Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August Copyright 2012

Size: px
Start display at page:

Download "Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012"

Transcription

1 Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO

2 Overview According to the National Retail Federation, after tightening their belts last year, parents with school age children plan to loosen the purse strings in 2012 and spend more. This year parents expect to spend an average of $ for back-to-school items a figure up 14% from 2011.* To gauge web users shopping preferences and intentions this back-to-school (BTS) season, in July 2012 Burst Media surveyed 1,051 U.S. online adults aged 18 or older who identified themselves as a parent or guardian of a school-aged child (or children). Of these parents or guardians, 58.1% are also the household s primary BTS shopper. Our findings focus on this specific base of respondents. Key Findings August is hotter than ever for back-to-school shopping. Onehalf (48.0%) of primary BTS shoppers have waited for the sales and plan to shop for the majority of items in August. Spending is relatively strong this year. Compared to 2011, 51.6% of primary BTS shoppers will spend or have spent more or about the same this year versus last and only 13.6% say spending will be less. Clothes and supplies top the spectrum of BTS categories. Seven-in-ten (69.5%) of all primary BTS shoppers will purchase casual clothing and two-thirds (65.6%) will buy traditional school supplies this year. Smartphones and tablets are emerging. More than one-quarter (27.5%) of primary BTS shoppers will use or used a tablet and/or a smartphone to shop for and purchases items. Internet marketing channels influence BTS purchases. Primary BTS shoppers say that web-based coupons or promotions (53.2%), online ads (42.7%) and Pinterest boards (20.5%) are very or somewhat influential on their purchasing decisions. Several factors influence BTS clothing and product preferences. Primary BTS shoppers say their kids friends (41.1%) and parents/guardians (40.3%) top the list as influential factors. * Retail group predicts higher back-to-school spending. Los Angeles Times. July 21,

3 Insight #1: Primary BTS Shoppers Set Their Sights on August Chart #1: When Primary Shoppers Shop for Back-to-School Burst Media, July 2012 n = 593 Margin of Error = +/- 4.0% Women and men both play a role in the BTS shopping process. Of respondents to our survey who indicated that they are the primary BTS shopper in their household, seven-in-ten (69.5%) are unsurprisingly moms or female guardians but dads or male guardians hold their own at 30.5%. Compared to the results of a similar 2010 Burst Media study, more primary BTS shoppers appear to be waiting this year for retailer sales and promotions, and plan to shop for the majority of school items in August: one-half (48.0%) will shop this year in either the first two weeks (35.6%) or last two weeks (12.4%) of the month. In 2010, only 33.7% of primary BTS shoppers indicated August was when they planned to shop. One-half (51.2%) of moms or female guardians versus 40.6% of dads or male guardians say August is the month they will shop for the majority of their children s BTS clothing and supplies. [See chart #1.] Interestingly, slightly more men than women (20.0% versus 17.8%) say the majority of their shopping was either finished or would be finished at some point in July. 3

4 Insight #2: BTS Spending in 2012 is Relatively Strong Chart #2: Back-to-School Spending, 2012 vs Levels Burst Media, July 2012 n = 537 Margin of Error = +/- 4.1% Compared to the 2011 BTS shopping season, 51.6% of primary BTS shoppers say this year they will spend (or have spent) more or about the same and only 13.6% say their spending levels will be less. Dads and male guardians are more likely than moms and female guardians to spend more in 2012 on BTS clothing, products and supplies 21.1% versus 14.1%, respectively. [See chart #2.] Interestingly, at 28.2% versus 12.7%, male BTS shoppers aged are far more likely than their female counterparts to say they plan to spend more. Our findings are in-line with the National Retail Federation study: according to its 2012 research, men planned to shell out an average of $ on their children, compared with an average of $ for women.** More women than men (37.5% versus 30.4%) say BTS spending this year will be about the same this year as compared to last, and slightly more women than men (14.6% versus 11.2%) say they will spend less. Of all primary BTS shoppers, 29.1% indicated they are not sure where their 2012 spending levels will land compared to ** Retail group predicts higher back-to-school spending. Los Angeles Times. July 21,

