publication dates. All rates in Euro. 1 Average discount at the end of the respective interval. Values are rounded off to one digit after the period. Scales of Discount

6 3. Scales of Discount A Scales of Discount for GERMANY-TOTAL 1 and BILD GERMANY Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On gross sales according Dis- Ø-Discount 2 from/to to valid rate list from/to count 6 11 ads 14 % > , ,00 6 % 3,0 % ads 16 % > , ,00 10 % 5,3 % ads 18 % > , ,00 14 % 7,5 % 24+ ads 20 % > , ,00 18 % 9,6 % > ,00 22 % B Scales of Discount for BILD HAMBURG Frequency Scale/ Euro Scale/Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On gross sales according Dis- Ø-Discount 2 from/to to valid rate list from/to count 4 6 ads 10 % > , ,00 8 % 4,8 % 7 11 ads 15 % > , ,00 13 % 8,9 % ads 20 % > , ,00 17 % 11,6 % ads 24 % > , ,00 20 % 13,7 % 52+ ads 25 % > , ,00 21 % 15,2 % > ,00 22 % Minimum size for discount eligibility: 20 mm. C Scales of Discount for BILD BERLIN-BRANDENBURG 3 D of Discount for B.Z. 1, 3 Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On gross sales according Dis- Ø-Discount 2 from/to to valid rate list from/to count 3 5 ads 10 % > 5.000, ,00 17 % 11,3 % 6 11 ads 15 % > , ,00 19 % 14,4 % ads 19 % > , ,00 21 % 17,7 % ads 21 % > , ,00 22 % 19,1 % 52+ ads 22 % > ,00 23 % Minimum size for discount eligibility: 10 mm. Frequency Scale/ Euro Scale /Campaign Period: 12 Months Campaign Period: 12 Months Number of Ads Discount On gross sales according Dis- Ø-Discount 2 from/to to valid rate list from/to count 3 5 ads 10 % > , ,00 17 % 10,2 % 6 11 ads 15 % > , ,00 19 % 14,6 % ads 19 % > , ,00 21 % 16,7 % ads 21 % > , ,00 22 % 18,1 % 52+ ads 22 % > ,00 23 % Minimum size for discount eligibility for Mon. Fri.: 10 mm, Sat./Sun.: 30 mm. 1 GERMANY-TOTAL consists of the titles BILD GERMANY and B.Z. The respective prorated scales of discount for BILD GERMANY (A) and the B.Z. (D) apply. Titles can also be booked individually. 2 Average discount at the end of the respective interval. Values are rounded off to one digit after the period. 3 For BERLIN-BRANDENBURG-TOTAL, the respective prorated scales of discount for BILD BERLIN-BRANDENBURG (C) and the B.Z. (D) apply. Titles can also be booked individually. All rates in Euro.

7 II. AVERAGE SCALES OF DISCOUNT FOR BILD Nielsen/Regional Editions E Scales of Discount for BILD Nielsen/Regional Editions (without BILD HAMBURG and BILD BERLIN-BRANDENBURG), as well as BILD GERMANY-WEST and BILD GERMANY-EAST 1 Frequency Scale/ Campaign Period: 12 Months Quantity Scale/Campaign Period: 12 Months For Millimetre Sales of at least For 6 times 5 % mm 5 % For 12 times 10 % mm 10 % For 24 times 15 % mm 15 % For 52 times 20 % mm 20 % Each edition is discounted separately. For contracts on sub-editions, ads/ millimetres of the next bigger edition(s) in so far as the campaign periods correspond can be included. Minimum size for discount eligibility in BILD Regional Editions: 20 mm. F Mini-Contracts for BILD Regional Editions (without BILD HAMBURG and BILD BERLIN-BRANDENBURG) Frequency Scale/ Campaign Period: 3 Months Quantity Scale/Campaign Period: 3 Months For Millimetre Sales of at least For 2 times 5 % mm 5 % For 4 times 10 % mm 10 % For 8 times 15 % mm 15 % For 16 times 20 % mm 20 % Each edition is discounted separately. For contracts on sub-editions, ads/ millimetres of the next bigger edition(s) - in so far as the campaign periods correspond - can be included. Minimum size for discount eligibility in the BILD Regional Editions: 20 mm. 1 For GERMANY-EAST-TOTAL, the respective prorated Scales of Discount for the BILD Regional Editions (E) and the Scales of Discount for the B.Z. (D) apply. Titles can also be booked individually. In case of ad orders, eligibility for discounts for all booking units (Scales of Discount A F) requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period has to be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period. Scales of Discount

8 4. Basic Rates for GERMANY-TOTAL 1 1/1 page ,00 1/2 page , Format ,00 mm Rate 129,20 Banner ad ,00 Of course, we also implement many other formats in GERMANY-TOTAL. Just ask for your customised offer! 1 Consisting of BILD GERMANY and B.Z. Titles can also be booked individually.

9 DEUTSCHLAND-TOTAL 1 Size Normal Rate BILD B.Z. Gross 1/1 page 8 col., 376 x 528 mm 5 col., 248 x 370 mm ,00 1/2 page landscape 8 col., 376 x 264 mm 5 col., 248 x 185 mm , Format 4 col., 187 x 250 mm 4 col., 186 x 250 mm ,00 Banner ad 8 col., 376 x 175 mm 5 col., 248 x 115 mm ,00 mm rate 40+ mm 129,20 1 Consisting of BILD GERMANY and B.Z. Titles can also be booked individually. Rates apply for Mon. Fri. combinations with B.Z. We would be pleased to calculate Sat./Sun. for you upon request. Listed formats apply for BILD GERMANY. Formats in B.Z. deviate. Separate print materials required for B.Z. Formats of 5+ columns in BILD are converted to page width in B.Z. Formats of mm appear as 1/1 page in B.Z. The discounting is processed on the basis of the individual rates using the scales of discount applicable to each title (see section 3). Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT. Basic Rates GERMANY-TOTAL

