Magazines Drive Online
|
|
- Rosamond Parsons
- 7 years ago
- Views:
Transcription
1 Magazines Drive Online Magazines in the driving seat Research into offline drivers of online search and purchase. PPA Marketing, August 2007
2 Introduction Magazines have a strong relationship with readers. The targeting of magazines makes content and advertising relevant. The editing of choice in magazines helps consumers make purchasing decisions. As online search and purchase grows in importance it seems natural that magazines would form a key part in stimulating consumers online behaviour.
3 The recent evidence to date (USA) 67% of online population driven to search by offline channels (iprospect 07) Magazines are the primary driver of online search (RAMA 07) Magazines are the primary driver of web traffic (AAF 06) 39% of searchers influenced by offline make a purchase online (iprospect 07) Magazines and WOM most effective at generating online purchases (iprospect 07)
4 Is this true in the UK? Our hypotheses. 1. The Search Hypothesis. Individuals are driven to conduct an online search as a direct result of exposure to offline advertising. 2. The Purchasing Hypothesis. Individuals driven to online search by offline advertising make a purchase online.
5 The Research BMRB Omnibus survey of 3,045 online adults aged who have gone online in the last 12 months. Fieldwork done in 2 waves during 23rd 31st August 2007 to identify: Online search and purchase behaviour Offline media usage (magazines, TV, newspaper, radio) Category specific online search and purchase behaviour Analysis based on users of each medium (i.e. adults who read/watch/listen at least once a week)
6 1. The Search Hypothesis offline advertising drives online search! The Research Question: "Which of the following media triggered you to go online when looking for information on products that you have considered purchasing? Base: online adults who have gone online in last 12 months to look for info on products considering buying
7 TV and Magazine advertising drives search "Which of the following media triggered you to go online when looking for information on products that you have considered purchasing? Chart 1 shows that television & magazines are the strongest forms of advertising for driving online search. 45% of adult magazine readers are driven online by magazine advertising second only to TV advertising. TV Ads Magazines Ads Newspapers Ads Radio Ads Adults ABC1 Adults Men Women Chart 1. Percentage of users of each medium driven to search online by offline advertising Base: online adults who have gone online in last 12 months to look for info on products considering buying
8 Online Search by Category "Which of the following media triggered you to go online when looking for information on products that you have considered purchasing? % agree TV Ads Magazine Ads Newspaper Ads Radio Ads 20 Fashion Accessories Food Cosmetics Toiletries Ents Tickets Electronics Cars Music Other Travel Tickets Household App. Clothing Hobbies Holiday Chart 2. Percentage of users of each medium searching online across different product categories - as a result of offline advertising Base: online adults who have gone online in last 12 months to look for info on products considering buying
9 Magazine and TV advertising drives search Chart 2 (on the pervious slide) shows that magazine and TV advertising are the leading media for driving online search across all product categories.
10 Is this true in the UK? 1. The Search Hypothesis. Individuals are driven to conduct an online search as a direct result of exposure to offline advertising.
11 What about purchasing? 2. The Purchasing Hypothesis. Individuals driven to online search by offline advertising make a purchase online.
12 2. The Purchasing Hypothesis offline advertising drives online purchase! The Research Question: Did any of the following media advertising help you with ideas or information on any of the online purchases you made? Base: online adults who have gone online in last 12 months to look for info on products considering buying + have made an online purchase.
13 Magazines and TV advertising drives purchase Did any of the following media advertising help you with ideas or information on any of the online purchases you made? TV Ads Magazine Ads Newspaper Ads Radio Ads Adults ABC1 Adults Chart 3. Percentage of users of each medium driven online to purchase - as a result of offline advertising Chart 3 shows that TV and magazine advertising are equally important in driving online purchasing: - 32% of magazine readers said that magazine advertising had helped them with ideas or information on an online purchase they made. Base: online adults who have gone online in last 12 months to look for info on products considering buying + have made an online purchase.
14 Beaten by a nose! Did any of the following media advertising help you with ideas or information on any of the online purchases you made? Chart 4. Percentage of male media users driven online to purchase Chart 4 shows that for men TV Ads Newspaper Ads Magazine Ads Radio Ads At 34%, TV advertising is the strongest driver of online purchase for men - magazines come in a close second with 33% of male magazine readers saying that magazine advertising had influenced an online purchase made Men Base: online adults who have gone online in last 12 months to look for info on products considering buying + have made an online purchase.