5 Insight #3: Casual Clothing and School Supplies Top BTS Shopping Lists Chart #3: Inteded Back-to-School Items, All Shoppers Burst Media, July 2012 n = 593 Margin of Error = +/- 4.0 To get ready for the school year, seven-in-ten (69.5%) of all primary BTS shoppers will purchase casual clothing such as shirts, pants and shorts, and two-thirds (65.6%) will buy traditional school supplies such as pens, pencils and notebooks outperforming the next closest category, sneakers (56.4%), by 10 percentage points. [See chart #3.] Interestingly, compared to the findings from our 2010 BTS survey, casual clothing as a category this year shot up by 11 percentage points to 69.5%. Sneakers are also an in-demand product category the percentage of respondents planning to purchase shot up this year by nine percentage points to 56.4%, compared to our 2010 benchmark. Retail Locations Versus Online Outlets Among all primary BTS shoppers, 7-in-10 (71.5%) will make (or made) the majority of their purchases at retail locations, dwarfing online outlets (10.2%). However, the numbers fluctuate significantly with the genders: 76.4% of women versus 59.9% of men say the majority of shopping will happen at retail locations. The gender gap is not as wide (12.7% men versus 9.1% women) among those who say online retailers will be their primary shopping outlet. One-fifth (22.3%) of men versus 11.3% of women say they are not sure where they will make the majority of their BTS purchases. 5

6 Insight #4: Smartphones and Tablets are Emerging BTS Shopping Tools Overall, the vast majority (85.9%) of all primary BTS shoppers have a smartphone (e.g., an iphone ) and/ or a tablet (e.g., an ipad) device or devices. Of this mobilized segment of respondents, 31.1% overall say they will use (or have used) smartphones and/or tablets to shop for and purchase BTS clothing and/ or products this year. Notably, more women than men (33.4% versus 26.0%) will/did use a smartphone and/or tablet device(s) to shop for and purchase BTS items. There is a big difference among year-old mobilized parents and guardians: of this segment, more than one-third (38.8%) of women versus 20.6% of men will/did use the devices. Conversely, men aged 55 or older are significantly more likely than women of the same age to go mobile and shop: 36.8% versus 18.9%, respectively. Insight #5: Internet Marketing Channels Influence BTS Purchases Overall, primary BTS shoppers say that web-based coupons or promotions (53.2%), Internet ads (42.7%) and Pinterest boards (20.5%) are either very or somewhat influential in shaping purchasing decisions. Not surprisingly, there are significant differences among the genders: 57.4% of women versus 43.4% of men a 14% difference say web-based coupons or promotions are either very or somewhat influential. The numbers spike dramatically among year-old moms and female guardians, as 68.8% say they are influenced to some degree by web-based coupons and promotions. In addition, 45.1% of women and 37.1% of men say they are either very or somewhat influenced by Internet ads. Again, among year-old women, the numbers spike again: 55.8% say they are influenced by Internet advertising messages. Conversely, 34.9% of dads and male guardians aged say Internet ads influence them. Pinning For Influence As an emerging social marketing platform, graphically-rich Pinterest Boards fare equally among the genders (20.7% of women and 20.4% of men) as influencers of BTS purchasing decisions. However, among year-old shoppers, a different picture emerges: 42.0% of women versus 23.0% of men in this age bracket say Pinterest is either very or somewhat influential. Outside of the digital realm, two-thirds (66.3%) of all primary BTS shoppers say in-store sale circulars influence purchasing decisions. This is followed by direct mail from stores and/or brands (56.7%), newspaper ads (54.7%), television ads (46.9%) and radio ads (31.0%). 6

7 Insight #6: BTS Clothing and Product Preferences are Influenced by Many Factors Chart #4: Back-to-School Shopping Influencers Burst Media, July 2012 n = 593 Margin of Error = +/- 4.0% Several factors online, offline and otherwise influence the clothing and product preferences of children. And though their kids may argue otherwise, 40.3% of primary BTS shoppers say they are the ones that shape what their children want for the new school year. This number is statistically tied with friends (41.1%) as an influence on the wants and wishes of school-aged kids. Both parents/guardians and friends rank far above the next set influential factors among BTS shoppers: advertisements of any kid and brand/ label names are each tied at 25.5%. Among the genders, more women than men cite friends (45.3% versus 31.2%) and themselves as a parent/ guardian (44.2% versus 31.2%) as BTS clothing and product influencers. [See chart #4.] There are notable gender gaps among other factors as well, especially with in-store displays (24.2% women versus 15.9% of men). 7