10 5. Millimetre Rates for Inside Pages Circulation Map Booking Unit Minimum Formats ( n = 10 mm/l = 20 mm/s = 40 mm) Mono 1 Additional Colour 2 Additional Colours/4c Economy Rate 5 Insert Scale I to VII-2-3 GERMANY-TOTAL 1, 2 126,30 s 128,50 s 129,20 s 88,00 I to VII-2-3 BILD GERMANY 1 119,60 s 119,60 s 119,60 s 82,00 I to V/VI GERMANY-WEST 1 106,72 s 106,72 s 106,72 s I NIELSEN I 1 42,54 s 42,54 s 42,54 s I-1 NIELSEN I-North 1 24,78 s 24,78 s 24,78 s A I-1-1 BILD HAMBURG 7,85 9,00 12,27 B I-2 NIELSEN I-South 1 14,01 s 14,01 s 14,01 s A I-2-1 BILD HANOVER 4,00 4,68 5,83 A I-3 NIELSEN I-West 1 12,62 s 12,62 s 12,62 s A I-3-1 BILD BREMEN 2,59 2,59 2,59 A II NORTH RHINE-WESTPHALIA (formerly NII) 24,00 27,00 27,00 A II-1 BILD RUHR AREA 7,17 8,88 10,71 A II-1-1 BILD RUHR-EAST 3,79 4,58 5,66 A II-1-2 BILD RUHR-WEST 4,45 5,35 6,63 A II-2 BILD DUSSELDORF 2,55 3,14 3,88 A II-3 BILD COLOGNE 2,62 2,62 2,62 A II-4 BILD AACHEN 2,30 2,81 2,81 A II-5 BILD MUNSTERLAND 2,22 2,79 2,89 A II-6 BILD EAST WESTPHALIA 3,85 4,88 5,12 A II-7 BILD SOUTH WESTPHALIA-BERGISCHES LAND 3,11 3,99 4,04 A

11 Circulation Map Booking Unit Minimum Formats ( n = 10 mm/l = 20 mm/s = 40 mm) Economy Rate 5 Mono 1 Additional Colour 2 Additional Colours/4c IIIa NIELSEN IIIa 1 37,74 s 37,74 s 37,74 s IIIa-1 BILD RHINE-MAIN 7,30 8,00 10,41 A IIIa-1-1 BILD FRANKFURT 5,30 5,95 7,75 A IIIa-1-2 BILD MAINZ-WIESBADEN 2,52 2,80 3,64 A IIIa-1-3 BILD SAARLAND 3,00 3,00 3,00 A IIIa-2 BILD RHINE-NECKAR 3,10 3,33 4,42 A IIIb NIELSEN IIIb 1 20,63 s 20,63 s 20,63 s A IIIb-1 BILD STUTTGART 4,52 5,08 6,60 A IV NIELSEN IV 1 22,79 s 22,79 s 22,79 s A IV-1 BILD MUNICH 4,50 4,50 4,50 A IV-2 BILD NUREMBERG 3,35 3,85 4,65 A V/VI to VII-2-3 GERMANY-EAST-TOTAL 1, 2 32,58 s 34,78 s 35,48 s V/VI to VII-2-3 GERMANY-EAST 1 25,88 s 25,88 s 25,88 s V/VI BERLIN-BRANDENBURG-TOTAL (Mon. Fri.) 2, 4 10,05 13,00 n 14,50 l 3 BILD Berlin-Brandenburg 4 3,35 4,10 4,90 A B.Z. (Mon. Fri.) 4 6,70 8,90 n 9,60 l 6,00 3 VI-1 MECKLENBURG-WESTERN POMERANIA 1 4,88 s 4,88 s 4,88 s A VI-2 SAXONY-ANHALT 1 6,25 s 6,25 s 6,25 s A VI-2-1 BILD HALLE 2,80 2,80 3,70 A VI-2-2 BILD MAGDEBURG 2,55 2,55 2,55 A VII-1 BILD THURINGIA 2,95 2,95 2,95 A VII-2 SAXONY 1 9,29 s 9,29 s 9,29 s A VII-2-1 BILD LEIPZIG 2,92 3,22 4,18 A VII-2-2 BILD DRESDEN 2,56 2,56 2,56 A VII-2-3 BILD CHEMNITZ 2,55 2,55 2,55 A Insert Scale 1 Ads of 5+ columns require a minimum format of mm. 2 Incl. B.Z. formats outside of the type area B.Z. see section See regional rate. 4 See rate list BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG, B.Z. and B.Z. am Sonntag. 5 Starting at mm. Economy Rate in BILD GERMANY and BILD GERMANY-TOTAL identical for all colour layouts. All rates incl. B.Z. are valid for 4c from Mon. to Fri./Sat. Sun. upon request. For discounts, see section 3. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT. Millimetre Rates for Inside Pages

