1 How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC
2 Who Jesse Anema? I am the owner and founder of Nitrous Profits. A consulting company that specializes in helping small businesses with online lead generation through PPC (Pay Per Click), SEO, Social Media, and Website and Lead Funnel Design and management. I started consulting businesses for various products and services in The products and services I have benefited my clients hundreds of thousands of dollars. I have been married to my wonderful wife for 9 years, and have 3 little girls.
3 Text ppcwin to Enter to win $100 in free advertising on Google Adwords! *only applicable to new adwords accounts, no cash value, has to be used on Google Adwords PPC
4 Let s take a quick poll
5 Why PPC? Google Adwords is One Platform Reach Over 228 million adults in North America (77% of the adult population) use the internet and are increasingly looking for local services online -The Google network reaches over 84% of them Relevance Google AdWords shows ads to prospects who are actively searching for what business have to offer Return on Investment (ROI) Pay per click model ensures that businesses only pay for qualified leads Facebook has 750+ million members LinkedIn has over 140 million professionals online
6 Is It Right For Your Business? How Quickly Can You Drive Leads? -Your customers and prospects are online and it is rapidly growing at an amazing pace. When is the last time you picked up the yellow pages to find a business? -The beauty of PPC is it is measurable and it can drive leads to your business in as little as 15 minutes
7 What is PPC? PPC is short for Pay Per Click (also called cost per click). A paid form of advertising where someone buys advertising space on an advertising platform or website online to advertise and brand and/or sell a product or service.
8 What Are Common Platforms for PPC? Top 4 Platforms For Small Business Google Adwords Facebook Yahoo Search Marketing MSN Adcenter LinkedIn
9 What Are Common Types of Ads? Text Ads Banner Ads Video Ads Facebook Ads LinkedIn Ads
10 Which Platform Should You Start With? Well, that depends on your type of business and what you are trying to accomplish with your advertising campaign. However, most businesses can get a great start with Google Adwords with a targeted, well structured search campaign.
11 What You Absolutely Must Do To Get The Most Mileage Out of Your PPC Campaign: 1. Have a clear goal of what you want to happen from your campaign 2.Tracking, Tracking, Tracking! -If you are starting with Google Adwords use Google Analytics combined with adwords reporting with conversion tracking. 3. DON T Blindly send them to your Home Page BIG NO, NO! 4. Build a list with call tracking, opt ins, and text message opt ins by sending them to a targeted page for those ads with a specific end result in mind. i.e. a specific sales page on your website giving away a free report, webinar sign-up, contest opt-in, etc. that has a specific CALL TO ACTION
12 What you need in a PPC campaign to convert those advertising $ into profit (without these you could lose thousands on PPC): -Build a list with call tracking, opt ins, and text message opt ins by sending them to a targeted page for those ads with a specific end result in mind. i.e. a specific sales page on your website giving away a free report, webinar sign-up, contest opt-in, etc. that has a specific CALL TO ACTION AND Split Test to Optimize for Conversions!
13 What You Absolutely Must Do To Get The Most Mileage Out of Your PPC Campaign: 1. Have a clear goal of what you want to happen from your campaign 2.Tracking, Tracking, Tracking! -If you are starting with Google Adwords use Google Analytics combined with adwords reporting with conversion tracking. 3. DON T Blindly send them to your Home Page BIG NO, NO! 4. Build a list with call tracking, opt ins, and text message opt ins by sending them to a targeted page for those ads with a specific end result in mind. i.e. a specific sales page on your website giving away a free report, webinar sign-up, contest opt-in, etc. that has a specific CALL TO ACTION
14 What kind of budget and length of time you need to determine proper Return On Investment: Ultimately, it comes down to the type of campaign you are doing, the size of audience, keywords, and geographical areas you are targeting. -Most businesses starting out we suggest they start with a budget of $500- $2,000 per month for 6 months for a recommended time frame (depending on your products and services and size of your company it could be larger). -You will see metrics within the first day, but you need at least days depending on the size of your campaign to determine what scalable metrics to continue to scale your campaign with measurable campaign results
15 How to market to your website visitors after they hit your website to dramatically drive up your ROI and make you seem like you are anywhere (warning this can make you look like a giant, even if you are a smaller company): The magic of REMARKETING! -What is Remarketing? When you visit most websites they may download a "cookie" tracking that you have been on their website. It isn't spamming, it is common practice for websites including all major websites to better understand users and track website usage. -Remarketing uses that "cookie" and displays banner ads on major sites that could include: youtube, new york times, foxnews, cnn, etc. that allow remarketing banner ads The magic is that these ads kind of follow a user around the web for a period of time on certain websites that brands your business to the user causing them to think, "hmmm, I was just on that website, maybe I should go there again, maybe I missed something and should check it out more, they seem to be everywhere, so it must be legit, and they must be a larger company than I thought"
16 How PPC can help you improve your SEO results: The beauty of using the PPC is even when you are spending money to send visitors to your website you are buying data (information) while optimizing for conversions! -You get to see the impressions, ad copy split test, # of clicks, your CTR (Click Through Rate), QS (Quality Score of your website), and CPA (Cost Per Action) conversion tracking for every keyword while driving traffic to your website in as little as 15 minutes -When you know what keywords are generating clicks and conversions through your PPC campaigns you can structure SEO (Search Engine Optimization) for the natural organic listings to get even more clicks and conversions for the same keywords!
17 What Do Campaign Metrics Look Like?
18 What Do Campaign Metrics Look Like?
19 What Do Campaign Metrics Look Like?
20 5 Keys to a winning PPC Strategy: 1. Have a clear goal for your campaign 2. Establish a budget and campaign time frame 3. Understand who your target market is, what their problems are, and how you can fix them better than anyone else. Understand your prospects Desired End Result from your products and/or services and portray that in your ads 4. Create specific effective landing pages and sales funnels to send clicks 5. Track Your Results and Split Test To Optimize for Conversions
21 Let s take a quick poll
22 Our 5 Step Online Marketing System Guaranteed Results That Will Generate More Calls And Leads To Your Business!
23 Next Steps: 1. Visit Us Online at: 2. Give us a call at to schedule a profit maximizer consultation for how we can make PPC and other platforms work for you. 3. If you have an adwords campaign, you can visit to use our Free Software to find where you can increase your ROI for your adwords campaigns.
Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads
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