8 How You Can Use This Information With fewer than one-fifth (18.5%) of BTS dollars already spent this year, clothing and school-related product marketers and advertisers have a distinct opportunity to target the primary shoppers in market right now specifically in the first two weeks and last two weeks of August with branding messages and incentives to take action. One-half (48.0%) of primary BTS shoppers have waited for the sales and plan to shop for the majority of items during this timeframe. Engage Consumers within Relevant Digital Content More than one-half (53.2%) of primary BTS shoppers are influenced by web-based coupons or promotions. In addition, two-fifths (42.7%) are influenced by internet advertising and another 20.5% are influenced by what they see posted to Pinterest. Marketers and advertisers who leverage couponing and promotional tactics within relevant content especially content that encourages social sharing (including pinning ) have the opportunity to reap the most benefit. Be Creative with Creative Kids tastes in clothing and products are influenced by a variety of factors, many of which spill beyond the digital landscape. Ensure your messaging is creative and consistent across online, broadcast and print media, and use the innovative and highly targetable units available exclusively online and on mobile/tablet platforms to effectively carry your brand on properties that children (and their primary shoppers) spend the most time on. Keep in mind too that seven-in-ten (69.5%) primary BTS shoppers are women. Creative that resonates with moms or female guardians will carry your marketing dollars the furthest. 8

9 Relevant Burst Sites to Check Out Burst Media understands what makes the communities of the independent web tick. We know which messages in what formats will result in successful campaigns for publishers, advertisers and audiences alike. Burst consistently adds content-rich sites to our growing roster of independent websites. All sites are subject to a rigorous screening process and are regularly reviewed to ensure they continue to meet our standards. This continuous auditing process backed up by our commitments to brand safety and traffic quality ensure your advertising message is placed in a high quality content environment and receives the maximum exposure it deserves. Simply Real Moms is an online magazine dedicated to providing current, relevant advice for today s parents. We cover topics of all shapes and sizes, including a fresh selection of mom-tested recipes, firsthand product reviews, the latest fashion and beauty trends, health and wellness tips, and more. ABCya.com is the leader in free educational kids computer games and activities for elementary students to learn on the web. All children s educational computer activities were created or approved by certified school teachers. Alpha Mom is a consumer lifestyle brand, new media and research company for moms and moms-to-be. It was founded and is run by Isabel Kallman, a mother to an 8 year old son. 9

10 About Burst Media Founded in 1995, Burst Media represents thousands of independent web publishers. Through a select group of vertical channels, built around areas of specific interest, Burst connects advertisers with audiences across the web s most dynamic communities in a social, engaging way. A wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX), Burst is headquartered in Burlington, Massachusetts, with sales offices throughout the United States and in the UK. Visit us at or call +1 (781) for more About Online Insights Trends in Internet use and consumers online purchasing behaviors are constantly evolving, so it can be very difficult to stay up to speed. That s why Burst Media publishes Online Insights our research series that highlights emerging trends in online media and ecommerce. Findings reported in Online Insights are based on an online survey fielded across our collection of sites. 10

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012 Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related

More information

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011. Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,

More information

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014 A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent

More information

Online sights by Burst Media

Online sights by Burst Media Consumers Willing to Spend More Green to Go Green January 2010 Copyright 2010 Consumers Willing To Spend More Green to Go Green In the past few years, automotive, consumer product, and manufacturing companies

More information

Online sights by Burst Media

Online sights by Burst Media December 2010 Copyright 2010 2 Online privacy is a burning hot issue. With ubiquitous media coverage, a hit movie (The Social Network) and, most recently, a federally-proposed Do Not Track system, web

More information

THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW

THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW 1 1 Canada is home to interesting and diverse markets and boasts one of the most dynamic economies in the world. However, even today, there is an oversimplified

More information

The Cardlytics Back to School Report

The Cardlytics Back to School Report The Cardlytics Back to School Report Published August 2015 A look into which categories and retail trends scored an A with customers. The Back to School (B2S) shopping season is once again in full swing,