15 Magazines drive online purchase for women Did any of the following media advertising help you with ideas or information on any of the online purchases you made? Chart 5. Percentage of female media users driven online to purchase Chart 5 shows that for women % of female magazine readers were driven to purchase online as a result of magazine advertising. 16 TV Ads Magazine Ads Newspaper Ads Radio Ads 8 Women Base: online adults who have gone online in last 12 months to look for info on products considering buying + have made an online purchase.
16 Online Purchase by Category Did any of the following media advertising help you with ideas or information on any of the online purchases you made? 60 Chart 6. Percentage of users of each medium driven to purchase online across different product categories - as a result of offline advertising 50 % agree TV Ads Magazine Ads Newspaper Ads Radio Ads 10 0 Fashion Accessories Ents Tickets Cars Food Music Other Travel Tickets Household App. Cosmetics Toiletries Clothing Hobbies Holiday Electronics Base: online adults who have gone online in last 12 months to look for info on products considering buying + have made an online purchase.
17 No better medium than Magazines! Magazine advertising is as strong as TV for driving online purchasing. In over 70% of product categories magazine advertising is the primary driver of online purchase. Magazines top the following categories: Cosmetics, Fashion Accessories, Toiletries, Food, Clothing, Music, Entertainment Tickets, Hobbies, Travel Tickets, Holiday, Other
18 Is this true in the UK? 2. The Purchasing Hypothesis. Individuals driven to online search by offline advertising make a purchase online.
19 Conclusions 1. Offline advertising drives online search and purchase What drives online search? 2. Magazine and TV advertising dominate the driving of search. What drives online purchase? 4. Magazine advertising is as strong as TV for driving online purchasing. 5. In over 70% of product categories magazine advertising is the primary driver of online purchase.
How Media Drive Online Success: Increasing Web Traffic and Search
How Media Drive Online Success: Increasing Web Traffic and Search As consumer activity on the web increases, marketers are making the Internet a more important element in their marketing plans, seeking
More informationTen Reasons to Advertise with Magazines
Ten Reasons to Advertise with Magazines 10 reasons to advertise with magazines Magazines are proven to: 1. Reach targeted audiences of scale 2. Provide an audience that values and trusts its advertising
More informationConsumer Barometer. Country Report France
Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More informationWe Add Vibe to Brands Worldwide
www.advybepr.com AD VYBE COMMUNICATION Press Release December 2012 Communicate with the world using mass media solutions We Add Vibe to Brands Worldwide ADDING VIBE TO BRANDS On National Cable Television
More informationES Results June 2012
ES Results June 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution Internet everywhere by any means Media multi tasking means more active
More informationGlasgow 2014 Commonwealth Games: media consumption
Glasgow 2014 Commonwealth Games: media consumption Research Document Publication date: 11 December 2014 About this document This document outlines the results of Ofcom s research into media consumption
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationHoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt
Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.6 mln people in the Netherlands 2.2 million unique visitors are reached with
More informationPublished August 2010. Media Comparisons Study
Published August 2010 Media Comparisons Study Introduction The Television Bureau of Advertising s 2010 Media Comparisons Study reaffirms the key strengths that television continues to enjoy over other
More informationHoofdstuk: 3 Portfolio. Radio en de invloed op de arbeidsmarkt
Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.3 mln people in the Netherlands 2.22 million unique visitors are reached with
More informationGlobal Food Security Programme A survey of public attitudes
Global Food Security Programme A survey of public attitudes Contents 1. Executive Summary... 2 2. Introduction... 4 3. Results... 6 4. Appendix Demographics... 17 5. Appendix Sampling and weighting...
More informationNewspapers are Engaging. April 2014
Newspapers are Engaging April 2014 Print newspapers are the most engaging medium both for editorial and advertising beating out all others on 11 metrics. Intuitively this makes sense. When reading with
More informationFITNESS INDUSTRY MANAGEMENT Manage the marketing of fitness services and products
1 of 9 level: 5 credit: 5 planned review date: December 2002 sub-field: purpose: entry information: accreditation option: moderation option: Fitness People credited with this unit standard are able to:
More informationWORD OF MOUSE. How radio optimises internet search
WORD OF MOUSE How radio optimises internet search Introduction The internet has become a primary tool for consumers to access brands, and this has inevitably led to a shift in the roles that other media
More informationNational Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
More informationCROSS-MEDIA COMPARISON
1 CROSS-MEDIA COMPARISON 2 Magazines perform well within the media mix Some of magazines strengths compared to TV, internet, radio and newspapers are to do with engagement and inspiration Another kind
More informationIPREX Blogbarometer 2015
IPREX Blogbarometer 2015 2,134 bloggers living in 13 countries participated in the survey. The most popular blog themes are focused on consumer and lifestyle topics like beauty, fashion, food and traveling.
