An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

Size: px
Start display at page:

Download "An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014"

Transcription

1 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business management still applies today. In order to grow and compete, innovation at some level must take place. It may be the development of a new product or service. It may be a unique way of servicing or selling. It may be innovative operations. Once you innovate, how do people know you have innovated? This is where marketing comes in. Marketing is the action or business of promoting and selling products or services. There is only value in an innovation when the customer understands it and wants to pay for it. Marketing is the messaging and process to help the customer see this value. Too many marketing tools! Today, there are so many marketing vehicles at your disposal. Vehicles such as TV, radio, events, print and billboards have been around for a long time. Even web marketing, and other forms of digital marketing are well-established and widely used. Now, the hot topics are content marketing and social media. Deciding on what marketing tool to use, what message to communicate, and when to communicate can be challenging. It is even more challenging when "what works today" is different than "what worked yesterday" Marketing Trends. Over the next couple of months, we will be sharing our thoughts and education on several key marketing tools and how the use of those tools is evolving as we all look to achieve our business goals in These will be shared through a short, weekly over the next seven weeks. If you would not like to receive these articles, please feel free to unsubscribe below. We won't be offended. However, we hope that these brief insights will help you better understand these important marketing tools and how they are being used today so that you can achieve your growth goals. Topics include: Digital Marketing 1. Digital Marketing and the impact of the proliferation of digital devices 2. Websites and the focus on interactive content and multimedia integration 3. Social Media Marketing and the impact of new social networks and video Traditional Marketing 1. Print Marketing and its continued importance in breaking through the clutter 2. Promotional Products and their innovation and creativity in both function and form Interactive Marketing 1. Tradeshow Marketing and the use of technology to improve the attendee experience 2. Content Marketing and its ability to drive meaningful interactions

2 Content Marketing should drive more meaningful interactions and a call to action Content marketing is the hottest topic in marketing today. Some have declared 2014 The Year of Content Marketing. This is partly due to Google s change in search engine algorithms making interesting and relevant content more important in driving web traffic and improving search engine rankings. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. To be effective, small businesses must learn to use content marketing to tell their story. Creating meaningful content on a regular basis is much more important than tooting one s own horn or direct selling your prospects. Nonprofits, especially smaller ones, usually do not have someone dedicated to producing content. This needs to be a priority for small nonprofits. Producing content for social media and web will allow the nonprofit to communicate more effectively with donors, volunteers, and interested parties. What can we expect in 2014? A big trend moving forward is structured content marketing with a specific goal in mind, whether it is driving traffic to your website, encouraging opt-ins to a newsletter, or engaging visitors through your social media outlets. Whatever the goal is, here are three tips to capitalize on the content marketing craze: 1. Get visitors to stay on your pages and interact with you. Engage the visitor with images, infographics and polls. Use a Q&A approach in your content to engage the reader and improve search engine results. 2. Embrace hashtags. Hashtags (e.g., #contentmarketing) are not just for Twitter. They are all over the web and Google will recognize them before other keywords. 3. Create a call-to-action. Include opt-in opportunities for additional content or landing pages that drive leads to the beginning of the sales process. Today, Content Marketing is a key tactic for most businesses. In 2013, 93% of companies used some form of content marketing. This doesn t mean that companies are good at it - only 42% of companies say they are effective at content marketing. Effective content marketing must drive meaningful interactions and a call to action to achieve the underlying goal of acquiring new customers.

3 Print Marketing can both complement a digital marketing strategy and help break through the digital clutter One big misconception is that print marketing is a dinosaur tactic. Print marketing is a tactic that utilizes printed pieces including postcards, brochures, flyers, and other tangible pieces to reach a target market with content that can be held in one s hand. With the popularity and cost-effectiveness of other marketing tactics, primarily digital marketing and social media marketing, print marketing s share of a company s marketing wallet has been on the decline. However, if done right, print marketing is still one of the most effective marketing methods around. For example, small businesses that execute a well-structured direct mail campaign can achieve a positive return from print. A well-structured campaign requires three things: 1) A welldesigned marketing piece with great content, 2) a solid list with correct contact information for prospects 3) a method to evaluate campaign results. Nonprofit organizations can benefit from print marketing s built-in creative aspect. A printed piece can be very visual and provide a call to action for potential donors and volunteers. What can we expect in 2014? Breaking through the digital clutter! Print marketing will continue to grow in importance. This is because a wellthought-out direct mail campaign, a quality printed newsletter, or other tangible get-noticed pieces hold massive potential. The mailbox is typically less competitive than an box and it is much easier to click delete on an than it is to throw out a printed material before viewing the piece. Complementing a digital marketing strategy. In particular, a direct mail postcard will continue to be one of the best ways to bridge the gap between inbound and outbound marketing. With no envelope to open, it is easier to capture attention and direct the reader to a landing page. Most people will take a second to scan the card to see if it peaks their interest this is why content and design is important. Even younger generations still prefer print to electronic marketing. Studies have indicated that a majority of Americans aged 18 to 24 prefer to read communications in print rather than on screen. As your organization builds its marketing strategies, it is important to look at how print marketing can be an important part of your mix of tactics.