More information

Compared to last year, the percent EMEA consumers expect to spend online in terms of holiday shopping remains stable in each country over last year. While all EMEA shoppers indicate that Lower prices/good

More information

BACK-TO -SCHOOL CHEAT SHEET. www.nrf.com

BACK-TO -SCHOOL CHEAT SHEET. www.nrf.com BACK-TO -SCHOOL 2014 CHEAT SHEET www.nrf.com Table of Contents 2014 Top Trends What s New in 2014 Where Does Back to School Rank? A Look Back: Top Historical Trends Economic Impact Millennial Power: College

More information

Is All Data Created Equal?

Is All Data Created Equal? Is All Data Created Equal? A Comparison of First and Third-Party Data in Campaign Performance Is All Data Created Equal? Much of the data that digital marketers rely on to target their ideal prospects

More information

2014 CONSUMER VIEWS OF EMAIL MARKETING

2014 CONSUMER VIEWS OF EMAIL MARKETING BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior

More information

2012 REALTORS Use of Mobile Technology & Social Media

2012 REALTORS Use of Mobile Technology & Social Media 2012 REALTORS Use of Mobile Technology & Social Media CALIFORNIA ASSOCATION OF REALTORS RESEARCH AND ECONOMICS 1 Table of Contents LIFE IS CLOSE TO BEING FULLY MOBILE... 2 Mobile Technology and Social

More information

Back-to-School. Insights to help you ace sales this season

Back-to-School. Insights to help you ace sales this season Back-to-School Insights to help you ace sales this season Market spend and activity Use these valuable insights to forecast your Bing Ads back-to-school campaigns (5-6) (3-4) (7) (8-9) (10) (11-14) (15-16)

More information

POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?

POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know

More information

African American Shopper Analysis

African American Shopper Analysis African American Shopper Analysis 2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,

More information

STUDY. Rethinking Retail. Insights from consumers and retailers into an omni-channel shopping experience

STUDY. Rethinking Retail. Insights from consumers and retailers into an omni-channel shopping experience STUDY Rethinking Retail Insights from consumers and retailers into an omni-channel shopping experience The growth and maturity of digital channels have steadily increased the expectations of the consumers,

More information

2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT

2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses A P R I L 2 0 1 2 BY MICHAEL A. STELZNER Sponsored by Copyright 2012, Social Media Examiner Letter

More information

The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores

The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores Presented by: Diane Williams Analyst Custom Research Arbitron Inc. (212) 887-1461 diane.williams@arbitron.com

More information

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104

More information

Black Friday: Navigating the Omni-Purchase Ecosystem

Black Friday: Navigating the Omni-Purchase Ecosystem Market Track Perspective TM Black Friday: Navigating the Omni-Purchase Ecosystem Retailers strive to meet demands for a seamless shopping experience If shoppers thought shopping after Thanksgiving dinner

More information

Global Advertising Specialties Impressions Study

Global Advertising Specialties Impressions Study Global Advertising Specialties Impressions Study A cost analysis of promotional products versus other advertising media Released at the 2010 ASI Power Summit This report may be reproduced and used in presentations

More information

2015 Back-to-School Survey Reading, writing, and retail. Conducted July 5-8, 2015 1,015 responses

2015 Back-to-School Survey Reading, writing, and retail. Conducted July 5-8, 2015 1,015 responses Back-to-School Survey Reading, writing, and retail Conducted July 5-8, 1,015 responses About the survey The survey was commissioned by Deloitte and conducted online by an independent research company between

More information

Industries Retail-Brand Insights

Industries Retail-Brand Insights Source: BrandSpark s Annual Marketers Survey looks at trends in marketing tactics and media spending, as well as marketers own attitudes to shopping and new products. The study is a companion to the annual

More information

COMMUNITY MANAGER REPORT

COMMUNITY MANAGER REPORT THE COMMUNITY MANAGER REPORT Produced by Jason Keath CEO, Social Fresh I. Introduction One year ago, Social Fresh conducted a survey to get some basic information on community managers. The response yielded