12 Format 2 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Mono 1 Additional Colour 2 Additional Colours/4c (2 Add. Colours, 4c) I to VII-2-3 GERMANY-TOTAL , , , ,00 I to VII-2-3 BILD GERMANY , , , ,00 I to V/VI GERMANY-WEST , , ,00 I NIELSEN I , , ,00 I-1 NIELSEN I-North , , ,00 A I-1-1 BILD HAMBURG 7.850, , , ,00 B I-2 NIELSEN I-South , , ,00 A I-2-1 BILD HANOVER 4.000, , , ,00 A I-3 NIELSEN I-West , , ,00 A I-3-1 BILD BREMEN (not eligible for contracts) 1.550, , ,00 A II NORTH RHINE-WESTPHALIA (formerly NII) , , ,00 A II-1 BILD RUHR AREA 7.170, , , ,00 A II-1-1 BILD RUHR-EAST 3.790, , , ,00 A II-1-2 BILD RUHR-WEST 4.450, , , ,00 A II-2 BILD DUSSELDORF 2.550, , , ,00 A II-3 BILD COLOGNE (not eligible for contracts) 1.029, , ,00 A II-4 BILD AACHEN 2.300, , , ,00 A II-5 BILD MUNSTERLAND 2.220, , , ,00 A II-6 BILD EAST WESTPHALIA 3.850, , , ,00 A II-7 BILD SOUTH WESTPHALIA-BERGISCHES LAND 3.110, , , ,00 A Insert Scale

13 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Insert Mono 1 Additional Colour 2 Additional Colours/4c (2 Add. Colours, 4c) Scale IIIa NIELSEN IIIa , , ,00 IIIa-1 BILD RHINE-MAIN 7.300, , , ,00 A IIIa-1-1 BILD FRANKFURT 5.300, , , ,00 A IIIa-1-2 BILD MAINZ-WIESBADEN 2.520, , , ,00 A IIIa-1-3 BILD SAARLAND (not eligible for contracts) 1.120, , ,00 A IIIa-2 BILD RHINE-NECKAR 3.100, , , ,00 A IIIb NIELSEN IIIb , , ,00 A IIIb-1 BILD STUTTGART 4.520, , , ,00 A IV NIELSEN IV , , ,00 A IV-1 BILD MUNICH (not eligible for contracts) 1.339, , ,00 A IV-2 BILD NUREMBERG 3.350, , , ,00 A V/VI to VII-2-3 GERMANY-EAST-TOTAL , , ,00 V/VI to VII-2-3 GERMANY-EAST , , ,00 V/VI BERLIN-BRANDENBURG-TOTAL (Mon.-Fri.) 1, , , ,00 3 BILD BERLIN-BRANDENBURG , , , ,00 A B.Z. (Mon.-Fri.) , , , ,00 3 VI-1 MECKLENBURG-WESTERN POMERANIA 4.447, , ,00 A VI-2 SAXONY-ANHALT 5.350, , ,00 A VI-2-1 BILD HALLE 2.800, , , ,00 A VI-2-2 BILD MAGDEBURG 2.550, , , ,00 A VII-1 BILD THURINGIA 2.950, , , ,00 A VII-2 SAXONY 6.809, , ,00 A VII-2-1 BILD LEIPZIG 2.920, , , ,00 A VII-2-2 BILD DRESDEN (not eligible for contracts) 1.339, , ,00 A VII-2-3 BILD CHEMNITZ 2.550, , , ,00 A 1 Incl. B.Z. 2 Fixed format: 250 mm high, 187 mm wide. 3 See regional rate. 4 See rate list BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG, B.Z. and B.Z. am Sonntag. 5 Economy Rate for mono + 1 add. colour in regional editions upon request. Economy Rate in BILD GERMANY and BILD GERMANY-TOTAL identical for all colour layouts. All rates incl. B.Z. are valid for 4c from Mon. to Fri./Sat. Sun. upon request. For discounts, see section 3. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT Format

14 7. 1/1 Page 2 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Mono 1 Additional Colour 2 Additional Colours/4c (2 Add. Colours, 4c) I to VII-2-3 GERMANY-TOTAL , , , ,00 I to VII-2-3 BILD GERMANY , , , ,00 I to V/VI GERMANY-WEST , , ,00 I NIELSEN I , , ,00 I-1 NIELSEN I-North , , ,00 A I-1-1 BILD HAMBURG , , , ,00 B I-2 NIELSEN I-South , , ,00 A I-2-1 BILD HANOVER , , , ,00 A I-3 NIELSEN I-West , , ,00 A I-3-1 BILD BREMEN (not eligible for contracts) 4.660, , ,00 A II NORTH RHINE-WESTPHALIA (formerly NII) , , ,00 A II-1 BILD RUHR AREA , , , ,00 A II-1-1 BILD RUHR-EAST , , , ,00 A II-1-2 BILD RUHR-WEST , , , ,00 A II-2 BILD DUSSELDORF , , , ,00 A II-3 BILD COLOGNE (not eligible for contracts) 3.091, , ,00 A II-4 BILD AACHEN 9.715, , , ,00 A II-5 BILD MUNSTERLAND 9.377, , , ,00 A II-6 BILD EAST WESTPHALIA , , , ,00 A II-7 BILD SOUTH WESTPHALIA-BERGISCHES LAND , , , ,00 A Insert Scale

