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1 SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and Main Ave., PO Box 129, Winsted, MN 55395

2 WEB DESIGN Web Packages Web Design & Hosting Herald Journal Publishing offers three affordable packages to create, host, and maintain your site on the World Wide Web. Package 1 $450 Basic Web site. Package 2 $850 Advanced Web site. Package 3 $1250 Dynamic Web site. Initial Set-up Fee $150 Domain Name Register a domain name for multiple years to reduce the cost. 1 year $19 2 years $29 3 years $39 10 years $89 Web Hosting - Package 1 or 2 $38/month Web Hosting - Package 3 Maintenance Package Get one hour of monthly service for your web site at a discounted rate.* Additional Design Services Domain Name Renewal $75/month $35/month $19/year *The web site maintenance agreement provides you with up to one hour per month of web site design/service time for updates, reviews, etc. Additional time in any month is billed at regular hourly rate. Allowed time cannot be carried over from month to month. It is the customer s responsibility to order any work desired, unless specific recurring tasks are agreed on. Web Services Web Services Additional Addresses $6/month 2-6 included with web package FTP File Hosting $37.50/month Advanced Web Traffic Statistics Mailing List Collect addresses from visitors. Ad or Newsletter We can create effective advertising or newsletters to reach your audience. Campaign Send advertising or newsletters. E-commerce Sell your products online with PayPal. Form processing Collect information from your visitors. SEO Search Engine Optimization Web Software Need a blog, calendar, gallery, forum, etc? $20/Campaign $0.01/ $2/month/100 submissions Web Advertising Landing Page A page of your own within Herald-Journal.com, includes a 120x90 web ad on the page of your choice, depending on availability. Initial Set-up Fee $138 Hosting & Maintenance $138/month Web Advertising See Herald Journal Publishing s web advertising rate card for opportunities to advertise on our many web sites. Herald Journal Web Directory Promote your web site locally in print and globally on the Internet! We continuously promote local web sites in our web directory. The print version runs at least twice a month in our newspapers and shopper. It is categorized by community and includes your name, URL, and a brief description. The online version, is always live at Herald-Journal.com. Also grouped by community, the web directory includes your name, a link to your web site, and a brief description. Price for a listing in both directories is $15 per month; free if your web site is hosted with us.

3 1 Web Design & Hosting Package. Basic Web Site A standard web site, complete with its own domain name! BASIC DESIGN INCLUDES: 1 or 2 column format Custom color scheme & design Your logo, navigation buttons, and background graphic Up to 2 images per page Up to 2 accounts Two proofs of general design Basic reports of web traffic Basic search engine optimization Web browser compatibility testing Submission to major search engines Free listing in the Herald Journal Web Directory online and in print The number of web pages included in the package will vary depending on the complexity of your web site. You may purchase more pages at the standard design rate. PRICING: Initial Costs Initial Set-Up Fee... $150 Domain Name (1 Year)... $19 Design Package... $450 Additional Service Costs Additional Pages... $80/hr. Additional Graphics... $80/hr. Additional Addresses. $6/mo. Web Hosting... $38/mo. Maintenance Package*... $35/mo. Additional Design Services... $80/hr. Domain Name Renewal... $19/yr. Maintenance Package Get one hour of monthly service for your web site at a discounted rate.* One hour of service is $80, or only $35 if you sign a yearly contract. *The web site maintenance agreement provides you with up to one hour per month of web site design/service time for updates, reviews, etc. Additional time in any month is billed at regular hourly rate. Allowed time cannot be carried over from month to month. It is the customer s responsibility to order any work desired, unless specific recurring tasks are agreed on. LANDING PAGES

4 2 Web Design & Hosting Package. Advanced Web Site If you are in need of a larger web site with more pages, additional graphics, or extra tools, consider the advanced package. ADVERTISING ADVANCED PACKAGE INCLUDES: 2 or 3 column format Custom color scheme & design Your logo, navigation buttons, and background graphic Up to 4 images per page Up to 4 accounts Two proofs of general design Basic reports of web traffic Basic search engine optimization Web browser compatibility testing Submission to major search engines Free listing in the Herald Journal Web Directory online and in print The number of web pages included in the package will vary depending on the complexity of your web site. You may purchase more pages at the standard design rate. PRICING: Initial Costs Initial Set-Up Fee... $150 Domain Name (1 Year)... $19 Design Package... $850 Additional Service Costs Additional Pages... $80/hr. Additional Graphics... $80/hr. Additional Addresses. $6/mo. Web Hosting... $38/mo. Maintenance Package*... $35/mo. Additional Design Services... $80/hr. Domain Name Renewal... $19/yr.