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

Social Media Marketing in 2016

Social Media Marketing in 2016 Social Media Marketing in 2016 Planning Campaigns That Incorporate Real-Time Moments Planning Guide Real-Time Moments Matter A look at how social media is powering impactful brand marketing strategies

More information

How America Shops and Spends 2014

How America Shops and Spends 2014 NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,

More information

2014 Holiday Retail Spending Report

2014 Holiday Retail Spending Report 2014 Holiday Retail Spending Report With the air feeling crisp and the days getting shorter, some U.S. consumers have already begun to amass the holiday gifts they ll be doling out this December. More

More information

Global advertising specialties impressions study

Global advertising specialties impressions study Global advertising specialties impressions study Melinda Ligos, Andy Cohen and Larry Basinait piece together a cost analysis of promotional products versus other advertising media 38 / www.cgasa.com www.cgasa.com

More information

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG USING MOBILE ADVERTISING TACTICS TO DRIVE AND MEASURE SALES LIFT FOR CPG The consumer package goods (CPG) vertical has traditionally

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape

Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape A Commissioned Study Prepared For The Electronic Retailing Association by Forrester Consulting March, 2008 Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape Table Of Contents

More information

Best Practices: Advertising and Marketing

Best Practices: Advertising and Marketing Market Track Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose

More information

Better connections: How letterbox advertising engages and drives purchasing behaviour. October 2014

Better connections: How letterbox advertising engages and drives purchasing behaviour. October 2014 Better connections: How letterbox advertising engages and drives purchasing behaviour October 204 Contents p2 Methodology and audience segments Audience segments Apart from analysing results according

More information

Influencer Marketing Benchmarks Report

Influencer Marketing Benchmarks Report #1Rinfluencer Influencer Marketing Benchmarks Report Full Year 2015 March 2016 #1Rinfluencer RhythmOne Full Year 2015 Influencer Marketing Benchmarks Report 1 Table of Contents About This Report...3 Full

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

DG MediaMind Mobile Benchmarks

DG MediaMind Mobile Benchmarks DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile

More information

Sizmek Mobile Benchmarks

Sizmek Mobile Benchmarks Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion

More information

Trends on Mobile Use This Holiday Season

Trends on Mobile Use This Holiday Season A NIELSEN/HARRIS POLL ABOUT CONSUMERS AND MOBILE MARKETING Trends on Mobile Use This Holiday Season KEY INSIGHTS 1 SMARTPHONE OWNERS ARE USING THEIR PHONES THIS HOLIDAY SEASON: 3 out of 4 smartphone owners

More information

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER

More information

2014 Influencer Marketing Benchmarks Report COPYRIGHT 2015 BURST MEDIA LLC

2014 Influencer Marketing Benchmarks Report COPYRIGHT 2015 BURST MEDIA LLC 2014 Influencer Marketing Benchmarks Report COPYRIGHT 2015 BURST MEDIA LLC March 2015 Contents Page 3 Page 4 Pages 5-7 About This Report / Methodology Finding Highlights 2014 Influencer Marketing Programs

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

Site Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites

Site Matters: The Value of Local Newspaper Web Sites. Site Matters: The Value of Local Newspaper Web sites Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

The coupon report: Benchmark data and analysis for e-mail marketers

The coupon report: Benchmark data and analysis for e-mail marketers : Benchmark data and analysis for e-mail marketers Coupon trends and strategies for successful e-mail marketing An Experian white paper Introduction The Internet is quickly becoming a major channel for

More information

On the Rise: The Growing Influence of the Hispanic Shopper

On the Rise: The Growing Influence of the Hispanic Shopper On the Rise: The Growing Influence of the Hispanic Shopper Foreword from Univision There are currently 52 million in the United States representing nearly 17% of the total population and growing fast.

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

Vdopia Mobile Insights

Vdopia Mobile Insights The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural

More information

Surveying the Digital Future

Surveying the Digital Future www.ccp.ucla.edu The UCLA Internet Report Surveying the Digital Future Year Three UCLA Center for Communication Policy February 2003 THE UCLA INTERNET REPORT Surveying the Digital Future YEAR THREE Jeffrey

More information

Paid Social Media Advertising. Industry update and best practices 2013

Paid Social Media Advertising. Industry update and best practices 2013 Paid Social Media Advertising Industry update and best practices 2013 Methodology A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted

More information

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights S Personalization Comes of Age: 2014 Retail and Consumer Insights S In an effort to understand evolving consumer behaviors and retailer initiatives, MyBuys and the e-tailing group partnered to analyze

More information

Research Overview. Mobile Gamer Profile. Mobile Game Play Device Usage. Mobile Game Play Activity. Mobile Gaming Purchase Behavior.