More informationCABLE NATION: What s Driving Digital?
CABLE NATION: What s Driving Digital? OVERVIEW INTERNET BRANDS TV INVESTMENT TV & WEB TRAFFIC TRAFFIC EXAMPLES AUTO TV & REVENUE REVENUE EXAMPLES TV STUDIES CONTACT US OVERVIEW What s Driving Digital?
More informationWorld s 2 nd largest advertising market
China Media Scene 2012 Asia's No.1 outbound tourists source country 2011 GDP: No.2 in the world World's largest luxury goods market Foreign exchange: No. 1 in the world ODI: No.5 in the world (+9.7%) 2011
More informationSTUFF MEDIA KIT. March 2016
STUFF MEDIA KIT March 2016 STUFF.CO.NZ Fairfax Media is committed to delivering to advertisers needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial
More informationOutlook special Behavioural shifts in target audiences
Outlook special Behavioural shifts in target audiences September Where can you reach your customer in? Behavioural shifts in target audiences The future media consumption of five generations explored Introduction
More informationProduced by the Northwest Marine Trade Association
Produced by the Northwest Marine Trade Association CENTURYLINK FIELD EVENT CENTER AND SOUTH LAKE UNION THE LARGEST BOAT SHOW ON THE WEST COAST SEATTLE BOAT SHOW JANUARY 29 FEBRUARY 6, 2016 The Seattle
More informationHow America Shops and Spends 2014
NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,
More informationTV Response: new rules, new roles
TV Response: new rules, new roles The world of response planning has become increasingly complex over recent years. Understanding the key drivers of response over the short, medium and long-term is a constant
More informationTV & online ads: more effective when seen together
TV & online ads: more effective when seen together A recent study shows that, when TV & online ads are shown concurrently, the average uplift across all brand metrics is +18% Contents Introduction 3 Internet
More information2015 Arkansas Driver s Survey 42 questions July 7, 2015
2015 Arkansas Driver s Survey 42 questions July 7, 2015 Hello, my name is from the University of Arkansas at Little Rock. We are doing a short survey asking Arkansans about their driving practices. We
More informationHow Social is Social Media, Really?
How Social is Social Media, Really? Presentation to: By Ed Keller (@kellerfay) April 28, 2011 2011 Keller Fay Group LLC Not to be quoted or distributed without written permission The Power of Word of Mouth
More informationMapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape
A Commissioned Study Prepared For The Electronic Retailing Association by Forrester Consulting March, 2008 Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape Table Of Contents
More information2015 Christmas Post-Campaign Tracking Research
ATTACHMENT 3 uary 2015 Christmas Post-Campaign Tracking Research Introduction Background Metro Vancouver first launched a Zero Waste Challenge Christmas campaign in 2009 to encourage residents to reduce
More informationPRESENTATION. - Marketing Division. October 2003
1 PRESENTATION October 2003 TABLE OF CONTENTS 2 THE ITALIAN ADVERTISING MARKET RCS PRESS PORTFOLIO SOURCES 3 AdEx NIELSEN AUDIPRESS SPRING 2003 ADS 4 THE ITALIAN ADVERTISING MARKET ITALIAN MARKET CHARACTERISTICS
More informationConsumer attitudes towards advertising in media in Europe. Brussels, March 2013
Consumer attitudes towards advertising in media in Europe Brussels, March 2013! Aim of Survey To evaluate the role of printed media in consumers everyday lives as well as their attitudes towards advertising
More informationMELBOURNE SYDNEY BRISBANE PERTH AUCKLAND MEDIA KIT
MELBOURNE SYDNEY BRISBANE PERTH AUCKLAND MEDIA KIT 2016 A HAND-SELECTED SOURCE OF TIPS & TRENDS, THE URBAN LIST CONNECTS 1.6 MILLION INFLUENCERS WITH THE BRANDS & BUSINESSES WE LOVE Over the past 4 years,
More informationMarketing Planning Workshop. Name:
Marketing Planning Workshop Name: 1 Planning your Marketing Strategy Workshop Contents: A guide to marketing terms and acronyms Power point slides Task 1 Notes page Task 1 Answer sheet Task 2 Notes page
More informationThe ad units mobile users will most likely click on P5
Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford
More informationGlobal Advertising Specialties Impressions Study Summary