4 Promotional Products continue to be at the forefront of innovation and creativity Promotional product marketing continues to evolve with newer products hitting the market and innovative programs utilizing promotional items to achieve important marketing goals. Promotional products are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company's name, logo, slogan and/or contact information and given away at trade shows, conferences, and as part of guerrilla marketing campaigns. For small businesses, promotional products can make a great impression on customers for a fraction of the cost of traditional advertising. The average promotional item is kept for over 6 months with over 55% of promotional products being kept at least a year. For nonprofits, promotional products or awareness items offer a unique opportunity to build awareness and raise funds. They can also be used to engage corporate sponsors to support fundraising efforts. In many cases, corporate sponsors will donate or subsidize an awareness item in return for branding opportunities. This can allow nonprofits to enhance fundraising events and build more awareness for a fraction of the cost. What can we expect in 2014? Product manufacturers have been focused on innovation to ensure that their products are attractive to promotional marketers and their customers. Existing social trends are leading to eco-friendly and tech-themed items being the most popular areas for new products. Marketing uses for promotional items are continuing to evolve beyond the event and tradeshow arenas. Corporate incentive and wellness programs are utilizing promotional items to show appreciation and build brand employee morale. In addition, products are being used in conjunction with direct mail or digital marketing campaigns to increase response rates. If your organization plans to utilize promotional items, it is important to have a strategy around how the items will be used and to engage an expert that can help identify innovative solutions to achieve growth goals.

5 Tradeshow Marketing should utilize the interactive qualities of technology to improve the experience A tradeshow is typically an exhibition for companies to showcase and demonstrate their new offerings and drive qualified leads through a more personal approach. Tradeshow Marketing can be timeconsuming and expensive. Not only do you typically need to pay a fee to exhibit at a tradeshow, you also need to secure materials for your exhibitor booth, and have staff to capture and follow up on leads. Those companies that 1) develop goals, 2) create a plan, 3) set up an appealing booth, and 4) effectively capture and follow up on leads typically find the investment worthwhile. Having a Tradeshow Checklist of activities to do before, during and after the tradeshow can be extremely helpful in making the most of a tradeshow. What can we expect in 2014? Going forward, several practices that made exhibitors extremely unique at a tradeshow will become commonplace for all exhibitors looking to stand out. 1. More and more exhibitor booths will be utilizing technology to garner more attention and create a more interactive experience. Leveraging the power of tablets such as an ipad can allow the exhibitor show video, run through a quick presentation, and capture information. It also creates an opportunity to streamline the visual appeal of a booth while also creating a more dynamic experience for the visitor. 2. For those exhibitors with larger budgets, high end displays that include plasma TVs, interactive computers, and interesting video content will not only draw more attention to the booth but also create more opportunities to have meaningful conversations and qualify leads. 3. Leveraging social media can also make the tradeshow impact last beyond the event day and extend the reach beyond the actual tradeshow attendees. This can be done by taking video and pictures of product demonstrations or customer testimonials at a tradeshow and then posting them on social media channels. Tradeshows continue to be a significant marketing tool for many organizations, especially for B2B companies. The ability to meet face to face with a large number of potential buyers makes a tradeshow extremely appealing. While technology is helping to evolve how companies exhibit at tradeshows, it has never been more important for companies to develop a plan to maximize the return on investment.