15 Circulation Map Booking Unit Colour Layouts Economy Rate 5 Insert Mono 1 Additional Colour 2 Additional Colours/4c (2 Add. Colours, 4c) Scale IIIa NIELSEN IIIa , , ,00 IIIa-1 BILD RHINE-MAIN , , , ,00 A IIIa-1-1 BILD FRANKFURT , , , ,00 A IIIa-1-2 BILD MAINZ-WIESBADEN , , , ,00 A IIIa-1-3 BILD SAARLAND (not eligible for contracts) 2.950, , ,00 A IIIa-2 BILD RHINE-NECKAR , , , ,00 A IIIb NIELSEN IIIb , , ,00 A IIIb-1 BILD STUTTGART , , , ,00 A IV NIELSEN IV , , ,00 A IV-1 BILD MUNICH (not eligible for contracts) 3.399, , ,00 A IV-2 BILD NUREMBERG , , , ,00 A V/VI to VII-2-3 GERMANY-EAST-TOTAL , , , ,00 V/VI to VII-2-3 GERMANY-EAST , , ,00 V/VI BERLIN-BRANDENBURG-TOTAL (Mon. Fri.) 1, , , ,00 3 BILD BERLIN-BRANDENBURG , , , ,00 A B.Z. (Mon. Fri.) , , , ,00 3 VI-1 MECKLENBURG-WESTERN POMERANIA , , ,00 A VI-2 SAXONY-ANHALT , , ,00 A VI-2-1 BILD HALLE , , , ,00 A VI-2-2 BILD MAGDEBURG , , , ,00 A VII-1 BILD THURINGIA , , , ,00 A VII-2 SAXONY , , ,00 A VII-2-1 BILD LEIPZIG , , , ,00 A VII-2-2 BILD DRESDEN (not eligible for contracts) 3.485, , ,00 A VII-2-3 BILD CHEMNITZ , , , ,00 A 1 Incl. B.Z. 2 Fixed format: BILD: 528 mm high, 376 mm wide, B.Z.: 370 mm high, 248 mm wide. 3 See regional rate. 4 See rate list BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG, B.Z. and B.Z. am Sonntag. 5 Economy Rate for mono + 1 add. colour in regional editions upon request. Economy Rate in BILD GERMANY and BILD GERMANY-TOTAL identical for all colour layouts. All rates incl. B.Z. are valid for 4c from Mon. to Fri./Sat. Sun. upon request. For discounts, see section 3. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT. 1/1 Page

16 8. Outside Formats and Special Placements Overview of Rates GERMANY-TOTAL Size GERMANY-TOTAL 1 BILD B.Z. Normal Rate Gross Economy Rate Savings Economy Rate Front page head right 2 col., 92 x 135 mm 2 col., 91 x 75 mm , ,00 26,6 % Front page footer right large 115 mm x 164 mm 70 x 102 mm , ,00 26,7 % Front page footer left/right 2 col., 92 x 135 mm 70 x 102 mm , ,00 26,9 % Front page footer left/right small 2 col., 92 x 100 mm 70 x 102 mm , ,00 26,4 % Front page footer XXL left 2 col., 92 x 250 mm 70 x 190 mm , ,00 25,2 % Back page head 2 col., 92 x 135 mm 2 col., 91 x 135 mm , ,00 29,1 % Back page head small 2 col., 92 x 100 mm 2 col., 91 x 100 mm , ,00 27,0 % Back page footer left/right 2 col., 92 x 135 mm 2 col., 91 x 135 mm , ,00 28,1% Back page footer left/right small 2 col., 92 x 100 mm 2 col., 91 x 100 mm , ,00 28,0 % VIP banner back page 8 col., 376 x 100 mm 5 col., 248 x 66 mm , ,00 38,2 % Banner on the first sports page 8 col., 376 x 175 mm 5 col., 248 x 115 mm ,00 Banner under TV 50 mm high 3 8 col., 376 x 50 mm 5 col., 248 x 50 mm ,00 Banner under TV 100 mm high 3 8 col., 376 x 100 mm 5 col., 248 x 100 mm ,00 Panorama ads Minimum formats, colour layouts, publication dates and calculation upon request 1 Consisting of BILD GERMANY and B.Z. Titles can also be booked individually. 2 Centre placement 3 Formats between 50 and 100 mm high possible. Calculation based on mm rate. Rates apply Mon. Fri. Bookings for Saturday upon request. Rates always apply for all colour layouts, in B.Z. for 4c and Mon. Fri. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT.

17 Front-Page Head Front-Page Footer Left/Right Front-Page Text-Passage Ad Back-Page Head/Footer Banner under TV Banner under Guide/Above TV Love Is Banner on First Sports Page Outside Formats and Special Placements

18 8. Outside Formats and Special Placements NEW NEW Back-Page Tip of the Day 1 Ad incl. frame 2-column/135 mm You only pay for 2-column/100 mm! Can be booked as head or footer! Front-Page Footer XXL Our largest format on the front page with plenty of room for your advertising! Format: 2-column/250mm high Back-Page VIP Banner Placed prominently with the stars. Our new VIP banner on the last page. Format: 8-column/100mm high 1 Attention: The frame will be set by Axel Springer Media Impact. Print material must be delivered in the format of 90 x 100 mm (W x H).

19 Overview of Rates for BILD GERMANY Size BILD Normal Rate Gross BILD GERMANY Economy Rate Savings Economy Rate Front page head right 2 col., 92 x 135 mm , ,00 26,3 % Front page-text-passage ad 2 col., 92 x 50 mm ,00 Front page footer right large 115 mm x 164 mm , ,00 26,1 % Front page footer left/right 2 col., 92 x 135 mm , ,00 26,1 % Front page footer left/right small 2 col., 92 x 100 mm , ,00 25,1 % Front page footer XXL links 2 col., 92 x 250 mm , ,00 25,5 % Back page head 2 col., 92 x 135 mm , ,00 29,9 % Back page head small 2 col., 92 x 100 mm , ,00 28,1 % Back page footer left/right 2 col., 92 x 135 mm , ,00 29,0 % Back page footer left/right small 2 col., 92 x 100 mm , ,00 29,2 % VIP banner back page 8 col., 376 x 100 mm , ,00 38,3 % Love Is 1 col., 45 x 50 mm 8.017,00 Banner on first sports page 8 col., 376 x 175 mm ,00 Banner under TV (Mon. Fri., Sat. 8 col., 376 x ,60 two banners on double page) to max. 100 mm pro mm Banner under TV 50 mm high (Mon. Fri.) 8 col., 376 x 50 mm ,00 Banner under TV 100 mm high (Mon. Fri.) 8 col., 376 x 100 mm ,00 Banner under Guide page 4 8 col., 376 x 50 mm ,00 Panorama ads Minimum formats, colour layouts, publication dates and calculation upon request Rates apply for all colour layouts. Partial bookings upon request. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT. Outside Formats and Special Placements

