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1 CMAJ 2015 ONLINE OPPORTUNITY MEDIA KIT cmaj.ca MEDICAL KNOWLEDGE THAT MATTERS Banner advertising CMAJ alerts Custom Digital Editions Primary Care Today values its relationship with CMA publications tremendously. Not only are they a great partner, our print and online advertising both generated tangible measurable results. Steve Dempsey VP, Medical Group Diversified Communications Canada 2782

2 CMAJ ONLINE OPPORTUNITY MEDIA KIT CMAJ.CA has the highest reported weekly/monthly visits than any other Canadian medical publication website (source: MMS 2013) Hosted by HighWire Press the world s largest collection of full-text, peer-reviewed content with direct links to the full-text of thousands of journals, reference works, and books Showcasing the complete editorial contents of the print issue of CMAJ plus additional online-only content uploaded daily All of CMAJ s editorial content is archived in full text from years of content Visitors can search information by topic, date, author, title, keyword, or Digital Object Identifier Enhanced eletters section open to all health care professionals Featuring daily news stories 2

3 MEDICAL KNOWLEDGE THAT MATTERS CMAJ All 81,000 physician members of the Canadian Medical Association have unrestricted access to the site. Other visitors to the site have access to all open-access pages. Individuals or institutions can subscribe to the full contents online. GATED access pages Review articles Analysis Practice Commentary Letters Humanities Salon Supplements to the CMAJ (restricted to CMA members and cmaj.ca subscribers for 12 months) OPEN access pages Research articles Abstracts Highlights articles published over 12 months ago LIMITED access pages Mainpro M1 CME credits for family physicians Each issue of CMAJ includes one or more articles that are designated as eligible to earn CME credits. Credits can be earned by reading CMAJ articles in print or online. CMAJ reading credits are automatically transferred to the College of Family Physicians of Canada (CFPC) to a maximum of 27 per year. Editorials and news articles open initially short term, then restricted 3

4 CMAJ ONLINE OPPORTUNITY MEDIA KIT Leaderboard 728 x 90 pixels Site traffic and advertising information cmaj.ca averages up to 160,000 unique visitors per month Banner Ad Specifications PNG, JPEG, GIF (animated GIFs accepted) Flash animation not accepted Resolution 72 dpi File size not to exceed 100KB Up to 400,000 page views each month Delivers up to 650,000 advertising impressions per month Averages over 25% return visitors each month Offers third-party reporting by Google Analytics Advertising rates Run of site (open access) and gated (members only, restricted access) banner ads are available at one price Top Leaderboard: $50 net CPM Tower: $50 net CPM Rates are calculated based on cost per thousand (CPM) Rotations are permitted 3rd party ad serving is not permitted Banner ads must be submitted with a URL and/or PDF for linking (must be approved by the CMA) All direct to consumer and pharmaceutical advertising must comply with Pharmaceutical Advertising Advisory Board guidelines ( All ad material due 3 business days prior to posting date Two standard banner ad sizes available on all web pages: n Leaderboard (728 x 90 pixels) n Tower (160 x 600 pixels ) Some programs do not support animated GIFs. Static ads on all alerts are recommended. Tower 160 x 600 pixels Monthly reports on total impressions and click throughs provided by your CMA representative NEW Altmetric badges now displayed on cmaj.ca articles, showcasing CMAJ s impact on social media 4

5 MEDICAL KNOWLEDGE THAT MATTERS CMAJ CMAJ alerts etoc (ELECTRONIC TABLE OF CONTENTS) The CMAJ table of contents is ed to subscribers each Monday prior to the print edition release. The etoc links to the full text and/or abstract version of every article. Frequency = 18 times per year (same as CMAJ print schedule) Leaderboard and Tower ad positions available 36 total per year Subscriber number = 9000 Cost $750 net per banner ad EARLY RELEASE etoc CMAJ early release notifications are ed every Monday when new articles are published online first. Frequency = weekly, 50 times per year Leaderboard ad positioning available Subscriber number = 4200 Cost $500 net per banner ad HIGHLIGHTS etoc CMAJ Highlights is ed each Monday prior to the print edition release. Frequency = 18 times per year Leaderboard ad positioning available Subscriber number = 4000 Cost $500 net per delivery STUDENT/RESIDENT etoc CMAJ produces a digital (flipbook) edition of the print version. On-the-go medical students and residents receive an notification and direct link to the digital edition 18 times per year. Residents and students account for the CMA s second-largest membership segment. Subscriber number = 14,500 Cost $750 net per delivery 5

6 CMAJ ONLINE OPPORTUNITY MEDIA KIT CMAJ s Focus On CMAJ Custom Digital Edition Themed by disease category Branded with CMAJ logo and styling All content recent and relevant to disease category from CMAJ print and online Full page and fractional advertising throughout exclusive to sponsor Optional links from advertising to multimedia content distribution to selected physician groups CMA database of 62,000 Cost of $15,000 net per execution CMAJ s Collections In CMAJ Custom Digital e-newsletter New exclusive themed e-newsletter focused on disease area Brief summaries and links to full articles from peer-reviewed journals related to disease topic Journals include NEJM, Lancet, BMJ & CMAJ all top tier medical journals Unrestricted educational grant acknowledgement Banner advertising opportunity distribution to selected physician groups Cost of $10,000 net per execution Contact information For advertising information: Blair Graham OR Trish Sullivan Please submit material directly to: David Bertrand Coordinator, Display Advertising x2159 Technical questions: Holly Bodger Associate Director Publications x2281 Trademarks of the Canadian Medical Association used under licence. 6

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