Editorial Statement. AMJ s Quarterly Content

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1 ACCURATE. CONCISE. DIRECT. Media Information 2009 Editorial Statement Published by Media Partners Asia Ltd (MPA) every quarter, The Asia Media Journal (AMJ) offers exclusive and authoritative analysis of the companies and individuals shaping the future of media across Asia-Pacific. ACCURATE. CONCISE. DIRECT. big SQueeze Crunch time for Indian TV Premium Positioning media BArter Upgrade for ad networks A new way to trade AUSTRALIA...A$8.20 (Inc. GST) JAPAN SINGAPORE... S$10 (Inc. GST) CHINA...RMB50 KOREA...W5,200 TAIWAN...NT$150 HONG KONG...HK$50 MALAYSIA...RM16 THAILAND... B160 INDIA...Rs120 NEW ZEALAND...NZ$10 VIETNAM...US$4 INDONESIA... Rp32,000 PHILIPPINES... P180 Q ChAnnel ChAllenge Sales strategies in Australia AMJ provides incisive reporting, combining broad perspective and insight from AMJ s editorial team with exclusive research from MPA s analysts. Written and designed for senior media management and strategists, AMJ is committed to editorial independence, clarity and accuracy. AMJ s Quarterly Content UPFRONT Analysts and editors from Media Partners Asia offer thought-provoking and unique perspectives on the biggest news stories of the day MEDIA BUSINESS MPA gets behind the headlines of the stories that matter, sizing up ambitious rollouts, bold deal-making and innovative strategies Media Trends Exclusive analysis of advertising expenditure, media consumption and economic development in Asia-Pacific, compiled by analysts from MPA COVER STORY In-depth coverage of the companies, markets and people dictating the future of Asian media Features Analysis of the performance and potential of media companies, markets and platforms across the region Media Money Regional media valuations, with rankings of the leading media companies and sectors and their operating performance by quarter Viewpoint Innovative and market-leading companies and individuals offer a different way of looking at media JOBS The latest employment opportunities from across the region

2 Circulation The Asia Media Journal is published every quarter by Media Partners Asia Ltd in Hong Kong and is mailed to over 6,200* individuals internationally. The Asia Media Journal is also available to buy at strategic newsstands across the Asia-Pacific region. FIELD SERVED The Asia Media Journal serves senior management (individuals responsible for a minimum aggregate ad-ex of more than US$1 mil. p.a. regionally) at advertising agencies, marketing agencies, multi-national brands, plus television broadcasters (terrestrial, cable & satellite), print media, digital media, radio houses, direct-to-home satellite and cable TV service providers and others allied to the field. A TARGETED READERSHIP Advertising senior management Multi-national brand senior management within the automotive, business services, financial, media, FMCG, technology, travel, communications and pharmaceutical sectors Print, radio, digital, television broadcasting (terrestrial, cable & satellite) senior management Others allied to the field including legal executives, regulators, media investors and consultants Circulation by Job Title Advertising Management: 3,224 Includes Chairmen, CEOs, Presidents, MDs, Executive VPs, VPs, GMs, Media Buyers, Media Strategists, Media Planners, Account/Client Directors and Managers, Creative Directors and Managers Brand management: 1,488 Includes Chairmen, CEOs, Presidents, MDs, Executive VPs, VPs, GMs, Marketing and Sales Directors and Managers Media Owners: 1,426 Includes Chairmen, CEOs, Presidents, MDs, Executive VPs, VPs, GMs, Marketing and Advertising Directors and Managers Others: 62 Includes Legal Executives, Regulators, Media Investors and Consultants *Publisher s statement based on AMJ s Q (Dec. 2008) mailing Circulation by Industry Agencies 52% Brands 24% Others 1% Media Owners 23% 2

3 Geographical Circulation U.S. / CANADA 206 UK / EUROPE 142 CHINA 567 KOREA 244 JAPAN 310 INDIA 408 HONG KONG 1,353 THAILAND 376 MALAYSIA 298 INDONESIA 168 TAIWAN 268 PHILLIPINES 235 SINGAPORE 1,263 AUSTRALASIA 360 Hong Kong 1,353 Singapore 1,263 China 567 India 408 Thailand 376 Australasia 360 Japan 310 Malaysia 298 Taiwan 268 Korea 244 Phillipines 235 U.S. / Canada 208 Indonesia 168 UK / Europe 142 Total 6,200 3

4 Reach Media Decision Makers The Asia Media Journal, with its influential and carefully targeted readership, measured frequency, and compelling and retainable content, is the promotional magazine of choice for savvy media owners doing business in Asia. Cut through the clutter. Buy efficiently. Call: HONG KONG Edward Cabrelli T: E: Reagan Chan T: E: INDONESIA Dana Alamsyah T: E: Publication Dates Material Deadlines Q Q Q Q Early July Early September End November Mid-March Q Q Q Q June 28 August 15 November 19 March Advertising Specifications 406 mm 267 mm Double page spread Double page spread (type) Double page spread bleed Double page spread trim Full page Full page type Full page bleed Full page trim Half page Half vertical Half horizontal 396mm (w) x 257mm (h) 416mm (w) x 277mm (h) 406mm (w) x 267mm (h) 193mm (w) x 257mm (h) 213mm (w) x 277mm (h) 203mm (w) x 267mm (h) 96mm (w) x 257mm (h) 193mm (w) x 128mm (h) Your ad should be designed in any one of the following MAC formats: Photoshop - CS Illustrator - CS InDesign - CS PDF - V 4.0 File Formats: TIFF, PDF (distilled in 2400 dpi with embedded fonts and graphics). Please note that Quark, Illustrator, Photoshop, and Pagemaker files must include all fonts and images (hi-res scans, logos, artwork, etc.). Please supply files digitally on a CD-ROM / DVD-ROM or by . 4

5 Fresh thinking and thought-provoking commentary ensures AMJ s website, is the first port of call for senior management and strategists working in Asia s media business, providing timely analysis of the news stories that matter and a rich archive of interviews and features from both the website and the magazine. First launched in August 2007, the site also includes a regular blog from MPA analysts offering an original perspective on key industry developments, a rolling update of the latest press releases from major media players, and an online marketplace of job opportunities in Asian media. Monthly Page Views (2009) May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November October September August July June May April User Demographics 8,056 9,073 10,029 13,026 12,051 18,109 16,032 14,553 14,901 15,595 13,942 13,898 14,327 14,811 Media buyers / ad agencies 36% Brands / advertisers 14% Media owners, media platforms incl. online, media distributors 39% Investors / financial community 8% Other 3% Weekly ad impressions (front page): 643 Web Banner Specifications WEB BANNERS Large banner Small banner SIZE (Width x Height) 390px x 60px 200px x 60px For all web advertising, your ad should be designed in any one of the following web formats (maximum file size: 60kb): JPEG GIF SWF Each banner s designated URL should be supplied separately. For.SWF (Adobe Flash) banners, please make sure clicktag (case-sensitive) is used in place of hard-linking. Please supply files digitally by . 5

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