5 3 Web Design & Hosting Package. Dynamic Web Site Looking for a web site that does more? Our dynamic web sites allow you to take control; adding news, events, and more to your web site on your own. We can design you a customized Content Management System that could include many dynamic and interactive features such as a blog, calendar, forum, image gallery, and more! DYNAMIC PACKAGE INCLUDES: 2 or 3 column format Custom color scheme & design Your logo, navigation buttons, and background graphic Additional tools, such as a blog, calendar, forum, gallery, etc. Up to 6 more images per page Up to 6 accounts Two proofs of general design Basic reports of web traffic Basic search engine optimization Web browser compatibility testing A training session or instructions so that you are able to manage your own web site s content Submission to major search engines Free listing in the Herald Journal Web Directory online and in print The number of web pages and type of software included in the package will vary depending on the complexity of your web site. You may purchase more pages or more features at the standard design rate. PRICING: Initial Costs Initial Set-Up Fee... $150 Domain Name (1 Year)... $19 Design Package... $1250 Additional Service Costs Additional Pages... $80/hr. Additional Graphics... $80/hr. Additional Addresses. $6/mo. Web Hosting... $38/mo. Maintenance Package*... $35/mo. Additional Design Services... $80/hr. Domain Name Renewal... $19/yr. *The web site maintenance agreement provides you with up to one hour per month of web site design/service time for updates, reviews, etc. Additional time in any month is billed at regular hourly rate. Allowed time cannot be carried over from month to month. It is the customer s responsibility to order any work desired, unless specific recurring tasks are agreed on. DYNAMIC WEB DE

6 WEB SERVICES Web Services Additional products and services to enhance your web site or presence on the Internet. Additional Addresses A few address accounts are included with each package. More accounts can be purchased for $6 each, per month. FTP File Hosting For $37.50 per month, we can set you up with an FTP account. FTP hosting can be used to upload and download files to a web server. This service is useful for files that are too large for , or that need to be accessed from anywhere. Advanced Web Traffic Statistics Keep track of how many visitors your web site receives, which pages they visit, how long they stay, and more valuable information. Mailing List Add a tool to your web site to collect addresses from your visitors. There will be a one time fee to add a mailing list to a web site, at the standard rate of $80 per hour. Campaign Send advertising to your customers, or newsletters to your members for $20 per campaign, and one cent per address. This does not include any production costs that may be involved in creating an campaign. Statistics are included with each campaign, so that you can track how many s are opened, and how many links are clicked. Form Processing Collect information from your customers using online forms with text fields, drop down menus, radio buttons, and more. Every 100 submissions per month cost $2. E-commerce Sell your products online with a PayPal shopping cart. Offer individual items with Buy Now buttons, or an online store with a full inventory. With PayPal, you will be able to accept payment from your customers via their PayPal accounts, or any major credit or debit card. SEO Use Search Engine Optimization to get your web site found in major search engines such as Google and Yahoo!. Herald Journal Publishing excels at giving web sites better regional positioning through geographically based web searches. Web Software There are many tools available to expand your presence online and provide improvements for your visitors. Consider a web log, or blog, to easily share news or other information with your visitors. Keep them up to date with an online calendar that your can update yourself. Share digital photos with a web gallery. Give your visitors a hangout and a voice by adding a forum or message board to your web site. If you can think of it, someone has built it, and we can implement it!

7 Web Advertising Landing Page Single web page within Herald-Journal.com, and a web ad on Herald-Journal.com. Consider it an electronic brochure. BASIC DESIGN INCLUDES: 1 or 2 column format Custom color scheme & design Your logo, and background graphic Up to 4 more images Two proofs of general design Cross browser and platform compatibility testing Submission to major search engines upon completion PRICING: Initial Costs Initial Set-Up Fee... $138 Additional Service Costs Additional Graphics... $80/hr. Additional Pages... $80/hr. Web Hosting/Advertising... $138/mo. Maintenance Package*... $35/mo. Additional Design Services... $80/hr. What s a landing page for? Our landing pages are generally geared toward specific marketing campaigns. With a landing page, your business can use HeraldJournal.com s established presence online to get your page found on the web! LANDING PAGES Herald-Journal.com/adv/montrose-cityhall/ Herald-Journal.com/adv/tricountywater/

8 ADVERTISING Web Advertising Reach customers online with effective web advertising! Herald Journal Publishing has many established web sites which can offer effective web advertising. Three newspaper web sites, Herald-Journal.com, DasselCokato.com, and DelanoHeraldJournal.com, get thousands of views weekly. Other active web sites include, several thriving blogs at HJblogs.com, and our valuable community guides found at herald-journal.com. Check out our web advertising rate card, or contact your sales representative for more information. Printed: 05/12/08

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