Digital Marketing Workshop

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1 Digital Marketing Workshop

2 2 Global Digital Advt. spend to be $278Bn in 2019 Business Wire Online Marketing to create 1.5 lakh jobs in India Economic Times Online Marketing Managers are paid 82% more Indeed Salary data

3 Who should attend? 3 u Engineering and Commerce Students interested in learning about the fundamental of Digital Marketing. u Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc. u Traditional Marketers, to stay up-to-date in an increasingly digital world u Business Owners/ Entrepreneurs, to implement effective digital marketing campaigns for business growth

4 Why this workshop? 4 u This workshop is designed by some of the Industry experts in Digital Marketing. u The Trainer is an IIM educated seasoned entrepreneur with over 8 years of experience in Digital Marketing. u This workshop is structured to cover all the 10 core aspects of digital marketing and ensure a 360 degree perspective.

5 Workshop Contents 5 u Module 1: Search Engine Optimization (SEO) u Module 2: Social Media u Module 3: Content Marketing u Module 4: Marketing u Module 5: Mobile Marketing u Module 6: Pay Per Click (PPC) u Module 7: Web Analytics u Module 8: Google Analytics u Module 9: Facebook Marketing and Advertising u Module 10: Google AdWords

6 Module 1: Search Engine Optimization (SEO) u SEO Modeling u On Page Optimization u On-Page Optimization u Off-Site Optimization u Keyword Research and Competitive Intelligence u SEO Measurement u Google Algorithm analysis and updates 6

7 Module 2: Social Media 7 u Building Social Media Strategy u Making the Message Stick and Spread u Social Media Channels u Engaging with Influencers u Listening and Reputation Management u Social Media Foundations Test

8 Module 3: Content Marketing 8 u Content Marketing Strategy u Overseeing a Content Marketing Program u Content Marketing Tactics u Content Marketing Budget and Measurement u Content Marketing Foundations Test

9 Module 4: Marketing 9 u Marketing Basic Terminology u Marketing Spam Recognition and Avoidance u The Mailing List u Elements of an u Marketing effectiveness measurement u Marketing Automation u Marketing Foundations Test

10 Module 5: Mobile Marketing u Mobile Marketing Fundamentals u Products and Services u Incentives and Loyalty Programs u Location Opportunities u Mobile Advertising u Engaging the Mobile Audiences u Rules and Regulations for Mobile Marketing u Gauging the Mobile Marketing Effectiveness 10

11 Module 6: Pay Per Click (PPC) u Understanding the Psychology of Search u Pay Per Click Metrics u The Buying Funnel u Account Hierarchy and Structure u The PPC Auction u PPC Targeting Options u Keyword Research u Creating Compelling Ads u Measuring Goals and Bidding Options u Integrating PPC with other disciplines 11

12 Module 7: Web Analytics u Web Analytics 2.0 u Web Analytics Key Performance Indicators u Segmentation u Qualitative Data u Experimentation and Testing u Competitive Intelligence u Campaign Tracking u Organizational Maturity u Multi-Channel Attribution u Web Analytics Foundations Test 12

13 Module 8: Google Analytics u Effective Inline Analysis u Analysis Intelligence u Tracking Unique Visitors u Custom Data Alerts u UTM Tracking Parameters u Universal Analytics u Enhanced Ecommerce 13

14 Module 9: Facebook and YouTube Marketing u Understanding Facebook Ads u Choosing Your Ad Type u Facebook Ad Targeting u Establishing Video Marketing Strategy u Gaining Exposure and Measuring Impact u Leveraging Mobile Video u Promoting and Measureming Impact of Advertising 14

15 Module 10: Google Adwords 15 u Keywords Match Types u Display Ads and Ad Extensions u Advertising Metrics u Bidding and Bid Modifiers u Quality Scores u Creating Text and Search Ads u Campaign Types and Settings u Adwords Reports u Display Targeting

16 At the end of the training you should be able to: u Perform Digital Marketing for your startups. u Attend interview on Digital Marketing profiles 16 u Work as a Freelancer for global projects

17 Hands On Sessions for Other Interesting Tools/Software u Digital Marketing Tools u Campaign Tools 17 u Google Analytics Dashboards u Facebook and YouTube Campaign Tools

18 Expert Talks 18 u How global companies use Digital Marketing for business expansion. u What goes into designing an effectives Digital Marketing Plan? u Choosing the Right Digital Marketing Strategy. u Scaling and beating the giants.

19 19 Contact for partnership and further details. Kushal Aralihalli Workshop Manager

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