Advanced SEO & Internet Marketing

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1 ADSENS E Seminar: Advanced SEO & Internet Marketing

2 about the program ADSENS E Our Instructors: Our team of Specialized Instructors consists of SEO & Internet marketers, Web Developers and Programmers with a combined experience of more than 30 years. About the Program: Everyone is fighting to get to the top of their game. So should you and your company. The internet offers vast opportunities for leading companies to expand and flourish. Unfortunately though, today, for any given business, it s not enough just featuring a website, because there s always a catch: Potential customers, first need to notice you. Getting higher Search Engine (Google, Bing, YAHOO!, Ask, Aol) rankings is of the utmost importance in this erratically changing Web-business game. The only way to achieve this is by fully understanding and exploiting SEO. That s where we step in. We will be helping you not only become more visible to online visitors through SEO, but also on how to CONVERT all these visitors into customers. The training itself, is interactive and will always keep you on your toes. It is presented in an informal, interesting and engaging way. Expect to receive presentations by our speakers, brainstorming, individual / group exercises and Q&A sessions. Course Objective: To fully understand how search engine algorithms work, and how to manipulate them in order to get to the top of any given search engine s rankings. To help establish and implement an effective Search Engine Marketing strategy. To help effectively monitor and maintain an optimised website. To help convert optimized traffic into paying customers.

3 SEO ADSENS E social media SEO (search engine optimisation) comes in analyse and then optimise your entire site to make sure that your business ranks high on search engines like Google, Yandex & Bing. Create your social presence according to marketing guidelines and requirements! Manage your investment in this area by updating your social profiles, connecting with other people and establishing your brand name to the international and local community. Web Theoria currently specialises on Facebook, Twitter, Youtube, LinkedIn & Google+.

4 PPC/ Adwords Management ADSENS E conversion tracking & rate optimization PPC is not just about who clicks through to your website, it s about who converts. Getting your services seen by those who are genuinely interested in them is the key to an effective PPC marketing campaign. It s about quality, not quantity. Build PPC marketing using Google Adwords, Yahoo, Bing. Advanced tracking software allows you to make correct decisions for your PPC ads. Using the cutting edge data and tools that other companies do not, you will be able to successfully improve the performance of your conversions and make real-time adjustments based on the current market changes.

5 ADSENS E why attend this course Do you wish to feature a successful website for your business now, or in the future? Do you wish to learn how to monitor and manage a successfully SEO website? Do you wish to expand your knowledge, understanding and know how when it comes to search engine algorithms and how to manipulate these to your website s advantage? Do you strive to be on the leading edge of forward thinking business management and internet marketing? Do you wish to expand your business, customer base and revenue using the tools provided to you by the power of the internet? You must attend if your answer was YES to the questions above. Course Outline: Introduction to SEO What is HTML & HTML 5 Ranking Factors Keyword Research On-Site Optimization Essentials Creating a Strategy Writing Content for your Website Meta Descriptions, Optimization Page Titles Competitors Analysis URL Structures Internal Linking Policies Keyword Cannibalization Off-Page SEO Link, Link Building Strategies Design & Architecture Marketing based on the Content Video Marketing Keyword Cannibalization SEO Tracking & Tools Online PR SEO Tracking & Tools Design & Architecture Marketing based on the Content Video Marketing Keyword Cannibalization Blog Posts SEO for Local Search Social Media effecting SEO What to avoid in SEO Algorithms & Recent Updates (Panda and Penguin Updates) Analytics and Monitoring Your Site How to improve a poor ranking site SEO Plan Anchor Text Page Authority Google + in relation to SEM Introduction to Conversions Rate Optimization Adverts & Conversion Black Hat SEO, what to avoid Building Momentum Engaging in Dialogue with your users PPC Conversions Strategies Additional Tips for successful Conversions How to Analyse a Website

6 seminar details & information Location: Limassol, Cyprus Duration: 3 Days Upcoming Dates: Saturday 29th, November 2014 Who is this Course for: Anyone who s interested to optimize their website now or in the future. Webmasters Professionals of all levels Website Management Marketing Personnel IT Personnel Thursday 4th, December 2014 Saturday 6th, December 2014 Time: 08:30-16:30 Price: Cost After Subsidy by HRDA per person 296 ( VAT) Course Includes: Coffee & Lunch Breaks Training Material Certificate of Participation Reservation Information: To reserve your attendance us or call now at Cost Without Subsidy per person 695 ( VAT)

7 TESTIMONIALS nicolas nicolaou / Antonis Loizou Job title : IT MANAGER overall high informative seminar. learned new things that i will apply. EMILIE ORPHANIDOU / BIONIC Job title : MARKETING MANAGER A COURSE THAT OFFERED VERY USEFUL INFORMATION THAT CAN HELP OUR BUSINESS. VERY ENGAGING AND HUMAN WAY OF TEACHING & COMMUNICATING.

8 To participate IN the program Please fill-in the form below: Company Name: Town: Attendees: Full Name: Job Title Tel: Fax: Address: Website: Please tick the course you wish to attend: Εnglish - Αγγλικό ( Limassol - Λεμεσός ) Greek - Eλληνικό ( Nicosia - Λευκωσία )

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