Media Kit 2015 Inside Exploration INC.

Transcription

1 Media Kit 2015 Inside Exploration INC.

2 About Us Travel and learn together Since 1983, we have been helping students achieve their language learning goals. Our study abroad programs are designed to fully immerse students in the natural environment of the target language. We offer the trips to combine language learning with travel and adventure Language Holidays for various age groups - teens, adults and 50+. Our language programs are offered in 90 destinations, 35 countries and 19 languages.

3 The Websites Portals to Language Holidays For Adults For Young People For All Ages

4 Audiences Segmentations Our users are also looking for: Data Source: Google Analytics, sites traffic data are calculated based on 12 months averages; ** Interests segmentations are from 53% of total sites traffics. *** Age groups are based on 60% of total sites traffics.

5 Accreditations

6 Native Advertising Our in-house editors can work with clients to develop branded editorial contents. This type of contents will natively match the styles of other contents in our websites. Comparing with other Ads, Native Advertising brings higher level user engagement to clients. Our specialists help client to develop their Ads plan Types: Air travel, Financial, Insurance, Itinerary, Events, etc. Types: Article, Social Post, Video, Image Our in-house editors will work with clients Ads Planning Contents Formats Creation Clients Rotation Evaluating Optimizing Submitting Clients launch new ads plan with us Drive higher user engagement for clients Our analysts monitor, analyze and optimize Ads based on their ongoing performances. Two weeks before ads go live on websites

7 Ad Specs Online Banners Ad Units Dimensions Slot Above Fold File Size Animation Close Button Ad Notice Leaderboard 728*90 Right below the Title Line Yes Max 50k No Not required Required Full Banner 468*60 Right below the Title Line Yes Max 50k No Required Required Small Square_A 200*200 Left or right column Yes Max 40k Acceptable Not required Required Small Square_B 200*200 Left or right column No Max 40k Acceptable Not required Required Medium Rectangle 300*250 In paragraph Various Max 40k No Required Required Rectangle 180*150 Left or right column, in paragraph Various Max 50k No Required Required Note: 1. Third party tags are acceptable; 2. Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) 3. For those ad units requiring a Close Button, the close button must be placed in the left upper corner; 4. All ads should have an "Ad" or "Sponsored link" label in the right lower corner; 5. Animations: max 3 rotations, or 15 seconds in length; 6. For ads containing audio: must be user initiated and have a mute button; 7. All Ad specs listed here are IAB standard ads, please contact us for custom ads requests; 8. Submission Lead-Time: 10 business days.

8 Ad Specs In-schools Display In-school display provides precious ad spaces inside our own schools. Lobbies, classrooms, meeting rooms, reception areas, corridors, etc. They offer non-stop exposure opportunities to our students, perfect for lifting brand awareness and generating sales leads. Owned schools: 32 Annual Students: 55,000 Digital Screens: 64 Type Place Wall Space Info Board Reception Tables Showcase Big Screen Poster - Flyer - Brochure - - Card - - TV Ads

9 Rates Online & In-schools Display Online In-School Take-over Ad Units Leaderboard Full Banner Small Square_A Small Square_B Medium Rectangle Rectangle Poster Flyer Brochure Card TV Ads Leaderboard + Small Square / Medium Rectangle Full Banner + Small Square / Medium Rectangle Price $60 CPM $48 CPM $35 CPM $20 CPM $35 CPM $25 CPM $200 / Month $140 / Month $150 / Month $100 / Month $500 / Month $120 CPM $100 CPM

10 Inside Exploration INC. Address: 59 Adelaide Street East Toronto, ON Canada M5C 1K6 TOLL FREE: UK & Europe: Worldwide: Fax: [email protected]