Skyrocket Your Cloud Business with Digital Marketing. Rob Bracey

Transcription

1 Rob Bracey President & CEO Quartet Service Competencies include: Gold Volume Licensing Silver Server Platform Cloud Accelerate Program Skyrocket Your Cloud Business with Digital Marketing Microsoft Skyrocket Program 1

2 Microsoft Skyrocket Program Timeline WEEK 1 Full website audit delivered to Partner 6-10 Website search engine indexing and remaining website updates Engagement of participating Partner. Implementing changes to the code and website Follow up reporting and tracking reports Engagement of participating Partner Process Statement of work with partner and initial invoicing Initial website assessment discussion )content, keywords, conversion areas, tracking software) Initial discovery conference with Partner Full website audit delivered to Partner Collect initial tracking reports/install tracking code if needed Discussion around selection of keywords Content optimization discussion (Cloud marketing content and trial/purchase links) Conference call to discuss results of baseline assessment and next steps Prioritization of website updates with partner Implementing changes to the code and website Partner implements suggested changes OR Semdrive (Microsoft vendor) can make changes using consulting hours to help implement changes Partner responsible for collecting marketing materials and Cloud URLs for trial/purchase to deliver to Semdrive for website installation Pinpoint optimization discussion with partner; partner responsible for making updates to Pinpoint Collect first round of follow up tracking reports from partner Consulting time via phone or with implementation progress Website search engine indexing and remaining website updates Partner implements suggested changes OR Semdrive (Microsoft vendor) can make changes using consulting hours to help implement changes Allow two weeks for new content index Collect second round of tracking reports for partner Follow up reporting and tracking reports Follow up reporting delivered to partners Keyword and code adjustments to reach goals Tracking reports collected for comparison Microsoft Skyrocket Program 2

3 Search Engine Optimization (SEO) Services Details Site Design, Aesthetics and Usability Critical analysis of web design, layout, and usability from an end-user s perspective. Search Engine Friendliness (SEF) Examination of SEF factors to allow human like thinking when exploring the website. Page titles better inform the user and the search engines the location within the website. Website Architecture Comprehensive assessment of the website architecture. W3C standards compliance to make sure all HTML coding is done according to the standards Link Popularity Keyword Research Keyword Ranking Quantity of inbound links to the website and suggestions for improvement. List of relevant keywords and phrases, including search frequencies to target for optimization. Optimal usage among different web pages within the customer s domain to improve competitiveness. Analysis of keyword rankings among main search engines. Ranking report of targeted phrases identifies keywords that can help drive traffic to the customer s site. Analysis of each keyword using competition index to better select keywords that are within the domain s competition range. Provide an average number of searches per month as well as an average on Page Ranking to better understand the results of optimizing keywords. Website Analytics A strategy for monitoring and analyzing website traffic to target marketing efforts on high-quality leads. Check ranking on a regular basis, and adjust the strategy for top positioning. Recommendations A summary for monitoring critical issuers and recommendations for their resolution. In addition to the reports on page optimization advice, general recommendations that will help facilitate the page s success in Bing, Google or any other search engine. Microsoft Skyrocket Program 3

4 Search Engine Optimization (SEO) Continued. Consulting Time Up to 7 (seven) hours of non-cumulative consulting time will be provided to each partner, to be utilized for any of the following purposes: Development Time The client can request Semdrive to provide the development to fix issues that have been found and outlined in the report. Webmaster Report The client can request Semdrive to create a report that will outline in deeper detail how to fix certain issues that have been outlined in the SEO Report. The customer can provide Semdrive with priority issues they would like to work on. Phone/ Keyword and Ranking Research The customer can request Semdrive to provide a subsequent keyword analysis and ranking report based on a new set of keywords. Semdrive can provide the service of setting up a blog within the site. Blog Setup SEO Report Follow-Up Customer can request Semdrive to provide a follow-up check on the site after they carry out fixes and recommended changes on the site. SEO Status (Dashboard) Reports Semdrive s SEO experts will assess your website (after the initial report suggestions have been implemented) and generate updated dashboard reports delivered on a monthly basis, to help you measure the effectiveness of your SEO efforts. Microsoft Skyrocket Program 4

5 Pay per Click (PPC) Service Details Bing - Advertising PPC Option 1: (AdWords Migration) Bing - Advertising PPC Option 2: (No AdWords Migration) Google - Advertising PPC Facebook - Advertising PPC Twitter - Advertising PPC Set up (AdWords Migration/existing AdWords campaign for migration) AdWords Migration: (Keywords and ads from Google AdWords will be used to setup Bing account. Search Engine side set up of conversion tracking Ad Text copy writing instructions for Client s copy writing team (Ad text to be created by client) Up to 6 ad groups / 12 ads maximum Landing page recommendations to improve conversion rates ly bid updates and campaign analysis Top Level/Basic Monthly report (Campaign and Keyword level only) Recommendations in Monthly Report Monthly teleconference Set up (No AdWords Migration/Client not doing Google AdWords) Discovery meeting Includes basic keyword research and starter campaign set up Automated bid management set up and budget allocation Search Engine side set up of conversion tracking Up to 6 ad groups / 12 ads maximum ly bid updates and campaign analysis Top Level/Basic Monthly report (Campaign and Keyword level only) Recommendations in Monthly Report Monthly teleconference Discovery meeting Includes basic keyword research and starter campaign set up Automated bid management set up and budget allocation Landing page recommendations to improve conversion rates Search Engine side set up of conversion tracking Up to 6 ad groups / 12 ads maximum ly bid updates and campaign analysis Top Level/Basic Monthly report (Campaign and Keyword level only) Recommendations in Monthly Report Monthly teleconference Discovery or review meeting Set up of one Facebook ad campaign Bi-ly bid review and management Monthly top level report with Facebook data from campaign PPC Campaign and Conversion Tracking Set up Creation of Twitter PPC Ad Campaign Conversion tracking set up Call to action overlay set up Bi-ly bid and budget review Monthly top level report Microsoft Skyrocket Program 5

6 Social Media Optimization Service Details Facebook Optimization/Setup: Customize Facebook page Text Content - Images - Videos provided by client Optimize Facebook Fan page Optimize Text Modules for up to 3 to 5 keyword phrases based on discovery document Set up Twitter profile Basic Twitter profile optimization Twitter Optimization/Setup Creation of YouTube profile page and channel Basic optimization of YouTube channel for SEO YouTube Optimization/Setup Development LinkedIn/Corporate profiles Basic optimization of LinkedIn/Corporate profiles LinkedIn Optimization/Setup Microsoft Skyrocket Program 6

7 Custom Website Design Fully customized, Mobile ready, SEO-friendly websites and content management systems (CMS) In today s world, your website is an essential element that provides potential customers with information on your products and services. Your website is an immediate image of your company and therefore needs to be attractive, user friendly and informative. Pricing Features Micro website* Basic website Advanced website E-commerce website ** Customer Support SEO friendly Fully valid HTML/CSS Content Management System (CMS) Pages Up to 5 Up to 15 Up to 30 N/A Images/Videos Contact form Google Analytics Goal/Conversion Tracking Blog Integration Google/Bing maps PayPal connection E-commerce features * Mobile Ready optional optional optional optional * Domain name must be purchased by customer. ** E-commerce sites require a discovery call to determine complexity and size of the website. For more information visit or contact us at info@semdrive.com or (425)