theclassicautoshow.com

Transcription

1 theclassicautoshow.com

2 The Ultimate Auto Experience Exceptional classic car event offering unique opportunities for visitors to indulge their passion for cars; Internationally recognized classic car aficionados: Chris Jacobs Dave Kindig Mike Brewer Wayne Carini Chip Foose Mike Phillips Wall-to-wall classic cars exhibitions, showcasing the finest and rarest classic, historic and vintage cars in the world Automotive merchandise Auto Swap Meet including vintage parts, tools and accessories, memorabilia and other nostalgia Car Club Focus, celebrating the national car club scene with featured displays and unique cars theclassicautoshow.com

3 POWERED BY:

4 FEATURING: Dave Kindig Mike Brewer Mike Phillips Wayne Carini Chris Jacobs Chip Foose theclassicautoshow.com

5 01/ CAS SHOW PLAN theclassicautoshow.com

6 Showcase your Merchandise Over 25,000 attendees will browse your displays for vintage parts, tools and nostalgic memorabilia! Qualified buyers of classic autos and restoration experts Three day event with constant programming in Celebrity Theater to drive constant traffic throughout show Indoor, air-conditioned facility VIP Events attracting buyers with greater spending power

7 Inspiring, Engaging, Entertaining & Passionate Celebrity Theater An unrivalled variety of demonstrations, interviews, challenges, special guest appearances and motoring challenges, hosted by Chris Jacobs. Topics include restoration projects, techniques, Q&A sessions and panel discussions with celebrities and expert craftsman Grand Boulevard A car Catwalk running through the heart of the show, with an assortment of the finest and rarest classic, muscle, historic and vintage cars the world has to offer Dream Rides The ultimate classic and exotic car driving experience An Experience For Every Fan For investment, nostalgia or the love of the automobile, The Classic Auto Show will cater to visitors of all ages to engage their passion theclassicautoshow.com

8 MARKETING CAMPAIGN WILL DELIVER 25,000 AUTO ENTH USIASTS & THE SOUTHERN CALIFORNIA REGION AN EXTENSIVE MASS-MEDIA ADVERTISING CAMPAIGN WILL BLANKET THE SOCAL REGIONS DELIVERING OVER 70 MILLION IMPRESSIONS Outdoor Billboards will target the LA Market for 4 weeks Broadcast and Cable TV Commercials will run for 3 weeks prior to the show on stations that reach the local market like KTLA and the auto enthusiast market on the Velocity Channel Radio Commercials and Promotions will run for 3 weeks on LA s top local stations like KROQ, KNX, KEARTH & more Newspaper Advertising will run for 3 weeks in/around the LA DMA through LA Newspaper Group Social Media Advertising will target and build followers in the SoCal market Public Relations Campaign will deliver millions of impressions in print, online, and TV including AT SHOW Live! Camera shots theclassicautoshow.com TARGETED MARKETING CAMPAIGN WILL REACH AUTO ENTHUSIATS AND CAR COLLECTORS WHERE THEY MEET, WHERE THEY WATCH, AND WHAT THEY READ: Local Guerrilla Marketing will target auto enthusiasts where they convene with special appearances and discount ticket giveaways at local classic car events, classic car dealerships, and auto museums Cable TV Commercials will run on the Velocity Channel beginning in Dec 16 Magazine Partnerships will be integral in reaching the audience through a multi-channel approach including print ads, s, newsletter inclusions, social media including partnerships with dupont REGISTRY, Vintage Racecar, Hemmings Motor News, Auto Round-up & more Promotional Partnerships with Car Clubs will alert members and offer discount tix through outreach and social media Social Media Outreach on Facebook, Twitter and Instagram and Celebrity Posts reaching thousands of followers, plus a Live Podcast from the show floor with Jimbo Balaam

9 TARGET AUDIENCE & DEMOGRAPHICS The Classic Auto Show Held Jan 27-29, 2017 at the Los Angeles Convention Center, The Classic Auto Show is the ultimate celebration of classic motoring. Come see your favorite classic car celebrities, wall-to-wall classic vehicles, music, fun family activities and more. DATES: Jan 27-29, 2017 LOCATION: Los Angeles Convention Center, South Hall PARTNERSHIP: Discovery/Velocity TITLE SPONSORSHIP: Autogeek.net KEY FEATURES: Driving Experience, Celebrity Theater with Chris Jacobs, Wayne Carini, Chip Foose, Dave Kindig, Mike Phillips and Mike Brewer SHOW REACH AGE: GENDER: 64% male ANNUAL INCOME: $127,000 EXPECTED AUDIENCE ATTENDANCE: 25,000 attendees INTERESTS: Fine automobiles, sports leisure, adventure & travel theclassicautoshow.com

10 Target Media &Audience Sample: Print, Digital, Social 74,000 readers + digital Median Age: 38 Annual Income: $450,000 9,018,000 readers Median Age: 41 Annual Income: $81,000 2,922,000 readers Median Age: 47 Annual Income: $86,000 42,000 circ + bonus Median Age: 50 Annual Income: $100,000 Digital & Print Annual Income: $250,000 Velocity Network: 20K Historic Vehicle Assoc: 375K Members Classic Car Clubs: 299K Members theclassicautoshow.com

11 URBAN EXPOSITIONS & CLARION EVENTS Extensive B2C & B2B experience Established independent event organizers since 1947 Global UK(head office), USA, Brazil, South Africa, Turkey, Germany, Singapore, UAE & Netherlands The largest organizer of consumer exhibitions, shows & spectacular events 24 Market leading events Six diverse market sectors One million visitors 5,000 exhibitors

12 20 YEARS MOTORING HERITAGE Clarion Events Ltd Motoring Division have organized, created and produced: 1,800 Classic Cars 250 Car Clubs 65,000 Visitors

13 PARTNERS & SPONSORS

14 TINA BENCZE Sales & Business Development

15 theclassicautoshow.com