20 9. Economy Rate We have some new features waiting for you in the popular Economy Rate in NEW: Front-page head and back-page head in the Economy Rate Our bestseller the front-page head and back-page head is finally available in the Economy Rate with a sensational Economy Rate advantage! Rate Reduction for the Economy Rate outside-page format We have considerably reduced the rates for all Economy outside-page formats. Enjoy a rate advantage of more than 25 % on the front page and more than 28 % on the back page! More Flexible Handling of the Right to Move This applies starting in 2011: You book the calendar week, and we determine the exact publication day between Monday and Saturday. But you can benefit from improved planning reliability because you can exclude any day within the booked calendar week when you book! Mon Tues Wed Thur Fri Sat Sun We obviously still offer all of the familiar Economy formats: 1/1 page, format, front-page and back-page footers, as well as any ads ( mm) billed at the Economy mm rate.

21 Rate Overview GERMANY-TOTAL 1 Size GERMANY-TOTAL 1 BILD B.Z. Normal Rate Gross Economy Rate Savings Economy Rate 1/1 page 8 col., 376 x 528 mm 5 col., 248 x 370 mm , ,00 42,4 % format 4 col., 187 x 250 mm 4 col., 186 x 250 mm , ,00 38,8 % mm rate 129,20 88,00 31,9 % Front page head right 2 col., 92 x 135 mm 2 col., 91 x 75 mm , ,00 26,6 % Front page footer right large 115 mm x 164 mm 70 x 102 mm , ,00 26,7 % Front page footer left/right 2 col., 92 x 135 mm 70 x 102 mm , ,00 26,9 % Front page footer left/right small 2 col., 92 x 100 mm 70 x 102 mm , ,00 26,4 % Front page footer XXL left 2 col., 92 x 250 mm 70 x 190 mm , ,00 25,2 % Back page head 2 col., 92 x 135 mm 2 col., 91 x 135 mm , ,00 29,1 % Back page head small 2 col., 92 x 100 mm 2 col., 91 x 100 mm , ,00 27,0 % Back page footer left/right 2 col., 92 x 135 mm 2 col., 91 x 135 mm , ,00 28,1 % Back page footer left/right small 2 col., 92 x 100 mm 2 col., 91 x 100 mm , ,00 28,0 % VIP banner back page 8 col., 376 x 100 mm 5 col., 248 x 66 mm , ,00 38,2 % Conditions: No reservations, no waiting list No changing motifs, no split More than 2 ads per week upon request Ads in the Economy rate are subject to agency commissions, but cannot be applied to other discounts and are not eligible for contracts Handling for the Economy Rate Right to move: within one calendar week (Mon. Sat.), one weekday can be excluded when booking. Deadline for Ads and Print Material, Cancellation Deadline One week before the Monday of the respective calendar week. 1 Consisting of BILD GERMANY and B.Z. Titles can also be booked individually. 2 Centre placement Rates apply for all colour layouts; in B.Z. for 4c and Mon. Fri. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT. Economy Rate

22 9. Economy Rate Rate Overview BILD GERMANY Size BILD Normal Rate Gross BILD GERMANY Economy Rate Savings Economy Rate 1/1 page 8 col., 376 x 528 mm , ,00 42,3 % format 4 col., 187 x 250 mm , ,00 38,9 % mm rate 119,60 82,00 31,4 % Front page head right 2 col., 92 x 135 mm , ,00 26,3 % Front page footer right large 115 mm x 164 mm , ,00 26,1 % Front page footer left/right 2 col., 92 x 135 mm , ,00 26,1 % Front page footer left/right small 2 col., 92 x 100 mm , ,00 25,1 % Front page footer XXL left 2 col., 92 x 250 mm , ,00 25,5 % Back page head 2 col., 92 x 135 mm , ,00 29,9 % Back page head small 2 col., 92 x 100 mm , ,00 28,1 % Back page footer left/right 2 col., 92 x 135 mm , ,00 29,0 % Back page footer left/right small 2 col., 92 x 100 mm , ,00 29,2 % VIP banner back page 8 col., 376 x 100 mm , ,00 38,3 % Conditions: No reservations, no waiting list No changing motifs, no split More than 2 ads per week upon request Ads in the Economy rate are subject to agency commissions, but cannot be applied to other discounts and are not eligible for contracts Handling for the Economy Rate Right to move: within one calendar week (Mon. Sat.), one weekday can be excluded when booking. Deadline for Ads and Print Material, Cancellation Deadline One week before the Monday of the respective calendar week. Rates apply for all colour layouts. Ads from BILD GERMANY also appear in the BILD ipad App. For more information, see section 17. All rates in Euro plus VAT.

23 10. Economy Rate Regional Format, 1/2 Page, 1/1 Page Use the Economy Rate with a sensational rate advantage of up to 45 %! Rates for the format and 1/1 page 4c under Rates for mono and 1 add. colour, as well as for 1/2 page upon request. Handling You determine whether your ad should appear in the first half of the week (Monday to Wednesday) or in the second half of the week (Wednesday to Friday) and we decide the exact publication date. 1 Deadline for ads and printing materials For first half of the week: Deadline for ads/printing materials is Friday, 11 a.m. For second half of the week: Deadline for ads/printing materials is Tuesday, 11 a.m. Only one ad can be booked per each half of the week. 2 1/1 Page 1/2 Page Format 1 Exception is BILD NÜRNBERG: Right to move: Mon. Sat. 2 Exception BILD NÜRNBERG: One ad can be booked per week. Deadline for ads/printing materials is Friday, 11 a.m. Fixed rates subject to discounts but cannot be otherwise discounted; agency discount available; rates plus VAT. Economy Rate, Economy Rate Regional

