TOP UNIVERSITIES.COM MEDIA PACK T: +44 (0) E: front-panels-halfsize.indd 2 29/04/ :56

Transcription

1 TOP UNIVERSITIES.COM MEDIA PACK 2014 front-panels-halfsize.indd 2 29/04/ :56

2 WELCOME TO TOP UNIVERSITIES.COM 26 million visits in 2014, 35 million forecast in ,000,000 20,000,000 15,000,000 10,000,000 5,000, TopUniversities.com The candidate-facing flagship website of QS Quacquarelli Symonds, is one of the web s top sources of information for international study, bringing together universities, graduate colleges and business schools with highly motivated candidates from around the world looking to study at an undergraduate or postgraduate level, helping our client institutions raise their visibility through promotion of their key brand messages and recruit for their programmes, through targeted, cost effective campaigns. Visits to TopUniversities.com

3 DIVERSE TRAFFIC, A GLOBAL REACH Top countries unique visits to TopUniversities.com in 2013 TopUniversities.com receives significant traffic from every continent so please contact your account manager for statistics on other countries. 1. USA 2,682, UK 2,533, India 1,976, Canada 910, Malaysia 650, Australia 618, Singapore 539, Pakistan 506, Brazil 412, China 398,372

4 DIVERSE TRAFFIC, A GLOBAL REACH Engagement 84% growth in traffic Q Q million Unique Visitors 26 million visits 92 million page views *April 2013 April ,000 registered members. Age range % % % % % % Top 10 countries USA UK India Canada Malaysia Australia Singapore Pakistan Brazil China Top 10 subject guides Engineering Management Aeronautical Engineering Humanities Social Sciences Life Sciences Medicine Computer Science Civil Engineering Mechanical Engineering

5 WORLD UNIVERSITY RANKINGS Recognised authority on international higher education The QS World University Rankings, the most established of the range of research projects that QS operates, have been in existence since 2004 and now cover not only the global rankings but regional and subject specific tables to help candidates make an informed decision on their university study. Committed to the key values of rigorous integrity, undeniable value and charismatic presentation, QS strives to be the most trusted independent source of global intelligence on the higher education sector. QS is one of the big three rankings organisations according to The Economist. 2013/14 Who Rules? QS World University Rankings QS Quacquarelli Symonds is the first compiler of global and regional university rankings to receive the IREG Approved label for three of its research outputs.

6 WORLD UNIVERSITY RANKINGS World University Rankings scheduled releases 2014/15 September 2014 QS World University Rankings 10th Anniversary September 2014 QS Top 50 under 50 November 2014 QS Global 200 Business Schools November 2014 QS Best Student Cities February 2015 QS World University Rankings by Subject May 2015 QS University Rankings Asia May 2015 QS University Rankings Latin America Please contact QS Online to learn how to position your brand alongside this key point in the academic calendar

7 SITE RELAUNCH To reflect the differing patterns of internet usage, the various means of accessing the internet and in direct response to members and clients feedback QS has redesigned www. topuniversities.com We are set to go live in July, this redesign continues a proud tradition of responsiveness and innovation to better serve our differing audiences: candidates, students, parents, educators, government agencies, and employers. The new design brings several key benefits and features: A richer user experience More adaptive design Clearing navigation Better positioning and layout of features and articles More contextually relevant advertising opportunites

8 SITE RELAUNCH School profiles TopUniversities.com hosts over 2,000 university and graduate school profiles, providing candidates with an unrivalled source of information when considering their options for studying abroad. Undergraduate/graduate tabs allow separate profiles Links through to social media platforms Institution/Department/programme overview Star ratings explained Details on international campuses These can be upgraded to an advanced multimedia profile to increase traffic and improve the user experience. Meet this institution at a QS event There are various CTA s that can help you gauge the effectiveness of these profiles and capture leads from prospective students. Multimedia Rankings Campus Location Download brochures Request more info

9 ADVERTISING SOLUTIONS Topuniversities newsletter QS has built up a database of more than 200,000 candidates actively seeking information and advice on graduate level study. They have either registered for the QS World Grad School Tour or have joined online. You can advertise within the newsletter via banners or a sponsored article. If you wish to segment that audience then you can send a dedicated html to a target group segmented by the criteria below: They may be targeted by: Nationality Country of residence Academic background Programs of interest IELTS, TOEFL and GMAT scores Ê Ê...etc

10 ADVERTISING SOLUTIONS Banner Campaigns Teaser ad Half Page Unit Topuniversities.com offers a wide range of content for candidates to research their study options including program guides, country guides, rankings sections and advice on studying abroad. This attracts a large and highly diverse audience of prospective international students, which in turn allows schools to run highly targeted display advertising to promote their brand, rankings position or programs they wish to recruit for. In Content Schools may target candidates by: Geo-graphical location Programs and study destination of interest Level of education MPU

11 ADVERTISING SOLUTIONS Sponsored content As part of our commitment to provide our audience with new and interesting content on a regular basis we welcome contributions from our client schools who wish to write an article about a relevant topic of their choice, whether it s the launch of a new program, an alumni testimonial or simply some good news you wish to share. This acts as a more informative way of reaching out to prospective candidates. These articles can be viewed by anyone on the site and will feature on the homepage for one week after publication. However, for an additional charge we will promote the articles to our extensive candidate database by publishing it as the lead article in one of our monthly postgraduate or undergraduate newsletters and linking it to posts made to our social media audience of over 55,000 on Facebook, Twitter and Google +.

12 RATECARD Banner Campaigns Euro ( ) Run of Site Targeted High Impact HPU Incontent MPU Upper MPU Lower Small Leaderboard 000 s of impressions CPM , , , Advanced Profile , , , Advanced Profiles Euro ( ) UG or PG UG and PG 6 months 2,800 4, months 4,500 8,000 Sponsored content Sponsored article published on topuniversities.com. Linking to client s website and/or TU.com profile. Optimised for SEO by QS online marketing. Featured article status on homepage for 2 weeks. 1 article: 1, articles: 1,250 per article 4+ articles: 1,000 per article Newsletters blasts Leaderboard Leaderboard Costs : : MPU: MPU: 1-50, Full cost Sponsored Sponsored 50, ,000 article: article: % discount Social Social 100,001 media media -200,000 marketing marketing 25 campaign campaign % discount to to promote promote No targeting: article: article: per contact 1 targeting feature: 0.40 per contact 2 targeting features: 0.45 per contact 3+ targeting features: 0.50 per contact Newsletters blasts Costs Send as lead newsletter article in 1-50,000 UG or PG monthly Full edition: cost 1,000 50,001 Social -100,000 media marketing 10% discount campaign to 100,001 promote -200,000 article: % discount No targeting: 0.35 per contact 1 targeting feature: 0.40 per contact 2 targeting features: 0.45 per contact 3+ targeting features: 0.50 per contact T: +44 (0) E: peter@qs.com