Visitor Promotion Plan

Transcription

1 Visitor Promotion Plan NAMM Musikmesse Russia 2015 Russia, Moscow ECC «Sokolniki»

2 NAMM Musikmesse Russia - SUCCESSFUL GROWTH INFORMATION The exhibition is perfectly positioned to cater to the growing demand in the music-product and pro-audio and lighting sectors. In 2014 total attendance increased by over 40% 2013 s record attendance to unique visitors. Overall, more than 190 companies representing an even greater number of brands showcased a wide spectrum of international music products brands as well as the latest event and entertainment technology. The interest to the fair is constantly growing, which is proved by increasing rates of attendance and exhibit space. The trade fair informs visitors about the latest technologies, consumer needs and competitors` offer. The fair gives opportunity to learn more about the Russian market and its high capacity. CONTACTS Over top decision-makers, industry experts and endconsumers meet at the fair annually. The exhibition offers the best platform to establish and strengthen business contacts. MULTI-MEDIA ADVERTISING CAMPAIGN A customized advertising campaign aims to attract all visitor target groups from Russia, the CIS countries, and the Baltics through online marketing and social networking, outdoor advertising and radio ads.

3 BUSINESS PROGRAM The exhibition`s extensive business program is organized with the help of industry experts, relevant associations, and professional agencies. MUSIC PROGRAM Large-scale organization of concerts, festivals, shows, competitions and demonstrations attract to the exhibition thousands of end customers. SYNERGY The simultaneous hosting of the NAMM Musikmesse Russia exhibition and Prolight + Sound NAMM Russia promotes attendee growth and increased brand exposure.

4 Target Audience of NAMM Musikmesse Russia International Fair for Musical Instruments, Sheet Music, Groups of Target Visitors Wholesale companies / distributors Retailers / specialized stores Manufacturers of musical instruments, sheet music, and accessories Producers, event management agencies, concert and show organizers Rental companies Officials from ministries and institutions, departments of culture Heads of musical ensembles and institutions Composers, accompanists, conductors Professors in the higher and secondary music schools Professional musicians DJ-s Students in the higher and secondary music schools Amateur musicians Visitors Key Facts and Figures

5 International Fair for Musical Instruments, Sheet Music,

6 Effective tools to improve your business with us Advertising in specialized and professional press Printed advertising in the Russian leading specialized and professional press and magazines on Music covers from September 2014 till September It includes: 1)Articles, press releases, news of the fair 2) Interviews with the exhibitors and the exhibitors 3)Advertisement Modules Musical Education: Music and Electronics, Music in School, Guide of Culture Managers, Da Capo al Fine, Who is who in Education and Culture Pavilion Classique: Musical Klondike, MusicuM, Gramophone, Opera +, Philharmonik Music: MusicBox, Classic Rock, AudioFormat, St.Peterburg Musician, Muzon, Modern Drummer, Jazz.Ru

7 Radio September 2015 promo audio April 2015 September 2015 Self-contained cycle programs about the fair Outdoor Advertising Stickers in Moscow subway trains 13 August 13 September 2015 Advertisement in the Park «Sokolniki» 30 August 13 September 2015

8 Advertising in Internet Advertising in the Russian leading specialized and professional web-sites and topical life-style web-sites on covers from September 2014 till September The campaign includes: 1) News, announces and press releases of the trade fair and the exhibitors 2) Banners and logos advertising List of Web-sites: KugaGo Avivmedia InterMedia Baza.artisov mediamusic- Interesting Expocom show-room musicforums journal Moscow Lenta.ru PromoFM Jazz-parking Fashion-concert 2do2go Domra Player 4banket expogr Splayn Event.market Musicube.org Megalyrics ziogiorgio tvkinoradio.ru Zvuki.Ru Muzbar DailyRock

9 1) Targeting and context advertising in the Russian search engines, providing the largest audience exposure. Timing: during the competitive fairs and a month prior to NAMM Musikmesse Russia through Yandex Direct and Google AdWords 2) Social Media Groups and Channels September September 2015 (peak of activity July-September 2015) Vkontakte Facebook LinkIn Youtube ing / Newsletter 1) Organizer s database for ing contains more than addresses of target audience in Russia and the CIS. This database is being constantly updated and increased. ings are carried out twice a month from December 2014 to March Newsletter goes out weekly from April 2015 to September 2015 (show and exhibitors news, exhibitor interviews, industry news etc).

10 2) ing of Show & Exhibitors News to the database of VIPs (3.500 contacts) Buyers: whole sellers, distributors, retailers; Governmental institutions; Branch-related associations and unions; Directors of theaters, concert halls, entertainment centers, amusement parks, event locations Chambers of commerce and industry of the Russian Federation, the CIS and other countries Trade missions and other representatives of foreign countries in the Russian Federation On-line Promotion at Domestic and International Web-sites Actual detailed information such as the latest news, exhibitor list & profile, supporting state and business authorities, fringe program and travel support can be found on our official websites: Distribution of printed materials in Moscow and other major cities of Russia & CIS Posters - over pcs Flyers/Invitations over pcs Stickers over pcs Places of Distribution: Clubs; concert halls; music academies and music schools; conservatories and music departments at universities; rehearsal studios; Culture / night clubs, discoteques and other spaces and venues Advertising Campaign of NAMM Musikmesse Russia Involves the advertising activities of Prolight + Sound NAMM Russia

11 International Fair for Musical Instruments, Sheet Music, More Promotion & Services Cooperation with the ministries and departments of culture, education, with professional associations and with experts of the market in Russia and the CIS Projects presentation at the leading international trade shows in the USA, Germany, China and Russia VIP program for the most important Russian and CIS buyers - Tulip Club Extensive business program, including educational events, concerts, contests, shows, masterclasses for all target groups of the fair visitors

12 We are looking forward to welcoming you at NAMM Musikmesse RUSSIA 2015! Contacts for participants and partners: Alexandra Yurchenko (Project head manager) Tel: ext. 132 Fax: Elena de Lange (Brand manager) Tel. +7 (495) ext. 151 Sofia Bolshakova (Customer relations manager) Tel: +7 (495) ext. 104 Contact for media & press: Ekaterina Soboleva (Marketing manager) Tel: ext. 137