24 11. Extra Placement Charges and geographic split Extra placement charge for BILD GERMANY: Binding commitments regarding placement are possible for the format upwards. Extra charges are applied to the gross rate once the purchase order has been submitted and contain no commitment to appearing as the only advertiser on that particular page. Only a limited number of placement commitments can be granted. Extra placement charge: 10% of gross rate (eligible for discount and agency commission). Geographic Split We Do It Best Book nationally and advertise with regional reference: Use the options of a motif split in our total of 40 regional and Nielsen booking units. Technical costs: 2 3 motifs: 3.000, motifs: 5.000,00 > 7 motifs: 7.000,00 Technical costs are eligible for agency commissions, but not discounts. Status: 01/11/2010

25 12. Inserts Insert weight per started A 1 B copies To 10 g 78,00 80,00 To 15 g 82,00 86,00 To 20 g 86,00 92,00 To 25 g 90,00 98,00 To 30 g 94,00 104,00 To 35 g 98,00 110,00 To 40 g 100,00 116,00 To 45 g 102,00 122,00 To 50 g 104,00 128,00 1 See Booking Units Insert Scale. Heavier weights upon request. All rates in Euro plus VAT. Format Smallest format: 10,5 x 14,8 cm (postcard) Largest Format: 26,0 x 38,0 cm Larger formats can be inserted if they are folded down to the largest format. All multiple page inserts should be folded along on the longest side. Different types of folding such as double-gate and zigzag folding cannot be processed. If the brochure inserts contain postcards, these should be glued to the inside. No commitments can be given on the exclusion of competitive advertising and on appearing as the only advertiser. If you have BILD Beilagen (Inserts) questions: Telephone: +49 (0) Fax: +49 (0) Booking and cancellation deadline for inserts: 6 business days before date of publication. Ads 13. Ad and Printing Material Deadlines, Cancellation Deadlines GERMANY-TOTAL/BILD GERMANY, GERMANY-WEST, GERMANY-EAST-TOTAL, GERMANY-EAST and Nielsen Editions Ad/ Right of Cancellation Printing Material Deadline Before Publication Regional Editions (deadlines on short notice by request) Ad/ Right of Cancellation Printing Material Deadline Before Publication Mono + One Additional Colour 3 business days, 12 p.m. 1 business day, 11 a.m. Monday edition: Friday, 2:00 p.m. Four-Colour Ads 5 business days, 12 p.m. 7 business days 1 business day, 11 a.m. 4 business days Split ads 6 business days 7 business days 2 business days 4 business days Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See rate list BERLIN-BRANDENBURG-TOTAL. Extra placement charges, Inserts, Ad/Printing Material Deadline

26 14. Special Forms of Advertising In order to present your brand messages and contents in appropriate thematic environments and in special forms, the regional editions of BILD offer a variety of special forms of advertising. They stimulate the senses and encourage the consumer to become intensively involved with your advertising message. Half Cover With the half cover, your ad jumps out without falling out of the newspaper! The half cover offers you an attractive advertising surface that is placed prominently around the front page! Half Cover Front Page 135 mm/2 col. Inside Page 1/2 page of page height Flying Page Your advertising stands out and doesn t get lost with the flying page! Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD! Front page 135 mm/2 col. Inside Page 2x 1/2 page of page height Back Page 1/2 page of page height

27 Half Page You will be discovered with the half page and not skipped over! Use the prominent advertising surface within BILD and attract plenty of attention with your ad! Half Page Inside Section 1/2 page of page height Inside Section 1/2 page of page height Sticky Notes and Postcards Your advertising is on the ball with sticky notes or postcards! This will keep you right on the first page. Sticky Notes Postcards Perforation Simply detach here! Rapid sales for your ad: Whether a voucher or a coupon ads with perforation give you an attention-grabbing advertising appearance. Example of front page Example of back page Are you interested in other forms of special advertising such as transparent ads, coloured paper or luminous colours? Please feel free to ask us. Special Forms of Advertising

28 15. BILD.de Target Group 1 62 % are men 67 % of the users are 20 to 49 years old 41 % have a high level of education (at least university entrance qualifications) 56 % have a HNI (Household Net Income) of 2.000,00 and more Concept BILD.de is the leading print-based general-interest portal and stands for passionate BILD journalism on the web. The most important and modern news and entertainment portal offers exciting content around the clock: up-to-the-minute information, sports reports, lifestyle reports and news from the world of celebrities. Key Figures (per Month) Unique User: 1 11,84 million Visits: 2 146,86 million Page Impressions: 2 1,97 billion You can find the current data at: Specials Use our various special formats for your advertising campaign: Advertorials Promotion stages Events such as trade fairs, sports events and show highlights Moving-image formats 1 Source: AGOF Internet Facts 2010-II, ø-month. 2 Source: IVW September 2010, see