Global Advertising Specialties Impressions Study Summary A cost analysis of promotional products vs. other advertising media (for complete study, please call 800-680-0123) Study Background Please find
More informationWEBINAR: E-COMMERCE IN VIETNAM - OPPORTUNITIES FOR UK INVESTORS AND TRADERS. Date: 07 th October 2015 Ho Chi Minh City, Vietnam
WEBINAR: E-COMMERCE IN VIETNAM - OPPORTUNITIES FOR UK INVESTORS AND TRADERS Date: 07 th October 2015 Ho Chi Minh City, Vietnam Ricardo Glenn New Busines Director, Kantar Media Vietnam & Cambodia MASTER
More information65% of internet users have paid for online content
65% of internet users have paid for online content Jim Jansen, Senior Fellow 12/30/2010 http:///reports/2010/paying for online content.aspx Pew Research Center s Internet & American Life Project 1615 L
More informationAdults Media Use and Attitudes Report 2014
Adults Media Use and Attitudes Report 2014 Research Document Publication date: April 2014 1 Contents Section Page 1 Executive summary 4 2 Introduction 10 2.1 Ofcom s duties 10 2.2 What is media literacy?
More informationAfrican American Shopper Analysis
African American Shopper Analysis 2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,
More informationTHE EFFECTIVENESS OF TELEVISION
THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.
More informationThe Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
More informationUnderstanding. Consumers Local. Search Behavior. GCS/IPSOS Surveys DE. Hamburg, January 2015
Understanding Consumers Local Search Behavior GCS/IPSOS Surveys Hamburg, January 2015 WHAT WE WANTED TO LEARN Train departure times 8:12am Every day, people search for information on different devices.
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More informationAll about FASHION & STYLE 2014 MEDIA KIT
All about FASHION & STYLE 2014 MEDIA KIT CONCEPT is the first 100% Romanian fashion glossy magazine, launched in 2001, dedicated to true style, fashion and trends for local women. features both international
More informationResearch into Issues Surrounding Human Bones in Museums Prepared for
Research into Issues Surrounding Human Bones in Museums Prepared for 1 CONTENTS 1. OBJECTIVES & RESEARCH APPROACH 2. FINDINGS a. Visits to Museums and Archaeological Sites b. Interest in Archaeology c.
More informationToday s Agenda. Path to Purchase Digital Influence SEM Talk Track
Today s Agenda Path to Purchase Digital Influence SEM Talk Track New Insights on Digital Influence New insights: What influences auto shoppers? Objective: Understand what sources are influencing shoppers
More informationKey highlights Entertainment & Media Outlook in Italy 2015-2019
www.pwc.com/it/mediaoutlook Key highlights Entertainment & Media Outlook in Italy 2015-2019 Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed
More informationMagazine Advertising Works! Seven key points PPAI. Guy Consterdine
Magazine Advertising Works! Seven key points PPAI Guy Consterdine PPAI Magazine Advertising Works! Seven key points Guy Consterdine February 2009 Periodical Publishers Association of Ireland 25 Denzille
More informationAttitudes towards Financial Planners. Factuality research
Attitudes towards Financial Planners Factuality research October 2014 Main findings 2 Main findings v v v v v The image of financial planners remains problematic, with 27% expressing a positive opinion
More informationUnderstanding women s habits Women s forum - October 13 to 15, 2011
Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State
More informationSmartphone Market - Search Traffic KPIs and Application Trends
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
More informationMayardit FM Audience Survey
Mayardit FM Audience Survey Report Outline 1. Introduction to Survey and Data Collection 2. Audience Characteristics 3. Sources of Information 4. Access to and Engagement with Media 5. Radio Listening
More informationMedia Efficiency Panel MEP INMA Conference, Lissabon
GfK Consumer Tracking INMA European Conference, Media Efficiency Panel October 2011 Media Efficiency Panel MEP INMA Conference, Lissabon Laurent de Groof GfK Netherlands 2 Adspend Newspapers and Magazines
More informationThe Consumer s Digital Day. A research report by Ofcom and Gfk