6 Websites should be interactive and take into account performance and usability over appearance Almost every business has a website. In fact, according to a study conducted by Constant Contact, 98% of small businesses use their website as a primary marketing tool. Designing an effective website requires a comprehensive approach. Common elements include a needs assessment, a webpage layout, content development, and graphic design. It is important for small businesses to have a well-crafted, professional website. An effective website will be informative, organized, and have next-steps and contact information available for prospective clients. Small businesses can use the web to broaden their footprint and offerings and reach clients regardless of geographic location. Nonprofits utilize their websites for fundraising and awareness efforts. A website provides an opportunity to keep donors and prospective donors informed of current events as well as upcoming opportunities to get involved. What can we expect in 2014? Historically, websites have been designed with a one-sided communication model. They tell the visitor something about the company and its offerings. Effective web design is now moving towards more interactive content. This means creating a website that allows the visitor to communicate with you. This could be via blog comments, a contact form, social media integration, customer ratings, etc 2014 will also bring more social media and video content integrated into sites. Mobile compatibility is a must as well, as more and more people are using smartphones and tablets to access websites. In many cases, a website is the first impression made by a company to its consumer. Every website should be attractive to the eye. However, in order for a website to be an effective marketing tool, greater focus should be placed on making a site interactive and interesting.

7 Digital Marketing efforts should consider the proliferation of digital devices and platforms It wasn t that long ago when computers were the primary electronic device used to search the web and access information. This all changed about seven years ago, when the iphone was introduced to the market. Since then, smartphones and tablets have become a staple in households across the country. The portability and ability to access these devices 24/7 make them a go-to device for many Americans. Because Americans are utilizing multiple devices to access information and content, digital marketing efforts must evolve to take into account not only what message is being delivered, but also how and when the consumer might be receiving the information. Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. What can we expect in 2014? One of the big trends moving forward for digital marketing is the shift from selfpromotion toward customer-centric information that is helpful to a target market. This means providing valuable content through the right platforms that allows the consumer to receive the information whenever they want to receive it. As 2014 moves forward, there are several trends that will drive digital marketing success. 1. Integrating multiple digital platforms into a campaign increases response rates by 158%. Utilizing video and pictures is also becoming increasingly popular and effective (as the popularity of Instagram and Pinterest would indicate). 2. Google+ has become the second most visit social network behind Facebook and will have an impact on Google SEO results. 3. Mobile marketing continues to increase in popularity. In 2013, mobile users made up 15% of all global internet traffic, up from 10% in 2012 and 6% in Also, 43% of all s are now opened via smartphones and tablets. These trends are expected to continue into the future. 4. marketing continues to be one of the most popular digital marketing methods with 65% of B2C and 71% of B2B companies using the tactic. Digital marketing tactics have become vital components to a well-executed marketing strategy. marketing alone accounts for ~20% of a typical company s marketing budget, with the share of marketing dollars expected to increase in Proliferation of digital marketing is going hand-in-hand with the proliferation of devices and platforms. This means that breaking through the digital clutter is critical. Digital marketing that provides great, customerfocused content that is consistent and accessible on multiple devices are key elements to a successful outcome.

8 Social Media Marketing continues to evolve with newer social networks and tools Gaining a large audience on social media and making an impact in terms of growth and new customers can be very challenging. It can also be daunting, especially for those that aren t experts in the craft. Social media marketing uses forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Social media marketing is an extremely powerful tactic to sell your products/ services without sounding like a salesman. Increased use of social media by almost every business combined with an increase in social media channels (Facebook, LinkedIn, Google+, YouTube, Twitter, Pinterest, and so on) is creating a very competitive and complex market for followers. Most companies have many questions when it comes to social media What tools should I be using? What content should I have? How often should I provide content? What am I trying to accomplish with social media? How can I measure results of my investment in social media? A well-built marketing strategy should help you determine how to leverage social media. Small businesses are creating communities using social media outlets like Facebook, Twitter and LinkedIn and having those communities broadcast their business via word-of-mouth. Businesses using content marketing strategies instead of direct promotion are reaping more benefits. For nonprofits, social media marketing is a great opportunity to build awareness for their causes and keep followers engaged through positive stories, volunteer opportunities and fundraising events. Ultimately, having an active social media community can lead to greater donations and volunteers for the nonprofit. What can we expect in 2014? While Facebook has appeared to reach maximum market penetration, particularly in the US, Twitter and Google+ continue to increase in popularity. Micro-videos are also up-and-coming, as evidence by Instagram s video sharing and the 6-second service Vine. User-generated content, such as allowing consumers to post a picture of themselves using your product is continuing to grow. It is more cost-effective and engaging since the customer is posting the content for you. Social media marketing has been around for some time. However, it seems like every day there is a new network or new tool to use. Understanding what tools work for you and where your target consumers will engage with you is critical to making an impact.