29 BILD.de Rates and Formats Advertising Form Format (in pixels) KB Category Rotation Full Banner 468 x ,00 5,00 Super Banner 728 x ,00 15,00 Skyscraper max. 200 x ,00 20,00 Medium Rectangle 300 x ,00 30,00 Pop Up max. 250 x ,00 35,00 Pop Under max. 800 x ,00 35,00 Layer max. 400 x ,00 50,00 Wallpaper with colouring 984 x 90 and 200 x ,00 45,00 Expandable Ads , ,00 Tandem Ad Amount of individual rates minus 20 % Triple Ad Amount of individual rates minus 30 % Specials Half Wallpaper Hor. 984 x 90, vert. 200 x ,00 30,00 Banderole Ad 770 x ,00 50,00 Content Bar 465 x ,00 5,00 Fireplace 75,00 55,00 Video Pre-Roll 4:3 or 16:9 max. 20 sec. 30 MB 85,00 75,00 Mid-Roll 4:3 or 16:9 max. 20 sec. 30 MB 80,00 70,00 Post-Roll 4:3 or 16:9 max. 20 sec. 30 MB 60,00 50,00 Overlay 300 x MB 40,00 30,00 Pre-Roll Tandem Overlay 100,00 90,00 Pre-Roll Tandem Skyscraper 100,00 90,00 Targeting Quantitative Targeting Time, region, frequency capping, etc. no extra charge Example for Rate Calculation The rate for the placement of advertising media is calculated from the CPM of the desired advertising format and the number of ad impressions (AIs). Number of Als: Format: 728 x 90 Super Banner Placement: Category CPM: 25,00 Calculation: *25/1.000 Costs: 2.500,00 1 Extra charge on existing CPM of the respective format.. All rates are CPM in euros, minus agency commission, plus VAT Status: November Changes and errors excepted. BILD.de

30 15. BILD.de BILD.de-Magazin Greater Coverage through Crossmedia Rates and Formats The BILD.de-Magazin always appears in the BILD on Tuesdays and Saturdays. The four-page tabloid is an outstanding supplement to the online advertising on BILD.de and offers an enormous potential for additional contacts with more than 12,53 million 1 readers. Rates and Formats Formats List Rate 4/1 complete (Sat.) ,00 4/1 complete (Tues.) ,00 Your Advantages 12,53 million readers 1 Ideal for crossmedia campaigns with the objective of sales Proven concepts like the People s Product or Aktion für Deutschland lead to greater attention Individual concepts for special communication measures Positive image transfer through the credibility and competence of BILD.de and BILD brands 1 ma 2010/II. Discounts by request, agency discounts granted. Status: November Changes and errors excepted. All rates in Euro plus VAT.

31 16. BILD MOBIL Rates and Formats Advertising Form Format Homepage/Category Rotation Banner-Header + Footer 300 x x x x x 16 55,00 40,00 BILD MOBIL Concept BILD MOBIL is one of GERMANY s media mobile portals with the highest reach. In addition to the latest BILD news from the areas of news, sports and celebrities, it has the live ticker, exclusive videos and the most current service tips. Target Group 1 89 % are men 48 % are 26 to 45 years old 30 % are 46 to 60 years old Key data (per Month) 1 Visits: 2 15,98 million Page Impressions: 2 91,71 million Daily fixed placement Tandem Ad Header & Footer Fixed rate: 8.500,00 Homepage with colouring ( impressions guaranteed per day) Advertorial Basic Fixed rate: 4.000,00 Microsite + promotion with text teasers ( impressions linking on microsite) Medium Fixed rate: 6.750,00 Microsite + promotion with text teasers ( impressions linking on microsite) Large Fixed rate: ,00 Microsite + promotion with text teasers ( impressions linking on microsite) Microsite + promotion with banners ( impressions linking on microsite) Targeting Business Blackberry, Nokia Business, HTC, Palm etc. Lifestyle Apple iphone, K800, Samsung U900 Soul etc. + 10,00 Technology & Multimedia Nokia N95, Samsung SGH-i550, LG DVB-T etc. 3 Basic & Advanced Nokia N73, Samsung SGH-E900, K610 etc. Formats.gif,.png or.jpg max. 5 KB, scaling at delivery 1 Basis: BILD MOBIL rate customers. 2 Source: Nedstat October Extra charge All rates are CPM in euros, minus agency discount plus VAT. Status: November Errors and omissions excepted. BILD.de, BILD MOBIL

32 17. BILD ipad App The ipad spin-off of the BILD-Zeitung is Just as relevant, beautiful and reader-friendly as the newspaper Just as intuitive, clearly arranged and interactive as possible on the ipad The BILD-iPad App innovatively takes maximum advantage of the options of the digital media carrier but still unmistakably remains the BILD-Zeitung. You can now advertise on the only two advertising spots that just appear in the app (and not in the print edition). This will give you access to an exclusive, constantly growing target group. Rates for Standard Format 1/1 page high format (Landscape view: double zoom) Daily Rate (1 Publication Day) Weekly Booking (Mon. Sat.) Monthly Booking (4 Publication Weeks) All rates include the acceptance of pre-produced, animated or non-animated ads up to a data volume of 1,0 megabytes per page. Additional data volumes, creative services through Axel Springer Media Impact, the integration of microsites and the use of the BILD-iPad Physics Engine are possible and will be billed separately (rates upon request). Information on the transfer of ads from BILD GERMANY: As soon as the ipad App of BILD has been launched, but starting at the earliest on 01/01/2011, all of the ads booked in BILD GERMANY will be transferred to the ipad App. Relocations to another adequate advertisement space is possible due to technical reasons. The transfer will not incur additional costs, as long as the print advertising motif can be transferred to the ipad App by Axel Springer Media Impact for the ipad App. The integration of a separate motif that is made available to Axel Springer Media Impact as print material by the advertising client or its agency according to the technical specifications of the BILD ipad App will occur without cost to the advertising client as long as this separate print material does not exceed data volumes of 1 megabyte. The integration of microsites, larger amounts of data, creative services by Axel Springer Media Impact or use of the BILD Physics Engine are possible for an extra charge (rates upon request). If you do not want an automatic transfer of your ad in the BILD App, please inform us of this when you book the ad. All rates in Euro plus VAT.

