Marketing Planning Workshop. Name:
|
|
- Prosper Montgomery
- 8 years ago
- Views:
Transcription
1 Marketing Planning Workshop Name: 1
2 Planning your Marketing Strategy Workshop Contents: A guide to marketing terms and acronyms Power point slides Task 1 Notes page Task 1 Answer sheet Task 2 Notes page Task 2 Answer sheet Task 3 My Customer Task 4 Marketing Methods Task 5 Marketing review and action plan Help Guides: A guide to marketing terms and acronyms The P s of Marketing Market Segmentation Marketing Planning Additional Information Learning Objectives The learning objectives of this workshop are: Learning objective 1 Learning objective 2 Learning Objective 3 Learning objective 4 To develop a understanding of Marketing To understand market segmentation and identify different socio-economic groups To be able to use appropriate methods of marketing for your business-targeting your customers To review your marketing plan, comparing costs against effectiveness. Learning objective 5 To introduce a range of online marketing techniques. 2
3 A guide to Marketing terms and acronyms Marketing: Marketing is the process a business uses to identify or anticipate its customers needs and desires, and promote its products or services accordingly. Successful marketing can really boost the profitability and reputation of any business. Marketing mix: The set of marketing tools that the firm uses to pursue its marketing objectives in the target market 4 p s: Price, product, place and promotion Direct marketing: marketing via a promotion delivered directly to the individual prospective customer Indirect marketing: Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers Market segmentation: Identifying a suitable group of customers who are most likely to buy from you is called market segmentation E-business: The use of internet technology to conduct or facilitate business. E-Commerce: The trading of goods and services over the internet. Search engine optimization (SEO): the process of improving the volume and quality of traffic to a web site from search engines. This can be done via targeted key words. 3
4 The Ps of Marketing A tried and tested marketing strategy is to focus on these 4 P s which are key to what will attract your customer, defining who your customer is, and how to reach them. Promotion Product (Service) Place Price 4
5 Task 1: Market Segmentation Notes page 5
6 Flake-chocolate bar Female Seen as an indulgent treat Like luxuries Task 1: Market Segmentation answer sheet Yorkie - chocolate bar Men Employed in manual jobs Hard working with large appetites Magazines Vogue-Mairi Claire Female Likes designer labels High end fashion follower Professional Takes regular holidays Purchases clothes monthly Like quality goods and materials Concerned with appearances Expensive In depth interviews Heat-Closer Female Fashion conscious High street shopper Interested in celebrities Cheap to buy Sensationalises news/gossip Newspapers Times/ Guardian Broad Sheet Professional 6
7 Serious news in depth information Financial information company info. Party weighted political High end job sections graduates professionals Expensive 90p Daily Mirror Tabloid Popular within certain areas Celebrity based Sensationalises news Easy to read Less serious in depth stories Cheap 45p Party weighed political Drinks Diet Coke Aimed at women Single / Groups (Advert women trapped rescued by man) Office Setting Feminine Seen as a healthy option Advertised in Heat, lifestyle magazines TV adverts Coke Zero Aimed at men Active men (Advert James Bond) (tidying house while girlfriend in shower Father outside the door) Masculine Image is not diet conscious/healthy TV adverts Male magazines - FHM 7
8 Market Segmentation Describe the market segment you are aiming to provide for, using the categories listed below that apply to your business. * Who will be your most likely customer? * Are they distinguishable by their age/gender/family size/income range, where they live/work/shop? * What is their employment group professional/managerial; clerical/supervisory; skilled manual/unskilled manual; unemployed/pensioner etc? * What are their interests and buying habits? * Are you aiming for a budget / premium market? * How wide is your radius how far will clients come from? * If you are dealing business to business, you will need to profile both your commercial customers and the end user of the product. Market Segmentation Identifying your customer base The first step is to split the general market of customers who would buy such products (from any provider) into more manageable chunks. This will allow you to begin to identify a suitable group of customers who are most likely to buy from you. This process is called, segmenting the market. Remember that you cannot be everything to everyone. You should aim what you do best at those who are most likely to like, need and want it. This is achieved by breaking up the general market of customers into more manageable and appropriate groups; say for example - men/women, young/old, working/non-working etc. Already within these large categories a group or segment of the bigger market begins to emerge. Based on what your business can offer, the more defined your market segment is, the clearer your customer characteristics will become. This process will enable a greater understanding of who they are and what, typically they are like. This process will then allow you to aim, or market your business more appropriately to this group. When you aim your business at a certain market segment (or customer group) with your mix of marketing activities it is called target marketing. 8
9 Task 2: My customer is Start noting down who you think you customer is. Eg. What age group, gender, location etc. 9
10 Target Marketing It is important that you choose methods of marketing that will reach your target market. There are many different ways to reach your customer. Some examples of marketing methods: Free press Local press Website Social Media Leaflets/posters Shop front Direct mail/ Exhibitions and trade fairs Networking It is important to conduct market research to ensure the methods of marketing you are considering match your customer profile. 10
11 Task 3: Identify marketing methods that would be appropriate for the following businesses. Remember to think about who will be the most likely customers for these businesses: Beauty business offering luxury product range Accountancy firm Local Catering Service Mobile phone app developer 11
12 Task 3: Marketing Methods answer sheet Beauty business retailing luxury beauty products Posters/leaflets in high end hair & beauty salons Website Facebook page Twitter account High profile glossy magazines Networking with beauty & fashion industry Sending sample products to high profile celebrities Accountancy Firm Business networking events Website Online business directories Business support forums mail outs providing news and updates Contacting business support agencies and banks to pass on business cards Government taxation authority Small Business Federation Chamber of Commerce Linkedin Local Catering Service Leaflet drop Facebook page Local newspaper Advertising Large shop sign Car adverts Sandwich board Mobile Phone App Developer Networking within creative & digital sector Twitter and blog Technology based publications Business to business direct marketing Linkedin 12
13 Task 4: Marketing review and action plan Review What marketing have you done in the past? How much did it cost? Did it reach your target market? How did it go, was it worthwhile? Action plan What marketing could you do in the future? 1. How much will it cost, will it reach your target market? How did it go, was it worthwhile?
14 Marketing Planning Additional Information For additional information regarding your marketing strategy please visit Business link website (link below). Here you will find information regarding: Defining your target market Developing your promotional strategy Product strategy - positioning and differentiation Product portfolio - product life cycle Tips and pitfalls 14
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationUnderstanding women s habits Women s forum - October 13 to 15, 2011
Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationWeb Success For Your Business
Graham Jones Internet Psychologist Web Success For Your Business How a completely new online strategy will boost your business Contents Introduction...3 Assessing the opportunity...4 It s different online...5
More informationMastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine
Mastering Digital Marketing Using the Digital Space to Turn Your Club Into a Sales & Marketing Machine The Truth No what your service model is, you need a retail approach to sales and marketing. Before
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationThe Ultimate Spa Guide for
The Ultimate Spa Guide for Mother s Day Maximizing Your Spa s Mother s Day Sales For the Love of Mothers It s estimated that there are more than 85 million moms in the US (2012 Census). For this very reason,
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More informationMarketing Plan Checklist
Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on
More informationHoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt
Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.6 mln people in the Netherlands 2.2 million unique visitors are reached with
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationFashionTV is the biggest fashion medium in the world
FashionTV is the biggest fashion medium in the world FashionTV broadcasts the latest news and information to over 350 million households and 7 million public places worldwide. As the only global 24/7 television
More informationCommerce 4KH3: Management Issues in Electronic Business
Commerce 4KH3: Management Issues in Electronic Business Ines Perkovic Business Librarian Innis Library, KTH-108 February 2016 McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca
More information#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media
#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital
More informationOnline vs. In-Store Shopping
Online vs. In-Store Shopping Since 2005, Retail Sales have grown... GAFO Stores = 16.7% Electronic Retailers = 112.9% $1,192,197 $1,143,426 $1,155,854 $1,136,469 $1,110,155 $1,114,590 $1,088,369 $1,059,599
More informationWelcome to Thinking About a Website? An Introduction to Websites for Business Course
Welcome to Thinking About a Website? An Introduction to Websites for Business Course 1 E-Business Enterprise Learning Project The Women s E-Business Enterprise Learning (E-BEL) project will help women
More informationMarketing strategy & marketing plan
Marketing strategy & marketing plan What is a marketing strategy and why is it important? Put simply, marketing is everything that your organisation does to get potential customers, funders and beneficiaries
More informationHoofdstuk: 3 Portfolio. Radio en de invloed op de arbeidsmarkt
Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.3 mln people in the Netherlands 2.22 million unique visitors are reached with
More informationStep 1) Step 2) Step 3) Step 4) Step 5)
PlentyOfFish s self-service advertising platform (ads.pof.com) gives advertisers easy access to over 20 million users! Follow these simple instructions to start advertising now! Step 1) Go to: http://ads.pof.com
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
More informationBetter connections: What makes Australians stay with or switch providers? March 2015
Better connections: What makes Australians stay with or switch providers? March 2015 Contents p2 Methodology p3 Audience segments p4 Executive summary p6 Which companies do Australians commonly interact
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationTen tips to maximize Small Business Saturday
Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target
More informationADAPTING ONLINE. Internet Consulting and Website Design
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationPromotion & Advertising Tips
Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative
More informationPower MEDIA KIT 2013
MEDIA KIT 2013 Power MISSION STATEMENT Integrating all the right ingredients to create Love This City TV that perfect cocktail PEOPLE JUST CAN T GET ENOUGH, AND THAT IS WHY WE ARE GROWING DAILY AT SUCH
More informationOur Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide
Our Five Step Guide To Successful Internet Marketing Getting the best from your website: An introductory guide Step 1: Select your keywords carefully On one hand there is no point spending lots of time
More informationSPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
More informationMagazines Drive Online
Magazines Drive Online Magazines in the driving seat Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Introduction Magazines have a strong relationship with readers.
More informationMarketing. Marketing Your Business. The Ground Work
Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business
More informationOnline Marketing Strategies & the connected consumer.
Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality
More informationEthical Marketing. Strategic Placement of. Business Cards 10/8/2012
Ethical Marketing Sonya Smith Valentine Valentine Legal Group, LLC www.valentinelegal.com October 2012 Business Cards ~ You are your firm s best advertising. Always be marketing! ~ Always have your business
More information3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationUsing Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationVideo, Social Media and Mobile
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationHOW CONTENT MARKETING FILLS THE SALES FUNNEL
HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?
More informationMODULE 1. Understanding your customer and digital marketing
MODULE 1 Understanding your customer and digital marketing In this module, we take you through how to make your business available in the digital world and give you real examples and strategies to use
More informationLocal SEO. Making Your Brand Famous Locally. The Definitive Guide
Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationOVERVIEW IBT MEDIA. Who we are. What we provide. Why choose IBT MEDIA?
2013 Media Kit IBT MEDIA OVERVIEW Who we are Founded in 2006, IBT Media is a fast-growing, digital news organization that delivers global news to an audience of over 30+ million monthly readers worldwide
More informationKLEUR TONACITY The Target Audience
KLEUR TONACITY The Target Audience - Kleur Tonacity needs to cater to increasingly busy, stylish and savvy women, whose hair-colour choices go beyond just the colour itself. It takes into account a style
More informationBack-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012
Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO Overview According to the National Retail Federation,
More informationFacebook Advertising: The Social Commerce Lifeline for Small Businesses
Facebook Advertising: The Social Commerce Lifeline for Small Businesses A Snapshot of How Facebook Advertising Converts Digital Hunters Into In-Store Buyers Table of Contents Introduction... 3 Methodology
More informationPROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
More informationBenefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media
More information4Local, Social and Mobile Marketing Solutions
The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)
More information8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations
82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling
More informationRESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY
RESEARCH 33 STATS TO KNOW WHEN MARKETING TO THE CONSTRUCTION INDUSTRY SOURCES: The 33 contractor statistics in this slide show were compiled from two sources: The Equipment World 2014 Connectivity Study
More informationBUSINESS INTERNSHIP PLACEMENTS IN BARCELONA
Area: Entrepreneurship & Business development An entrepreneurial, internationally focused, professional start-up creating mobile applications that help users to meet people and have virtual conversations
More informationBingo glossary marketing mix
Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up
More informationHow to Attract More Customers Using the. Power of Online Marketing
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
More informationDigital Marketing Blogs
Digital Marketing Blogs These blogs were written by Phil Williams on behalf of clients concerning digital marketing study and jobs. Contents 7 characteristics every digital marketer needs... 2 The Best
More informationIPREX Blogbarometer 2015
IPREX Blogbarometer 2015 2,134 bloggers living in 13 countries participated in the survey. The most popular blog themes are focused on consumer and lifestyle topics like beauty, fashion, food and traveling.
More informationAQA Level 3 Technical Level Business
AQA Level 3 Technical Level Business Marketing principles Unit Number: Y/506/6086 Specimen Question Paper Time allowed: 2 hours Instructions Use black ink or black ball-point pen Answer all questions You
More information**The Numbers: 20,429,311 unique users per month 303,666,270 page views per month
With a growing global audience the Mail Online is able to draw to its channels an world-leading breadth of engaged users with a wide variety of interests. Mail Online offers 24hr up to the minute coverage
More informationYoung Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY
Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different
More informationMarketing at McDonald s
at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the
More informationOrganic Authority Advertising
2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:
More informationSocial Media Marketing for Local Businesses by Jeff Sneeringer
By: Jeff Sneeringer of Sneeringer Associates jeff@sneeringerassociates.com 717-226-3489 1 The Social Media Factor: What is Social Media? Social Media is a red-hot buzz phrase that, like it or not, is here
More informationFACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce
FACEBOOK MARKETING 2015 Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce January 21, 2015 AGENDA: 1. Facebook At-A-Glance 2. Facebook Organic Marketing, a.k.a the FREE News
More informationEntro Solutions DIGITAL AGENCY. Your digital Partner WEB DESIGN AND DEVELOPMENT & ONLINE MARKETING. http://entro.solutions/
Entro Solutions Your digital Partner DIGITAL AGENCY WEB DESIGN AND DEVELOPMENT & ONLINE MARKETING http://entro.solutions/ Innovation distinguishes between a leader and a follower. Steve Jobs WHO WE ARE
More informationBUSINESS-TO-BUSINESS MARKETING 2014-2015
BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING
More informationSocial Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
More informationLocalVox Local, Social and Mobile Marketing Made Easy
LocalVox Local, Social and Mobile Marketing Made Easy Email Marketing: Strategies and Success Stories to Help You Grow Your Business Is Email Still Relevant? Your time is precious. Only do something that
More informationEssential Guide for Business Plan Creation Basic 12 step guide for executing a successful Business Plan
Essential Guide for Business Plan Creation Basic 12 step guide for executing a successful Business Plan EBP Business Plan Designer Written by Matthew Parfitt EBP International Sales Executive The Essential
More informationPssst! be alcohol aware. Targeted Social Marketing in Liverpool
Pssst! be alcohol aware Targeted Social Marketing in Liverpool Alcohol What alcohol provides for economy Nationally the drinks industry generates 1 million jobs North West pubs and breweries have an estimated
More informationTips for cost effective marketing in a recession (or at any other time)
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
More informationContent Strategy. Frokostmøte Oslo Trondheim 02.10.2014
Content Strategy Frokostmøte Oslo Trondheim 02.10.2014 Customer Decision Journey Customer Decision Journey Create Awareness Influence Consideration Drive Sales Grow Loyalty Customer Decision Journey Create
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationGuerrilla Marketing Tactics
Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
More informationAdvertising and Marketing Overview Part 1. Learning Objectives. Business has only two functions - marketing and innovation. Milan Kundera 2/20/15
Advertising and Marketing Overview Part 1 Paul A Kiewiet MAS+ Learning Objectives Pt 1 focuses on Overview Pt.2 on Promotional Products role The 4 P s + 1 Marketing Advertising Branding Differences between
More informationHow to Trust Your Employees With Your Brand When They are Online. And by Doing So Succeed at Social Media Marketing.
How to Trust Your Employees With Your Brand When They are Online And by Doing So Succeed at Social Media Marketing. Contents Contents Section 1 Introduction Section 2 Why We Need Social Media Marketing:
More informationHow to Attract Customers Using Digital Marketing. Seth Spears Chief Strategist/Principal
How to Attract Customers Using Digital Marketing Seth Spears Chief Strategist/Principal What I Do Digital Marketing Consultancy Digital Marketing Strategy & Consulting 270-495-0014 @SpearsMarketing http://spearsmarketing.com
More informationHow to Create an Amazingly Successful Physician Marketing Plan & Budget
Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget
More informationAIA Michigan s Social Media Marketing Course
AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business
More informationGet the right advice now. What we can offer?
Get the right advice now What we can offer? 1. A smart simple Design will convert searches into Phone calls. Let s start with the design of your site The reason why many websites fail other than the searcher
More informationRecruit More Talent Now Attract more candidates, boost referrals, and get more jobs filled!
Recruit More Talent Now Attract more candidates, boost referrals, and get more jobs filled! PRESENTED BY David Searns Agenda The Missing Talent Market 20 Ideas to Improve Recruiting Intro to Re-Recruiting
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationHow Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
More informationRESPONSIVE & IMPROVED
Grazia keeps its female readers up to date not only via the weekly fashion glossy, but also 24/7 via Grazia.nl, the apps and social media. Grazia is always seeking to interact with both its readers and
More informationHow retail investors in Australia view the importance of social and digital media channels
How retail investors in Australia view the importance of social and digital media channels nightingale communications Published March 2013 How was the research conducted? What did we find? nightingale
More informationsucceed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide
succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local
More information9.5 Secrets to Building a Successful Prospecting Plan
9.5 Secrets to Building a Successful Prospecting Plan We all know prospecting is like doing our worst chore. But you can t succeed at sales with out being a great at prospecting. When prospecting you need
More informationIPREX Blogbarometer 2014
IPREX Blogbarometer 2014 Most bloggers are female and their average age is 33 Most earn some money from their blogs The most popular blog themes are focused on consumer lifestyle topics Most are open to
More informationHow to Use Mobile and Social Media to Jump Start Your Business
How to Use Mobile and Social Media to Jump Start Your Business Practical tips to increase your online presence October 30, 2014 How to Use Mobile and Social Media to Jump Start Your Business Moderator:
More informationmost successful agencies in this field. We wish to expand your imagination about internet marketing and offer you
About company Advertising company Advertline was formed in 2009 as a part of multimedia holding Palitra Media. Initially our goal was to provide the consumers we were collaborating with best decisions.
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationAn Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014
An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,
More informationAN OVERVIEW. Presented here are a variety of resources for teaching television advertising for GCSE. They include:
AN OVERVIEW Presented here are a variety of resources for teaching television advertising for GCSE. They include: THEORETICAL BACKGROUND: 1. AIDA display diagram. 2. Maslow s hierarchy of needs diagram.
More informationThe Geisheker Group Marketing Firm Overview
The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses
More informationin Winchester Helping Tourism Businesses Succeed Media Awards GROUP SHOWS Your Partnership Benefits COURSES Discounts Winchester TRAINING Trade
Helping Tourism Businesses Succeed B2B Networking Trade in Winchester Your Partnership Benefits Discounts Media & PRESS TRIPS Visit Winchester Accredited Schemes Awards FOR EXCELLENCE Digital Marketing
More information10 STEPS. to a Social Media Plan. By Lindsay Thomson Lynda.com. www.lynda.com/industries enterprisesolutions@lynda.com
10 STEPS to a Social Media Plan By Lindsay Thomson Lynda.com www.lynda.com/industries enterprisesolutions@lynda.com Introduction For any organization, resources are a challenge especially when it comes
More information