Online Branding Proposal

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1 Online Branding Proposal

2 Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach at achieving apical deliverables, we have rendered our services for companies of various scales across industrial vector; education, financial services, utilities, real estate to travel, retail and e-commerce. We assist you in developing sturdy communication with your target consumer via effective digital marketing campaigns. We are backed by a rich portfolio of services that effectively cover anything and everything related to digital media assets. Our Team: We are a team of young & dynamic people from diverse cultures. Our team of Google Certified Individuals will get you to the best ROI in current market. Our Services: Website Designing and Development Pay Per Click Social Media Marketing SEO Online Reputation Management

3 What is Digital marketing? Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, , apps (classic and mobile) and social networks. Many organizations cross traditional and digital marketing channels. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn t typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

4 WHAT WE HAVE in store for you? Search Engine Optimization (SEO) Pay Per Click (PPC) Social Media Optimization (SMO) Online Reputation Management(ORM) Customized Web Designing Mobile Website & E-Commerce solutions WhatsApp and SMS Promotion

5 SEARCH ENGINE OPTIMIZATION- Upfront Ranking In Organic Listings Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural listings" search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. WHY USE SEO? There are five main reasons as to why companies should be looking towards implementing a Search Engine Optimization (SEO) strategy, all of which serve to deliver an effective alternative to traditional marketing methods with targeted and measurable results. Increased traffic and conversion rates Reduction in costs Increased brand awareness Increased browser and client satisfaction Complements traditional marketing campaigns

6 In order to implement SEO we need to finalize relevant keywords. So find below some relevant keywords with rational traffic for your reputed company. We can surely entertain any requests regarding keywords for your personal projects from time to time. We would be working on a commitment basis where we would rank at least 70% of the keywords on the first page of Google.

7 SEO Activities

8

9 Pay Per Click- Google Ad words Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. Why PPC? Pay per click is fast to implement. New campaigns can be ready to go in weeks and changes take effect in minutes. PPC is the fastest route to attracting traffic. PPC can guarantee you a position in the search engines. PPC allows you to target keyword phrases that pages of your site aren t directly build around. No changes have to be made to your website to gain the increased traffic. It s very easy to test the effectiveness of different keywords and promotional offers with PPC.

10 On Google, When Someone clicks on your Ad then visits your website its called PPC - Pay Per Click The Best part is : You don t pay if someone does not visit your website.

11 Google Display Ads Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Why Display? We re all spending more time online and 95% of that time is spent reading and engaging with content on websites. The Display Campaign can help you reach all these potential customers

12 Right place, right time. That's the power of the Display Campaign

13 Your Banner Apperars here

14 Your Banner Appears Here

15 Your Banner Appears Here Your Banners Appears here

16 Social Media Marketing Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or updates with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Why would a search marketer or a site about search engines care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and discovery is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.

17

18

19 Media Buying Your Banner Appears here

20 Your Banners Appear here

21

22

23 Increase your reach, Grow your business Go DIGITAL Now!

24 Lead Management System (LMS)

25 Commercials for GOOGLE ADWORDS Package 1 (Nisco Starter)- Yearly S No Service/Product Commercials for 1 Month Commercial for 1 Year 1 Google Adwords-CAD $600 $600 $7200 Management $90 $1080 $89.7 $ TOTAL $ $ The above mentioned commercials are for period of 3 months. 6 Banner Ads Free: 1 Landing Page Package 2 (Nisco Starter)-3 Months S No Service/Product Commercials Total ($) 1 Google Adwords-CAD $400*3 $1200 $1200 Management $180 $180 $179.4 $179.4 TOTAL $ $ The above mentioned commercials are for period of 3 months. 3 Banner Ads Free: 1 Landing Page

26 Commercials for SEO-Search Engine Optimization Package 1 (SEO Starter)-Min 1 Year S No Service/Product Commercials Best Total ($) 1 SEO-CAD $600*12 $3600 $3600 $468 $468 TOTAL $4068/- $4068/- The above mentioned commercials are for period of 1 year and payment can be made in 3 installments i.e. 30%, 2 nd 40% and then 30%.

27 Commercials for Social Media-Facebook Package 1 (Facebook )- Sr. No Service/Product Commercials Total ($) 1 Facebook-CAD $300*1 Month $300 $300 $39 $39 TOTAL $339/- $339/- Package 2 (Facebook )- Sr. No Service/Product Commercials Total ($) 1 Facebook-CAD $300*1 Month $300 $300 2 Sponsor Ads $200 $200 $65 $65 TOTAL $565/- $565/-

28 Package 3 (SMO Package)-1 Month S No Service/Product Commercials Best Total ($) 1 SMO Package-CAD $700 $700 $700 $91 $91 TOTAL $791/- $791/- Only profile would be created on Facebook, Twitter, Linkedin, Instagram, Pintrest, Youtube.

29 Contact Us Our team would be pleased to help you reach your target audience and grow your business with various Digital Marketing strategies. You can contact us on below Details: Name Amit Kohli Designation Manager-Business Development Handheld , Id Website

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