A research report by Ofcom and Gfk Research Document Publication date: 14 th December 2010 Contents Section Page 1 Executive summary 1 2 Methodology 7 3 Consumer behaviour and media consumption 12 4 Use
More informationBetter connections: What makes Australians stay with or switch providers? March 2015
Better connections: What makes Australians stay with or switch providers? March 2015 Contents p2 Methodology p3 Audience segments p4 Executive summary p6 Which companies do Australians commonly interact
More informationCARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING
DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS
More informationTHE FUTURE OF SPORTS SPORTACCORD CONVENTION 2014
THE FUTURE OF SPORTS SPORTACCORD CONVENTION 2014 Survey amongst delegates 2014 Repucom 2014 Your contact: Thomas Zimmermann Jens Falkenau 1 » METHODOLOGY 3» SPORT DEVELOPMENT WITHIN NEXT 5 YEARS 4» INCREASE
More informationUnveiling the Value of Newspaper Advertising
"Newspapers are still the best advertising medium!" Unveiling the Value of Newspaper Advertising Dr.Erik Wilberg Wilberg Management as Norway Advertising Innovation in the Press Palma de Mallorca March
More informationAnytime, anywhere. The rising demand of media on the move. KPMG s media and entertainment barometer. kpmg.co.uk
Anytime, anywhere The rising demand of media on the move KPMG s media and entertainment barometer kpmg.co.uk 1 KPMG s Media and Entertainment Barometer Introduction Consumers on the move are more prepared
More informationBack-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012
Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO Overview According to the National Retail Federation,
More information2011 Cell Phone Consumer Attitudes Study
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
More informationThe Effect of TV on Overall Lead Flow
TM The Effect of TV on Overall Lead Flow By Gregory Gragg, CEO, Gragg Advertising Published by: workforce communications 2012 The Baxandall Company, Inc. 627 Bay Shore Drive, Suite 100 Oshkosh, WI 54901
More informationConsumer Barometer. Country Report Switzerland
Consumer Barometer Country Report Switzerland Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-25 - Purchase behavior
More informationAnalysis of Marketing Communications Affecting Consumer Product Purchase Behavior
The 33rd International Symposium on Forecasting Analysis of Marketing Communications Affecting Consumer Product Purchase Behavior : Implications for Media Planning JongRoul Woo, Yoonmo Koo Seoul National
More informationDisplay versus Email The SEAT Ibiza ST campaign illustrating how to effectively allocate your online advertising budgets
Display versus Email The SEAT Ibiza ST campaign illustrating how to effectively allocate your online advertising budgets Munich, 2011 Authors: Volker Wiewer and Rolf Anweiler Prologue: Background and Executive
More informationTABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35
TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total
More informationThe Bayt.com Middle East and North Africa. Salary Survey 2016. May 2016
The Bayt.com Middle East and North Africa Salary Survey 2016 May 2016 Objective This research was conducted to gauge employee satisfaction levels with their salaries, but also pay raises and factors impacting
More informationAdvertising media - A
Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most
More informationOpportunity To See Advertising (OTSA) in newspapers and magazines
Opportunity To See Advertising (OTSA) in newspapers and magazines Irena Petric (NOM), Alke Bassler (GfK Intomart) and Kenneth Gopal (ABF Research) 1. Introduction and Background In 2010 the Dutch Advertisers
More informationHow People Use Audio and Sports Radio
How People Use Audio and Sports Radio RAB/NAB Radio Show 2011 September 16, 2011 David Tice Vice President & Group Account Director, Media Team Knowledge Networks, Inc. and Thomas Evans, Ph.D. Vice President,
More informationPrint and Out-of-Home Media. Part Three: Effective Advertising Media Part 3 focuses on the creation as well as the delivery of an advertising message
Print and Out-of-Home Media Chapter 8 Part Three: Effective Advertising Media Part 3 focuses on the creation as well as the delivery of an advertising message Chapter Outline I. Chapter Key Points II.
More informationwww.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011
www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing
More informationCalculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008)
Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008) Recently, I was speaking to associates about the lessons I ve learned
More informationFashion & trends in online retailing. A new catwalk for fashion brands. tradedoubler.com
Fashion & trends in online retailing A new catwalk for fashion brands tradedoubler.com Consumers are reinventing the way that they experience and buy fashion; brands that refuse to adapt to new channels
More informationPrint. Recall, notice and impact The art of engagement
Print Recall, notice and impact The art of engagement Media Engagement Summary The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads EFFECTS OF KEY
More informationGenerational differences
Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some
More informationAP STATISTICS TEST #2 - REVIEW - Ch. 14 &15 Period:
AP STATISTICS Name TEST #2 - REVIEW - Ch. 14 &15 Period: 1) The city council has 6 men and 3 women. If we randomly choose two of them to co-chair a committee, what is the probability these chairpersons
More informationExpanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013
Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting
More informationIndia Online Retail Market Forecast & Opportunities 2016
Brochure More information from http://www.researchandmarkets.com/reports/2103346/ India Online Retail Market Forecast & Opportunities 2016 Description: Many players were trying to revamp the structure
More informationMobile Phone, Internet, and Media Exposure
The 2010 Greater Jakarta Transition to Adulthood Survey Policy Brief No. 4 Mobile Phone, Internet, and Media Exposure Iwu Dwisetyani Utomo, Peter McDonald, Terence Hull, Anna Reimondos, and Ariane Utomo
More informationNews consumption in the UK 2015. Executive summary
News consumption in the UK 2015 Executive summary Research Document Publication date: 16 December 2015 News Consumption in the UK: 2014 Report About this document This executive summary and accompanying
More informationAustralia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings
Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Research into consumer preferences of marketing and transactional communications. Methodology The
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationOutdoor Media Consumers and Their Crucial Role in the Media Mix
The Arbitron Outdoor Study Outdoor Media Consumers and Their Crucial Role in the Media Mix Presented by: Pierre Bouvard Jacqueline Noel President, New Ventures Director, Sales & Marketing (212) 887-1348
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationAdults media use and attitudes. Report 2016
Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media
More informationFASHION MERCHANDISING AND MARKETING EVENT PARTICIPANT INSTRUCTIONS
CAREER CLUSTER Marketing CAREER PATHWAY Merchandising INSTRUCTIONAL AREA Channel Management FASHION MERCHANDISING AND MARKETING EVENT PARTICIPANT INSTRUCTIONS PROCEDURES 1. The event will be presented
More informationNews consumption in the UK: 2014 Report
News consumption in the UK: 2014 Report Research Document Publication date: June 2014 About this document This report provides key findings from Ofcom s 2014 research into news consumption across television,
More informationEffectiveness of Social Networking Sites in Marketing
Effectiveness of Social Networking Sites in Marketing Mrs N.Nancy Fernandez Assitant Professor In Commerce,P.K.R Arts College For Women, Gobi. I. Introduction Social media marketing is the process of gaining
More informationKNOWing Tobacco and the Media Deconstructing Tobacco Advertising
KNOWing Tobacco and the Media Activity Key Concepts: 1. Media is produced by people following a format. 2. A media product is a construction of a reality. It has an aesthetic quality and style. 3. Media
More informationBuilding Exchange Rates for Media Currencies MOBIME. Next Media result seminar 25.1.2011 Anna Viljakainen, VTT Katariina Uljas Ahl, Dagmar Oy
Building Exchange Rates for Media Currencies MOBIME Next Media result seminar 25.1.2011 Anna Viljakainen, VTT Katariina Uljas Ahl, Dagmar Oy Understanding advertising impact of media and comparable media
More informationHow Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement
How Multi-Screen Consumers Are Changing Media Dynamics Findings from a comscore Study for the Coalition for Innovative Media Measurement JOAN FITZGERALD VP, TV & Cross-Media Solutions, comscore, Inc. JANE
More informationA Research on the Influence of Media Advertisements in the Purchasing Decisions of Generation Y in Penang Malaysia
International Journal of Sciences: Basic and Applied Research (IJSBAR) ISSN 2307-4531 (Print & Online) http://gssrr.org/index.php?journal=journalofbasicandapplied ---------------------------------------------------------------------------------------------------------------------------
More informationSo what s this session all about?
1 So what s this session all about? It provides an introduction to digital marketing it s benefits and how organisations can use it to effectively support it s business operations It considers the main
More informationMobile Advertising 2012. Duncan Fisher
Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate
More informationQuality of Customer Service report
Quality of Customer Service report Prepared for: Ofcom Published: January 2016 Contents Section Page Introduction... 2 Executive summary... 6 Overview of sectors... 11 Landline sector... 24 Broadband
More informationThe Online. in New Zealand. a 2013 update
The Online Retail Market in New Zealand a 2013 update Online retailing is here to stay. It is going to continue growing at a much faster rate than the physical store sector. It is going to be a significant
More information