Research Overview. Mobile Gamer Profile. Mobile Game Play Device Usage. Mobile Game Play Activity. Mobile Gaming Purchase Behavior. TABLE OF CONTENTS Research Overview Mobile Gamer Profile Mobile Game Play Device Usage Mobile Game Play Activity Mobile Gaming Purchase Behavior Key Takeaways PopCap Games Mobile Gaming Research - Confidential

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

IBM Digital Analytics Benchmark. Black Friday Report 2013

IBM Digital Analytics Benchmark. Black Friday Report 2013 Report 2013 1 2 Summary US Holiday shoppers once again shopped online early for the best deals with Thanksgiving Day online sales increasing by 19.7 percent over 2012. This momentum set the stage for a

More information

HOLIDAY HOT SHEET H I S P A N I C S H O P P E R S

HOLIDAY HOT SHEET H I S P A N I C S H O P P E R S HOLIDAY HOT SHEET H I S PA N I C S H O P P E R S 2013 Holiday hot sheet: Insights for the holiday marketer As marketers seek to connect with their customers during the largest consumer spending season

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

Survey of Moms Attitudes About Marketing and Advertising Through Schools

Survey of Moms Attitudes About Marketing and Advertising Through Schools Survey of Moms Attitudes About Marketing and Advertising Through Schools Data was garnered via an online survey conducted during April and May 2008 with 1,186 respondents across 48 states. 1. Gender Male

More information

Brochure Distribution Research Summer 2010

Brochure Distribution Research Summer 2010 Brochure Distribution Research Summer 2010 Summary Report of Key Findings Prepared By: Professor Ian Cross Director of the Center for Marketing Technology Bentley University Methodology Professor Ian Cross,

More information

State of Mobile Commerce Growing like a weed

State of Mobile Commerce Growing like a weed State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile

More information

An Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014

An Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,

More information

2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings

2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings 2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

The ad units mobile users will most likely click on P5

The ad units mobile users will most likely click on P5 Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford

More information

Contents. Methodology. Bank of America Trends in Consumer Mobility Report 2016. Generational Breakdowns. Daily Dependency.

Contents. Methodology. Bank of America Trends in Consumer Mobility Report 2016. Generational Breakdowns. Daily Dependency. 1 We are pleased to share the findings of the third annual Bank of America Trends in Consumer Mobility Report, a study that explores evolving mobile behaviors and trends among adult consumers across the

More information

Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings

Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Research into consumer preferences of marketing and transactional communications. Methodology The

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View

Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Nikki Baird, Managing Partner, February 2012 Introduction In Fall 2011, the United States Postal Service announced major

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

MULTICHANNEL MARKETING

MULTICHANNEL MARKETING REPORT Report Multichannel Marketing MULTICHANNEL MARKETING A Study Highlighting Current Approaches and Investment, Opportunities and Key Challenges 1 2 Introduction 4 Key findings 6 Conclusion 19 3 INTRODUCTION

More information

State of the Market. Location Powered Mobile Advertising Report 2012 Annual Review. Volume 1

State of the Market. Location Powered Mobile Advertising Report 2012 Annual Review. Volume 1 State of the Market Location Powered Mobile Advertising Report 2012 Annual Review Volume 1 Verve is the expert in location powered mobile advertising goals of this report Identify and define the principal

More information

DATA BROUGHT TO YOU BY

DATA BROUGHT TO YOU BY DATA BROUGHT TO YOU BY WHY BEING CUSTOMER-CENTRIC MEANS BEING DATA-DRIVEN A CROSS-CHANNEL ANALYSIS OF HOW MULTI-TOUCH ATTRIBUTION CHALLENGES CATEGORY MARKETING NORMS. Changing habits and the rapid rise

More information

TAKING A MOBILE FIRST APPROACH TO ECOMMERCE

TAKING A MOBILE FIRST APPROACH TO ECOMMERCE TAKING A MOBILE FIRST APPROACH TO ECOMMERCE Mcommerce Summit: State of Mobile Commerce 2014 May 1, 2014 THE CHASE WHO WE ARE Gilt.com is an innovative online shopping destination offering its members special

More information

Retail Execution Excellence

Retail Execution Excellence Shopper Marketing Retail Execution Excellence Efficient effective best practices to help you sell more. Who are we? Canada s leading SHOPPER MARKETING EXECUTION COMPANY. We execute your strategy DIRECT

More information

UNDERSTANDING TRUE LOYALTY

UNDERSTANDING TRUE LOYALTY WHITE PAPER UNDERSTANDING TRUE LOYALTY Gaining Insight into Customer Loyalty Based on Whole-Wallet Spend Understanding True Loyalty Loyal customers are disproportionately important to any business, and

More information

The Ultimate Spa Guide for

The Ultimate Spa Guide for The Ultimate Spa Guide for Mother s Day Maximizing Your Spa s Mother s Day Sales For the Love of Mothers It s estimated that there are more than 85 million moms in the US (2012 Census). For this very reason,

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

Mobile Marketing Survey Report Q1 2014

Mobile Marketing Survey Report Q1 2014 Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel

More information

Consumers Tell All. Part 1: Online Shopping Frequency

Consumers Tell All. Part 1: Online Shopping Frequency Consumers Tell All Part 1: Online Shopping Frequency Online Shopping Frequency Overview 3 Methodology 4 Shopping Frequency All Online Shoppers 5 Shopping Frequency by Gender 6 Shopping Frequency by Age

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

2 0 1 1 S O C I A L M E D I A M A R K E T I N G I N D U S T R Y R E P O R T

2 0 1 1 S O C I A L M E D I A M A R K E T I N G I N D U S T R Y R E P O R T 2 0 1 1 S O C I A L M E D I A M A R K E T I N G I N D U S T R Y R E P O R T How Marketers Are Using Social Media to Grow Their Businesses A P R I L 2 0 1 1 BY MICHAEL A. STELZNER Sponsored by Copyright

More information

IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009

IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 Is your marketing investment delivering expected returns? Just ask Nielsen by Chang Park, Executive Director, Nielsen Analytic Consulting,

More information

TABLE OF CONTENTS. Introduction. Executive Summary. Detailed Findings. Study Methodology. Appendix. The Foot Soldiers The Study

TABLE OF CONTENTS. Introduction. Executive Summary. Detailed Findings. Study Methodology. Appendix. The Foot Soldiers The Study TABLE OF CONTENTS 3 4 5 6 8 9 10 11 12 13 14 16 18 19 Introduction The Foot Soldiers The Study Executive Summary Detailed Findings Branding Metrics are Important for Measuring & Optimizing Campaigns Branding

More information

A shift in influence has occurred

A shift in influence has occurred Influence at Scale Thanks to social media, a shift in influence has taken place evolving from a small group of endorsing celebrities, to a few thousand influential individuals with high Klout scores, to

More information

2014 Back-to-School Survey Rising to the head of the class. Conducted July 5-10, 2014 1,063 responses

2014 Back-to-School Survey Rising to the head of the class. Conducted July 5-10, 2014 1,063 responses Back-to-School Survey Rising to the head of the class Conducted July 5-10, 1,063 responses About the survey The survey was commissioned by Deloitte and conducted online by an independent research company

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

3.13. Customer Awareness Survey Script/Results

3.13. Customer Awareness Survey Script/Results 3.13. Customer Awareness Survey Script/Results SCRIPT Project: Voice Your Choice Survey Residential Client: Rochester Gas & Electric Job no: RGE-1341 Date: April 26, 2005 Proofed: initials Date: Approved:

More information

Facebook Advertising: The Social Commerce Lifeline for Small Businesses

Facebook Advertising: The Social Commerce Lifeline for Small Businesses Facebook Advertising: The Social Commerce Lifeline for Small Businesses A Snapshot of How Facebook Advertising Converts Digital Hunters Into In-Store Buyers Table of Contents Introduction... 3 Methodology

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information