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

Digital Tactics for Community Engagement Marketing

Digital Tactics for Community Engagement Marketing A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier)

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier) Building a BetteR Inbound MaRketing Machine HOW TO AMPLIFY YOUR IMPACT (Introducing the Inbound Marketing Multiplier) INBOUND MARKETING is a powerful tactic, but bottom-line results don t come from inbound

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Guerrilla Marketing Tactics

Guerrilla Marketing Tactics Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

INTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT ORGANIZATIONS CAN REDUCE COST, IMPROVE EFFICIENCY, AND GROW THIER BUSINESSES

INTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT ORGANIZATIONS CAN REDUCE COST, IMPROVE EFFICIENCY, AND GROW THIER BUSINESSES INTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT ORGANIZATIONS CAN REDUCE COST, IMPROVE EFFICIENCY, AND GROW THIER BUSINESSES INTERNET MARKETNG OUTSOURCED: HOW SMALL BUSINESSES AND NON-PROFIT

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions.

80% Tradeshow Trends SmartPapers. Why Tradeshows Matter. of tradeshow attendees have influence over buying decisions. Tradeshow Trends SmartPapers At Staples Promotional Products, we re dedicated to helping you meet your marketing and promotional goals. That s why we ve developed our exclusive SmartPapers, expertguides

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

DIGITAL MARKETING AN INTEGRATED APPROACH

DIGITAL MARKETING AN INTEGRATED APPROACH DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase

More information

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

A New Era of Marketing

A New Era of Marketing A New Era of Marketing Integrating direct and digital marketing Marketing has changed since we founded Ballantine in 1966, or has it? Ballantine has been espousing the virtues of integrated campaigns for

More information

Generate Leads and Drive Sales

Generate Leads and Drive Sales Generate Leads and Drive Sales Delivering results that matter with effective and affordable marketing programs www.partnerconcierge.com 480.349.9263 Honeywell@Partne rconcie rge.com I ve been an executive

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

How Free Newspapers Can Monetize Social Media

How Free Newspapers Can Monetize Social Media How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com

More information

Top Online Medical Marketing Trends This Year by docero 1 212.580.0988

Top Online Medical Marketing Trends This Year by docero 1 212.580.0988 Top Online Medical Marketing Trends This Year by docero 1 212.580.0988 If there s one thing that remains true in marketing, it s that you have to think ahead if you want to succeed. In this ebook, we outline

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000

Award Type Awards of Excellence Association. Award Category Innovative Marketing Campaign. Total annual association budget Over $750,000 Award Type Awards of Excellence Association Award Category Innovative Marketing Campaign Total annual association budget Over $750,000 Name: 2014 National Conference on Philanthropic Planning Describe

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

How Can I Sculpt a Plan to Start Inbound Marketing

How Can I Sculpt a Plan to Start Inbound Marketing How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people

Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people Don t be anti-social with your inbound marketing. David Mitchell & Lauren Keeling the marketing people But we can talk about us later If one more digital marketer tells me You should be creating an immersive

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Lead Generation: How-To

Lead Generation: How-To Lead Generation: How-To There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference,

More information

Stand OUT Stay TOP-of-mind Sell MORE

Stand OUT Stay TOP-of-mind Sell MORE Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

SMALL BUSINESS MARKETING PLANNING

SMALL BUSINESS MARKETING PLANNING SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Marketing Solutions for Business Technology Providers

Marketing Solutions for Business Technology Providers Dealer Marketing Solutions! Marketing Solutions for Business Technology Providers Evolved Office provides marketing services with ready-to-go content specifically designed for business technology providers,

More information

Bull s-eye! Planning and Delivering a Winning Marketing Campaign

Bull s-eye! Planning and Delivering a Winning Marketing Campaign Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com

More information

TOP 5 MARKETING TRENDS

TOP 5 MARKETING TRENDS TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Preparations for CosmoProf Online Health Check

Preparations for CosmoProf Online Health Check Preparations for CosmoProf Online Health Check September 2011 Warren Marland warren@wm-cg.com 054-5391767 For more information or to download this document, please scan this QR code, click on this link

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Top 6 Strategies to Build Your Marketing Communication Plan

Top 6 Strategies to Build Your Marketing Communication Plan Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively

INBOUND WITH A-LINE. 3 Steps to Using Inbound & Content Marketing Effectively INBOUND WITH A-LINE 3 Steps to Using Inbound & Content Marketing Effectively A-LINE s Guide to Inbound & Content Marketing Defining Inbound and Content Marketing So what is this inbound approach? Instead

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Online Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership

Online Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Online Communications Best Practices Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Writing for the Web Answer readers questions Google and bing are popular because people

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information