33 18. Creative Services Anything but Ordinary! Creative Services designs individual, convergent communication concepts with the possibility of crossmedia implementation in the overall portfolio of Axel Springer (print, online, mobile, ipad and TV). POSSIBLE COMMUNICATIONS COMPONENTS Campaign development, reinforcement and optimisation Crossmedia concepts Advertorials Ads and online advertising media associated with or on the occasion of special events Specials Presenting and sponsoring Special forms of advertising Creation of insert concepts Concepts with individual presenter Concepts with joint presenter For all concepts, the individual media packages are created (also under consideration of special forms of advertising) for the client s communication goals. CONCEPTS FROM THE BILD GROUP Case: Volks-Arznei Klosterfrau Melissengeist in BILD, BILD am SONNTAG and BILD.de AKTION FÜR DEUTSCHLAND Produkt Tipp Creative Services offers you complete support from the communications idea to media planning and project control to the creative implementation by professional journalists and graphic designers all from one source. BILD ipad-app, Creative Services

34 19. Technical Specifications BILD Contact telephone +49 (0) (0) Fax +49 (0) Type area 528 mm high x 376 mm wide (4.224 total millimetres) Number of columns Ad and text passage: 8 columns per 45 mm Column widths 1 col. = 45 mm, 2 col. = 92 mm, 3 col. = 139 mm, 4 col. = 187 mm, 5 col. = 234 mm, 6 col. = 281 mm, 7 col. = 329 mm, 8 col. = 376 mm Crossover Max. 528 mm high, 777 mm wide (17 ad columns) B.Z. Contact telephone +49 (0) or (business days 9:00 a.m. 6 p.m) Type area 370 mm high x 248 mm wide (1.850 total millimetres) Number of columns Ad and text passage: 5 columns per 45 mm Column width 1 col. = 45 mm, 2 col. = 91 mm, 3 col. = 138 mm, 4 col. = 186 mm, 5 col. = 248 mm Half-page ads in a portrait format: 120 mm wide Panorama ad Max. 370 mm high, 530 mm wide (11 ad columns) Crossover 2x 5,5 columns (2x 265 mm wide) 2 separate printing materials required GENERAL SPECIFICATIONS Printing process (Coldset) web-fed offset according to ISO :2005 Fonts Positive fonts from 6 point; Negative fonts from 8,5 points, semibold, sans-serif Line width Positive lines at least 0,2 mm Negative lines at least 0,3 mm Dynamic range Tonal gradations in print from 3 % to 85 % Dot gain 50 % tone of the lithograph gains approx. 26 % in newspaper offset printing. Screen count 40 screen in print run

35 Screen angle Cyan = 15, magenta = 75, yellow = 0, black = 135 4c Colours ISO Additional Colours Please use HKS-Z special colours. As a rule, these are implemented in CMYK values according to the HKS-Z CMYK Colour Table, Version 2006 (available upon request). Registration mark tolerance 0,3 mm (congestion > 0,3 mm) ADVERTISEMENT DATA Image resolution 200 dpi, for line of max dpi For higher resolution picture components, the publisherreserves the right to reduce the picture resolution to thespecified values. We will not assume any guarantee for the correctness of the conversion. Scale Size of the ad and the ad elements should be 100 %. Please do not set up trim signs. EPS file Please supply or integrate fonts in Postscript Type-1 format. Do not use any DCS elements for multicolour ads. PDF file Please use PDF/X-3:2003 with transparency reduction (see Total colour application Max. 240 % Separation Please use the ICC colour profile ISOnewspaper26v4.icc. This takes into account the parameters of achromatic composition, max. total colour application and dot gain in newspaper printing. The profile can be downloaded at: 4c proof print Client s proof supplied and adapted for newspaper printing in accordance with ISO :2005 with FOGRA Media Wedge CMYK v3.0a DIGITAL DATA TRANSMISSION You can access information on the structure and sending of the printing material at the Internet page and directly transmit the printing material. We recommend a checked upload. Please contact us per at zugangsdaten.upload@axelsprlnger.de to receive a transmission account. Please send data-storage medium (CD, DVD) and proof to: Axel Springer AG, ISDN-Pool BILD, Kostenstelle 3342, Axel Springer-Platz 1, Hamburg PRINT QUALITY In the case of different data structures, no guarantee can be given for the print quality. Variations in colour at the printing sites are caused by the process and do not justify claims for compensation. No guarantee is given for the accurate realisation of 4c ads by means of ICC colour profiles. No guarantee can be given for the quality of the colour adaptation of proof systems that are different from those of AS. The dimensional stability of the print paper is subject to slight variations due to the processes used. Technical Specifications

36 20. Transmitting Printing Material per ISDN GERMANY-TOTAL/BILD GERMANY and Nielsen editions ISDN: +49 (0) BILD HAMBURG ISDN: +49 (0) BILD HANOVER ISDN: +49 (0) BILD BREMEN ISDN: +49 (0) BILD RUHR AREA BILD MUNSTERLAND BILD EAST WESTPHALIA BILD SOUTH WESTPHALIA ISDN: +49 (0) BILD FRANKFURT BILD RHINE-MAIN BILD MAINZ-WIESBADEN BILD RHINE-NECKAR ISDN: +49 (0) BILD SAARLAND ISDN: +49 (0) BILD COLOGNE BILD AACHEN ISDN: +49 (0) BILD DUSSELDORF ISDN: +49 (0) BILD STUTTGART ISDN: +49 (0) BILD MUNICH ISDN: +49 (0) BILD NUREMBERG ISDN: +49 (0) BILD BERLIN-BRANDENBURG ISDN: +49 (0) BILD LEIPZIG BILD THURINGIA ISDN: +49 (0) BILD HALLE BILD MAGDEBURG ISDN: +49 (0) BILD DRESDEN BILD CHEMNITZ ISDN: +49 (0) In case of problems or questions regarding the electronic transmission of printing material, please contact: Matthias Hartmann, Tel.: +49 (0) , matthias.hartmann@axelspringer.de Additional possibilities for transmitting printing material can be found at: