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2 WHY ? Massive Reach Ubiquitous, 25 million third-party fully opted in consumers available in UK alone with access to vast audiences Reach all Devices Desktop, laptop, tablet, phone; can be read anytime, anywhere Large Scale Format Full screen advertising format, put across your message clearly and with assertion

3 WHY ? Strong Call to Action Clear focus on response to optimise your ROI and get the outcomes that you need Targeted audience Target the people you need to reach, reducing wastage and increasing ROI Measurable Outcomes Test sources, creatives, subject lines and audiences and carry the insight through to other marketing campaigns to develop an ongoing marketing strategy

4 THIRD PARTY Third party is one of the most established forms of digital advertising and continues to be an extremely cost effective way to drive engagement, sales and traffic to websites. By broadcasting a large volume of highly targeted full screen adverts to potential customers you can increase your access to your core audience and drive large numbers of site visitors to complete your preferred action. In addition to targeting your ideal customer you can reach them at the time you want to. This makes a very effective way to drive specific campaigns at the best possible time, whether you re giving a boost to the end of a special offer or selling presents on the last postage day before Christmas, can get you in front of the right people at the right time.

5 Audience Insight By accurately tracking your results we can gain insight which will let us enhance and optimise future marketing activity and campaigns. Measurement can include: Creative Hot-Spots What parts of the creative drew the strongest response Devices Read on What devices were the audience reading their s on A/B Testing Test multiple factors and measure their effect on outcome: * Audience test response from different target groups * Design test relative response from different creative designs * Subject Lines what subject lines inspire interest and engagement Re-targeting Follow up sent to those who express interest by opening and engaging with your . Use different design, subject lines and offers to optimise conversion Customer 1 Customer 2 Customer 3

6 WHOM CAN YOU TARGET CONSUMERS? Can target new customers identified by: Demographic Information Age, gender, income Geographical area Postcode, town, county, country Interests Sport, fashion, travel Purchases What have they bought? What do they want to buy? Responsiveness/Activity Levels Do they respond to similar offers? Other Audiences - Investments looking for investments/level of investment - Students degree, year, university - New Mothers age of child, gender of child and many more whomever you need to reach, speak to us about how best to do it

7 WHOM CAN YOU TARGET BUSINESS? Individual Job Title target departments for specific products. Focus your budgets on the people who have the most need Purchasing influence target influencers or decision makers, reach the correct people to ensure the best outcomes

8 WHOM CAN YOU TARGET BUSINESS? Business Sector entertainment, financial, manufacturing and more. Broad sector based targeting can give you reach across your core markets SIC Code - drill down to specific businesses to promote more niche products Size/turnover from one-man-bands to multinational employees of thousands, target companies with the scale and resources that you define Location global campaigns or postcode specific audiences are deliverable at the scale and budget to suit your needs

9 WHAT CAN DO FOR YOU? can support your activity throughout the pre-purchase customer journey. Whether by increasing brand visibility and awareness to a core audience, driving consideration during key periods or driving actionable outcomes through sales or downloads, we can help build a new cost effective client-base.

10 WHAT CAN DO FOR YOU? - Increase Brand Awareness to core audience target communications to key groups and measure large scale impressions and further engagement - Drive Traffic to specific landing pages delivering visitors to dedicated pages which reflect the messaging and encourage conversions - Deliver Registrations sign up visitors for future communications and offers increasing your CRM database. Particularly valuable audience as have already established responsiveness to campaigns

11 WHAT CAN DO FOR YOU? - Voucher Downloads date/time specific offers that can drive customers in store giving defined response in the real world - Deliver more Sales drive more engaged customers make more sales. is a direct response medium and one of the most cost effective ways of delivering sales to new customers

12 ABOUT US Integrity, innovation & results Ginger Nut Media is an marketing and lead generation company launched in August We work direct with clients as well as several of the biggest agencies in the country and have proven success across many sectors. At Ginger Nut Media we provide national and multi-national marketing strategies for your business. With consultation and support our team will create the best plan to suit you and your unique business giving you great service and the best possible return on your investment.

13 MARKETING Accurately targeted, responsive campaigns can be a very cost effective way of increasing exposure for your brand and driving traffic to your website. We will plan, implement and deliver successful online campaigns to generate you new customers and additional business. Planning Design HTML coding Testing Delivery Reporting Analysis Optimise

14 LEAD GENERATION Our industry experts have a wealth of experience, helping you to effectively boost your business and get great results. Through a variety of online sources we can generate large volumes of self-selected, fully opted in registrations for your company. Premium online surveys Display Premium Pull Co-registration

15 WHY GINGER NUT MEDIA? Digital marketing is now a key component of any marketing spend. Work with the experts to ensure you get the best out of your campaign We take a one of a kind approach to your advertising needs We won't waste your time or your money We consistently deliver great results for large companies such as EE, TalkTalk and RSPB We give honest and straightforward advice so that you get the best return on your investment We will not be beaten on value - Guaranteed

16 OUR CLIENTS We have worked with a huge range of clients including RSPB, EE, ESPN, The National Trust and Visa. Get in touch now to become one of our next clients!

17 GINGER NUT GUARANTEE We will not be beaten on price If you can find an or lead generation media that forecasts and delivers a more cost effective performance than us, send a report showing proof of delivery and price and then we will organise an alternative media choice offering more value. We also donate monies to a charity of your choice. We deliver the highest customer service If at any time you feel let down by us or we have not offered you a first class service we will make a donation to the charity or your choice GUARANTEED

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